The Is My Brand Protected? Podcast-logo

The Is My Brand Protected? Podcast

Entrepreneurship >

More Information

Location:

United States

Language:

English

Contact:

8006501559


Episodes

016: The Three Types of Patents

6/18/2018
More
In this episode, we discuss the three types of patents. Lead-off Quote: A patent is a right granted to an inventor by the federal government that permits the inventor to exclude others from making, selling or using the invention for a period of time. The Three Types of Patent – Utility, Design, Plant

Duration:00:04:09

015: The Top 10 Most Valuable Brands

6/11/2018
More
In this episode, we discuss the Top 10 Most Valuable Brands. Lead-off Quote Top 10 Most Valuable Brands as of 2018. Source: https://www.inc.com/business-insider/amazon-google-most-valuable-brands-brand-finance-2018.html

Duration:00:04:37

Episode 014: The Top 10 Reasons to Protect Your Brand

6/4/2018
More
In this episode, we discuss the Top 10 Reasons to Protect Your Brand. The lead-off quote:

Duration:00:04:36

013: Using Photos In A Way to Lessen Copyright Violations

5/28/2018
More
Download this episode In this episode, we discuss how to use photos in a way to lessen copyright violations. The lead-off quote: The best thing about a picture is that it never changes, even when the people in it do.” — Andy Warhol Always ask permission to use a photo. The first step in legally obtaining copyrighted images is to simply ask permission from the owner. It’s very important that you make sure the person you’re asking has the rights to license the image. You’re going to want...

Duration:00:05:07

012: Determining Your Exit Strategy

5/25/2018
More
In this episode, we talk about developing an exit strategy for your business and why it is important. Our lead-off quotes: The end of a matter is better than its beginning, and patience is better than pride. - Ecclesiastes 7:8 (NIV) I make known the end from the beginning, from ancient times, what is still to come. I say, 'My purpose will stand, and I will do all that I please. - Isaiah 46:10 (NIV) Exit Strategies to consider:

Duration:00:05:40

011: Celebrity Trademarks

5/24/2018
More
In this episode, we chat it up about some really interesting celebrity trademarks. Our lead-off quote: Certainly I was typed. But what is typing? It is a trademark, a means by which the public recognizes you. Actors work all their lives to achieve that. I got mine with just one picture. It was a blessing. ~Boris Karloff We talk about the brands of President Donald Trump, Taylor Swift, Paris Hilton, Curtis "50-Cent" Jackson, Michael Buffer, Tim Tebow and Anthony Davis.

Duration:00:03:08

010: Drafting a Proper Website Privacy Notice

5/23/2018
More
In this episode, we discuss drafting a proper website privacy notice. Our Lead-off quote: Central theme: You need a customized privacy notice for your website. Your privacy notice should answer the following questions:

Duration:00:03:26

009: Oprah's Lessons in Learning for the Entrepreneur

5/22/2018
More
In this episode, we discuss the entrepreneur as a lifelong learner using lessons from Oprah Winfrey’s University of California commencement speech. Our Lead-off quote: Central theme: Quotes from the Oprah Winfrey’s University of California commencement speech:

Duration:00:03:02

008: The Royal Brand - Branding Licensing

5/21/2018
More
In this episode, we discuss the Royal brand as an example of the use of brand licensing. Our Lead-off quote: There was a remarkable striking and beautiful display of the British Royal family brand through the wedding of Prince Harry and Meghan Markel. According to a Nielsen report, 29.2 million American households were tuned in to the Royal celebration. The Royal brand is strong and getting stronger through the use of licenses, merchandising and advances in tourism.

Duration:00:02:58

007: Eight Thoughts About Developing a Viable Business Idea

5/18/2018
More
In this episode, we will discuss eight thoughts about developing a viable business idea. Lead-off Quote: Central theme: Eight Thoughts About Developing a Viable Business Idea

Duration:00:04:09

006: Positioning Your Brand For Protection

5/17/2018
More
In this episode we discuss, positioning your brand for protection. Our lead-off quote, Things may come to those who wait, but only the things left by those who hustle.” Central theme: Get clear on your mission, vision, and positioning. Make an honest assessment of where you are in your business. Be able to articulate the essential elements of your brand.

Duration:00:03:35

005: Interview with Tech Entrepreneur, Kimberly Broomer of Bankable Celebrations

5/16/2018
More
In this episode we hear from Kimberly Broomer or Broomer-Carroll Enterprises, Inc. discussing her mobile application, Bankable Celebrations. Mrs. Broomer provides insight into the app development process. Be sure to download the Bankable Celebration App today!

Duration:00:08:07

004: Trademark: How To Put The World On Notice

5/15/2018
More
In this episode, we will discuss the use of trademark symbols in putting the world on notice of your trademark. Our lead-off quote: Your premium brand had better be delivering something special, or it's not going to get the business. ~Warren Buffett Central theme: Marketing begins with knowing the brand name you are seeking to highlight. Don’t get hung up on domains and corporate names, seek to build a premium identifiable brand. After all, Nike started off as just athletic shoes, the...

Duration:00:03:25

003: Is My Business In Compliance with the General Data Protection Regulation (GDPR)?

5/14/2018
More
In this episode, we discuss the General Data Protection Regulation (GDPR). The biggest change to internet data security in 20 years. Our lead-off quote: Central theme: Business owners who depend on the web should be up on the current changes that will affect the bottom line.

Duration:00:03:13

002: What Are The Four Types of Innovation?

5/11/2018
More
Download this episode In this episode, we discuss the four types of innovation: 1. Sustaining Innovation 2. Breakthrough Innovation 3. Basic Research 4. Disruptive Innovation Also, learn about the story of the "Other Moe". Our lead-off quote: You can't allow tradition to get in the way of innovation. There's a need to respect the past, but it's a mistake to revere your past. ~Bob Iger, Disney CEO Central theme: Keep research at the center of your innovation. Knowing the type of innovation...

Duration:00:04:09

001: Getting from Idea to Innovation

5/8/2018
More
This is a quick episode about taking your ideas to innovation. Innovation is invention plus commercialization. To be on the road to a great innovation requires the following: 1. A breakthrough 2. Strong desire and drive 3. A great idea We discuss the conventional notion of the PUSH of technology in opposition to the PULL of the market. Also, the importance of testing your idea to know when it works. The big takeaway is to FOCUS. (Hint to Focus: The Karate Kid). Listen to the episode to...

Duration:00:05:26

000: Welcome to the Is My Brand Protected? Podcast

5/8/2018
More
Hey everyone, we are excited to introduce you to the Is My Brand Protected? Podcast. I am your host, Aurelia Mitchell Durant. Thank you for joining me for this the very first episode. New episodes will be released every Monday morning to give you information to ponder throughout the week. Our episodes are bite-sized information about brand protection, intellectual property, international business, tech business and cyber-security matters for entrepreneurs and small to mid-sized businesses...

Duration:00:03:37