Keeping It Candid - Wedding Photography Unfiltered with Sandra Henderson-logo

Keeping It Candid - Wedding Photography Unfiltered with Sandra Henderson

Entrepreneurship

You’re not new to the wedding photography game. Everywhere you look for help with the business side of things feels like it’s at a beginner level, tailored for someone who doesn’t know what they’re doing. You implement your takeaways and come out feeling like you’re no further ahead than when you started… And that’s definitely not what you signed up for. You want your time back. You’re done with saying “I just need life to slow down and then I can do XYZ”. You’re ready to say goodbye to endless hours at your computer and feeling burnt out at the end of every year. You’re ready to make your business *better*, so it’s easier to do more of what you love - creating magic behind your camera. Join me for a candid, behind-the-scenes look at what it’s really like working as a wedding photographer–where I’ll give you actionable steps to take your photography business to the next level. Welcome to Keeping It Candid - Wedding Photography Unfiltered with Sandra Henderson.

Location:

United States

Description:

You’re not new to the wedding photography game. Everywhere you look for help with the business side of things feels like it’s at a beginner level, tailored for someone who doesn’t know what they’re doing. You implement your takeaways and come out feeling like you’re no further ahead than when you started… And that’s definitely not what you signed up for. You want your time back. You’re done with saying “I just need life to slow down and then I can do XYZ”. You’re ready to say goodbye to endless hours at your computer and feeling burnt out at the end of every year. You’re ready to make your business *better*, so it’s easier to do more of what you love - creating magic behind your camera. Join me for a candid, behind-the-scenes look at what it’s really like working as a wedding photographer–where I’ll give you actionable steps to take your photography business to the next level. Welcome to Keeping It Candid - Wedding Photography Unfiltered with Sandra Henderson.

Language:

English


Episodes
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052 Experience the Difference of Long-Term Marketing with Kara Duncan from The Kara Report

6/12/2024
Let's talk about the struggle we all know too well: keeping up with social media. Imagine focusing on the platforms that truly work for you and using strategic tools to lighten the load instead. Today on Keeping It Candid, I'm talking to Kara Duncan from The Kara Report, who shares insights on how to create a sustainable marketing strategy, the long-term magic of blogging, and the wonders of AI in content creation. Show Notes: https://simplysandrayvonne.ca/long-term-marketing-with-kara-duncan Template Shop: https://simplysandrayvonne.ca/shop Wedding Photography Workflow Freebie: https://simplysandrayvonne.ca/wedding-workflow The Kara Report: https://thekarareport.com/ Kara Duncan's Marketing Roadmap Freebie: https://thekarareport.com/roadmap Save 10% on Aftershoot: https://account.aftershoot.com/referral-signup?referrer=YT1AEQW8 (affiliate link) Takeaways Chapters 00:00 The Challenge of Instagram Engagement and Gaining New Followers 06:22 Being Consistent in Marketing Without Being on Every Platform Every Day 13:42 The Long-Term Benefits of Blogging 25:07 Evaluating Marketing Tools for Return on Investment Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:39:44

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051 How I Increased My Print Sales By 90%

6/5/2024
If you're a photographer looking to streamline and boost your print sales, using the right tools can be a game-changer. Today on Keeping It Candid, I'm diving into the benefits of using innovative gallery platforms - specifically Pic-Time. The right gallery service will not only simplify your operations but also offer features designed to maximize your earnings and elevate your client experience. Whether you're frustrated with your current system or just curious about improving your business efficiency, this episode is for you! Show Notes: https://simplysandrayvonne.ca/increased-print-sales Template Shop: https://simplysandrayvonne.ca/shop Get one free month of Pic-Time - https://lifeisbeautifullondon.pic-time.com/referral (affiliate link) Save 50% on your first year of HoneyBook: https://share.honeybook.com/Sandra Get one free month of Showit: https://showit.com/referral/?referralCode=sandralibp My favourite photography business resources: https://simplysandrayvonne.ca/resources Takeaways Chapters 00:00 Introduction and Background 01:21 Frustration with Previous Gallery Platform 03:15 Passive Income and Automation with Pic-Time 04:05 Positive Sales Experience with Pic-Time 05:01 Automation Features of Pic-Time 07:13 Integration of Pic-Time with HoneyBook 09:02 Affiliate Links and Conclusion Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:11:35

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050 Embracing Your Uniqueness with Yasamin Salavatian

