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Language of Business

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The Language of Business integrates academics and real world experience to support, encourage and motivate entrepreneurs from their earliest stages through their growth phases and exit strategies. Entrepreneurs get insightful coaching and hands-on guidance through consulting services that are grounded in real world experience and academic instruction. Our articles, television and radio shows highlight emerging companies and business leaders while focusing on the issues needed to succeed in today's global market. Our academic programs provide students with the skills they need to thrive in a competitive marketplace. Learn more at: http://languageofbusiness.biz.

The Language of Business integrates academics and real world experience to support, encourage and motivate entrepreneurs from their earliest stages through their growth phases and exit strategies. Entrepreneurs get insightful coaching and hands-on guidance through consulting services that are grounded in real world experience and academic instruction. Our articles, television and radio shows highlight emerging companies and business leaders while focusing on the issues needed to succeed in today's global market. Our academic programs provide students with the skills they need to thrive in a competitive marketplace. Learn more at: http://languageofbusiness.biz.
More Information

Location:

United States

Description:

The Language of Business integrates academics and real world experience to support, encourage and motivate entrepreneurs from their earliest stages through their growth phases and exit strategies. Entrepreneurs get insightful coaching and hands-on guidance through consulting services that are grounded in real world experience and academic instruction. Our articles, television and radio shows highlight emerging companies and business leaders while focusing on the issues needed to succeed in today's global market. Our academic programs provide students with the skills they need to thrive in a competitive marketplace. Learn more at: http://languageofbusiness.biz.

Language:

English

Contact:

781-772-1088


Episodes

Seasonal Business – LOB 026

7/17/2018
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Summertime and business is great...if summer is high season for your business. What does a seasonal business do in the offseason? Language of Business host Greg Stoller interviews Jeff Hacker, Owner of Camp Cedar in Casco ME; Pam Fletcher and Alan Fletcher, Marketing Director and Owner of Nashoba Valley Ski Area; Cindy Brown, CEO of Boston Duck Tours; Josh Misiph, President of the National Tailgating Association.

Duration:00:24:14

Evaluating risk – LOB 009

7/16/2018
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Every business idea carries a certain amount of risk. How much do you tell your investor about the risk? How do people in the energy industry deal with risk? Do analysts and investors react the same way when it comes to risk? What about the risks in keeping five-generation family business in the black, year after year? In this episode of The Language of Business, host Greg Stoller talks with experts in each area. Guests are Bill Contente of Gesmer Updegrove LLP, Bob Goodoff of Sewa View...

Duration:00:00:09

Starting from scratch – LOB 025

7/10/2018
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At first, it wasn't working. Then a web site reboot quadrupled the business. Managing a lawsuit on the cloud...when you're not even a lawyer. Video games that are fun for your kids, and help them stay healthy. You're ready to say, "let's do this" for your weekend pickup game...but you don't have a gym to use. Here's someone to call. The Language of Business Podcast looks at businesses starting from scratch. Greg Stoller's guests are Jeannine O'Neil, Founder of JO Social Branding; Cash...

Duration:00:13:29

Starting from scratch – LOB 025

7/5/2018
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At first, it wasn't working. Then a web site reboot quadrupled the business. Managing a lawsuit on the cloud...when you're not even a lawyer. Video games that are fun for your kids, and help them stay healthy. You're ready to say, "let's do this" for your weekend pickup game...but you don't have a gym to use. Here's someone to call. The Language of Business Podcast looks at businesses starting from scratch. Greg Stoller's guests are Jeannine O'Neil, Founder of JO Social Branding; Cash...

Duration:00:26:57

Women on corporate boards…there are way too few – LOB 024

6/26/2018
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You're sitting in the corporate conference room...and you're the only woman at the table. Nationwide, women have only 20% of the seats on corporate boards. How much can a CEO control who's on the board? A business designed to change corporate culture in other businesses. In episode 24 Greg Stoller discusses the state of women on boards with Kathy Cuocolo, Financial Sector Board Director; Patricia Flynn, Professor at Bentley University; Bob Rivers, CEO of Eastern Bank; Stephanie Sonnabend,...

