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Finding the Right Brand After a Failed Business with Philly Nicks

Welcome to another episode of the "Brandboom" podcast. My guest today is Philly Nicks who founded YHF in 2015 in LA to make sunglasses. You should know that YHF actually stands for "You Have Failed." But Philly has done anything, but fail lately. Just in the last year alone, 2017, YHF have grown 100% in revenue. His sunnies are available at major retailers like PacSun, ASOS, Lulus, LF Stores, Toby, Dolls Kill, and so much more. He'll share what has driven his successes both in attitude and...


How to Leverage Pop-Ups for Your Brand with Melissa Gonzalez

On the Brandboom podcast Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. Our guest today is Melissa Gonzalez. Melissa is a retail futurist and expert consultant in pop-up shops, who has been awarded design:retail 40 under 40 for her work transforming retail environments. She brings some deep knowledge on how pop-ups can benefit your brand, which brands should try them, and why pop-ups have become more popular. You can also find the podcast on...


How to Sell Wholesale and Win with Margo Morrison

“So the whole point of doing wholesalers to get the stores to do the work. I just immediately saw the benefit of letting stores to work for you.” - so says Margo Morrison in this episode of the Brandboom podcast, where we discover trends and share tips and stories from the savviest retail brands. Listen to hear more from Margo Morrison, of Margo Morrison New York, home of hand made jewelry that is edgy, elegant, original, and always in style. Her pieces can be found in Neiman Marcus and...


How to Reach Millennials and Gen Z - Brand Advice From Nicholas Cole Mather

Welcome to the Brandboom podcast, where we discover trends and share tips and stories from the savviest retail brands. Our guest today is Nicholas Cole Mather, an expert on branding, on marketing to Generation Z, and an amazingly prolific writer, with more than 200 columns for Inc. alone. Go to ( for show notes and more. The podcast is hosted by Amy Zhou. Produced by Red Cup Agency.


Tips on Getting Your Brand into Retail Stores with Mary Vallarta from Fab Counsel

Growing a brand and business requires a few things: A dream, determination and the right team backing you up. For fashion entrepreneurs, Mary Vallarta is someone you want to have in your corner if you hope to find success. Amy Zhou, COO of Brandboom (http://brandboom/) and host of the Brandboom podcast, sat down with Vallarta, the founder of FAB Counsel --( a fashion and business consulting company that offers tools and support needed for the the modern fashion...


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