The Startup CPG Podcast

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call) Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights. Discover how understanding consumer behavior drives strategic brand development. Learn from Sara’s flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures. Don’t miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities. Tune in now! Listen in as Sara shares about: Episode Links: Schor Insights & Strategy’s Website Sara’s LinkedIn Sara’s Email: sara@schorinsights.com Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Startup CPG@startupcpgLinkedin Super Fantastics Cin7 Links: cin7.com/startupcpgHummingbirds Links: Hummingbirds.com/startupCPGGrassroots Links: https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call) Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she delves into the flavorful world of House of Kajaana, a pioneering plant-based Indian food brand owned by Sabah Ashraf. Sabah unravels the remarkable transition from investment banking to culinary entrepreneurship, and discover how House of Kajana is redefining frozen meals, prioritizing taste and inclusivity by crafting gluten-free, dairy-free, soy-free, and nut-free dishes like roasted cauliflower tikka masala and coconut Malabar curry. Explore their strategic approach to product selection, rooted in building strong consumer connections through familiar flavor profiles. Delve into their expansion strategies, including partnerships with renowned retailers like Fresh Direct and an upcoming launch in Whole Foods stores nationwide. Gain insights into House of Kajana's commitment to engaging consumers through in-store demos and digital platforms like Instagram and Aisle. Learn about their vision for the future, centered on providing convenient access to healthier meal options across the country. Tune in to this mouthwatering conversation and join the plant-based revolution with House of Kajana! Listen in as Sabah shares about: Episode Links: House of Kajaana’s Website Saba’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics Cin7 Links: cin7.com/startupcpgHummingbirds Links: Hummingbirds.com/startupCPGGrassroots Links: https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call) In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Christine McNerney, Vice President of Merchandising Ops for Health, Beauty, and Home Categories at Thrive Market, and Jason Bidart VP of Food Merchandising at Thrive Market. They explore Thrive Market's commitment to offering wholesome products and maintaining strict ingredient standards. From Christine's journey in fashion e-commerce to Jason's extensive grocery retail experience, discover how their expertise shapes Thrive Market's offerings. Hear about how they work with brands, and top-selling products like electrolyte powders and wellness items. Dive into product highlights and marketing programs that drive Thrive Market's success, and gain insights into their collaborative approach with merchandising teams. Tune in now to discover a healthier way of living with Thrive Market! Listen in as Christine and Jason share about: Episode Links: Thrive Market’s Website Christine LinkedIn Jason LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Startup CPG@startupcpgLinkedin Super Fantastics Cin7 Links: cin7.com/startupcpgHummingbirds Links: Hummingbirds.com/startupCPGGrassroots Links: https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call) Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she is joined by Jake Deleon, the founder and CEO of Fila Manila and Alex Sorenson, the Founder and CEO of Blank Slate Kitchen to delve into the complexities of UPC (Universal Product Code) code management. Discover the pivotal decisions behind altering UPC codes, influenced by factors such as pricing strategy, market competitiveness, and cost efficiency. Hear firsthand accounts of how Jake and Alex approached UPC modifications to meet distribution demands and navigate retailer approvals. From adjusting net weight to strategic inventory planning, learn the intricacies of UPC management and the importance of sales forecasting in ensuring smooth transitions. Gain invaluable advice from founders on starting small to gather consumer feedback, assessing velocity metrics for store performance, and engaging effectively with distributors and retailers. Plus, explore how adapting product sizes can positively impact buyer behavior and discover proactive measures like promotions and discounts to manage UPC changes effectively. Don't miss out on the latest strategies for success in the CPG industry - Tune in now! Listen in as Jake and Alex share about: Episode Links: Blank Slate Kitchen Website Alex Sorenson’s LinkedIn Fila Manila Website Jake Deleon LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics Cin7 Links: cin7.com/startupcpgHummingbirds Links: Hummingbirds.com/startupCPGGrassroots Links: https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPG This episode was sponsored by Cin7. Go to cin7.com/startupcpg This episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call) In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder of Amped Kitchens and a Startup CPG partner. Together, they delve into the benefits of utilizing commercial kitchens for small food businesses, emphasizing regulatory compliance, control, and flexibility in manufacturing. From product development challenges to staffing solutions, they explore various aspects of operating in a commercial kitchen, illuminating seamless transitions between spaces and the importance of community interactions. Drawing parallels between music production and food formulation, they discuss the significance of clear communication, feedback, and decision-making in the development process, while also addressing challenges like perfectionism. They also discussed the industry trends, touching on the potential decline of ghost kitchens and the rise of delivery-optimized food halls. Ready to take your food business to the next level? Tune in now! Listen in as Mott shares about: Episode Links: Amped Kitchens Website Mott Smith’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics Cin7 Links: cin7.com/startupcpgHummingbirds Links: Hummingbirds.com/startupCPGGrassroots Links: https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

