Go For Launch — Grow Your Business & Your Life

The COVID-19 pandemic accelerated the need for company leaders and their employees to accept the reality that hybrid work is not only possible but desirable for many reasons. While no one is certain what the “new normal” ultimately looks like, hybrid work is clearly here to stay. But the big question is how will companies be able to design a powerful hybrid workplace culture, regardless of where people are working. Many traditional companies are still struggling with the idea of hybrid or...

Why is it that every single person in the world has stories and can easily tell them to their friends and family, but in the business context many people are afraid of storytelling—or they think it is only for creatives…or that it is less effective than data and facts? Jamie Dixon joined me on the Go For Launch podcast to talk about how to become a better storyteller. Jamie is a coach, trainer, and author who has worked with ambitious leaders in over 160 multinational companies over the...

One of the sweetest sounds in the world is a ringing cash register. And one of the best ways to hear it more often is to improve your word-of-mouth and personal referrals. My guest in this episode of the Go For Launch podcast is Raúl Galera. He’s the Chief Advocate at ReferralCandy, an app that ecommerce brands use to set up and run customer referral programs. Founded more than 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word-of-mouth and turn their...

Valerie Hayes is on a mission to help small businesses beat the odds and push through the roadblocks to become an industry leader. She helps overburdened entrepreneurs, small business owners, and CEOs run their companies like a high-performance sports car. As a fractional COO, Valerie helps untangle everything that’s not working smoothly, sorts it all out, and puts it back together. Valerie’s background as a business owner, a human resources professional in Fortune 500 companies, and...

In 2013, Luke Charlton decided to quit a comfortable 6-figure government job, move halfway around the world, and start an online business as a coach. Thinking he knew enough about marketing to survive in one of the most expensive cities in the world—London—he quickly realized it wasn't as easy as it looked. But after years of struggling and nearly going bankrupt, Luke finally discovered the formula for online success that has helped more than 4,000 coaches grow their businesses...

The pandemic upended a lot of norms, especially when it comes to traditional work models. Challenging the way work is done has accelerated to lightspeed, as people and companies are being forced to reckon with work “standards” in terms of hours per week vs. productivity and work-life balance. My guest on this episode of the Go For Launch podcast is Joe Sanok, author of the new book, Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. The...

Most of the “best” salespeople are happy earning six figures. But the Top 1% of sellers consistently make 7-figures. If you’re ready to double or triple your sales and break past the comfort zone of 6-figures, you’ll need to learn ways to persuade your prospects that are more emotionally-based and less driven by logic-oriented sales models from the 1980s-early 2000s. Jeremy Miner, chairman of 7th Level, says that, “The single most effective way to sell anything to anyone in 2022, is to be...

Joining me for this episode of the Go For Launch podcast is Dean Inniss, Managing Partner at Your Best Life Now, an organization that helps people elevate their finance, family, fitness and faith through coaching, community, and exclusive once-in-a-lifetime experiences. His unique background of business experience, law enforcement, martial arts training and economic analysis gives him a rare perspective that enables him to successfully guide entrepreneurs, CEOS, and other top executives to...

Vertical Software-as-a-Service (SaaS) platforms may seem like smaller markets because they are often measured by the size of the existing software market in the industry—for example, it is relatively small in youth sports. However, this ignores the many opportunities for vertical SaaS platforms to expand the addressable market—for example, to raise prices, upsell new features, own payments/banking relationships, and embed commerce. My guest today knows a lot about starting a vertical SaaS...

If you’re ready to host your own event and anxious to get started but feel overwhelmed by all the things you need to do—from negotiating with hotels to coordinating with A/V providers, managing a volunteer team and figuring out what you are going to say and do while you’re hosting—you’re not alone! My guest today helps companies, coaches and celebrities create Powerful and Profitable events. Shay Wheat is CEO of Grace & Ease Productions, Inc. Shay is a Certified Event Producer™ and the...

