The Part-Time CEO Diaries

We’re back… and this is a new era!! Over the past five years, this podcast has evolved alongside us and today we’re entering a new era: The Freedom Filled Life podcast is now The Part-Time CEO Diaries!!! In this first episode of Season 5, we’re opening the door to a more honest, behind-the-scenes conversation - one that reflects not just strategy, but the real seasons of life and business we’ve been navigating. Because if there’s one thing we know after 12 years in business, it’s this:your business will move in seasons… just like you do. And the season you’re in right now?It’s not random. It’s asking something of you. In this episode, we’re sharing what the past year has actually looked like for us behind the scenes - from stepping away from visibility, to navigating burnout, to rebuilding our energy, creativity, and vision in a completely new way. We talk about what it means to: – Move through a season of rest without rushing the next chapter – Reconnect with your voice after going quiet – Let go of the pressure to always be “on” or “growing” – Trust that clarity will return… even when it feels far away And now, as we step into 2026, we’re entering a completely different season - one of visibility, expression, and expansion.. in a way that we’ve never done before. If you’ve been feeling:– a pull toward something bigger, but unsure where to place your energy – disconnected from your business or your original vision – or like you’re in an in-between season… not where you were, but not fully clear on what’s next This episode will meet you exactly where you are. Because you don’t need to force your way into your next level - in your business or in yourself. It’s about leaning into the season you’re in… and trusting what it’s here to teach you, shape in you, and prepare you for. Because more often than not, this season is quietly leading you into the most aligned, abundant, and expansive chapter yet. The difference between a scaling season, a growth season, and a maintenance season What “post-burnout” actually looks like (and why it’s not always instant clarity!) Why stepping away from the noise can reconnect you to your real vision How to approach your vision for your business when you don’t have all the answers yet What it looks like to step into visibility and lead your next level of growth with more alignment, trust and clarity If you’re feeling called into your next level of growth and a more intentional season of scaling, we’d love to support you inside Scale with Purpose Mastermind - our highest level of coaching, where we work closely with you inside your business. There are currently 3 spots open.You can learn more and apply at: bucketlistbombshells.com/mastermind In this episode, we talk about: And if this episode resonated, send us a DM on Instagram (@bucketlistbombshells)..we’d love to hear your takeaways!

Ever feel like you're following all the “right” strategies to grow your business… but you’re feeling totally burnt out? In this episode, Shay sits down with business strategist and Human Design expert Jazze Jervis, creator of the By Design method. After scaling to 7 figures in just 3 years, Jazze hit a breaking point in her business: behind the scenes, she was totallyyy exhausted, disconnected from her purpose, and navigating chronic illness… all from building a business that didn’t truly “fit” her. Together, we chat honestly about what it really takes to grow a sustainable, soul-aligned business — one that supports your nervous system, honors your energy, and still hits your revenue goals. If you’ve ever felt pressure to do more, show up more, or push past your limits to grow your business… this conversation will shift everything. You’ll learn how to recognize when your current way of working isn’t actually working for you — and how to use your unique Human Design to finally make productivity, revenue, rest, and growth feel easier and more aligned (yes pls!). These are the secrets we see most women in business miss…the *BIG* powerful shifts that happen when you ditch the “shoulds” and start building a business around your true strengths. Let’s dive in! In this episode, we chat about: How Human Design can help you find an easier, more aligned way to market, sell, and lead in your business Why most “proven” strategies are actually built for someone else’s energy (and how to start honoring yours!) The hidden link between undefined centers, people-pleasing, and burnout (and how to *finally* break free from your business burnout cycle) What it looks like to stop pushing past your limits and start growing your business in a way that supports your nervous system and your goals! Connect with Jazze: FREE Energy Guide: https://www.jazzejervis.com.au/freedomfilled Email: hello@jazzejervis.com.au Website: https://www.jazzejervis.com.au Instagram: @jazzejervis_ Podcast: All That Jazz Podcast 💼 Join She’s Fully Booked™ — Your Client-Finding & Sales Membership Ready to hit consistent $5K months and book out your services with confidence? Inside this monthly membership, you’ll get our proven step-by-step Booked Out Framework™, live business coaching from us, monthly client-finding challenges, and so much more. 👉 Join now for just $97/month: https://bucketlistbombshells.com/shesfullybooked ✨ Apply for our Scale with Purpose Mastermind! Want high-touch coaching to scale to multi-six-figures with more ease, purpose, and profit? This is our most intimate program for just 10 ambitious women - complete with 1:1 mentorship and in-person business retreats. 🔗 Only 1 spot open! Apply now: https://bucketlistbombshells.com/mastermind 📲 Come say hi on Instagram - We’d love to hear what resonated with you in this episode or what you want us to cover next! 📩 DM us here: https://instagram.com/bucketlistbombshells