Duration:00:24:02

Small businesses that made it – LOB 023

6/19/2018
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A reversal of the movie "You've Got Mail." The little bookstore around the corner fought a challenge from a big box store...and won. She went from a one-woman brokerage to managing 700 million dollars in investments. Actually getting the keys to a candy store - your own. Greg Stoller interviews Dana Brigham, Co-Owner of Brookline Booksmith; Debra Brede, CEO of DK Brede Investment Management; Linda Gilman, owner of Indulge!

Duration:00:19:29

People care about Made in America – LOB 022

6/12/2018
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How a shirtmaker can afford to pay $12 an hour when workers in China are making $2.50 a day. Keeping "the girls" in place and comfortable. How much sun do you need? Here's how you can tell. A manufacturer who has made suits for every POTUS since Lincoln...and they speak 15 languages in the factory. All of it made in America. Greg Stoller interviews Bob Kidder, President of New England Shirt Company; Melanie Berger, Founder of Mariwear; Ed Likovitch, CEO of GoodLux Technology; John...

Duration:00:50:26

Business Pivots – LOB 021

6/5/2018
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Business pivots. When the technology you're using is no longer the best out there...how do you fix that? An interactive storefront display that works even when the store is closed. A craft brewery named for an island in South Boston that isn't really an island, and the beer isn't brewed there anyway. But it has a great name. And how do you choose a memorable name for your company? Pick one that's fun to say. Greg Stoller interviews David Teplow, CEO of Integra Technology; Oleg Vyadro, CEO...

Duration:00:26:25

Kiss, bow or shake hands? Getting the international culture correctly – LOB 020

5/29/2018
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Kiss, bow or shake hands? The appropriate hello depends on where you are. Learn how to play nicely in the international sandbox. Translating Korean into Norwegian...and getting it right. From the Netherlands to New Hampshire...not getting lost in translation. Greg Stoller's guests are Wendy Pease, Owner/Executive Director of Rapport International; Lance Shaw, Director of Product Marketing at Commvault; Kaarina Kvaavik, Managing Partner of Language I/O; Lucia Kash, Director of Business...

Duration:00:25:32

Decoding the ABC’s of finance – LOB 019

5/22/2018
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How do you fund your next startup? Venture Capital or Private Equity? A bank loan? What does a hedge fund do? What about a mutual fund? Large Cap, Small Cap, VC, PE, IPO, ROE, CMO...the ABC's of finance are decoded. Greg Stoller interviews Christopher Hennessey, Associate Professor of Law at Babson College; Steve Segal, Founding Partner at JW Childs Associates; Larry Gennari, Partner at Gennari, Aronson; Barry Sloane, President & CEO of Century Bank.

Duration:00:31:51

Consumer focused marketing – LOB Podcast 018

5/15/2018
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The difference between being a trusted advisor and a service provider. The men's deodorant marketing that failed, and the woman in a power Ninja pose that helped make a blender a huge success. How to keep your customers interested when you're marketing outlet covers. Consumer-focused marketing. Greg Stoller interviews Wendy Carr of Carr Marketing Strategy: George O'Shea of Lindall Hill Group; Al Peckham of LecktralLock.

Duration:00:26:14

Re-branding. Wayfair. ZipCar. Radio on the weekend. 130 year-old firefighter gear – LOB 017

5/8/2018
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Re-branding everything from ZipCar to Wayfair to weekends on the radio. Re-branding digital medical records so they are more accessible. Re-branding 130 year-old protective firefighting gear as athletic wear for firefighters. Greg Stoller talks with logo specialist Melanie Lowe, owner of Power M Space Design; John Garabedian, Hall-of-Fame radio Talent and owner of CodCom Broadcasting; John Gobron, President of Aventura Awareness Computing; Rob Freese, Senior VP Marketing, Global...

