In this episode we discuss - What is a Trademark? The lead-off quote:
TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant your host for today and today I'm just going to chat with you a little bit about what a trademark is and what a trademark is not the leadoff quote is from Lucille Ball. I dyed my hair this crazy red to bid for attention. It has become a trademark and I've got to keep it this way. That is from Lucille Ball from I Love Lucy...
In this episode, we will discuss website encryption for your website. Lead-off quote: TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcasts. I am Aurelia Mitchell Durant your host for today and today we're going to discuss SSL certificates for your Web site. Imagine the struggle and finding a lead quote that related to web site encryption. I couldn't find one but I do have one from Bill Gates. Whether it's Google or Apple are free software. We've got some fantastic...
In this episode, we discuss cultural appropriation or "Doing it for the Culture."
“I’m not tone deaf to where I don’t get it.
I do get it.”
~Kim Kardashian West
Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant, your host for today and today we're going to talk about doing it for the culture. In other words, cultural appropriation. The lead-off quote for today is from Kim Kardashian West and the quote is I'm not tone...
In this episode, we discuss the three types of patents. Lead-off Quote:
A patent is a right granted to an inventor by the federal government that permits the inventor to exclude others from making, selling or using the invention for a period of time. The Three Types of Patent – Utility, Design, Plant
In this episode, we discuss the Top 10 Most Valuable Brands. Lead-off Quote
Top 10 Most Valuable Brands as of 2018.
Download this episode In this episode, we discuss how to use photos in a way to lessen copyright violations. The lead-off quote: The best thing about a picture is that it never changes, even when the people in it do.”
— Andy Warhol
Always ask permission to use a photo. The first step in legally obtaining copyrighted images is to simply ask permission from the owner. It’s very important that you make sure the person you’re asking has the rights to license the image. You’re going to want...
In this episode, we talk about developing an exit strategy for your business and why it is important.
Our lead-off quotes: The end of a matter is better than its beginning, and patience is better than pride. - Ecclesiastes 7:8 (NIV)
I make known the end from the beginning, from ancient times, what is still to come. I say, 'My purpose will stand, and I will do all that I please. - Isaiah 46:10 (NIV)
Exit Strategies to consider:
In this episode, we chat it up about some really interesting celebrity trademarks. Our lead-off quote:
Certainly I was typed. But what is typing? It is a trademark, a means by which the public recognizes you. Actors work all their lives to achieve that. I got mine with just one picture. It was a blessing. ~Boris Karloff
We talk about the brands of President Donald Trump, Taylor Swift, Paris Hilton, Curtis "50-Cent" Jackson, Michael Buffer, Tim Tebow and Anthony Davis.
In this episode, we discuss drafting a proper website privacy notice. Our Lead-off quote: Central theme: You need a customized privacy notice for your website. Your privacy notice should answer the following questions:
In this episode, we discuss the entrepreneur as a lifelong learner using lessons from Oprah Winfrey’s University of California commencement speech. Our Lead-off quote: Central theme: Quotes from the Oprah Winfrey’s University of California commencement speech:
In this episode, we discuss the Royal brand as an example of the use of brand licensing. Our Lead-off quote:
There was a remarkable striking and beautiful display of the British Royal family brand through the wedding of Prince Harry and Meghan Markel. According to a Nielsen report, 29.2 million American households were tuned in to the Royal celebration. The Royal brand is strong and getting stronger through the use of licenses, merchandising and advances in tourism.
In this episode we discuss, positioning your brand for protection. Our lead-off quote, Things may come to those who wait, but only the things left by those who hustle.”
Central theme: Get clear on your mission, vision, and positioning. Make an honest assessment of where you are in your business. Be able to articulate the essential elements of your brand.
In this episode we hear from Kimberly Broomer or Broomer-Carroll Enterprises, Inc. discussing her mobile application, Bankable Celebrations. Mrs. Broomer provides insight into the app development process.
Be sure to download the Bankable Celebration App today!
In this episode, we will discuss the use of trademark symbols in putting the world on notice of your trademark. Our lead-off quote:
Your premium brand had better be delivering something special, or it's not going to get the business.
Central theme: Marketing begins with knowing the brand name you are seeking to highlight. Don’t get hung up on domains and corporate names, seek to build a premium identifiable brand. After all, Nike started off as just athletic shoes, the...
In this episode, we discuss the General Data Protection Regulation (GDPR). The biggest change to internet data security in 20 years. Our lead-off quote:
Central theme: Business owners who depend on the web should be up on the current changes that will affect the bottom line.
Download this episode In this episode, we discuss the four types of innovation: 1. Sustaining Innovation 2. Breakthrough Innovation 3. Basic Research 4. Disruptive Innovation Also, learn about the story of the "Other Moe". Our lead-off quote: You can't allow tradition to get in the way of innovation. There's a need to respect the past, but it's a mistake to revere your past. ~Bob Iger, Disney CEO Central theme: Keep research at the center of your innovation. Knowing the type of innovation...
This is a quick episode about taking your ideas to innovation. Innovation is invention plus commercialization. To be on the road to a great innovation requires the following:
1. A breakthrough
2. Strong desire and drive
3. A great idea
We discuss the conventional notion of the PUSH of technology in opposition to the PULL of the market. Also, the importance of testing your idea to know when it works. The big takeaway is to FOCUS. (Hint to Focus: The Karate Kid). Listen to the episode to...