From its labor-intensive creation to its bold, fiery flavor, whiskey has a reputation for being masculine, a man’s drink. However, more women than ever are joining the world of whiskey – not just as consumers, but also as makers. On this episode of Around the Barrel, host Lucas Hendrickson sits down with Lexie Amacher and Jessica Hartline, two Jack Daniel’s employees with can-do attitudes and an endless thirst to learn — qualities that have taken them to new heights at the distillery.
“Every day we make it, we’ll make it the best we can.” Mr. Jack’s motto isn’t just about whiskey-making, it’s about doing everything the best way possible, including protecting the environment and being a good steward of our community. On this episode of Around the Barrel, Master Distiller Jeff Arnett and our host Lucas Hendrickson dive into the many sustainability efforts Jack Daniel’s has taken not only in the past few years, but the past century.
Cocktails are best enjoyed in the company of good friends. Too often, the idea of playing host can feel overwhelming and we lose sight of that simple truth. On this episode of Around the Barrel, lifestyle and
entertaining expert Maureen Petrosky sits down with host Lucas Hendrickson to share her tips and tricks to hosting a fun and relaxing gathering, and reveals the secrets to a perfectly stocked home bar for any occasion.
On a recent trip to Tennessee, longtime spirits writer and fellow podcaster Noah Rothbaum made his first visit to the Jack Daniel Distillery, and it was everything he had hoped it would be. Join us in a conversation with Noah about his inaugural Lynchburg experience, his path into the world of whiskey, and where he sees that world heading.
Creating something new is a magical process. It can also be the hardest thing you’ll ever do. In this episode of Around the Barrel, host Lucas Hendrickson talks to singer-songwriter Jerrod Niemann about the art and mystery of songwriting, how parental approval isn’t always the best thing when it comes to growing as an artist, and how an important realization about our service members and their families inspired his latest patriotic single, “Old Glory.”
Whiskey making, when done right, is all about the process of capturing time in a barrel, then a bottle. But that doesn’t mean there’s not room to play around with that process from time to time. In this episode of Around the Barrel, Assistant Master Distiller Chris Fletcher sheds some light on how Jack Daniel’s continues to innovate at 153 years, the ongoing work of the brand’s Master Taster panel, and the line of whiskeys resulting from that work – the Tennessee Tasters series.
Jack Daniel’s Tennessee Squire Association dates back to February 1956 when it was formed as a short-term solution to an unexpected whiskey shortage at the distillery. Join us in a conversation with Goose on the origins of the program, his role, and some of his favorite stories.
The Jack™ is an annual BBQ competition that draws in teams and judges from around the country and around the globe. Considered by some to be “The Olympics of BBQ,” The Jack brings about more than 25,000 visitors to Lynchburg over the competition’s three days. On this episode of Around the Barrel, we take a behind-the-scenes look and talk to those who made the journey down to The Jack.
On this episode, ad man Ted Simmons discusses how a trip to the distillery in 1965 inspired the legendary campaign known as “Postcards from Lynchburg” and built the foundation for his creative teams to develop more than 1,000 ads for Jack Daniel’s ever since.
On this episode of Around the Barrel, country singer-songwriter Chase Rice talks music, how much thought he puts into his appearance (hint: it’s minimal), the importance of staying true to yourself and what he’s sipping on while writing songs and on stage.
On this episode of Around the Barrel, Jack Daniel’s Brand Historian Nelson Eddy talks with host Lucas Hendrickson about the unique role of whiskey in our nation’s military history, how General George Patton and his troops helped introduce Jack Daniel’s to Europe, how the US military continues to be one of the best friends of this quintessential American brand today, and how the distillery continues to support our servicemembers and their families through its Operation Ride Home program.
Distillers across Tennessee came together to launch the Tennessee Whiskey Trail in 2017. On this episode, Jack Daniel’s Master Distiller Jeff Arnett and H. Clark Distillery’s Master Distiller Heath Clark join host Lucas Hendrickson to discuss their involvement and what the trail means for Tennessee Whiskey.
In her song “Amen,” R&B singer and songwriter K. Michelle writes, “Jack Daniel’s is the only man I’ll ever trust.” In this episode of Around the Barrel, we learn more about her new album and her love for Jack.