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Language of Business

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The Language of Business integrates academics and real world experience to support, encourage and motivate entrepreneurs from their earliest stages through their growth phases and exit strategies. Entrepreneurs get insightful coaching and hands-on guidance through consulting services that are grounded in real world experience and academic instruction. Our articles, television and radio shows highlight emerging companies and business leaders while focusing on the issues needed to succeed in today's global market. Our academic programs provide students with the skills they need to thrive in a competitive marketplace. Learn more at: http://languageofbusiness.biz.

The Language of Business integrates academics and real world experience to support, encourage and motivate entrepreneurs from their earliest stages through their growth phases and exit strategies. Entrepreneurs get insightful coaching and hands-on guidance through consulting services that are grounded in real world experience and academic instruction. Our articles, television and radio shows highlight emerging companies and business leaders while focusing on the issues needed to succeed in today's global market. Our academic programs provide students with the skills they need to thrive in a competitive marketplace. Learn more at: http://languageofbusiness.biz.
More Information

Location:

United States

Description:

The Language of Business integrates academics and real world experience to support, encourage and motivate entrepreneurs from their earliest stages through their growth phases and exit strategies. Entrepreneurs get insightful coaching and hands-on guidance through consulting services that are grounded in real world experience and academic instruction. Our articles, television and radio shows highlight emerging companies and business leaders while focusing on the issues needed to succeed in today's global market. Our academic programs provide students with the skills they need to thrive in a competitive marketplace. Learn more at: http://languageofbusiness.biz.

Language:

English

Contact:

781-772-1088


Episodes

Be like Google and know all about your customer – LOB 047

12/11/2018
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You're an entrepreneur working on the plan for your new business. Make sure you know as much as you can about your customer. Google sure does that. Are you marketing in the right places? Do you change your plans on the fly,...or trust your gut? The Language of Business host Greg Stoller talks with three experts on starting a new business: Lisa Tanzer, Marketing Director of Life Is Good; Sarah Fay, Media Advisor to Adaptive Intelligence; Drew Hannah, CEO of RBM Technologies. Host Greg Stoller...

Duration:01:28:08

Write your business plan. But first, test your pitch – LOB 046

12/4/2018
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You're an entrepreneur ready to start pitching your new business...but first, you need to write your business plan. Oh, yes...you also need to do a competitive analysis. The Language of Business host Greg Stoller talks with three experts on planning and marketing a new business: John Francis, CEO of Test My Pitch; Patricia Gray, Principal at PA Gray Law; Leo Brea, Executive Director of Veconinter. Host Greg Stoller John Francis Patricia Gray Leo Brea

Duration:00:41:44

Will a back-of-the-napkin business plan work? – LOB 045

11/27/2018
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When planning a startup, do you need a full-fledged 50-page written Business Plan...or will a "back of the napkin" approach work just as well? The language of Business host Greg Stoller talks with three entrepreneurs and gets three different takes on the need for a Business Plan from Tony Solomons, President of Ideal Marketing Group; Jeff Hulton, entrepreneur, and Digital Artist; Cindy Brown, CEO of Boston Duck Tours. Host Greg Stoller Tony Solomons Jeff Hulton Cindy Brown

Duration:00:50:40

48 web sites in 48 hours – LOB 044

11/20/2018
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The Language of Business looks at 48 in 48: a nonprofit that works to build websites for local nonprofits. Lots of them. In fact, they come to a market and build 48 web sites in 48 hours. The started in Atlanta, came to Boston this year, and look to go international next year. Greg Stoller talks with 48 in 48 Executive Director Carole Williams; 48 in 48 Co-Founder and sponsor Adam Walker; Karley Ausiello, Sr. VP of Community Impact at the United Way of Massachusetts Bay and Merrimack Valley....

