Tales from the Hill

At Heaven Hill Distillery, it’s our job to make sure there’s enough quality whiskey to be enjoyed for generations—which is why we’ve partnered with Independent Stave Company to invest in logger education and certified sustainable forestry. In this episode, learn all about this partnership, from how it first began to why it’s important for the future of American Whiskey.

By now, there’s a good chance you’ve heard the big news. Earlier in 2022, we broke ground on a new, $135 million distillery in Bardstown, Kentucky. It’ll be a few years before everything is up-and-running, but that hasn’t made the announcement any less exciting. That’s why in this episode we're sharing the story of Heaven Hill Springs Distillery—both the new and the old—and giving you more details on our exciting return to distilling in our hometown.

At Heaven Hill Distillery, we believe in preserving the traditions of Kentucky's native spirit. But we are equally committed to innovating the art form, finding new opportunities for flavor and shaping the future of American Whiskey. That’s why we wanted to sit down with some of the people defining that future at Heaven Hill and beyond. Specifically, the women leading the charge. In this roundtable discussion, five women from across Heaven Hill discuss their unique roles, backgrounds and thoughts on what’s ahead for women in the industry.

On March 3, 1897, the Bottled-in-Bond Act was signed into law and an important part of whiskey-making history was born. Now, 125 years later, it’s a tradition we’re proud to preserve. On this episode, we sit down with Heaven Hill Brand Ambassadors and Bottled-in-Bond Enthusiasts Bernie Lubbers and Jack Choate (as well as a couple of special guests) to discuss the legacy—and the future—of this American Whiskey tradition.

The popularity of whiskey collecting has grown immensely in the past few years. Some collectors are going for sheer numbers while others are stocking their collections with every type of Bourbon possible. And whether you’re a seasoned collector or someone looking to get started, there’s always something new to learn. In this episode, we ask a panel of experts to share their thoughts and have some fun learning more about their impressive collections.

If you’ve ever made a trip to Kentucky, and decided to sample some of America’s native spirit, there’s a good chance you visited a stop on the Kentucky Bourbon Trail®. We’re proud to have not one, but two prominent visitor experiences on the trail. And after several years of anticipation, the newly renovated Heaven Hill Bourbon Experience™ officially opened its doors in June of 2021. In this episode, we tell the story of how our Bourbon-filled experiences came to life.

One of the most unique whiskeys in the Heaven Hill portfolio is having a moment. Whether it’s the one-of-a-kind label, the rare style of Straight Corn Whiskey, or its position as a historic 75-year-old brand, you just can’t find another whiskey like Mellow Corn. Join us for a roundtable discussion as we dive into the long (and a little weird) history of Mellow Corn.

In 2020, something historic happened. Whisky Advocate named Larceny Barrel Proof (B520) “Whisky of the Year.” But this isn’t the first Heaven Hill brand or mashbill to be recognized by a major competition, so why is this win so special? It’s because Larceny Barrel Proof is the first wheated Bourbon to ever receive the title. In this episode, we are diving deep into the Larceny vault to discover the folklore of John E. Fitzgerald, details on how it's crafted from our Master Distiller, and even inspiration on how to best enjoy Larceny Barrel Proof.

There’s been a debate among whiskey lovers for the last few years over what defines a “craft” whiskey. At Heaven Hill, expertise, attention to detail, and innovation steeped in tradition combine to create quality whiskies consistently from batch to batch…especially when you’re doing it at one of America’s largest Bourbon distilleries.

Whiskey brings people together, and those connections matter when times get tough and a community faces a crisis. As Kentucky and the world dealt with the impending realities of the COVID-19 pandemic, Heaven Hill lent its Bardstown bottling lines, the Evan Williams Bourbon Experience, and other facilities to aid in the making and distributing of hand sanitizers. Those efforts are part of Heaven Hill’s tradition and commitment to being a good community neighbor and help Kentucky grow — both economically and in equality.

Had it not been for Heaven Hill’s desire to preserve the heritage of American Whiskey, many of America’s historic Bourbon and whiskey brands would have faded into history years ago. The legendary Old Fitzgerald is just one of the brands given new life under Heaven Hill’s stewardship, with “Old Fitz” serving as the inspiration for the modern legacy Bourbon.

Eight men and women. 66 barrels full of “new make” spirit are rolled into the rickhouse in a ballet of steel-toed boots and work gloves. Before day's end, the same amount of mature Bourbon barrels will be rolled out of the warehouse and loaded up to be readied for bottling. Heaven Hill’s warehouse teams don’t just roll barrels for work - they also do it for bragging rights each year at the World Championship Bourbon Barrel Relay during the Kentucky Bourbon Festival.

In 1986, Max Shapira and Leroy McGinnis shook hands and made a deal for Bourbon barrels. Today, McGinnis Wood Products still makes barrels for Heaven Hill, and that handshake still binds the partnership. In this episode, we’ll take a closer look at what goes into making a Bourbon barrel, and why responsibly-sourced, carefully-selected American White Oak trees make excellent Bourbon barrels.

Terroir... the element of Bourbon that reflects the environment where it is crafted. For Heaven Hill, this is where tradition meets innovation. The Grain to Glass project begins with a collaborative approach among three historic family businesses, who set out to create, farm, and distill unique mashbills that are maturing into Bourbons unlike any other.

Tales from the Hill is back for season two, taking you on a Bourbon adventure which explores how the people who make Heaven Hill’s award-winning portfolio—including Evan Williams, Elijah Craig, Old Fitzgerald, & Larceny—are shaping the American Whiskey experience.

The Shapira family reflects back on some of their favorite stories from growing up in the Bourbon business. Then, we take a look into how the industry is evolving, and hear how educated enthusiasts are helping us grow and innovate the future of American Whiskey. We explore what it means to be continually expanding our rickhouse facilities to keep up with demand, and go all the way back to the seed for our pioneering “Grain to Glass” project.

Heaven Hill Distillery proudly offers two award-winning visitor’s centers in the heart of Bourbon country. In this episode, we learn how a passion for whiskey knowledge and education evolved into the Bourbon Heritage Center in Bardstown. Then, we visit the Evan Williams Bourbon Experience, the first-of-its-kind destination on historic Whiskey Row that paved the path for redevelopment of Bourbon tourism in downtown Louisville. Jodie Filiatreau takes us behind-the-scenes at the artisanal distillery there, which produces one barrel of whiskey per day.

Consistency has always been a hallmark for Heaven Hill, from our first Bourbon distilled in 1935 to our full portfolio of award-winning American Whiskeys. In this episode, we meet the expert tasting team in Bardstown, who explain how barrel placement is key to developing flavors across our different rickhouses and locations. They invite us into the tasting lab and show how they use those different barrels to find the exact flavors they’re looking for, mingling them in the small batch process to create our signature balanced and smooth taste profiles.

For decades, we distilled, matured, and bottled our whiskeys in the city where we were founded—Bardstown, Kentucky. But after a 1996 fire devasted the campus, we moved distilling operations to the modern Bernheim Distillery in Louisville. We share what that fire meant to our history, and then check in with the team that makes every drop of our whiskeys to learn just how grain, water, and yeast come together in the distilling process. Master Distiller Conor O’Driscoll takes us on a tour of the Bernheim Distillery.

A Bourbon rickhouse is a magical place; one where wood, the elements, and time interact to take raw spirit and turn it into whiskey. The rickhouse is also where Heaven Hill’s whiskey makers watch over barrels of maturing whiskey over the years as each one reaches its fullest potential. There’s a connection across the generations at Heaven Hill, and those bonds have been tested in both good times and bad over the decades.