Join Grace Kennedy as she delves into the world of healthy vegetarian delights with Aman Blana, the founder of Growee Foods, in this bonus episode of the Startup CPG Podcast. Aman shares the journey behind Growee Foods, inspired by his Indian heritage and a quest for fresh, plant-based options in the US. From battling the challenges of working with co-packers to navigating distribution channels, Aman reveals how mentor communities like Startup CPG have been pivotal in guiding his path. Discover Aman's innovative marketing strategies, including engaging farmers market demos and strategic brand collaborations. Learn how Growee Foods leverages email marketing and region-focused ads to drive sales growth on a bootstrap budget, all while prioritizing quality and taste above everything else. What’s more, get a sneak peek into upcoming spicy flavors and product lines that will leave you salivating. Tune in now and embark on a flavorful adventure with Growee Foods! Listen in as Aman shares about: Episode Links: Growee Foods Website Aman Blana’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.com This episode was sponsored by Simply Depo. Go to www.simplydepo.com In this episode of the Startup CPG Podcast, join Daniel Scharff as he dives into the world of foodservice with Lizz Ingrassia and Allie Cotter of Fresh Time Market. Delving into their journey from restaurant dining to packaged retail meals, Liz and Allie share their expertise on the importance of flavor, customer-centricity, and understanding consumer needs in product selection. With foodservice comprising a significant portion of store sales, they discuss the role of branded and non branded items and much more. Discover the challenges and triumphs of launching new products smoothly, working with suppliers, distribution strategies, and balancing labor issues with innovation. Learn valuable collaboration tips, including understanding store operations and delivering proposals aligned with customer expectations. Tune in to gain actionable strategies for enhancing brand credibility, fostering successful partnerships, and creating memorable experiences for consumers! Listen in as Lizz and Allie share about: Thanks to our episode sponsor, SimplyDepo (simplydepo.com). SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by the technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. Get in touch at info@simplydepo.com or visit simplydepo.com and make sure to mention hearing this message on the Startup CPG Podcast Episode Links: Fresh Thyme Website Allie’s LinkedIn Lizz’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Startup CPG@startupcpgLinkedin Episode music by Super Fantastics Hummingbirds Link: hummingbirds.com/startupCPG Simply Depo Link: info@simplydepo.comsimplydepo.com

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.com Join Daniel Scharff in this episode of the Startup CPG Podcast together with Cory Hebert from Cin7 and Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, as they illuminate the challenges faced by startups during product launches and emphasize the importance of accurate data entry to prevent financial losses and share invaluable insights on leveraging Inventory Management Systems (IMS) to streamline processes efficiently. Discover practical strategies for reconciling orders with available inventory, optimizing payment terms, and managing cash flow challenges. Learn from real-world experiences and gain actionable advice on implementing efficient inventory management systems like Cin7 Core. Cin7 is the market leader in Inventory Management for emerging brands. We have a Startup CPG EXCLUSIVE DISCOUNT! 50% off the first 3 months of Cin7! To register for a demo or start your free trial: http://www.cin7.com/startupcpg Don't miss out on this episode packed with expert advice and industry insights! Tune in now and take your inventory management to the next level! Listen in as Cory and Jamie share about: get.cin7.com Inventory Management Software | Cin7 Cin7 is trusted by thousands of businesses to get their products to more customers, in more places, faster than ever before. Try our inventory management software today. Episode Links: Website: Cin7 LinkedIn: Cory H. Website: Catapult Commercialization Services LinkedIn: Jamie Valenti-Jordan Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics Simply Depo Link: info@simplydepo.comsimplydepo.com