Duration:00:19:44

Fashion for the boss lady, investment ethics, Boston oldest distillery – LOB 043

11/13/2018
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Fashion for the boss lady. Update your work wardrobe every month without buying new clothes. On this episode of The Language of Business, host Greg Stoller talks with Ambika Singh, CEO of Armoire. She's an entrepreneur who got started with an MIT Delta V Accelerator; Darby Hobbs, CEO of Social 3, talks about how to be ethical when dealing with nonprofit investors; Scott Allen, VP/General Manager of MS Walker, Boston's oldest distillery. It's a 5th generation business that puts a high value...

Duration:00:24:17

Language of Business visits Beijing – LOB 042

11/6/2018
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A student in China is about to get her undergraduate degree. Her next plan is to go to the US to earn an MBA from Boston College, work in America, then return to China. Asset valuation in China is different from the US. Business development is different. Investing in China is different than investing in the US. Government control has a lot to do with it. The Language of Business travels to Beijing. Greg Stoller talks with Ning Qiu, an undergrad student at Beijing University; Jian Min Sun,...

Duration:00:54:07

Art in Business – LOB 041

10/30/2018
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A gallery that sells art...but also gives 50% to charity. An Emmy-winning graphic artist decides to become an artist. Which wins - passion or income? If you’re an artist making money...who handles the paperwork? When cake making becomes an art form. The Language of Business looks at art in business. Greg Stoller talks with Elaine Markoff, Founder of Art in Giving; Joanne Kaliontz, Graphic Designer of Studio51 Design; Jim Grace, Executive Director, Arts and Busines Council of Greater Boston;...

Duration:00:30:02

Digital Marketing – LOB 040

10/23/2018
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How big is your digital stack? What do people say about you when you leave the room? Finding the special “P1” customer. What are nonprofits willing to pay you when you give them ROI? The difference between regular marketing and digital marketing. The Language of Business looks at digital marketing. Greg Stoller talks with Anita Breardon,Cabinet M; Dan Sullivan, CEO of Crowdley; Julia Campbell, CEO of JC Social Marketimg; Manny Veiga, Content Manager, March Communications.

Duration:00:53:35

The business of medical devices – LOB 039

10/16/2018
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Medical devices - not making them, buying and selling them. How does a knee replacement work? And who makes it? Growing a body part from your own body. It’s called regenerative medicine. Plus, how doctors can check your cardiac rhythm on the cloud. The Language of Business takes a deep dive into the world of medical devices. Greg Stoller talks with Nancy Briefs, CEO of InfoBionic; Bruce Blessington, medical device company executive; Jonathan Lieber, CFO of Histogenics; William Edelman,...

Duration:00:27:00

The business of dentistry – LOB 038

10/9/2018
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Taking pride in watching your best customer throw away your best product. When a dentist is designing a new office...who decides how to fill the cavity of space? The demographics of dentistry are changing: 50% of students entering dental school are female. Planning 5 years ahead for the well-being of your dentist...and your teeth. Getting your teeth cleaned sonically in only 30 seconds. The Language of Business drills down into the business of dentistry. Greg Stoller talks with Paul Paisner,...

Duration:00:25:06

Angel investing – LOB 037

10/2/2018
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The MLB Playoffs are here. Predict the outcome of every at-bat online, and don’t pay anything to play. Does 10% success mean getting 1 out of 10 right, or getting 10 out of 100 right? How does an Angel Investor find you? You go looking, that’s how. Solving a 60 year-old cocktail party problem: keeping background noises out and the conversation easy to hear. The Language of Business looks up to learn about Amgel Investing. Greg Stoller talks with David Caruso (no, not the CSI: Miami guy), COO...

Duration:00:24:09

Multigeneration family-owned business – LOB 036

9/25/2018
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How do you get the kids to join your multigeneration family-owned business when it’s not a business they’d necessarily be thinking about as a career? Like a folding box company. A 1904 bicycle parts company that now makes air-cooled engines. A printed circuit board company that turned into a spa. Imagine going to work and making flattened radiator fins. Greg Stoller talks with Anthony DiRico of Hub Folding Box Company; Michelle Boissoneau-DuPont of Lake Opechee Inn and Spa; John Stephenson...

