That’s Brilliant!

Lighting controls are evolving and creating new opportunities. While the technology can seem daunting, you don’t necessarily need to be an expert to incorporate a control system into your lighting designs. In this episode, Raelle sits down with C. Webster Marsh of Penumbra Controls and host of the Lighting Controls Podcast to discuss what’s new and evolving in lighting controls and how you can take advantage of these changes to strengthen your business model. Plus, hear Webster’s take on what’s most exciting about the future of controls. Show notes C. Webster Marsh is the owner of Penumbra Controls, where he provides lighting and lighting controls design, specification guidance, and education. Webster brings over 20 years of applied experience with lighting and lighting controls, and he enjoys sharing his wealth of knowledge with the industry. He is a Certified Lighting Controls Practitioner, Lighting Controls Association contributor, and instructor and speaker for various industry groups. In his spare time, he co-hosts the Lighting Controls Podcast. Hosted by Raelle Bell Produced by Association Briefings

Bridging the gap between technology and design, lighting is an essential element to every space. Understanding style and design, choosing the right products, and ensuring a beautiful and functional layout require time, expertise, and an awareness of personal style. In this episode, Raelle sits down with Traditional Home’s Editor in Chief Jill Waage and Style and Design Editor Krissa Rossbund to discuss the most recent issue of Lighting magazine. Plus, they dive into what’s leading the design world, how to balance your personal style with what’s trending, and the keys to creating beautiful living spaces. Show notes The most recent issue of Lighting magazine, produced by the ALA Advertising & PR Program in partnership with DotDash Meredith and Traditional Home, is now available in select ALA-member showrooms and on newsstands across the U.S. and Canada. Click here to find your local lighting showroom or view the digital copy online here. Jill Waage is the Editor in Chief of Traditional Home magazine and Dotdash Meredith’s Premium Portfolio of over 100 newsstand titles in the home, garden, and food categories. She is a Chicago-area native and a proud graduate of Drake University, where she studied journalism and interior design. Krissa Rossbund is the style and design editor at Traditional Home. She covers décor, entertaining, and home tours, and has experience writing about all kind of design styles, from boho to nautical. Hosted by Raelle Bell Produced by Association Briefings

From supporting industry networking to giving back to the community, the ALA Women in Lighting Committee is changing the face of the lighting industry. In honor of Women’s History Month, Raelle Bell sits down with Laura Van Zeyl of Dallas Market Center and Karyn Hayes of Hinkley to discuss their work over the past five years building and growing the ALA Women in Lighting (WIL) Committee. Learn how you can get involved in WIL and ALA. Plus, they dive into the trends impacting the industry and what they might mean for the coming years. Show notes Laura Van Zeyl has been a leading figure in the lighting, home, and design industries since 1993, initially as an editor with Residential Lighting, Accessory Merchandising and Home Fashion Forecast magazines for more than two decades. Since 2016, Van Zeyl has worked on lighting events for Dallas Market Center, including Lightovation and ArchLIGHT Summit. Van Zeyl co-founded and chaired the Women in Lighting Committee for the American Lighting Association and currently leads the Committee’s Marketing Subcommittee. She also serves on the Advisory Board for ART - The Creative Home Furnishings Network, the Advisory Board for The H Foundation and the Allied Roundtable for AIA Dallas. She is a member of Women in Lighting + Design (WILD), an Affiliate member of the International Association of Lighting Designers (IALD) and an Associate Member of the Illuminating Engineering Society (IES). Karyn Hayes is the Director of Sales – Showroom for Hinkley. Karyn began her career in the lighting industry in 1993 as the National Business Manager for Lighting at Ferguson Enterprises, Corporate. She began her career in 2012 with Hinkley as East Regional Sales Manager, moving to showroom sales manager for North America in 2016. In 2023, she took over as director of sales for showrooms. In this role, she manages regional sales managers, independent sales representatives and oversees approximately 500 customers for the showroom channel. As an active member of Women in Lighting since its inception, Karyn has been involved in guiding the committee and leading program development. In her current role, she serves on the mentoring subcommittee. Connect with the ALA Women in Lighting Committee online: Website: https://alamembers.com/About/Women-in-Lighting Instagram: https://www.instagram.com/alawomeninlighting/ Facebook: https://www.facebook.com/groups/172917563271464 LinkedIn: https://www.linkedin.com/groups/12461288/ Join ALA and the ALA Women in Lighting Committee in Palm Beach, Sept. 22-24, 2024, at the ALA Conference. Register here: https://www.alaconference.com Host: Raelle Bell Producer: Association Briefings