Ready to lead your discovery calls with more clarity, confidence, and conversions? This is the episode you’ve been waiting for. Here’s the truth: Selling is an essential part of running a service-based online business…which means it’s not just something you have to get good at - it’s a skill you can actually thrive in (yes, really). In this episode, we’re pulling back the curtain on the exact sales call strategy we’ve used to consistently turn discovery calls into dream clients - again and again. No sleazy tactics…just a proven, feel-good framework that actually works. We’re walking you through our step-by-step process - from exactly how to kick off the call and build instant trust, to the moment you confidently share your offer and price (without giving awkward energy). Plus, we’re spilling the biggest mistakes we see even seasoned entrepreneurs make on sales calls - and what to do instead so that your next conversation ends with: “So…when can we get started?” You’ll walk away from this episode with the tools, language, and mindset shifts to finally enjoy sales - and show up as the confident CEO your business needs to consistently close your dream clients. 🎙️ Inside this episode, we dive into: exactly If you’re in the growth or scaling stage and ready to land more clients with strategic, high-converting discovery calls…grab your notebook, hit play, and let’s uplevel your client conversion game. 🤍 💼 Join She’s Fully Booked™ — Your Client-Finding & Sales Membership Ready to hit consistent $5K months and book out your services with confidence? Inside this monthly membership, you’ll get our proven step-by-step Booked Out Framework™, live business coaching from us, monthly client-finding challenges, and so much more. 👉 Join now for just $97/month: https://bucketlistbombshells.com/shesfullybooked ✨ Apply for our Scale with Purpose Mastermind! Want high-touch coaching to scale to multi-six-figures with more ease, purpose, and profit? This is our most intimate program for just 10 ambitious women - complete with 1:1 mentorship and in-person business retreats. 🔗 Only 1 spot open! Apply now: https://bucketlistbombshells.com/mastermind 📲 Come say hi on Instagram We’d love to hear what resonated with you in this episode or what you want us to cover next! 📩 DM us here: https://instagram.com/bucketlistbombshells

If $5K months still feel just out of reach - this episode is for you. We’re breaking down the real reasons why so many women in the growth stage of business struggle to land clients consistently… and the exact strategies we’ve used (and taught!) to change that. Inside this episode, we’re getting super honest about what it actually takes to go from “posting and hoping” to becoming fully booked - without relying on algorithms, burning out, or trying to do 15 things at once. Spoiler: it’s not about a prettier website or new brand colors. It’s about volume, consistency, and choosing one outreach strategy that works for your business. You’ll learn: The #1 mindset shift you need to make to stop waiting for clients to come to youA simple, proactive sales strategy to start booking clients in the next 2–3 weeksThe truth about cold outreach - and how to make it feel warm, intentional, and human What makes outreach actually work (hint: it’s not a magical template)Our favorite ways to generate leads without chasing IG trends Mentioned in this episode: She’s Fully Booked™ is officially launching! This is your ultimate membership for booking out your services with confidence. With our step-by-step book out framework, monthly challenges, live business coaching from us, and more - it’s everything you need to go from stuck to fully booked. Join the waitlist here to get early access → https://bucketlistbombshells.com/sfbwaitlist DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells

Your business is landing clients, your calendar is full, and the money should be flowing — but behind the scenes, it’s a scramble to stay on top of your business’ finances. You’re in a panic when tax season rolls around, and you’re not sure how much you should *actually* be paying yourself as the business owner. You’re not alone! In today’s episode, we’re pulling back the curtain on the money moves every service-based online business owner should know when you’re scaling to multi-6-figures in annual revenue. These are the exact strategies we use (and teach our clients!) to help you grow sustainably, increase your profit margins, and *actually* feel in control of your business finances. No financial shame spirals. Just simple, strategic money moves that will finally give you the financial clarity and confidence to lead your business well. In this episode, we cover: The most common money mistakes we see service-based online business owners make (hint: it starts with being proactive, not reactive, with your business’ finances!) How to actually use your finances to make smart CEO-level decisions (if you’re unsure how to *actually* make decisions from the Profit & Loss Statement your bookkeeper gives you - this is for you!) The 3 financial habits that helped us scale to $6M in revenue – yep, we learned these habits the hard way, so YOU don’t have to! The key financial numbers you should be looking at every month to assess the financial “health” of your business — (and, ofc, how to easily track these) It’s time to stop winging it with your business’ finances — and start making intentional money moves that fuel your next season of growth! FREE DOWNLOAD: Our CEO Monthly Money Date Guide Download Now → https://bucketlistbombshells.com/ceomoneydate GET ON THE WAITLIST: Our Scale with Purpose Mastermind program is opening again for enrollment very soon! Get on the waitlist now to be first to know when applications open! Get on the waitlist → https://bucketlistbombshells.lpages.co/mastermind-waitlist/ DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells

You’ve grown a successful business as a solopreneur — but now, you’re craving more space, more scalability… and more freedom. So the big question is: Is it time to build an agency? In this episode of The Freedom-Filled Life™ Podcast, we’re breaking down what it actually looks like to transition from solopreneur to agency owner — and how to know if this is the next right move for your business. We’re diving into the real fears (hello profit margins and hiring headaches!), the misconceptions (spoiler: you don’t need a huge team!), and the freedom that comes when you build your business to support your actual lifestyle goals — whether that’s more time with family, extended vacations, or simply shutting your laptop at 5 PM. 😅 Whether you’ve thought about building an agency or you’re just burnt out from doing everything yourself — this episode is packed with honest insights, strategic next steps, and personal stories to help you decide whether transitioning to an agency model is for you! In this episode, you’ll learn: The mindset shifts that need to happen to move from doer → delegator → visionary CEO Common fears around agency models (and how to overcome them) How to make your first hire without sacrificing profits or quality The truth about profit margins — and how to price your offers for growth Why a small team might be the secret to big freedom How one client increased her revenue 127% while only working 7 hours a week And psst…we’re also sharing our favorite tool to help you map out profitable services + team roles — so you’re never guessing whether an offer will actually support your bottom line. 🎧 Tune in now to learn how to build a lean, profitable, and purpose-driven agency that gives you back your time — and your life. FREE DOWNLOAD: Our Service & Team Profit Margin Sheet Download Now → https://bucketlistbombshells.com/servicesteamprofitmargin Want to go deeper with us? Our Scale with Purpose™ Mastermind is open for enrollment — and this is exactly the kind of strategic support we walk our clients through every single day. 👉 Apply Now – Only 2 Spots Left! → https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells

Today’s episode is packed with refreshing truth bombs, mindset-shifting moments, and practical advice for building a business that supports your life — not the other way around. We’re joined by the incredible Sam Vander Wielen — attorney-turned-entrepreneur, host of the On Your Terms® podcast, author of When I Start My Business, I’ll Be Happy, and founder of the multi-seven-figure legal template shop serving over 350,000 online business owners (no big deal 👏). We dive deep into what it really looks like to grow a profitable online business and embrace your Part-Time CEO era. From setting strong financial foundations to mastering your mindset, Sam shares her personal journey with us — including navigating grief, brain surgery, and burnout — and how those experiences shaped the way she runs her life-first, values-aligned business today. In this episode, we explore: reallyWhether you're in the early stages or scaling to multi-six-figures, this episode will leave you feeling grounded, inspired, and more confident about doing business your way. APPLICATIONS OPEN: Our Scale with Purpose Mastermind program is officially OPEN again for public enrollment! Limited spots left. Learn more & apply now → https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells Connect with Sam Vander Wielen: Sam's Instagram: https://instagram.com/samvanderwielen Listen to Sam's Podcast On Your Terms®: https://www.samvanderwielen.com/podcast Order Sam's book When I Start My Business, I'll Be Happy: https://www.samvanderwielen.com/book/ Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' https://www.samvanderwielen.com/legal-workshop/

Let’s be real: selling high-ticket services in 2025 requires more than just posting an IG reel or sending a cold pitch email to close new clients. If you’ve been wondering why leads (& sales!) are slow in your business but you’re not totally sure what marketing strategies you are *actually* working right now to drive leads and sales for service-based online businesses – this episode is for you! In this episode, we’re pulling back the curtain on what’s actually working to market and sell high-ticket services in 2025 and sharing with you the ONE marketing strategy you can’t skip right now — straight from behind-the-scenes insights from our own business and also our private clients inside our Scale with Purpose Mastermind program. We’re diving into: Why traditional marketing tactics (like cold emails) are falling flat (hint: if you’re doing these rn, your leads are probably slow) The common mistake we see women business owners making right now when trying to generate more client leads (psst: it’s NOT spending money on attending an expensive conference!) The ONE marketing strategy you can’t skip right now to sell your high-ticket services (and drive more leads & sales to your business in general!) FREE DOWNLOAD: Our Partnership Pitch Template: Land Dream Collaborations with Ease to Sell Your High-Ticket Services! Download Now → https://bucketlistbombshells.com/partnerpitchtemplate/ GET ON THE WAITLIST: Our Scale with Purpose Mastermind program is opening again for enrollment very soon! Get on the waitlist now to be first to know when applications open! Get on the waitlist → https://bucketlistbombshells.lpages.co/mastermind-waitlist/ DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells

