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The Food Blogger Pro Podcast

Food

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Location:

United States

Description:

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Language:

English


Episodes

450: Planning for Extended Time Away from Your Food Blog with Jessica Hylton Leckie

2/27/2024
Delegating tasks, batching content, and planning ahead with Jessica Hylton Leckie from Jessica in the Kitchen. ----- Welcome to episode 450 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Hylton Leckie from Jessica in the Kitchen. Planning for Extended Time Away from Your Food Blog Jessica first started her blog 10 years ago when she was in school pursuing a law degree. Since that time, she has continued to scale her business and now receives 1–2 million pageviews each month. While pregnant with her first child, Jessica knew that she wanted to take some time away from her business to focus on being a mom. In the process, she developed a strategy for planning extended time away from your food blog and social media accounts, without losing any of the momentum she had worked so hard to build. Whether you’re hoping to take a maternity/paternity leave, need time away to support a family member or loved one, or just need a break from being an entrepreneur, this is an incredibly valuable episode all about the importance of planning ahead, delegating, and learning to let go. In this episode, you’ll learn: Resources: Jessica in the KitchenMoz The Tipping Point The E Myth RevisitedInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:47:16

449: Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy

2/20/2024
Diversifying income streams, working as a private celebrity chef, and scaling his food blog from 6,000 to 45,000 monthly page views in 5 months with Matthew Duffy. ----- Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy. Monetizing Through Bread, Courses, and a Food Blog We first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side). Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months! In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more. In this episode, you’ll learn: Resources: MatthewJamesDuffy.com Food Blogger Pro Coaching Calls Bread: A Baker’s Book of Techniques and RecipesMatty MathesonTeachableMijune PakInstagramYouTubeFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:59:30

448: How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

2/13/2024
Using trending audio on TikTok, navigating the social media algorithms, and creating video content with Faith Christensen from Faith's Fresh. ----- Welcome to episode 448 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Faith Christensen. How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers Faith first started posting food content to Instagram and TikTok when she was in 2019 when she learned she was intolerant to gluten and dairy. Since that time, she has taken her career as a food creator full-time and grown her social media accounts to over 2.5 million followers (!!!). In this interview, Bjork and Faith talk about Faith’s strategy for creating video content, how she uses trending audio, her tips for navigating the algorithms, and why she decided to work with a management agency to support her with brand partnerships. If you’re looking to up your game on TikTok or Instagram this year, you won’t want to skip this interview! In this episode, you’ll learn: Resources: InstagramTikTokYouTubeCapcutDigital Brand ArchitectsJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Memberful and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:46:11

447: How to Diversify Your Traffic and Income with Ewen Finser

2/6/2024
Approaching risk as an entrepreneur, diversifying your income, and learning more about the changes in the world of search with Ewen Finser. ----- Welcome to episode 447 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser. How to Diversify Your Traffic and Income The last few years have brought big changes to the online content creation world — AI, Google algorithm changes, you name it! As an entrepreneur, these changes can feel overwhelming, discouraging, and even scary. So… what can you do about it? That’s why we asked Ewen Finser back on the podcast! He knows a lot about the importance of diversifying your business — from traffic sources to income and everything in between. Bjork and Ewen chat about how to diversify your traffic income, how to approach risk, and different strategies and tools for managing your finances. Don’t miss this interview! In this episode, you’ll learn: Resources: Venture 4th Media243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen FinserTiny Bites: Understanding and Reacting to Google Algorithm UpdatesNiche Media Publishing Google September 2023 Helpful Content Update – Changes To The AlgorithmFuture PLC 443: Why David Lebovitz Switched from Blogging to SubstackMarketBeat Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making MachineMercuryLiveOakBankTreasuryDirectWealthfrontAmerican Deposit Management Co.Max My InterestMonarch MoneyLinkedInJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:55:21

446: How to Position Yourself as an Expert with Erin Jeanne McDowell

1/30/2024
Promoting your work, creating multiple forms of content for different platforms, and positioning yourself as an expert with Erin Jeanne McDowell. ----- Welcome to episode 446 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Jeanne McDowell. How to Position Yourself as an Expert Erin Jeanne McDowell is a cookbook author, food blogger, and video creator who brings lots of joy to everyone who follows along with her. In this interview, Bjork and Erin discuss her career journey so far, and how it all started with her love of writing. Erin discusses her approach to creating multiple forms of content for her many platforms, including how she balances creating video content for Food52 and her own YouTube channel. She has come to be one of the leading experts on baking in the online space and you’ll learn lots of her secrets in this great interview! In this episode, you’ll learn: Resources: Erin Jeanne McDowellFood52Snackdive Bake It Up a Notch!Real Baking with RoseThe Book on PiePillars of ProductivitySavory BakingThe Fearless BakerHappy BakingInstagramTikTokJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:59:09