Duration:00:23:05

Language of Business visits France – LOB 035

9/18/2018
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The Language of Business travels to France to look at the business climate there. Greg Stoller talks with Bruno Sejourne, Director of ESEMAP; Catherine Deffains-Crapsky, Associate Professor of Finance; Louis-Matar Gueye, student...all at the University of Angers.

Duration:00:25:55

MassChallenge – LOB 034

9/11/2018
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The Language of Business takes a deep dive into the world of MassChallenge, the job creation engine in Boston that became an incubator, then an accelerator. Then went global. You’ve heard about autonomous cars...what about autonomous boats? Ever find yourself agreeing to split the cost of something...but never collecting the other half? There’s an easy solution. What’s the key to success: being smart, being lucky, or mentorship? Greg Stoller talks with Mike LaRhette, President of...

Duration:00:40:00

Using PR firms – LOB 033

9/3/2018
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The Language of Business looks at using PR firms. Can doing your own public relations on social media work? In the middle of a business crisis, what do you do first? How quickly do you have to react? What if the story is fake news? How quickly do people forgive you when you tell the truth about a mistake? On this episode Greg Stoller talks with Brett Carney, CEO of Carney Communications; Janey Bishoff, CEO of Bishoff Communications; John Houle, CEO of JH Communications.

Duration:00:19:46

University entrepreneurship – LOB 032

8/28/2018
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University students with their own startups while still in school. Greg Stoller talks with Jehan Hamedi, CEO of Adhark, the only company that can produce data-driven marketing analytics; Michael Schraeder, CEO of Vaxcess Technologies, the startup that figured out how to make vaccines you don't need to refrigerate; Kate Aiken and Devin McMahon, Co-Founders of Lily Pad, the new menstrual pad technology; Aiden McLaughlin of indigo.in at Olin College of Engineering, solving engineering problems...

Duration:00:23:14

Nonprofits helping students – LOB 031

8/21/2018
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A way for kids from low income families to get cool back-to-school clothes...for free. 50% of college students have low credit scores due to student loans. Here’s some timely help. College students returning from the service can get free dorm housing at an Ivy. A network that helps families with sick kids make the best of it in the worst of times. The Language of Business looks at non-profits that help students. Greg Stoller talks with Mickey Cockrell, Executive Director of Catie’s Closet;...

Duration:00:24:06

Restaurant profitability – LOB 030

8/14/2018
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50% of new restaurants wind up closing. That also means 50% succeed and stay open. The Language of Business looks at four different restaurants - a national chain, a mom and pop shop, a place two high school friends opened in the middle of the great recession, and a fine dining spot run by someone who'd rather be carving a pig than checking the books. These interviews were done a couple of years ago for the TV version of The Language of Business. Of these four restaurants, two are still...

Duration:00:28:43

Disruptive technologies – LOB 029

8/7/2018
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A smartphone case you can customize every day. September 1st is the biggest move-in day of the year - here’s an easy way to find that new apartment. A household cleaning agent that’s 10 times more effective than bleach...and safer. The healthiest popcorn you can find. Greg Stoller interviews Steven Bock and Patrick Planche, Co-Founders of Swaponz; Ishay Grinberg CEO of Rental Beast; Sandy Posa; CEO of HCI/Force of Nature; Julie Lapham; General Manager of Popzup. ^

Duration:00:30:14

Financial planning – LOB 028

7/31/2018
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The difference between acquiring wealth and making it last through your retirement years. You can get financial advise from a money manager...or a banker. But what if the money manager works for the bank? Who are you really dealing with? What does beekeeping have to do with financial advice? Greg Stoller talks with Scott Stathis, CEO of Stathis Partners; David Macchia, CEO of Wealth2K; JP Pontbriand, Portfolio Manager of Salem Five Financial; Sean Tesoro, President of Salem Five Financial;...

Duration:00:21:05