In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise. Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor your fundraising approach. James shares real-world insights from a winning campaign, stressing the importance of doing your homework, building relationships, and engaging your audience effectively. Learn how personalized messages can sway investors and why educating your audience is key to long-term success. Plus, find out how crowdfunding can be a game-changer for underrepresented founders and new investors alike. They'll also demystify Wefunder's fees, advertising tactics, and how to maximize your exposure as you hit funding milestones. Ready to embark on a crowdfunding journey? Tune in now! Startup CPG Community Members get a discount on Wefunder fees by using this link: http://wefunder.com/startupCPG/raise Listen in as James and Jonny share about: wefunder.com Let your community invest | Wefunder, Home of the Community Round Raise $50K to $5M+ from hundreds of customers, fans, and friends—all in one line on your cap table. Episode Links: Wefunder’s Website James’s LinkedIn Jonny’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle. Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms like LinkedIn play a crucial role in fostering connections and promoting innovation. Whether you're an emerging brand looking to partner with Gelson's or a retail enthusiast keen on understanding the intricacies of the industry, this podcast offers a wealth of knowledge and actionable insights. Tune in now! Listen in as Rich shares about: Episode Links: Gelson’s Website Rich’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm. Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partnerships with major retailers, and winning a coveted booth at Expo West 2025. Gain valuable insights about finding the right partners and overcoming obstacles in the competitive CPG industry as Lauryn navigated the challenges of product development, distribution, and fundraising as a solo founder. She also dives into the importance of community, feedback, and perseverance in building a successful brand. Tune in now! Listen in as Lauryn shares about: Episode Links: S’noods Website Lauryn’s Instagram Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

In this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings. Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding to position their products as nutrient-dense comfort foods appealing to a wide consumer base. Delve into the evolving diet choices in the US, with Asian Americans leading trends in veganism and vegetarianism, and how Sobo Foods emphasizes a balanced approach to meat consumption, drawing from cultural differences. Additionally, discover their plans for expansion through local retail partnerships in the Bay Area, focusing on community support and navigating logistical challenges. Learn about their commitment to sustainability, utilizing plant-based ingredients and eco-friendly packaging materials throughout their supply chain. Adam and Eric also share valuable insights on effective product development and scaling production processes, emphasizing the importance of thorough vetting of product developers and staying well-capitalized regardless of funding challenges. Tune in now! Listen in as Eric and Adam share about: Episode Links: Sobo Foods Website Eric’s LinkedIn Adam’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Startup CPG@startupcpgLinkedin Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide. Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious marketing approach focused on engaging content and community connection. Learn about navigating distribution partnerships, from regional distributors to national giants like UNFI and KeHE, and discover Jaju Pierogi's commitment to supporting women in education through the Polish American Women's Scholarship program. From influencer collaborations to strategic social media strategies and distribution partnerships, Vanessa offers valuable lessons for navigating the competitive CPG landscape. Hungry for more insights? Tune in now! Listen in as Vanessa shares about: The Secret Sauce for Going Viral of Vanesa's Pierogi Videos Competition and Market Positioning Origin Story of Jaju Pierogi Social Media and Branding Product Demos and Customer Associations Retailer Relationships and Product Placement Transition from Handmade to Manufacturing The Importance of Personal Branding and Business Identity Dealing with online haters and trolls Balancing authenticity with marketing goals Episode Links: Website Jaju Pierogi Vanessa’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Startup CPG@startupcpgLinkedin Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee structures, emphasizing the importance of aligning company values, culture, and compensation for sustainable growth. Uncover the secrets of DIY recruiting for startups, including strategic decision-making points, behavioral-based interview questions, and negotiation strategies. Discover the significance of pay transparency and intentional sourcing to foster diversity in hiring. Peggy guides leaders in creating an inclusive workplace culture, offering tips on fostering belonging, recognition, and empathy. Whether you're a startup enthusiast or in the natural products industry, this podcast provides actionable strategies for building powerful teams. Tune in now! Listen in as Peggy shares about: DIY Recruiting Elements for Startups Challenges with Traditional Recruiting Creative Alignments' Model Factors in Attracting Talent Creating an Inclusive Workplace and Diversity in Hiring Negotiation Strategies and Pay Transparency Behavioral-Based Interview Questions Transparency in Leadership Equity in Compensation Experience vs. Soft Skills in Hiring References and Backdoor References Episode Links: Creative Alignments Website Peggy’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of protein-infused items, they dissect the key themes shaping the market. Get ready to discover