445: Zero-Based Dream Building for Content Creators with Bjork Ostrom

1/23/2024
Pursuing zero-based dream building, being intentional about educating yourself, and focusing on yourself and the needs of your audience with Bjork Ostrom. ----- Welcome to episode 445 of The Food Blogger Pro Podcast! This week on the podcast, we have a solo episode with Bjork! Zero-Based Dream Building for Content Creators In this solo episode, Bjork is chatting all about the concept of zero-based dream building. He discusses why you might want to try this strategy when thinking about growing your business and following your dreams, as well as how to go about zero-based dream building. Bjork goes through a step-by-step process of zero-based dream building, which should help you as you’re thinking about setting goals for your business and for personal growth! It’s a short but sweet, thought-provoking episode — the perfect listen as we head into 2024. In this episode, you’ll learn: Resources: ReadwiseReaderJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Cultivate WP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:24:13

444: Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur with Sally Zimney

1/16/2024
Leveraging the power of your voice, overcoming mental barriers to trying new things, and tackling imposter syndrome with Sally Zimney. ----- Welcome to episode 444 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Zimney. Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur Have you ever felt a sense of fear, judgment, imposter syndrome, or a need for perfection as a food creator? Assuming this is a rhetorical question because… who hasn’t?! That’s why we asked Sally Zimney to join us on the podcast — she’s a professional speaker with a Master’s Degree in Persuasion (!!). In this interview, Bjork and Sally talk about the power of speaking and why it’s so important as an entrepreneur. Sally explains how to overcome the mental barriers that might be holding you back from trying something new. It’s a really inspiring and thought-provoking interview — we hope you enjoy it! In this episode, you’ll learn: Resources: Sally Z.Youth Frontiers The War of Art Extreme OwnershipSpeaking StoryInstagramLinkedInJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Raptive. Learn more about our sponsors by going to foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:52:03

Tiny Bites: The Corporate Transparency Act and What You Need to Know

1/11/2024
Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from LISS Legal all about the new Corporate Transparency Act. Get the resources for this episode at foodbloggerpro.com/tiny-bites-corporate-transparency-act. ----- If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:26:27

443: Why David Lebovitz Switched from Blogging to Substack

1/9/2024
Working as a food creator for 25+ years, transitioning from food blogging to Substack, and future-proofing your content against AI with David Lebovitz. ----- Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz. Why David Lebovitz Switched from Blogging to Substack (and How he Quadrupled his Income) David Lebovitz is a pastry chef, cookbook author, and OG food blogger (he first started his blog in 1999!). He has witnessed every new platform, algorithm update, and trend in the last 25 years and is still one of the most successful food creators in the business. In this interview, Bjork and David chat about David’s recent pivot from food blogging to his Substack newsletter. David shares what he loves about Substack, what he misses about blogging, and how he has had so much success with his newsletter. We are big fans of David (and his sense of humor!) and know you’ll love this episode. In this episode, you’ll learn: Resources: DavidLebovitz.com129: Forging Your Own Path with David Lebovitz Baking YesteryearSubstackSimply RecipesDavid’s PodcastSaveur Magazine’s Blog Awards Drinking French1000 True Fans L’Appart: The Delights and Disasters of Making My Paris HomeSmitten KitchenDianne JacobSubstackInstagramJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by CultivateWP and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:01:08:49

442: How Eric King Took easygayoven Full-Time by Diversifying His Income Streams

1/2/2024
Diversifying income streams, leaning into your voice, and navigating algorithms with Eric King from easygayoven. ----- Welcome to episode 442 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric King from easygayoven. How Eric King Took easygayoven Full-Time by Diversifying His Income Streams This podcast episode is chock-full of pearls of wisdom — there is really no other way to describe it! Eric has been running easygayoven full-time for just over two years, but you would think it had been much longer with all of the knowledge he has to share. Eric shares about the beginning of his career in journalism and social media and how it influenced his strategy for easygayoven. He also explains how he took his site full-time by diversifying his income streams (and what he’d do differently). Bjork and Eric also chat about brand partnerships, Substack, storytelling, and so much more in this wide-ranging interview. It’s just a joy to listen to! In this episode, you’ll learn: Resources: easygayovenSubstackSerious EatsConvertKitMailchimpPatreonbeehiivSubstackInstagramTikTokJoin the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:01:01:25