We’ve officially rebranded Bucketlist Bombshells, and we’re taking you behind the scenes of WHY, HOW, and WHAT this means for the next evolution of our brand and business! After 11 years in business, tens of thousands of women served, and over $6M in revenue generated — we knew it was time for a BIG shift. In this week’s episode of The Freedom-Filled Life Podcast™, we’re sharing the raw, unfiltered story of our rebrand, including: The signs that told us it was time to rebrand & how we knew our website no longer reflected our vision The full breakdown of our rebranding process (from scrapping our first version to creating a brand that truly aligns) Why we built our website in-house instead of hiring designers & the website platform we used How we refined our messaging to better speak to our audience (and why this is a must before a website overhaul) The biggest lessons we learned from this experience & our advice if you’re considering a rebrand This isn’t just about a fresh new look — it’s about stepping into the next level of our business and serving YOU in an even deeper, more impactful way. If you’ve ever thought about rebranding your business (or you’re just curious about the strategy behind a high-level rebrand), this episode is packed with real talk, behind-the-scenes insights, and actionable takeaways! Tune in now & celebrate this new era with us! FREE DOWNLOAD: Our Buyer Persona & Brand Messaging Questionnaire! Get the exact questionnaire we use to refine our niche, identify our dream clients, and craft messaging that actually attracts and converts! Whether you're rebranding, refining your offers, or elevating your marketing strategy, this resource will give you the clarity you need to deeply understand your audience and confidently communicate your value to potential (dream) clients. Download Now: https://bucketlistbombshells.com/buyerpersonaquestionnaire Want more support? Here’s how we can work together! Ready to scale to six-figures+ with more ease? Our Scale with Purpose Mastermind is for women entrepreneurs who want a clear growth strategy, expert mentorship, and a high-impact community to help them reach the next level. Check it out → https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells

Ever felt stuck in analysis paralysis when launching a new offer in your business? You map out every detail, tweak every module, and perfect every piece of content…only to delay the launch or feel disappointed by the results? Been there. Done that. That’s why we started experimenting in our business — testing and validating new offers in real time before pouring months into development. And guess what? One of our experiments last year turned into an $104K revenue stream…from just one brand-new offer (and it’s just getting started!). Inside this episode of The Freedom-Filled Life Podcast™, we’re pulling back the curtain on exactly how we launched a brand-new program from idea to revenue-generating offer in just 60 days — without spending months on end building content, guessing what our audience wanted, or overcomplicating the process. If you’re thinking about launching a new program, service offer, course, or membership — this is the episode you need to hear! How we turned “experimenting” with a brand new offer into $104K in revenue (and counting!) – without months or planning (or overthinking everything!) Our exact 6-figure launch strategy we used to launch this brand new offer – plus, how we built excitement, decided on pricing and filled our program before we even created the content! A behind-the-scenes breakdown of our email marketing strategy and timeline to launch our new offer – (psst…we generated 67 applications from potential clients in weeks!) Why we treated this business idea as an “experiment” – and how this approach is revolutionizing our business growth! If you’re ready to launch (or refine) your next offer without the stress, perfectionism, or wasted time — this episode is for you! FREE RESOURCE DOWNLOAD: Behind-the-Scenes of Our $104K Email Launch Framework! Download now to get the exact email marketing strategy we used to generate $104K from ONE new offer — so you can fill your next program with more ease! Download FREE now: https://bucketlistbombshells.com/emaillaunchframework Want more support? Here’s how we can work together! Ready to scale to multi-six-figures with more ease? Our Scale with Purpose Mastermind is for women entrepreneurs who want a clear growth strategy, expert mentorship, and a high-impact community to help them reach the next level. Check it out → https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells

