Business Made Simple with Donald Miller-logo

Business Made Simple with Donald Miller

Entrepreneurship

Welcome to the podcast that takes the mystery of growing your business. — BusinessMadeSimple.com

Welcome to the podcast that takes the mystery of growing your business. — BusinessMadeSimple.com

Location:

United States

Description:

Welcome to the podcast that takes the mystery of growing your business. — BusinessMadeSimple.com

Twitter:

@storybrand

Language:

English

Contact:

6154104010


Episodes

Marketing Made Simple #6: Customers Never Trust a Guide Without a Plan

7/28/2021
You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won’t happen unless you have a clear and simple plan for them to follow. This week, J.J. and April unpack Plan section of the StoryBrand framework and...

Duration:00:05:30

#30: John Maxwell—The Proven Steps You Need to Create Change

7/26/2021
We live in a time filled with conflict and uncertainty, feeling like we're stuck watching from the sidelines ready to give up. But even as we are constantly bombarded by our news and social feeds, there are proven steps you can follow allowing you to plant the seeds of transformation to create change within your business, community and even your world. Today John Maxwell, leadership expert, change-maker and author of the new book, Change Your World, joins the conversation and shares the...

Duration:00:30:49

Marketing Made Simple #5: Your Customers Are Looking for a Guide, Not a Hero

7/21/2021
Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win! This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can: -Use specific language throughout your...

Duration:00:03:30

#29: Frank Calderoni—Why Downplaying the Importance of Character-Led Culture Will Cost You

7/19/2021
The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to commit to buying your products or your team members are constantly at odds, you definitely need to listen to this episode! We're joined by Frank Calderoni, CEO of Anaplan (a cloud-based business planning software company) and author of the new book, Upstanding. Frank breaks down how you can align your business around a character-led culture to...

Duration:00:23:20

Marketing Made Simple #4: What Specific Problem Do You Solve For Customers?

7/14/2021
Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It’s the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can: -Clearly identify the problem you...

Duration:00:23:36

#28: David Eagleman—Break Free of Your Soul-Sucking Routine

7/12/2021
Sometimes it can feel like you’re constantly stuck in the same soul-sucking routine day after day, like a hamster in a wheel. And even if it's not draining all your energy, it can still be mentally exhausting. That is exactly why we invited David Eagleman to the podcast! David is a neuroscientist and best-selling author of the Pulitzer nominated Livewired: The Story of the Ever-Changing Brain and gives you simple and easy ways to break out of your routine, improve brain health and gain back...

Duration:00:18:58

Marketing Made Simple #3: Discover What Your Customer Really Wants

7/7/2021
As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story. This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can: -Define exactly what your customer wants -Plug that specific language into your marketing -Help transform your customer into the hero after...

Duration:00:21:06

#27: Juliet Funt—Reclaim Your Focus and Productivity

7/5/2021
Have a minute? If you're like most business leaders today, the answer is probably no. But you need open windows of time during the day in order to thrive, especially if you're growing a business. On this episode special guest Juliet Funt, author of A Minute To Think, shows you how to find moments of "white space", or strategic pauses, throughout your day to eliminate mindless tasks, enhance your performance and productivity, and reinvent the way you work. -- Pre-order A Minute To Think...

Duration:00:33:29

Marketing Made Simple #2: Invite Your Customers Into a Beautiful Story

6/30/2021
In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win! This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April...

Duration:00:21:23

#26: Josh Linkner—Five Strategies for Escaping a Creative Rut

6/28/2021
Running a business, you constantly run into challenges that need creative solutions. But what happens when you've hit a creative rut and time is ticking? This episode's special guest Josh Linkner, author of Big Little Breakthroughs, shows you exactly how to reclaim your creativity using five brainstorming techniques to help solve your trickiest problems and unlock your biggest opportunities! -- Order Josh Linkner's book Big Little Breakthroughs and access exclusive bonus content at...

Duration:00:25:08

Marketing Made Simple #1: Donald Miller—The Framework That Makes Marketing Easy

6/23/2021
Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works! -- Every week on Marketing Made Simple, marketing...