This podcast episode is a little different than the rest. It’s a personal conversation with my good friend Jim Mitchem about some serious topics, ranging from battling cancer to remembering a dear mutual friend, Nathan Richie, who passed away June 16, 2018. Jim is a branding consultant and award-winning senior copywriter who has convinced people to think differently about things for more than two decades. Since 2002, Jim’s company Smash Communications has helped drive revenue for his clients...

There’s a tendency to discount your price in order to get ‘quick wins, land more customers or keep existing customers happy. But there’s a better strategy to win more clients—using value-added incentives. Marco Torres believes that value-added incentives such as complimentary travel packages beat price discounts. He joined me on the latest episode of the Go For Launch podcast. Marco is the founder of Marketing Boost, which has helped thousands of business owners worldwide boost sales and...

Today’s podcast is all about learning how to create meaningful and inspiring online events. My guests are Daniel Moss and Michelle Garrison, the Co-Founders of We & Goliath. We & Goliath helps companies host more meaningful and inspiring events online. Their full-service formula combines smart strategy, platform savvy and innovative video that captivates, awes and inspires. Whether you want just live stream production or full-service virtual event management including event planning,...

Most people think growing older and losing their edge is inevitable. But the truth is, the way in which you grow older is entirely malleable. Just because your chronological age is rising doesn't mean your biological age has to as well. It's time for a new paradigm. You can turn the clock back and stay at the top of your game at 40, 50, 60, and well beyond through precision performance longevity. My guest is Julian Hayes II, an executive health consultant & epigenetic atelier, and the host...

If you ask many entrepreneurs how their life is going…and you’ll hear a lot of lies. “It’s great! I’m in control! I’m my own boss! I can do whatever I want, whenever I want!” The reality is, entrepreneurship is often miserable, as you become chained to endless days of working, tedious tasks and time away from family and friends. So how can you get control of your business, family and life as an entrepreneur? That’s a topic my guest is very familiar with. For more than 20 years, Fabienne...

If you’re like many people, still trying to ‘e-blast’ your prospect manually without a great way to track the results—it’s time to make your inbox more sales focused. My latest guest on the Go For Launch podcast is Joel Stevenson, the CEO of Yesware. Yesware is a leader in sales productivity software. It helps both individuals and large companies scale their email marketing efforts, with templates and campaign tools; integrations with Salesforce and other software; phone tracking, a meeting...

Julie Broad is the founder of self-publishing services firm Book Launchers and an Amazon Overall #1 Best Selling Author who knows what it takes to be a successful self-published author. Through Book Launchers and her popular YouTube channel, BookLaunchers.TV, she helps subject matter experts write, publish, and promote nonfiction books that will boost their business. Julie’s titles include More than Cashflow, which topped Amazon, and The New Brand You, winner of the Beverly Hills Book Award...

Webinars are one of the most powerful marketing and sales tools available. But many people avoid doing them due to the concerns over how much time and effort they take. Fortunately, there are ways to take full advantage of webinars while avoiding the hassles. The secret is to learn how to automate webinars the right way. Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an...

Making sales one-by-one is a noble undertaking. But to exponentially grow your business, affiliate sales can be a game-changer. To learn more about the ins-and-outs of affiliate sales, I asked Dominick Keenan to join me on the Go For Launch podcast. Dominick is VP of Sales at ClickBank, a global affiliate marketplace and e-commerce platform. He has had several roles within the ClickBank sales organization including affiliate manager and business development before taking the role of VP of...

Ignition is revolutionizing product launches and go-to-market planning, strategy and project management. Joining me to discuss Ignition's recent beta launch and features is Derek Osgood, Ignition's founder and CEO. Ignition is a collaborative, go-to-market platform that assists product and marketing teams in bringing new goods to market quickly and efficiently. Prior to his current role, Derek spent over a decade leading and scaling marketing teams at brands like Playstation, BBVA and...