You’ve been in business for a while but you’re undercharging for your services – but you’re scared to raise your rates. Maybe you’ve thought, What if my clients push back? What if they say no? What if I raise my rates and lose them completely?! We get it — you’re ready to step into your next level of business growth but raising your rates feels intimidating. How do you know when is the *right* time to raise your rates? How much do you raise them? How do you transition current clients strategically…while maintaining your hard-earned client relationships? You’re in just the right place! This week on The Freedom-Filled Life Podcast™, we’re breaking down our strategic method for raising your rates the RIGHT way — so you can confidently increase your pricing, transition your existing clients smoothly, and attract higher-paying dream clients to scale your revenue to six or multi-six-figures! Plus, we also share tips on how you can elevate your services to justify your increased pricing through strategies like compelling case studies and ‘specialized’ testimonials. If you’ve been feeling stuck at your current rates but you know it’s time to charge what you’re worth, this episode is your game plan for making it happen! Here’s what you’ll learn in today’s episode: The *BIGGEST* mistake we see service providers make when raising their rates (and how to avoid it!) 3 key signs you’re way overdue for a price increase How to transition existing clients to your new pricing (without awkward convos or losing loyal clients!) Why specializing makes it easier to charge higher rates (& HOW to do this!) The mindset shift you need to make if you’re scared of losing clients after a price increase FREE RESOURCE DOWNLOAD: Our Pricing Positioning Scripts for A Multi-6-Figure Service-Based Online Business Download FREE now: https://bucketlistbombshells.com/pricingscripts/ Want more support? Here’s how we can work together! INTERESTED IN OUR 3-MONTH SCALE WITH PURPOSE MASTERMIND PROGRAM? Only 1 spot left! Our Scale with Purpose Mastermind is for women entrepreneurs who want a clear growth strategy, expert business coaching from Cassie & Shay, and a high-impact community to reach their next level of success. Book a free discovery call with Shay: https://calendly.com/bucketlistbombshells/swpacceleratorcall DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here → https://instagram.com/bucketlistbombshells

Raise your hand if you’ve ever set a big revenue goal — maybe even that magicalsix-figure ormulti-six-figure milestone — only to feel stuck, frustrated, and wondering why you’re not quite hitting it yet. Here’s what we’ve learned (11 years of business experience under our belts!):The problem isn’t that you’re not working hard enough, talented enough, or experienced enough. The real reason? You might be focusing on the wrong things. This week onThe Freedom-Filled Life Podcast™, we’re pulling back the curtain on theactual gaps that might be keeping you from reaching your big revenue goals and, more importantly, how to fix them! We’re breaking down the key shifts we’ve made to achieve over $6M in revenue and our advice for the tweaks YOU can make to scale your business with more ease and profits — because, let’s be real, hitting your big revenue goalsshouldn’t feel like throwing spaghetti at the wall. In this episode we’ll share with you behind the scenes insights into: Why your revenue goal might be totally off-base The biggest mistake we’re currently seeing women making with their service offers (hint: too many choices = fewer sales). Why staying in “wait for referrals” mode is keeping your business stuck (and how to start building aproactive lead generation system that fuels steady sales growth). The power of simplifying and streamlining in your business to hit your revenue goals – you need to hear this if you’re feeling overwhelmed & pressured to do “all the things”! Tune in now and get ready to shift your mindset, refine your growth strategy, and uncoverhidden revenue opportunities inside your business! FREE DOWNLOAD: Behind-the-Scenes of Our $6M Growth Strategy: Our Revenue Growth Audit This is your behind-the-scenes look at how we “self-audit” our business to analyze growth potential to hit our big revenue goals each year! Our goal is for you to walk away with clarity on what’s working in your business, what’s not, and where you should focus your time, efforts & energy to hit YOUR big revenue goals! Download Now:https://bucketlistbombshells.com/revenueaudit Want more support? Here’s how we can work together! Ready to scale to six-figures+ with more ease? OurScale with Purpose Mastermind is for women entrepreneurs who want a clear growth strategy, expert mentorship, and a high-impact community to help them reach the next level. Check it out →https://bucketlistbombshells.com/mastermind DM us on Instagram! We’d love to hear what resonated with you in this episode & what topics you’d love us to cover next. Say hi here →https://instagram.com/bucketlistbombshells

