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Priscilla and Ashley Talk New Year Marketing Resolutions

Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice." In this episode, Momma Bird - Priscilla McKinney and Little Bird Content Marketing Specialist - Ashley Le Blanc talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years. Want a sneak peek? Here's the overview of the tips! 1. Stop selling so hard. Learn about Priscilla's...


Flock Stars WIRe Miniseries: Meet Brin Moore

The WIRe miniseries has been nothing short of inspiring. In the final episode of this series, Priscilla interviews Brin Moore. In addition to being a partner at Trusted Talent, where she helps market research firms find the right talent for the right jobs, Brin has been an integral part of WIRe in San Francisco, heading up the biannual events in the Golden City. In this episode, the two talk about the best parts of WIRe, the importance of local networking and the changing landscape of...


Priscilla and Charlie Rosenbury Go Full-On Ready Player One

“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody Allen In this episode, Priscilla McKinney talks with Charlie Rosenbury, founder and president of Self Interactive, a Springfield, MO based software development company specializing in virtual (V) and augmented (A) reality experiences. In addition to discussing the differences between VR and MR, Priscilla and Charlie talk about the future and present of this...


Flock Stars WIRe Miniseries: Meet Lilah Koski

In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Lilah Koski - a 25-year veteran of the insights industry, motivated to understand human decision making. As founder and CEO of Logica Research (formerly Koski Research), she's driven to help organizations use research to better engage with customers and improve people's financial lives. Logica Research excels in creating customized research solutions that answer our clients’ most complex business questions. “Our focus...


2018 Holiday Spectacular! Spectacular!

Do you need a little Christmas? Right this very minute? Perhaps you have the candles in the window and are only lacking the carols at the spinet? Well, you’re in for a treat, because it’s time for the 3rd annual Little Bird Holiday Spectacular Spectacular! Join in the fun as the Little Bird gang talks fave and least fave holiday movies (spoiler: there are a lot of conflicting opinions). Listen to Priscilla and Ashley discuss the Little Bird holiday-themed blog, "If Marketing was a Christmas...


Priscilla, Colton, Ray, Aung and Andrew talk Dragonfruit and MRX

Fully recovered from jet lag, but still fresh off a trip to Bangkok, Priscilla took a few minutes in the podcast booth with Little Bird Content Marketing Specialist, Colton Harrington, to discuss her experiences as Co-Chair and Presenter during IIeX Asia Pacific. In addition to discussing some of her favorite presentations, she shares a few market research stories, and tells Colton all about the amazing fruit and candy selections that Thailand has to offer. In addition to amazing insights,...


Flock Stars WIRe Miniseries: Meet Dianne Gardiner

Owning a business is hard work, but learning when it’s time to let it go can be even harder. For Dianne, choosing to sell 80% of her business was a difficult, but necessary to propel her and her company forward. In this episode of the Flock Stars WIRe Miniseries, Priscilla is joined by Dianne Gardiner – CEO of Bastion Latitude. “My journey started over 10 years ago when I took the leap of faith and actually started my own research business called Latitude Insights.” Widely credited as...


Priscilla and Ray Poynter Leave The Past Behind

Perceptions of the past and future, in relation to marketing, are often conflicting. Some people dread the future and its inevitable robo-takeover, while clinging to oft-antiquated traditions. Others are gung-ho over the latest bells and whistles, trend-hopping from new thing to new thing. In this episode of Ponderings from the Perch, Priscilla talks with Ray Poynter about how we fit in the still-developing timeline of market research. As Ray says, there's room for both enthusiasm for the...


Flock Stars WIRe Miniseries: Meet Nancy Hernon

Nancy Hernon has been with WIRe since the beginning, thanks to her friend and colleague Kristin Luck. “We never had a forum to come together in one place and she gave us that platform.” In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Nancy Hernon, Chief Executive Officer of G3 Translate. With over two decades of experience in the field, Nancy provides a global voice to clients across several industries. Working with major corporations, Nancy has launched new...


Priscilla and Marti Konstant Limber Up

Join Priscilla and workplace futurist Marti Konstant as they delve into the vibrant world of Agile! Though traditionally thought of as a methodology for software development, Marti first worked on applying the methods to the marketing process, and eventually to individual career management. The result was her book, Activate Your Agile Career: How Responding to Change Will Inspire Your Life’s Work. It also led to the foundation of the Agile Careerist Project. In this episode, Priscilla and...