441: FBP Rewind — Blogging with a Full-Time Job – How Focusing on SEO Led to $2,000 Monthly Earnings with Cree Carraway

12/26/2023
Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss. ----- Welcome to episode 441 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Cree Carraway from Cooking With Bliss, which was part of our Blogging with a Full-Time Job series. How Focusing on SEO Led to $2,000 Monthly Earnings For today’s FBP Rewind episode, we’re bringing back our February 2022 interview with Cree Carraway. From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time. In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life. It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy! In this episode, you’ll learn: Resources: Cooking With BlissMediavine SEO for Food Blogs course– available for FBP members! FBP Podcast Episodes with Casey MarkeeKeysearchSemrushCooking With KeywordsThe Defined DishInstagramPinterestJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:54:00

440: FBP Rewind — Blogging with a Full-Time Job – Optimizing Your Time with David Crowley

12/19/2023
Connecting with your community, being strategic with your time when blogging, and hiring the right people with David Crowley from Cooking Chat. ----- Welcome to episode 440 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with David Crowley from Cooking Chat, which was part of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job For today’s FBP Rewind episode, we’re bringing back our February 2022 interview with David Crowley from Cooking Chat! In addition to sharing hundreds of recipes with wine pairings on his blog Cooking Chat, David also runs Social Capital Inc., a non-profit organization that strengthens communities by connecting diverse individuals through civic engagement initiatives. In this episode, you’ll hear how David has found balance with his work over time, why he’s been focusing so much on republishing old content recently, and what he’s looking forward to next with his blog. In this episode, you’ll learn: Resources: Social Capital Inc. Bowling Alone: The Collapse and Revival of American CommunityCooking Chat261: Managing Sponsored Content – How to Work With Brands with Bruno Bornsztein 159: Different Ways to Create an Income Online with Mark DaoustGentleman’s GazetteWayback MachineTasty Food Photography eBookCurblyClaritiNerdPressFoodie Pro ThemeMediavineYour World-Class AssistantLoomGoogle DriveDelegate and Elevate ExerciseUpdating Blog Posts and Other Food Blog StrategiesInstagramFacebookTwitterJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Duration:01:13:37

439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi

12/12/2023
The importance of finding your niche, building an audience, and crafting a content marketing strategy with Joe Pulizzi. ----- Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi. Developing a Content Strategy to Stand Out From The Crowd Joe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a decade. And this week on the podcast he joins us to share all of his tips and tricks for differentiating yourself in the crowd as a food creator! Bjork and Joe discuss the importance of finding your niche as a creator and how you should approach creating content as you grow your business. They also chat about building trust with your audience, and why it is such a critical aspect of content marketing. This episode is the perfect deep-dive into content strategy as you start brainstorming your content calendar for the new year — don’t miss it! In this episode, you’ll learn: Resources: Follow the podcast on AppleJoepulizzi.comContent IncThis Old MarketingContent Marketing InstituteRed Bull Media HouseSimple Pin MediaAG1MrBeastThe Billion Dollar CreatorConvertKitContent Inc.Orange Effect FoundationThe Will to DieThe TiltCEX 415: How and Why To Self-Publish a Cookbook with Matt Briel from LuluJoin the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:53:24

Tiny Bites: How Can Food Creators Succeed in a World with AI?

12/7/2023
Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI. ----- It's hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It's easy to feel helpless with the growth of AI technologies — is there a world in which food creators can succeed against AI? That's why we've asked Jeff Coyle to join us on the podcast. He's here to discuss the impact of AI on online content creation and what you can do to protect yourself and your business against the competition from AI. How to create AI-proof content If you’re providing consistent value with your content, if you’ve built trust with your brand, and you've illustrated your expertise, you’re at an advantage in a world with generative content. In other words, the tools you would use to stand out amongst all the other chocolate chip recipes in the world are very similar to those you’ll need to stand out against AI. When you're creating content: By including these features in your content, you're providing a unique value and sharing expertise that (at least right now) AI can't replicate. Part of this equation is ensuring that you're positioning yourself as an expert on your site (E-E-A-T, anyone?). Jeff predicts that with the growth of AI, we'll see a shift towards the true expertise of the individual creating the content and a shift away from mass-producing content. Lean into that! Learn more: MarketMuseArtisan Bread in Five by Jeff HertzbergSilver Bluff Brewing Co.The Perfect LoafGoogle Labs Google Search’s Helpful Content SystemTwitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:36:22