In this episode we’ll share with you behind the scenes insights into: (00:00) The motivation behind Shay’s 4-day workweek experiment (and why her old schedule was leading to burnout) (10:12) The biggest lessons from a year of working LESS (21:48) The unexpected challenges of cutting back work hours while growing the business (30:35) How Shay restructured her schedule to focus on high-impact tasks (42:15) Why she’s shifting to a new Part-Time CEO schedule in 2025 & what that looks like Have you ever dreamed of working less while actually growing your business more?Spoiler: It’s totally possible — but it takes strategy, structure, and a (total) mindset shift! After a full year of experimenting with a four-day workweek, Shay is pulling back the curtain on what worked, what didn’t, and why she’s now shifting into a Part-Time CEO schedule in 2025. In this episode, I interview Shay about the morning routine, habits, and rhythms that have had the biggest impact, how she structures her workweek, and how you can create a schedule that fuels your business growth while prioritizing your self-care, mental health, family, hobbies and more! If you’re tired of feeling like you have to work long hours to grow your business — or if you’re craving a schedule that allows for more ease, balance, and freedom (um, yes please!) — this conversation is for you. This episode is your permission slip to step into a workweek that actually works for you. So, if you’re ready to reclaim your time while growing a thriving, freedom-filled online business, hit play now! Here’s what you’ll learn in today’s episode: The biggest lessons from a year of implementing a four-day work week (and why Shay is shifting to a “part-time CEO” schedule in 2025) The power of simplifying your workweek — how to focus only on the tasks that drive business growth Why “more hours” ≠ more success & how to structure your week with intentionality and (more) efficiency The framework Shay uses to eliminate, delegate, and optimize tasks so she can scale her business while working less How to design a part-time CEO schedule that aligns with your business goals, energy, and personal life Free Download: Shay’s Part-Time CEO Schedule! This is your behind-the-scenes look at exactly how Shay structures her week — including her batching schedule, high-impact tasks that actually move the needle in our business, and the MIT (Most Important Task) method she uses to prioritize growth in less time…while still making time for things that matter most. Download Now: https://bucketlistbombshells.com/ceoschedule Connect with Cassie & Shay: DM us on Instagram and tell us what you want to hear on this season of FFL Find us here: https://instagram.com/bucketlistbombshells Want to scale your business to multi-6-figures in 2025 with more ease, purpose & profits? Get on the waitlist now for our Scale with Purpose Mastermind™ program! https://bucketlistbombshells.com/mastermind Resources Mentioned: Run Like Clockwork Harvest Time Tracking

In this episode we’ll share with you behind the scenes insights into: (00:00) - How we navigated instagram for business growth in the early days of IG (12:56) - Rethinking your social media strategy from what you think you “should” be doing (29:22) - Effective & authentic Instagram sales & marketing conversations (39:54) - Creating what we like to call a “Social Media Optional Strategy” (44:52) - Embracing living more presently and leaving your phone in your pocket Have you ever wondered if you really need to be on social media to grow your business? Or if it’s possible to land clients without spending hours creating content or chasing the algorithm? In this episode of The Freedom-Filled Life Podcast™, we’re pulling back the curtain on why we stepped away from social media (kind of) and how you can rethink your marketing strategy to work for you—not against you. We’re sharing our personal journey with Instagram—from the early days when it felt like a fun, creative outlet, to the pressure-packed years of using it as a full-blown business tool. Spoiler alert: You don’t need to be a content-creating machine to find leads and close sales. We’re diving into how you can take a “social media light” approach, balancing authenticity and connection without sacrificing your sanity. Here’s what you’ll learn in today’s episode: enhance Whether you’re ready to log off for good or just want to approach social media with less pressure, this episode will give you the tools and insights to create a marketing strategy that feels aligned with your values and vision. Don’t forget to download today’s episode freebie:Ready to implement a Social Media Optional Plan? Download our BTS of Our Social Media-Optional Business Strategy worksheet to help you rethink your marketing approach, define the platforms that align with your goals, and create a personalized strategy that works for YOUR business — plus content prompts! Download here: https://bucketlistbombshells.com/smoptional Connect with Cassie & Shay: Freebie! BTS of Our Social Media-Optional Business Strategy worksheet & content prompts Download here: https://bucketlistbombshells.com/smoptional Send us a DM on IG and tell us what they want to hear on this season of FFL . Find us here: https://instagram.com/bucketlistbombshells Ready to launch your own business in 2025!? Apply now for Bucketlist Bombshells Launch Camp (we’re kicking off February 10th!!) https://bucketlistbombshells.com/launchcamp