Flock Stars WIRe Miniseries: Meet Dyna Boen

“Watch out- it’s addictive.” – being an entrepreneur, that is. After 15 years of experience, Dyna Boen would know. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Dyna Boen, President of Market Research at Survata. “Once I have a vision for something, I can just clearly go after it. People say that I like to jump into the deep end with both feet.” This interview is packed with noteworthy insights fueled by Dyna’s experience. She was the co-founder of UBMobile,...


Priscilla and Will Leach Tackle Difficult Decisions

Regular or decaf coffee? Aisle or window seat? Fries or tots…or curly fries? For most of us, these are just a few of the hundreds of decisions we make every day without conducting a cost-benefit analysis. We make these choices intuitively, using some magical portion of our brain/consciousness that’s able to just *snap* make decisions immediately. In this episode, Priscilla talks with Will Leach, founder of Trigger Point Design, a leading behavioral research and design consultancy. Trigger...


Flock Stars WIRe Miniseries: Meet Sima Vasa

"We're in a place of data-explosion. People know that they have access to so much data now and they're embracing that change." Serial entrepreneur, Sima Vasa, is not an exemption. She's making waves in the market research industry by embracing new technology and encouraging MR execs to be more than just experts in data. In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Sima Vasa of Infinity Squared Ventures and host of the Data Gurus podcast. "I've had a pretty...


Priscilla and Matt Koenig Hack into the Mainframe

Grappling hooks? Check. Ski masks? Affirmative. Lookout van in the parking lot? Yep! Get ready, because in this episode, Priscilla and Matt Koenig, Owner and Chief Developer at MK Web Development, are hacking into the mainframe of web development knowledge. In this heretofore uncompromised maximum security vault of information, questions are everywhere, and answers are like unto shadows. Priscilla and Matt get straight to the heart of things, answering tough questions like: Matt offers...


Flock Stars WIRe Miniseries: Meet Katrina Noelle

What does it mean to be in the front seat of a female-driven market research company? In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Katrina Noelle of KNow Research and Scoot Insights. “We landed on ‘female-driven’ because that is who is behind the wheel of our team. It’s come out of a personal history, for me, of endorsing and supporting women in the research industry because that’s how I’ve ended up where I am.” Katrina Noelle is a self-proclaimed “time-zone...


Priscilla and Ashley Talk Turkey, Robots and Blogging

“To blog or not to blog?” A question you’ve probably asked yourself a time or two as a business owner. So what’s the answer? In this episode of the Little Bird Marketing company podcast, Momma Bird - Priscilla McKinney and Content Marketing Specialist - Ashley Le Blanc explore the benefits and complexity of blogging. “Blogging - it's been around for a while now and seems like it might just be something that anyone can do, but we're here to say, maybe not everyone should be doing it, and if...


Flock Stars WIRe Miniseries: Meet Kristin Luck

Welcome to Flock Stars! These bite-size episodes feature the movers and shakers in marketing, advertising and surrounding industries. Our first season is all about Women In Research and each minisode will feature an inspiring woman who attended the 2018 WIRexec Leadership Summit. In this first episode, Priscilla McKinney interviews Kristin Luck– Ponderings from the Perch vet, supporter of women and Founder of WIRe. “There’s so much direction in what we need to change to be successful,...


Priscilla Gets Selfish with Sarah Marshank

When’s the last time you practiced the art of being selfish? Before you tell on us for using the “s-word,” let us explain. We’re talking about carving out time for self-exploration and inquiry. This week on the Little Bird Marketing company podcast, we brought in an expert on the journey to finding your authentic self. In this episode of Ponderings from the Perch, Priscilla McKinney is joined by Sarah Marshank - entrepreneur and author. Sarah started Selfistry, a comprehensive integrative...


Priscilla Turns 100 in Podcast Years

She’s done it– Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, has turned 100 (in podcast years). To celebrate, she’s teamed up with friend and co-host Dan Leadbetter for a special show! This episode is packed full of throwbacks, true stories, entrepreneurial insights and guest appearances. “I still remember all of those milestones. As the company progresses and you bring new people on, it’s important to tell the story– as it was.” Making it to episode 100 wouldn’t be...


Priscilla and Deirdre Breakenridge Cast a Wide Net

We all know the saying, “teamwork makes the dream work,” but in this episode of Ponderings from the Perch, Priscilla McKinney and guest Deirdre Breakenridge of the Women Worldwide podcast prove that networking can be one of the most valuable tools for your business. Sharing in their love of communication, marketing and podcasting, Deirdre and Priscilla share their biggest networking successes and the mediums that facilitated them. Each using their podcast as their vessel, these two...