Duration:00:27:43

Jerry McGuire, anyone? Sports agents, naming rights and marketing your dreams all the way to China – LOB 016

5/1/2018
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Is like being a sports agent like Jerry McGuire? Naming rights at a sports venue. What does it really cost? What kind of results are sponsors at sports venues really looking for? A marketing consultant to companies sponsoring worldwide sports events explains what it's really all about. How one local boy wound up running a sports marketing group in China despite having a Boston accent and not speaking Chinese. Greg Stoller's guests are Joe Rosen, Managing member of Orpheus Sports and...

Duration:00:29:15

Global commerce with a local twist – LOB 015

4/24/2018
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Why are so many people in China buying houses in the US...and paying cash? An immigrant from the Czech Republic came to America as an Au Pair and wound up becoming a lawyer and investor. Where would she invest today? A software program from Singapore can help kids learn to play a musical instrument...and stick with it. Plus, the first company in Palestine to do business with the US...and with Israel. Commerce stories from across the globe .Greg Stoller talks with Derek Wong of V&E Real...

Duration:00:28:10

No guarantees. Get the right people on the bus, in the right seat, who know when to get off the bus. – LOB 14

4/17/2018
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There are no guarantees in business. You have to get the right people on the bus, and sitting in the right seat. You have to know when to get off the bus. You have to know how to research and market your product and recognize when it's not working. You have to know when to get out. Greg Stoller talks with four experts on hiring, marketing, transitioning and running a business when your name is on the door. Guests are Mike Dreitzer, President, Ainsworth Game Technology; Bonnie Fendrock,...

Duration:00:14:35

You’re talking, but do they know what you’re saying? – LOB 13

4/10/2018
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Effective communication is always crucial - especially in business. In Episode 13 of The Language of Business host Greg Stoller talks with three experts in effective business communication; Melanie Calzetti-Spahr, specialist in listening skills; Bill Kenney, CEO of Test My Pitch; Marjorie Whittaker of The Whittaker Group, specialist in accent modification.

Duration:00:24:54

Networking: you’d better do it to get your business going – LOB 012

4/3/2018
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Network, network, network. Everyone will tell you, when you're starting a business, you absolutely have to network. Greg Stoller talks with three networkers with different expertise: Juliette Mayers, CEO of Inspiration Zone; Steve Snyder of Gesmer Updegrove, LLP: Diane Darling, one of the original networkers featured in the Wall Street Journal; Henry Mitteleman, self-described un-networker and author of "Unstuck for Good."

Duration:00:27:05

Using Consultants – LOB 11

3/27/2018
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They say a consultant is like a seagull. They fly in, eat something, poop all over everyone, then fly out. But consultants can be invaluable to a wide range of businesses. Greg Stoller talks with the consultant who saved the airline industry, with a specialist in recruitment, a consultant who can fix your computer from his home, and a specialist in making the plans for the big party into a turnkey operation. Guests are John Thomas of LEK Consulting, Julie Marcus of Information & Marketing...

Duration:00:29:46

Using consultants – LOB 011

3/27/2018
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They say a consultant is like a seagull. They fly in, eat something, poop all over everyone, then fly out. But consultants can be invaluable to a wide range of businesses. Greg Stoller talks with the consultant who saved the airline industry, with a specialist in recruitment, a consultant who can fix your computer from his home, and a specialist in making the plans for the big party into a turnkey operation. Guests are John Thomas of LEK Consulting, Julie Marcus of Information & Marketing...

Duration:00:29:38

When to sell: Now? Later? Ever? Exit Strategies – LOB – 010

3/26/2018
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With a new business it's always a struggle at first. Then you succeed. How do you know when it's time to sell? Now? Down the road? Never? Host Greg Stoller talks with four experts on building a company and considering an exit strategy. Guests are CEO for Emerging Growth Companies John Lieber, Furquan Nazeeri of ExtensionEngine LLP, Robb May of Backupify and Ryan Trager of Achvr.

Duration:00:29:48