In this episode we’ll share with you behind the scenes insights into: (13:18) - Scaling our business with online courses (26:44) - Adapting to changing course market & our audience needs (41:24) - Navigating our business transition with intention (01:01:24) - The different types of business coaching you can find online (01:14:40) - Reigniting passion and purpose in our business Welcome back to The Freedom-Filled Life Podcast for an exciting new season! In today’s episode we’re sitting down best friend style to dive into the decision of transitioning from offering online courses to live small group programs. After a decade of success with our Bucketlist Bombshells Academy (many of you tuning in are probably former students and we’re so grateful you’re here!), we reflect on the changing landscape of online education and the evolving needs of our community. We’re taking you behind the scenes into our decision making process for something that didn’t have a straight forward path or “right” answer from anyone other than ourselves. In this episode, we candidly share the challenges, lessons, and breakthroughs that led us to pivot our business model. From navigating burnout to reimagining how to best serve you (our audience), we discuss how our passion for creating more personal, hands on connections and offering accountability drove this shift. If you’ve ever felt disconnected from your business model or wondered if it’s time to pivot, this episode will inspire you to reconnect with your why and embrace change with intention. What You’ll Learn in Today’s Episode: why Let us know your thoughts on today’s episode by leaving a review or sending us a DM — we’d love to hear from you! Don’t forget to download today’s episode freebie: Feeling stuck in your business? Download our Reconnect With Your Why journaling worksheet to reflect on your goals, rediscover your passion, and continue into 2025 with clarity and purpose. Download here: https://bucketlistbombshells.com/aligned P.s. Send us a DM on IG and tell us what they want to hear on this season of FFL Find us on IG here: https://instagram.com/bucketlistbombshells Ready to launch your own business in 2025!? Apply now for Bucketlist Bombshells Launch Camp (we’re kicking off in February!): https://bucketlistbombshells.com/launchcamp

In this episode, we’re joined by Olivia Wheeler, a former tech professional turned design agency founder, who shares her inspiring journey from solopreneur to CEO of a purpose-driven agency. After becoming a mom, Olivia shifted her priorities, leaving the tech world to build a design agency that allows her to support her family while spending quality time with them. Now, she helps other women do the same through her work and mentorship. Olivia dives into the challenges and rewards of transitioning from designer to agency owner, exploring how she built a team, embraced delegation, and learned to manage her high-achiever mindset. She shares her approach to developing long-term client relationships and creating a recurring revenue model that brings stability and growth to her agency. We also discuss the importance of positive company culture and setting boundaries, especially when hiring friends or working remotely. Olivia emphasizes the need for a supportive team environment that prioritizes mental health and wellness, helping everyone avoid burnout. Olivia introduces her strategies for financial management through the Profit First model and the role mentorship has played in her business journey. She provides actionable insights on evolving from business owner to CEO, sharing how she balanced her agency’s growth with her roles as a wife and mother. This episode is packed with practical advice for entrepreneurs who are ready to scale their business without sacrificing personal fulfillment. Tune in to learn from Olivia’s journey of building a design agency that aligns with her values, supports her family, and allows her to live out her purpose every day. Connect with Cassie & Shay: Programs: https://bucketlisbombshells.com/programs Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity Instagram: https://www.instagram.com/bucketlistbombshells

In this episode, we sit down with Jamie Jensen, an award-winning screenwriter and storyteller who transitioned from Hollywood to the world of branding and entrepreneurship. Jamie now partners with entrepreneurs to craft impactful messaging, position their offers, and even develop creative projects like novels and screenplays. Her work has helped clients amplify their sales and tap into their artistic passions, transforming them into leaders and creatives with purpose. Jamie shares her journey from writing for the screen to coaching business owners on how to build strong brands through powerful storytelling. She emphasizes the importance of understanding client dynamics—both the conscious and subconscious desires that drive them—and explains how aligning with these motivations can lead to better relationships and higher client satisfaction. The conversation explores thought leadership for women entrepreneurs, with Jamie sharing her strategies on building a personal brand and consistently producing unique content. She offers practical advice for setting aside time for creative pursuits, like dedicating Mondays to creative projects and adopting a seasonal approach to content. As we wrap up, Jamie reflects on how her entrepreneurial path has given her the freedom to pursue creative projects that fuel her passion, reminding listeners of the importance of prioritizing creativity alongside business growth. For entrepreneurs ready to deepen their brand story and take their creative ideas from concept to reality, this episode is packed with insights and actionable advice. Tune in for an inspiring conversation with Jamie Jensen that bridges the gap between business and artistry, showing how you can thrive as both an entrepreneur and a creative. You won’t want to miss this one! Connect with Jamie: scribeandspirit.com/uncoverthethread https://www.instagram.com/jamielynnjensen https://www.instagram.com/scribeandspirit Connect with Cassie & Shay: Programs: https://bucketlisbombshells.com/programs Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity Instagram: https://www.instagram.com/bucketlistbombshells