5/29/2024
Today I'm joined by Yasamin Salavatian, a storytelling strategist and positioning coach, to chat about the importance of showcasing your unique personality in your photography business, and how you can incorporate more of who they are personally into your brand and messaging to set yourself apart. Show Notes: https://simplysandrayvonne.ca/uniqueness-yasamin-salavatian Template Shop: https://simplysandrayvonne.ca/shop Freebie from Yasamin Salavatian: 5 Ways to Build Your Personal Brand From Scratch - https://yasaminsalavatian.com/brand-from-scratch Takeaways Chapters 02:01 Introducing Yasamin and the Importance of Storytelling in Photography 03:04 The Changing Definition of Luxury in the Wedding Industry 05:32 Incorporating Personality and Connection in Brand Messaging 07:49 The Importance of Process and Expertise in Branding 09:31 Believing in the Value of Your Stories and Shifting Your Mindset 11:45 The Power of the Contact Page and Footer in Building Connections 25:10 Infusing Personal Stories for Client Connections 26:07 Specific and Unique Messaging for Attracting the Right Clients 27:41 Embracing Community Over Competition and Referrals Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:44:08

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049 What's A Photography Location Gallery? I'm Glad You Asked...

5/22/2024
In this episode, I'm sharing one of my favourite systems that you can easily build on the go - a locations gallery. I dive into what it is, how I organize it, the important details I include, and so much more. Your clients are going to love just as much as you do! Show Notes: https://simplysandrayvonne.ca/photography-locations-gallery Template Shop: https://simplysandrayvonne.ca/shop Get A Free Month Of Pic-Time: https://lifeisbeautifullondon.pic-time.com/referral Takeaways Chapters 00:00 Introduction and Announcement 02:33 Streamlining Photo Shoot Location Suggestions 05:22 Curating Your Portfolio Through a Locations Gallery 06:40 The Importance of Using a Gallery Service 07:08 Preserving Memories with Technology 07:36 Conclusion and Promotions Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:07:24

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048 Don't Outsource Your Editing (Until You Listen To This Episode) with Janelle Joy

5/15/2024
Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:28:56

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047 Depression, Anxiety, and Entrepreneurship

5/8/2024
TW: Depression, Anxiety, & Mental Health If you or someone you know is in need of support, call *988 in the US and Canada to reach the Mental Health Crisis Hotline 24/7. **** Today on the podcast I'm sharing my personal experience with depression and anxiety as a business owner, and what that has looked like for me over the last couple of months. From the beginning stages to what I did until I came out the other side, I'm sharing the good, the bad, and the vulnerable. **** Chapters 00:00 Introduction and Mental Health Awareness 02:05 Personal Experience with Depression and Anxiety 04:26 Seeking Medication and Managing Symptoms 05:19 Self-Care and Grace 06:16 Reprioritizing and Maintaining Productivity 08:59 Facing Overwhelm and Anxiety 10:18 Being Prepared for Future Challenges 11:38 Upcoming Guests on the Podcast 12:07 Conclusion and Call to Action Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:12:29

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046 Unlock the Potential of Your Website's Home Page with Alex Collier

3/27/2024
This week's episode is all about your website's home page! Alex Collier, a brand and web designer, joined me to talk about the importance of a well-designed homepage, common mistakes photographers make when designing theirs, the importance of including clear and compelling calls to action, and more. Alex also shares her formula for creating an effective homepage that you don't want to miss out on! Takeaways The homepage is the first impression and should capture attention and establish trust, while the services page is more conversion-driven and provides detailed information. Common mistakes on homepages include not clearly indicating the location, burying important information, and not including enough content. It is important to have clear and compelling calls to action on the homepage, using action verbs and guiding the user through their experience. Must-have elements on the homepage include sections for linking to other pages, showcasing testimonials, including an email opt-in, and providing a call to action to the contact page. Organizing portfolio and pricing information by category is more streamlined and relevant for potential clients. SEO is important for ranking in search engines, and internal linking can help improve the relevance and visibility of important pages. The key takeaway is to put yourself in the client's shoes and make the website experience easy and seamless for them. Chapters 00:00 Introduction 02:43 Importance of Homepage and Services Page 04:22 Common Mistakes on Homepages 06:35 Above the Fold and Length of Homepage 09:24 Importance of CTAs 14:27 Must-Have Elements on Homepage 19:45 Importance of SEO and Internal Linking 19:51 Final Takeaways 20:52 Fun Question: Taylor Swift 22:39 Conclusion Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:26:30

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045 My Endometriosis Toolkit

3/20/2024
Today I'm sharing what's inside my endometriosis toolkit! These are things I use when I'm at home and on-the-go to make chronic illness life a little more manageable. Takeaways Chapters 00:00 Introduction and Endometriosis Toolkit 02:13 Hysterectomy and Surgery Details 03:26 Invasive Surgery and Remission Period 04:21 Expectations and Unknowns After Surgery 04:50 Heating Pads and Robax Heat Wraps 05:46 Ergonomic Seat Cushions 07:06 Proper Shoes for Support 08:23 E-Reader for Reading Comfort 10:05 Water Cooler and Water Bottle 11:43 Cannabis Products for Nausea and Pain 13:49 Recap and Conclusion Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:15:29

