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Cause Talk Radio: The Cause Marketing Podcast

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Stay up to date on all things cause marketing and corporate-nonprofit partnerships, including trends, tactics and need-to-know news. Join Joe Waters of SelfishGiving.com and Megan Strand of Engage For Good in this lively, edu-tational weekly podcast!

Stay up to date on all things cause marketing and corporate-nonprofit partnerships, including trends, tactics and need-to-know news. Join Joe Waters of SelfishGiving.com and Megan Strand of Engage For Good in this lively, edu-tational weekly podcast!
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United States

Description:

Stay up to date on all things cause marketing and corporate-nonprofit partnerships, including trends, tactics and need-to-know news. Join Joe Waters of SelfishGiving.com and Megan Strand of Engage For Good in this lively, edu-tational weekly podcast!

Language:

English


Episodes

Nationwide Children’s Hospital’s ‘On Our Sleeves’ Movement Mobilizes Corporate Partners For Pediatric Mental Health

10/16/2019
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One in five children lives with a significantly impairing mental illness and suicide is the second leading cause of death among 15-25 year olds. Because kids don’t wear their thoughts on their sleeves, we don’t know what they might be going through. Almost a year ago on World Mental Health day, Nationwide Children’s Hospital launched a movement called ‘On Our Sleeves’ with a promise of advocacy, education and fundraising for this critical pediatric mental health crisis. One important...

Duration:00:26:44

The Listen Campaign Will Raise $1 Billion For Kids Around The Globe

10/10/2019
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In this episode of Cause Talk Radio, Megan and Joe chat with Tony Hollingsworth, legendary producer behind some of the most historic global issue campaigns like "Nelson Mandela 70th Birthday Tribute' and 'The Wall - Live in Berlin'. Tony is back with plans to launch a massive, global campaign in 2020 called The Listen Campaign to bring attention, awareness and funds to the one billion vulnerable and disadvantaged children around the globe. Tony tells us the story behind this campaign,...

Duration:00:42:48

Rice Krispies Treats Makes On-Pack Love Notes More Inclusive With Sensory Stickers

10/2/2019
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Today Joe and Megan chat with Kris Bahner, Senior Vice President of Global Corporate Affairs with Kellogg about their new Rice Krispies Treats Sensory Love Notes campaign in partnership with nonprofit Autism Speaks*. Several years ago, Rice Krispies Treats first developed writable wrappers on 2017 where parents could write encouraging notes directly on the packages of Rice Krispies Treats to put in kids’ lunchboxes. In 2018, Kellogg partnered with the National Federation of the Blind to...

Duration:00:23:39

In The Wake Of Disaster, JetBlue Soars

10/10/2018
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In this episode of Cause Talk Radio, Megan and Joe chat with Icema Gibbs, JetBlue’s VP of CSR about the airline’s robust corporate disaster giving history and ongoing initiatives. We also dive into lessons learned from the catastrophic 2017 hurricane season (one of the worst on record) in which JetBlue played a special role. On the show Joe, Megan and Icema discuss:

Duration:00:29:15

The Future of Cause Talk Radio & Our Favorite Episodes of 2018

6/5/2018
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Today on Cause Talk Radio, Megan and I talk to ... each other! We share our plans for Cause Talk Radio. (Don't worry! We'll be back.) In other news, Megan and I also share our favorite shows of 2018. What's our big news? Which shows did we choose? Well, you'll just have to listen to find out!

Duration:00:27:32

Nonprofits and GDPR: What You Need to Know

5/29/2018
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Today on Cause Talk Radio, Megan and Joe talk to Ryan Baillargeon, CEO of Toronto-based Grassriots about the European Union's General Data Protection Regulation (GDPR) and why nonprofits should be paying attention to it. Links & Notes Grassriots

Duration:00:24:05

Does Doing Good with CSR Really Give Companies, Employees License to be Bad?

5/22/2018
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Today on Cause Talk Radio, Megan and Joe talk to Chris Jarvis, Partner at Realized Worth and Executive Director of the RW Institute about a recent episode of the Freakonomics podcast entitled “Does Doing Good Give You License to be Bad?” The show makes some pretty serious claims about CSR programs that we examine and debunk! Links & Notes RealizedWorthRW InstituteRW Institute on Twitter

Duration:00:39:17

How Echoing Green Turns Business Leaders Into Social Sector Mentors

5/15/2018
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Today on Cause Talk Radio, Megan and Joe talk to Kate Hayes, Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector. On the show, Megan, Kate, and Joe discuss: Links & Notes Echoing GreenKate Hayes on TwitterThe Echoing Green by William Blake

Duration:00:24:47

This Household Products Company is Cleaning Up with Cause Marketing

5/8/2018
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Today on Cause Talk Radio, Megan and Joe talk to Mike Esposito, Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. Links & Notes O-Cedar's Community PageHabitat's Home is the Key