Duration:00:24:17

#25: Joshua DuBois—Get the Most Out of the Post-COVID Spending Boom

6/21/2021
The post-COVID spending boom is coming! Is your business positioned to get the most out of it? Joshua DuBois, co-founder and CEO of Gauge.ai, returns to the podcast giving his top three predictions on exactly what you need do to get ahead of the game this upcoming quarter. -- Find out more about Joshua DuBois at Gauge.ai Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online...

Duration:00:21:14

Marketing Made Simple Launches Next Week on June 23!

6/16/2021
Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in an upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story. Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted...

Duration:00:01:29

#24: Greg McKeown—Experiencing Burnout? How to Reprioritize!

6/14/2021
We tend to equate success with working hard and think anything worth getting is worth working for, no matter the cost. But once we reach the level success we've dreamt about, we’re too burnt out to even enjoy it. Does this resonate with you? If so, pause and listen to today's conversation with Greg McKeown, author of the new book Effortless. Greg will teach you how to prioritize and reframe your priorities to make things easy allowing you to finally focus on what matters most. If you are...

Duration:00:35:12

#24: Greg McKeown—Experiencing Burnout? How to Reprioritize!

6/14/2021
We tend to equate success with working hard and think anything worth getting is worth working for, no matter the cost. But once we reach the level success we've dreamt about, we’re too burnt out to even enjoy it. Does this resonate with you? If so, pause and listen to today's conversation with Greg McKeown, author of the new book Effortless. Greg will teach you how to prioritize and reframe your priorities to make things easy allowing you to finally focus on what matters most. If you are...

Duration:00:36:22

Introducing Our New Podcast: Marketing Made Simple!

6/9/2021
If your company does not have a clear message, it could be costing you thousands if not more! But don't worry because our brand new Marketing Made Simple podcast is here for you and here's a teaser of our very first episode with special guest Donald Miller, author of Building a StoryBrand, Marketing Made Simple and Business Made Simple. Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the...

Duration:00:02:19

#23: Carey Lohrenz—Equipping Yourself to Perform Under Pressure

6/7/2021
Are you feeling helpless or stuck in perpetual chaos emerging into the post-COVID landscape? Today's guest, Carey Lohrenz, author of Span of Control, offers a solution. As the first female F-14 Tomcat Fighter Pilot in the U.S. Navy, Carey has been there and breaks down exactly how you can overcome that helpless feeling to navigate uncertainty and equip yourself to truly perform under pressure! -- Order Span of Control at CareyLohrenz.com then take the Span of Control test to find our...

Duration:00:25:35

#22: Ellen Bennett—Learn To Stop Overthinking and Take Action

5/31/2021
Have you been trying to start up a business but keep dragging your heals overthinking every detail? If so, you need to listen to this episode! Special guest, Ellen Bennett, author of Dream First, Details Later and Founder/CEO of Hedley & Bennett, shares how she grew a $300 apron start-up into a multimillion dollar company. You'll come away knowing how to squash your doubt and build a personal playbook for taking action before you stop yourself again! -- Click here to order Dream...

Duration:00:28:04

#21: Charles Koch & Brian Hooks—How to Become the Best Version of Yourself

5/24/2021
This week we're asking the question, "What would happen if you shift the need to control to a need to empower?" Special guests Charles Koch and Brian Hooks, co-authors of Believe In People: Bottom Up Solutions for a Top Down World, give you their answer in this captivating conversation. They explain how an obsession with control is at the root of many of our current problems and offer a solution through empowerment. For anyone wanting to become the best version of themselves and make a true...

Duration:00:25:32

#20: Ryan Deiss—The Digital Marketing Strategy Your Business Needs [Part 2]

5/17/2021
Special guest, Ryan Deiss, digital marketing expert and CEO of Digital Marketer, is back to continue guiding you step-by-step through a digital marketing strategy that will help your business scale and make you more money. -- Find out more about Ryan Deiss at DigitalMarketer.com Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com. For only $275 annually you get instant access to all of our online courses plus live coaching sessions with Donald...

Duration:00:26:18