In this episode, we chat with Jenny Roth, a seasoned email copywriter who specializes in creating joyful, strategic copy that draws clients in and boosts conversions. Jenny shares her journey from part-time copywriter to founder of a successful email marketing studio, revealing the strategies that help her clients attract leads and build connections through high-converting email campaigns. We dive deep into email marketing strategies tailored for digital products, high-ticket offers, and coaching programs. Jenny provides actionable insights on managing both launch and evergreen offers, highlighting the importance of a strong pre-launch phase, using fast-action bonuses, and keeping momentum through automated sequences that resonate with clients. Jenny also shares her top tips for growing an email list organically, covering everything from collaborations to engaging newsletters that keep subscribers coming back for more. She breaks down the art of crafting high-converting emails, from catchy subject lines to compelling content that keeps readers hooked. To wrap up, we discuss the power of email segmentation and repurposing email content for social media, enabling businesses to target their audiences more effectively and expand their reach with minimal extra work. Jenny’s approach ensures that emails don’t just get opened—they inspire action and drive results. If you're looking to boost your email marketing game, this episode is packed with expert advice and practical strategies from someone with proven results time and again. Don't miss it! Connect with Jenny: Website: https://jennyrothcopywriting.com/ Instagram: https://www.instagram.com/jennyrothcopywriting Free Email Masterclass: https://view.flodesk.com/pages/61b78c313d946afb20c719a7 Connect with Cassie & Shay: Programs: https://bucketlisbombshells.com/programs Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity Instagram: https://www.instagram.com/bucketlistbombshells

Marielle and Michelle are more than just sisters—they’re best friends and the creative minds behind Elle & Elle Design Co., a brand and website design studio for women service providers, wellness professionals, and creative entrepreneurs. With a shared passion for helping clients show up authentically online, they’ve carved out a niche that empowers their clients to shine in a way that’s as unique as they are. In this episode, we dive into their journey from students of our Bucketlist Bombshells Academy to co-founders of a successful design studio. Marielle and Michelle open up about the dynamics of working together as sisters, balancing their distinct strengths, and the power of mutual respect and complementary skills in a business partnership. We also explore their approach to brand and website design, especially their love for the Showit platform, which allows them to create personalized, visually dynamic sites for clients. They share insights into their process of finding a niche, maintaining a client-centric approach, and the importance of referrals and exceptional client experiences in their growth. Tune in as Marielle and Michelle reflect on the fulfillment they’ve found in entrepreneurship, building a flexible lifestyle that allows them to prioritize what matters most. From project management tips to personal growth insights, this episode offers a refreshing take on balancing business success with personal alignment. Don’t miss this inspiring chat with the sister duo from Elle & Elle Design Co., filled with actionable advice and a peek behind the scenes of their unique entrepreneurial journey! Connect with Marielle & Michelle: https://elleandelledesignco.com/ (free IG bio links at bottom of page) https://www.instagram.com/elleandelledesignco/ https://elleandelledesignco.com/services https://www.youtube.com/channel/UCyp4yghMozWTAahT0PHSrJA Connect with Cassie & Shay: Programs: https://bucketlisbombshells.com/programs Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity Instagram: https://www.instagram.com/bucketlistbombshells

In this episode, we sit down with Amy Kuo, a former Disney graphic designer turned brand strategist and founder of Author Brand Studio. Amy shares her remarkable journey of leaving a dream job at Disney to start her own design agency, transforming from zero clients to a six-figure business, all while navigating personal challenges with grief and mental health. Amy opens up about the life changes that led her to prioritize her wellness and embrace an anti-hustle approach to business. She reflects on the importance of setting boundaries, avoiding burnout, and implementing a four-day work week to create a sustainable, fulfilling career that aligns with her values. This discussion offers insights into balancing productivity with personal life, showing how entrepreneurs can thrive by creating a lifestyle that serves both their business goals and personal well-being. We also explore the art of crafting a unique brand identity, where Amy shares her inspiration from Hollywood designer Adrian and the power of a singular brand message that resonates deeply with the right audience. She highlights strategies for standing out in the crowded digital space and connecting emotionally with clients. For entrepreneurs navigating their own transitions or seeking better work-life balance, Amy’s story is a testament to the power of resilience, intention, and self-care. Join us as Amy Kuo shares her journey, and learn how you can build a meaningful business that honors both your personal and professional growth. This episode is filled with inspiration and actionable tips for redefining success—don’t miss it! Connect with Amy: www.authorbrand.studio www.authorbrand.studio/freecourse Connect with Cassie & Shay: Programs: https://bucketlisbombshells.com/programs Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity Instagram: https://www.instagram.com/bucketlistbombshells/