standout brands that caught their attention, explore innovative booth setups, and hear about their engaging interactions with exhibitors. From mushrooms making their mark in various products to the art of swag selection, they leave no stone unturned in their exploration of Expo West highlights. But it's not just about the products—They also reflect on their personal preparations for the event, discuss the importance of networking and brand camaraderie, and share valuable insights for future trade show participation. Whether you're a seasoned industry professional or an aspiring entrepreneur, this podcast offers a treasure trove of knowledge and inspiration. Tune in now! Listen in as Grace, Kiki, and Patricia share about: Episode Links: Grace’s LinkedIn Kiki’s LinkedIn Patricia’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode – How to Make and Scale Your Product. In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) realm. From sourcing to negotiation, production runs to quality assurance, they unravel the complexities and challenges inherent in the CPG production landscape. Discover valuable insights on building relationships, fostering transparency, and navigating the dynamics between brands and manufacturers. Whether you're a seasoned entrepreneur or a budding CPG enthusiast, this podcast equips you with actionable strategies and expert advice to thrive in the competitive world of consumer goods. Tune in now! Listen in as Jamie shares about: Choosing/Finding Contract Manufacturers (Coman) First Production Run Maintaining a Good Relationship with the Coman Quality Control and Sensory Evaluation Challenges in Manufacturing Logistics and Supply Chain Management Operational Best Practices Strategic Planning and Forecasting Consulting Services Offered by Catapult Episode Links: Catapult Commercialization Services Website Jamie’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry. Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with revenue under $5 million. Drawing from his experience guiding operations at Hampton Creek, Jamie stresses the importance of collaboration within the startup community. Gain valuable insights into the intricacies of new product launches, with Jamie advising a strategic approach starting from a basic recipe aligned with consumer preferences. He touches upon formulation development, emphasizing weight percentages and packaging considerations for long-term product integrity. Jamie also explores the decision-making process between self-manufacturing and utilizing contract manufacturers, weighing the pros and cons based on preferences, skills, and resources. The profitability aspect is thoroughly addressed, highlighting the significance of cost coverage, profit-maximizing factors, and efficient production processes. Don't miss the first part of this episode - Tune in now! Listen in as Jamie shares about: Determining the Gold Standard and Certification Documentation for Quality and Scaling Building a DIY Fluidized Bed Dryer Recall and SOP (Standard Operating Process) Sourcing Industrial Ingredients Packaging Selection and Shelf Life Networking and Professional Help Common Problems in Product Manufacturing Considerations for Self-Manufacturing vs. Contract Manufacturing Cash Management and Inventory Planning Episode Links: Catapult Commercialization Services Website Jamie’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partnerships with Gwyneth Paltrow. Get the inside scoop on Nowhere Bakery's Shark Tank experience, from filming multiple episodes daily to managing the surge in demand post-airing. The founders share insights into their meticulous Shark Tank application process, emphasizing the intensive selection rounds and strategic preparations for significant exposure. Tune in now! Listen in as Saphira and Maurizio share about: Nowhere Bakery’s Product Line and Distribution Team and Growth Collaboration with Gwyneth Paltrow Casting Process Appearance on Shark Tank Commercial Kitchens Preparation for Increased Demand Episode Links: Nowhere Bakery’s Website Nowhere Bakery’s Instagram Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestions. The company's socially responsible initiatives and commitment to reducing waste resonate with a diverse consumer base, focusing on high-quality options for various age groups and regions. Discover the challenges faced by the meat industry, from navigating economic changes to maintaining impeccable quality standards. Chris reveals the crucial role of partnerships with suppliers who understand customer preferences and gives an overview of the role plant-based plays in his category. Tune in now! Listen in as Chris shares about: Episode Links: Hungryroot’s Website Chris’s LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics

Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies. Eric emphasizes the crucial role of strategic partnerships, the early focus on velocity, and the evolving importance of margin and pricing as a brand matures. He also reveals his approach to brand launch, securing retail partnerships, and harnessing social media for optimal promotion. From extensive networking and diligent work ethics to developing expertise across various domains, Eric's advice is a beacon for those aspiring to make a mark in the CPG industry. Ready to add some special sauce to your CPG journey? Tune in now! Listen in as Eric shares about: Episode Links: Carbone Fine Food Website Eric's LinkedIn Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com. Show Links: hereStartup CPG@startupcpgLinkedin Super Fantastics