438: Balancing Lifestyle and Recipe Content with Remy Park from Veggiekins

12/5/2023
Creating a brand aesthetic, sharing lifestyle content, and prioritizing brand partnerships with Remy Park from Veggiekins. ----- Welcome to episode 438 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Remy Park. Balancing Lifestyle and Recipe Content Remy’s journey to food blogging started as a means of overcoming her history of disordered eating and addiction by sharing a diary-like view into her favorite recipes and lifestyle. Many years later, her blog, Veggiekins, is now her full-time job. Remy is a pro at balancing sharing lifestyle and recipe content on her various social media platforms and blog, and she explains more about her strategy for repurposing content in this interview. She also shares how she filters what she shares with her followers and how she handles negativity online. Last but not least, Remy gives her advice for creating a uniform brand aesthetic in her photographs and on her site. It’s a wide-reaching and inspiring interview — grab your headphones! In this episode, you’ll learn: Resources: Veggiekins384: How Toni Okamoto Runs Two Food Blogs and Grew Her Email List to Over 80,000 SubscribersSesame, Soy, Spice Pre-orderInstagramYouTubeJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:55:54

437: How Grief, a Diagnosis with MS, and Biracial Background Shaped Marta Rivera Diaz's Career as a Food Creator

11/28/2023
Finding your voice as a creator, understanding cultural appropriation, and cultivating gratitude with Marta Rivera Diaz from Sense and Edibility. ----- Welcome to episode 437 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marta Rivera Diaz from Sense and Edibility. How Grief, a Diagnosis with MS, and Biracial Background Shaped Marta Rivera Diaz’s Career as a Food Creator Every once in a while on the Food Blogger Pro Podcast, we have an episode that feels like “required listening” for food creators. This is one of them! Bjork and Marta have a really thoughtful and moving conversation about the importance of finding your voice as a food creator and presenting your authentic self to your followers and community. Marta grew up as a child of two active-duty airmen and as a biracial individual (she is half-Black and half-Puerto Rican). She was also diagnosed with MS in her early thirties. All of these experiences have shaped her as a person and as a creator. She speaks beautifully about the effects of her background on her personality and her work, and why it is so important to her to share recipes that reflect her heritage. It’s a perfect episode for the week after Thanksgiving, as we all reflect on what we’re grateful for in our personal and professional lives. Don’t miss it! In this episode, you’ll learn: Resources: Sense and Edibility The 5 Love Languages: The Secret to Love That Lasts The Gap and the GainInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:55:14

436: How to Find Success on Pinterest in 2024 with Kate Ahl

11/21/2023
Understanding the Pinterest algorithm, focusing on user engagement, and hiring out the management of your Pinterest account with Kate Ahl from Simple Pin Media. ----- Welcome to episode 436 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. How to Find Success on Pinterest in 2024 This is Kate’s sixth (!!!) episode on The Food Blogger Pro Podcast because she is our go-to resource when it comes to all things Pinterest. And there have been a lot of changes to Pinterest in recent years! Kate is here to explain those changes (sunsetting Idea Pins, evolving algorithms, and the rise of video) and more in this interview. She also shares more about how her team at Simple Pin Media manages Pinterest accounts for food creators (including Pinch of Yum) and what success looks like on Pinterest. If you’re confused about Pinterest strategy (who isn’t?!) and/or need some motivation to get back into posting on the platform, this is the interview for you! In this episode, you’ll learn: Resources: Simple Pin MediaHerPaperRouteRhodium WeekendThe Simple Pin PodcastPinterest Investor OverviewDetailedInstagramFacebookLinkedInJoin the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:51:44

435: Prioritizing Recipe Testing and Purpose in Food Blogging with Michelle Cehn from World of Vegan

11/14/2023
Running a mission-driven food blog, balancing business with purpose, and creating a recipe-testing process with Michelle Cehn from World of Vegan. ----- Welcome to episode 435 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Michelle Cehn from World of Vegan. Prioritizing Recipe Testing and Purpose in Food Blogging Michelle has been blogging for a long time (she even has the @vegan handle on Instagram!) and has been passionate about animal rights and vegan cooking from the get-go. But her approach to sharing that mission with her readers has evolved over the years, and she explains more about why in this interview. Michelle also shares more about how she balances the aspects of her job that bring her joy and a sense of purpose with the business and financial side of running a food blog. Last but certainly not least, Michelle and Bjork chat about the recipe testing process that Michelle has used for her cookbook and for her blog, and how she recruits volunteers to help test each of her recipes. In this episode, you’ll learn: Resources: World of Vegan384: How Toni Okamoto Runs Two Food Blogs and Grew Her Email List to Over 80,000 SubscribersPlant Based on a BudgetPlant Based on a Budget Meal PlansThe Plant-Powered People Podcast The Friendly Vegan CookbookInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Cultivate WP and Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Duration:00:50:56