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044 My Endometriosis Story - Part 2

3/13/2024
I'm sharing part two of my experience with endometriosis today for Endometriosis Awareness Month! Including an update on where I'm at, how I'm managing things day-to-day, and also how people can support others in their lives who have endometriosis themselves. Takeaways Chapters 00:00 Introduction and Recap 02:19 Effects of Medications 03:05 Waiting for Surgery 04:00 Managing Symptoms 06:18 Tracking Menstrual Cycle 08:05 Adjusting Work Schedule 10:18 Personal Growth and Coping 13:44 Supporting Someone with Endometriosis 20:30 Conclusion Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:21:15

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043 My Endometriosis Story - Part 1

3/6/2024
In this episode, I'm re-sharing my journey with endometriosis and how it's shaped both my personal life and my business. Living with a chronic illness has its own set of challenges, but I'm sharing how I've learned to manage symptoms and prioritize self-care along the way. Join me as I discuss the importance of support from healthcare professionals and the impact of streamlining business processes to enhance the client experience. Whether you're facing endometriosis or any chronic illness, this episode offers valuable insights and practical tips for navigating life and business with resilience and grace. Takeaways Chapters 00:00 Introduction and Background 03:12 Diagnosis and Understanding Endometriosis 06:20 Struggles and Challenges 07:38 Finding a Way Forward 08:56 Streamlining the Business 10:26 Creating a Dream Client Experience 10:49 Conclusion and Call to Action SHOW NOTES: https://simplysandrayvonne.ca/endometriosis-my-story-pt1/ Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:11:14

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042 Next Level Email Marketing Strategies with Candice Coppola

2/27/2024
Let's be real - showing up on social media is exhausting and the return on investment isn't worth it. Candice Coppola joins me on the podcast today to talk about how photographers can use email marketing in an almost passive way to start generating more sales from new and existing clients. Show Notes: https://simplysandrayvonne.ca/candice-coppola-email-marketing/ Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:40:07

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041 How AI Can Change Your Photography Business - And Your Life with Cameron and Tia

1/31/2024
This week I'm interviewing Cameron and Tia about the use of AI in the photography industry. We chat about our excitement and hesitations surrounding AI and share some of our favourite tools, as well as diving into the impact it can make on your client experience, your business, and your life overall. Takeaways AI tools can save photographers time and increase productivity, allowing them to focus on their areas of expertise. Using AI in content creation, such as email subject lines and blog post meta descriptions, can streamline workflows and improve efficiency. AI tools for photo and video editing, like AfterShoot and Imagen.AI, can significantly reduce editing time and provide a starting point for further customization. Integrating AI into client workflows can enhance the client experience by providing seamless and fast responses. Photographers should set aside dedicated time to explore and research AI tools, as they can provide significant benefits and save time and money in the long run. Chapters 00:00 Introduction and Embracing AI 02:15 Introduction of Cameron and Tia 07:42 The Excitement and Hesitations of AI 10:31 Favorite AI Tools for Content Creation 17:53 Favorite AI Tools for Photo and Video Editing 24:10 Using AI to Increase Productivity and Improve Client Experience 28:48 Advice for Photographers Hesitant to Use AI 33:06 Fun Question: Dream Weddings vs. Automated Weddings 38:18 Closing Remarks and Encouragement Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:39:24

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040 Creating A More Accessible Photography Business with Erin Perkins

1/24/2024
Erin Perkins, a deafblind accessibility educator and the owner of Mabely-Q, joins me for an interview this week! We talked all about the importance of accessibility for photographers, ways to improve accessibility online, and being adaptable to client needs. Takeaways Accessibility should be a top priority for all business owners, particularly in the wedding photography industry. Small business owners face challenges in incorporating accessibility due to limited resources, but that doesn't make them less necessary. Improving accessibility online involves using questionnaires to understand clients' needs and being adaptable in communication. Proper use of alt text and image descriptions is crucial for visually impaired individuals. Chapters 00:00 Introduction and Importance of Accessibility 03:08 Challenges for Small Business Owners 06:16 Improving Accessibility Online for Wedding Photographers 08:05 Using Questionnaires to Understand Accessibility Needs 09:46 Effective Communication and Adaptability 14:01 Considerations for Website Design and Color Contrast 18:05 Proper Use of Alt Text 21:42 Alt Text vs. Image Descriptions on Social Media 23:02 Inclusivity and Accessibility without Limitations 25:21 The Impact of Inaccessible Platforms 27:44 Moving Towards Genuine Inclusion 29:39 Starting from Where You Are 30:28 Fun Question: Snowboarding vs. Stand Up Paddling Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:32:23

