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Episode 100 special: How to Grow your SaaS

For this 100th episode, we are taking you back to some of our pivotal episodes and the practical advice bursting from them. After careful selection, we chose seven of them, picked the key pieces of advice from them, and montaged them together to create what is the ultimate audio guide on How to grow your SaaS. We feature Mark Roberge, Pieterjan Bouten, April Dunford, Nadim Hossein, Neeraj Agrawal, Eric Santos, and Laura Roeder.


Building Billion $ Businesses: Tips on Scaling to Unicorn Status

On this week’s episode of The SaaS Revolution Show we take you to the SaaStock Paris stage where Rachel Delacour, VP Startups at Zendesk talks with Marie-Hortense Varin, Principal at Partech Ventures, Samantha Jerusalmy, Partner at Elaia and Evgenia Plotnikova, Principal at Dawn Capital about what it takes to become a billion-dollar company and what’s the role of the VC in this beyond funding the journey.


Building global SaaS companies: when and where to scale

What does it take to build global SaaS companies? With 13 years of experience in the VC world and having invested in some of the greatest SaaS companies out there, Alex Ferrara is one to say. Partner at Bessemer Venture Partners, based out in New York City, Alex has worked with companies such as Shopify, Wix and Pipedrive. Bessemer itself has been investing in companies in over a 100 years and has over 100 SaaS investments to date.


Finding product-market fit in deep tech with Sofie Quidenus-Wahlforss, omni:us

Sofie Quidenus-Wahlforss, CEO and Co-founder of omni:us, learned very early on she was destined to build companies. She had the knack for it as well as the determination. It's how she built three companies before founding omni:us. But it is her latest that is the one she is determined to really grow and scale.


Selling SaaS in traditional industries with Jack Beaman, Syft

When Jack Beaman, CEO and Co-founder at Syft, decided to disrupt the temp worker industry, he thought he would be building a marketplace. An invaluable opportunity to create a SaaS platform they were prepared to pay for presented itself on a silver platter. Entrepreneurial Jack jumped on.


How to ace your SaaS product demos with Dan Martell

Canadian Dan Martell believes that the three least boring things on the planet are growth, happiness and influence. As such, a road paved with frameworks and processes to reach them is anything but boring. It is a road he has been navigating and paving with 5 companies, 3 exits and 39 angel investments. One of the things he has perfected throughout his experience is the art of the product demo.


What SaaS companies can learn from Spotify with Marta Sjögren

On the latest episode of the SaaS Revolution Show, we host Marta Sjögren, Partner at Northzone, one of Europe’s oldest VC companies. Having been around for a few decades, Northzone has had a chance to put bets on many companies that are now bright tech superstars. Many of them are SaaS. Trustpilot, StepStone and HappyOrNot are just a few notable examples.


Stop confusing customers and start positioning your SaaS right with April Dunford

Seven startups. All seven of them acquired. 16 launched products. All 16 of them repositioned. Roles as varied as CEO, CMO and COO. There has never been a dull moment in April Dunford’s career. Throughout all that, she has become the world’s foremost expert on positioning.


7 years of trying and failing with SaaS: The road to 2,964% growth with Alexis Prenn, Receipt Bank

According to Alexis Prenn, CEO and co-founder of Receipt Bank, SaaS is a bit like playing a video game — every 9 months or so you move to the next level. Each level is as difficult as the one before.


Growing from a line of script to 360,000 users with Simon Grabowski, GetResponse

Simon Grabowski, CEO and Founder of email marketing automation platform GetResponse is the latest guest on the SaaS Revolution Show, hosted by Alex Theuma. Started 20 years ago, when Simon was 18. GetResponse has grown to 350,000 users spread over 180 countries, and 400 employees on three continents. Celebrating the company’s 20th anniversary this year, Simon has achieved this by being completely bootstrapped.


How to conquer the US market from Europe with Florian Douetteau, Dataiku

A Math PhD dropout, Florian Douetteau, was only 20 when he first got the startup bug. The practical ways of learning through immersing himself into startups appealed more to him and he has never looked back. The SaaS Revolution Show latest guest, Florian started Dataiku, his latest venture, five years ago in Paris.


From Zero to IPO: Lessons in Scaling Mimecast with Peter Bauer and Ari Helgason

Back in 2003, tech wasn’t exactly having its most glorious days. The bitter taste of the dot-com crash was still pungent. Few entrepreneurs would be blamed for not willing to take a punt by starting a new tech company. Peter Bauer, however, didn’t succumb to that too much. He sensed SaaS would outlive that and become the next big thing. Peter placed a bet on a cloud-based email management system and Mimecast was born.


How to go global from the early stages with Bjorn Zinssmeister, Templarbit

Bjoern Zinssmeister is the co-founder and CEO of Templarbit, a San Francisco-based developer-oriented security platform. Started less than a year ago, it has already been through Y Combinator, has raised $3 million in funding and is successfully conquering the Asian market, starting with Japan.


From Freemium to Enterprise: Growing to over 10 million users with Dave Grow, Lucidchart

Dave Grow always considered himself an operator. When he joined Lucidchart seven years ago, shortly after co-founders Karl Sun and Ben Dilts had built the product, he was there to take care of the business side of things. From answering customer support tickets and doing digital marketing to hiring and setting up partnerships, Dave did it all. Currently he serves as the company's COO and President.


How to get SaaS pricing right with Kyle Poyar, OpenView

Kyle Poyar is a self-professed pricing and growth nerd. The latest guest on the SaaS Revolution Show, Kyle is Senior Director of Market Strategy at Openview, one of many speakers we will welcome in Dublin for SaaStock18. His passion lays in seeing how packaging and pricing have the power to build large and enduring business.


How to be a customer-centric company and stay on the long journey with Matthew Bellows, Yesware

Few people grow up deciding sales will be their career. Matthew Bellows, CEO of Yesware, is no exception. The latest guest on the Saas Revolution Show, he is something of an accidental salesman. It never was the plan but as soon as Matthew began working he figured that was where he could be of best use to a business.


How to spend money as a bootstrapped SaaS company with Bridget Harris,

Bridget Harris, CEO and co-founder of, had initially assumed she would be raising money for the online scheduling tool she was building with her co-founder. Bridget and Keith Harris spoke to many investors, looked at many term sheets and soon began grasping a peculiar fact - running a company with VC funding doesn’t make things easier, if anything, it may make them more difficult.


How to maintain customer relationships as a company scales with Christian Owens, Paddle

Paddle's traction and growth is the stuff of dreams. A company helping software creators sell since 2012, it has been recognised by Deloitte as the fastest growing software company in the UK. With hundreds of customers and a recent $12.5 million Series B round, the company has remained under the radar most of this time. How does that happen?


How Fred Shilmover grew InsightSquared by not going global

Fred Shilmover, CEO of InsightSquared, shares how he has grown the company the past 7 years by staying laser-focused and not expanding globally. With a geographical focus on the North American market, InsightSquared now has close to 1000 customers, has banked $27 million in funding and employs 130 people.


How to set up an organisation for 10x growth with Hanno Renner, Personio

Hanno Renner, CEO and co-founder of German HR solution Personio, and the latest guest on the SaaS Revolution Show, reveals what the steps he has taken along the way to make sure that Personio will be a healthy organisation well able to scale are. A five-step hiring plan that assures that candidates are not simply the right fit for the job but also for working with the rest of the team, bespoke onboarding at each department, and a culture that is guided by the core values that the company...