Tiny Bites: Understanding and Reacting to Google Algorithm Updates

11/9/2023
Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media about the recent Google algorithm updates. ----- Google has been… very busy in Q3 and Q4 of 2023. If the updates feel nonstop, it’s because they have been: Core Update Helpful Content Update Spam Update Core Update Core Update Some of these updates may impact your site traffic positively, some may impact your site traffic negatively, and some may have no real impact. But every update tends to cause some unease for online creators. So what can you do about them? What exactly is the Google algorithm and why is it updated? The Google algorithm is essentially how Google indexes and categorizes all of the content that is published online. You can also think of it as Google’s ever-changing thesis on what constitutes ‘good’ or ‘valuable’ content. Updates occur in response to new information Google has, tweaks to what they think is valuable, and/or how they measure or evaluate content. The algorithm is constantly changing and evolving. As Ewen mentions in the interview, Google released their most recent Helpful Content Update and used AI to determine if entire sites were helpful or not helpful (while previous updates tended to be on a post-by-post basis). If a certain percentage of your content is deemed unhelpful, your content will be deprioritized in the algorithm. This update did not include rewarding helpful sites, but rather penalizing unhelpful sites. How should you approach the Google algorithm updates? The #1 thing you can do to anticipate and respond to Google algorithm updates is to focus on creating high-quality, user-first content. There will be ebbs and flows with every Google update — know that if your traffic goes down with one update, it might go up with the next update. Because of this, it’s important to avoid huge course corrections after updates. But what if your site was negatively impacted and you can’t figure out why? Ewen has noticed a few takeaways from the recent Google algorithm updates that might explain why: How should you respond to Google algorithm updates? The first thing to do after any update is to let the dust settle. It usually takes two weeks to roll out an update. Wait to change anything on your site so that you can determine that any traffic changes were, in fact, due to the update (and not just a natural ebb or flow). Ewen shared lots of great tips for reacting to Google updates and creating content that is more resilient when these algorithm updates do come. Here are a few of our favorites: SEO best-practices If you’re looking for more concrete suggestions for responding to an algorithm update traffic dip, consider: Update those posts Last, but not least, check out this guide from Google with questions to ask yourself to help you uncover potential opportunities for improving your content. Thanks, again, to Ewen for joining us on the podcast. We hope this episode provided some additional context, guidance, and encouragement when it comes to Google algorithm updates. Learn more: Venture 4th MediaSemrushAhrefs Search Quality Rater Program Guidelines243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen FinserGoogle is slowly killing blogging by Spencer HawsEwen on LinkedInNiche Media PublishingContent Teams A Q&A on Google Search updates If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:42:57

434: Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs with Taryn Scarfone from Joy Filled Eats

11/7/2023
Growing three food blogs as a family, organizing retreats for food bloggers, and leveling up your email marketing strategy with Taryn Scarfone from Joy Filled Eats. ----- Welcome to episode 434 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Taryn Scarfone from Joy Filled Eats. Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs Taryn started Joy Filled Eats eight years ago and has recently started two additional food blogs, one with her 14-year-old daughter and one with her husband. With each new blog, her approach has become more intentional and strategic — and has seen more rapid success as a result. In this interview, Taryn shares more about how she manages the responsibilities of three food blogs. She also speaks to the effects of recent Google Algorithm updates and why she has prioritized email marketing for Joy Filled Eats. Taryn has also hosted a mastermind group for food bloggers, as well as an in-person retreat with fellow food creators. She explains the process of organizing both, in case you feel inspired to do the same! In this episode, you’ll learn: Resources: Joy Filled EatsA Grill for All SeasonsBaking Me HungryGoogle Discover430: Grow Your Email List with ConvertKit’s Creator Network with Nathan BarrySidetracked SarahRaptiveEvolving TableIt is a KeeperEmail Crush by Matt MolenConvertKitLiveIntent201: Email Marketing for Bloggers with Matt MolenInstagramFacebookJoin the Food Blogger Pro Podcast Facebook Group This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Duration:00:48:25