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039 Top 3's of 2023

1/17/2024
Happy belated New Year, friends! Today I'm sharing my top three favourites in various categories for the year 2023, and a look inside my goals and vision for Q1 of 2024. Takeaways Investing in quality photography equipment can greatly enhance the quality of your work. Using systems and tools like HoneyBook, PicTime, and Imagine AI can streamline your business processes. Utilizing editing tools like AI Select in Lightroom, the denoise feature in Lightroom, and Topaz Sharpen AI can improve the quality of your photos. Building a chronic illness toolkit with helpful apps, ergonomic tools, and comfortable footwear can support your well-being. Taking trips and attending conferences can provide valuable experiences and networking opportunities. Setting clear goals and focusing on making a positive impact can guide your business decisions and actions. Chapters 00:00 Introduction and Return from Hiatus 01:57 Top Three Photography Related Things 05:15 Favourite Extras in Camera Bag 07:24 Top Three Systems 09:40 Top Three Editing Tools 13:06 Chronic Illness Toolkit 17:44 Top Culture Favorites: Shows and Movies 22:27 Top Three Favorite Books for 2023 24:42 Top Three Trips of 2023 27:16 Goals for 2024 28:41 Conclusion Show Notes - https://simplysandrayvonne.ca/top-3s-of-2023/ Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:29:36

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038 Educator Red Flags with Laylee Emadi

11/15/2023
Make sure you're investing your money in the right places so you're never left feeling like you've been scammed. Laylee Emadi joins me for an interview to talk all about red, beige, and green flags to watch out for in a creative educator! Show Notes - https://simplysandrayvonne.ca/redflags-laylee-emadi/ The Creative Educator Conference - https://simplysandra--layleeemadi.thrivecart.com/the-creative-educator-conference-2024/ (affiliate link!) ******************* Laylee Emadi Website - http://layleeemadi.com/ Instagram - http://instagram.com/laylee_emadi Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:36:23

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037 Up-Level Your Client Experience With This Simple Question

11/8/2023
On this week's episode, I'm talking all about an easy way to up-level your client experience without having to spend any money or add any extra work to your plate. Sound too good to be true?! I promise, it's not! Show Notes Coming Soon... Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:03:54

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036 HoneyBook & Pic-Time Did What?!

11/1/2023
HoneyBook and Pic-Time made a huge announcement this week, and I'm so excited I decided to do an impromptu podcast episode to tell you all about it! Show Notes - https://simplysandrayvonne.ca/honeybook-pictime-integration Save 50% on your 1st year of Honeybook - https://share.honeybook.com/Sandra Get an additional free month of Pic-Time - https://lifeisbeautifullondon.pic-time.com/referral or use code C5QS5E Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:10:52

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035 The Freedom Of Outsourcing with Sara Monika

10/18/2023
If you're feeling overwhelmed in your wedding photography business, it might be a good sign that you're ready to start outsourcing different aspects of your work. It can be scary to get on board with but there's so much freedom that comes along with it, and today on the podcast I'm joined by Sara Monika to talk all about it. Show Notes - https://simplysandrayvonne.ca/outsourcing-sara-monika/ Today's episode is brought to you by Imagen.AI - Get 1500 Free Edits - https://imagen-ai.com/?v=0j&ref=sandrahenderson Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:56:53

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034 Self Care Tips For Wedding Photographers With Chronic Illnesses

10/11/2023
Self-care is important for any wedding photographer, but especially for all of my chronic illness friends. Today on the podcast I'm sharing three ways I prioritize self-care and how it benefits me as a business owner. Show Notes - https://simplysandrayvonne.ca/wedding-photographers-with-chronic-illnesses/ Amazon Canada Storefront - https://www.amazon.ca/shop/lifeisbeautifullondon Amazon US Storefront - https://www.amazon.com/shop/lifeisbeautifullondon *These are affiliate links, and I may receive a small payment in exchange for you clicking my link. As always, there is so additional cost to you and it won't impact your user experience in any way! Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:19:31

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033 Ghosting: Why It's Happening & What To Do About It with Michelle Harris

10/4/2023
Ghosting is happening more and more and it's easily one of the most frustrating parts of being a wedding photographer. On today's episode Michelle Harris and I talk all about why ghosting happens, and what you can do about it to make the next booking season your best yet. CLICK HERE FOR SHOW NOTES ******************** Michelle Harris Instagram M Harris Education | Hustle Made Self Paid Community Freebies The Hustle Vault Support the Show. Let's be friends! The Unfiltered Photography Community - https://www.facebook.com/groups/unfilteredphotocommunity Instagram - https://www.instagram.com/simplysandrayvonne TikTok - https://www.tiktok.com/@simplysandrayvonne

Duration:00:19:28