Duration:00:21:49

Partnership for a Healthier America on Growing, Managing a Successful Corporate Partnership Program

5/1/2018
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Today on Cause Talk Radio, Megan and Joe talk to Adrienne Weil, Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing, and measuring the impact of both. Links & Notes Partnership for a Healthier AmericaAdrienne on Twitter

Duration:00:22:31

Chico's FAS Reports On First Year Partnership Success with Habitat for Humanity

4/24/2018
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Today on CauseTalk Radio, Megan and Joe talk to Pam Avesian, Vice-President at women's retailer Chico’s FAS, about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. Links & Notes Chico's FAS CaresHabitat for Humanity’s Home is the Key

Duration:00:18:49

The Mom Project Helps Moms Return to Work on Their Terms

4/17/2018
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Today on Cause Talk Radio, Megan and Joe talk to Allison Robinson, Founder, The Mom Project and Brian Zellner, Recruiting Manager at BP, about the BP Returnship Program. This initiative supports professional development among mid-to-upper level working professionals. The program targets women and men who have stepped out of the workforce for family or personal reasons and are now ready to return and reignite their career — an often-difficult transition for even the most qualified working...

Duration:00:20:53

Finding Purpose: One Man's Journey from Attorney to Chocolate Maker

4/10/2018
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Today on Cause Talk Radio, Megan and Joe talk to Shawn Askinosie, Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul. Sponsor: This week's show is brought to you by Audible! Get a free audiobook to spice up your commute and get. Sign up for your free book at AudibleTrial.com/causetalkradio. You can even use your free book credit to download Shawn’s book today — just search for Meaningful Work:...

Duration:00:29:06

Mistakes That Are Killing Your Nonprofit's Chances for Sponsorship

4/3/2018
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Today on Cause Talk Radio, Megan and Joe talk to Chris Baylis, President & CEO of The Sponsorship Collective, about all things sponsorship! Chris is a leading consultant to nonprofits and businesses on sponsorship and how to build win-win partnerships. Links & Notes The Sponsorship CollectiveFollow Chris Baylis on Twitter

Duration:00:28:55

Taco Bell's Unique Scholarship Program Funds Dreamers, Innovators & Creators

3/27/2018
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Today on Cause Talk Radio, Megan and Joe talk to Bjorn Erland, Vice President of People & Experience at Taco Bell and Jennifer Walker, Director of Strategic Development at Taco Bell Foundation, about the award of $3 million in scholarships through its Live Más Scholarship program. This includes $500k in scholarships for Taco Bell employees! Links & Notes Live Más Scholarship

Duration:00:26:09

How Organizations Can Measure the Success of Social Impact Programs

3/20/2018
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Today on Cause Talk Radio, Megan and Joe talk to Perry Yeatman, CEO, Perry Yeatman Global Partners, External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs. Links & Notes Mission MeasurementUsing Social Impact to Drive Your BusinessSocial Impact Measurement - Moving from Necessary Evil to Competitive AdvantagePerry Yeatman on Twitter

Duration:00:33:35

What Works Better for Checkout Charity, Cashier or Pinpad? This Retailer's $825,000 Answer

3/13/2018
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Today on Cause Talk Radio, Megan and Joe talk to Marty Posch, President, Finish Line Youth Foundation, which is the nonprofit arm of athletic apparel and shoe retailer Finish Line about their work with Special Olympics. This includes a very successful checkout charity program that raised $825,000 over the holidays. Links & Notes Finish Line FoundationMarty Posch on Twitter

Duration:00:25:37

Radio Stations Worldwide 'Rock the Casbah' for Human Rights

3/6/2018
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Today on Cause Talk Radio, Megan and Joe talk to Dashel Schueler, Associate Director of Development & External Relations, at Seattle public radio station KEXP, about International Clash Day. The day celebrates the music of the English punk rock band The Clash and others as enablers of social consciousness. Links & Notes KEXPInternational Clash DayDashel Schueler on Twitter

Duration:00:21:31

City Year Calls 40% of Fortune 100 Companies Partners. Here's How They Did It

2/27/2018
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Today on Cause Talk Radio, Megan and Joe talk to Chris Mann, National Vice President of Corporate Partnerships for City Year, about their corporate partnership program and its growth during Chris' tenure. Links & Notes​​​​​​​ https://cityyear.org/support-usChris Mann on Twitter

Duration:00:26:31

A Painting Company That Gives Back by 'Painting It Forward'

2/20/2018
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Today on CauseTalk Radio, Megan and I talk to Josh Abramson, Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING, about Paint It Forward, a charity paint program that gives back to the local community. Since completing the first Paint It Forward event in 2005, the effort has produced over $1 million worth of free painting services and materials delivered to deserving families and nonprofit organizations across the United States and Canada. Links & Notes ALLBRiGHT 1-800-PAINTINGJoin...

Duration:00:25:54