A lot is changing at ALA. As the lighting industry evolves, ALA is committed to providing new, improved benefits to support members’ needs. In this episode, ALA’s President & CEO Larry Lauck and Director of Membership Carrie Kolles join Raelle to discuss ALA’s new member programs and what the future has in store for the association and the lighting industry. Show notes Learn more about ALA Reimagined. Check out ALA’s free training, member forums, and updated accreditation programs. Be part of the change, join one of ALA’s member committees. We hope you’ll join us in Palm Beach, Fla., for the 2024 ALA Conference. Hosted by Raelle Bell Produced by Association Briefings

Education is the key to staying ahead in an industry that’s constantly evolving. Long-time ALA educator and professor of design Joe Rey-Barreau, AIA, IESNA, sits down with Liz and Raelle to discuss why he believes education leads to increased sales. Plus, he walks them through what’s new in ALA’s updated Residential Lighting Training Manual, launching February 2024, and the unexpected benefits of ALA’s virtual Lighting Specialist training courses. Show notes Pre-order the new Residential Lighting Training Manual here. Register for the March 2024 Residential Lighting Training Course here. Joseph A. Rey-Barreau, AIA, IESNA, is an architect and lighting designer with over thirty years of experience as a design professional. He is also an Associate Professor with tenure in the College of Design at the University of Kentucky where he has won numerous teaching awards. Since 1995, Joes has served as an educational consultant and instructor for ALA and has developed hundreds of lighting education courses and online webinars for both the lighting industry and allied professionals, such as architects, engineers, and interior designers. He is also the founder and Education Director of LED University, which offers online seminars focused on current and developing LED design trends and technology updates. Joe’s dedication to educating lighting professionals and ALA members has had a profound impact on both the industry and the association. Take your education to the next level at the 2024 ALA Conference, Sept. 22-24. Have a question, comment, or idea for an episode topic? Email us at Podcast@ALALighting.com Hosts Raelle Bell & Liz Ware Produced by Association Briefings Residential Lighting Training Manual Table of Contents User’s Guide Module 1: Introduction to Lighting 1. Talking About Light 2. How We See 3. Color Module 2: Light Sources 4. Introduction to Light Sources 5. Incandescent and Halogen Sources 6. Linear Fluorescent Sources 7. Compact Fluorescent & Other Sources 8. Light Emitting Diodes 9. Directional Sources Module 3: Decorative Lighting Fixtures 10. Introduction to Decorative Fixtures 11. Chandeliers and Pendants 12. Wall and Ceiling Fixtures 13. Portable Lamps 14. Ceiling Fans 15. Decorative Materials Module 4: Electricity and Lighting Controls 16. Basics of Electricity 17. Dimmers 18. Lighting Control Systems Module 5: Architectural Lighting Fixtures 19. Introduction to Architectural Fixtures 20. Recessed Downlighting 21. Track Lighting 22. Specialty Accent Lighting 23. Utility Fixtures 24. Landscape Lighting Module 6: Fundamentals of Lighting Design 25. Introduction to Lighting Design 26. Lighting Composition 27. Coordinating Styles 28. Lighting Regulations 29. Energy-Wise Lighting 30. Construction Drawings Module 7: Lighting Recommendations 31. Introduction to Specific Recommendations 32. Social Spaces 33. Working Spaces 34. Family Spaces 35. Outdoor Spaces Glossary

Between the distributor and vendor are hundreds of reps, facilitating communication, training and feedback. Their experience working with multiple manufacturers and multiple showrooms gives them a unique perspective on the industry. Melissa Leib will be our guide on the lighting industry through the eyes of a rep. Show Notes MAR Lighting has over 28 years of experience in the lighting industry as manufacturers’ representatives, offering a consultative approach to lighting sales. From identifying lighting trends, selecting product mix, educating our clients about new technology and compliance codes, they bring experience and professionalism to each meeting. Melissa Leib grew up in the lighting industry as a second generation California sales rep. Melissa studied Economics and Art History, weaving that knowledge into MAR Lighting whenever possible. She is a Feng Shui practitioner and has a black belt in Aikido. ALAEducation.com has a wide variety of programs for people in the lighting industry. Visit ALAMembers.com for more information about the American Lighting Association and membership. ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms. Send questions, comments & suggestions to Podcast@ALALighting.com. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

Well-designed products proven to provide circadian-friendly lighting are hitting the market. Find out how these products are creating sales opportunities and where the future of the ALA Better Light, Better Sleep program is headed. Show Notes As of September 2023, 10 ALA-member manufacturers have submitted products for testing by the Light and Health Research Center (LHRC) at Mount Sinai as part of ALA’s Better Light, Better Sleep program. Jen Brons from LHRC and ALA’s Terry McGowan explain how these products were evaluated and what ALA members can expect from the future of this exciting new program. Jennifer Brons, MS, LC, Educator IALD, earned her bachelor's degree in architecture from the University of California- Berkeley and her MS in Lighting from Rensselaer Polytechnic Institute. Since 1997, her work has focused on lighting design applications and human factor studies for new lighting technologies. Over her more than 20-year career, Ms. Brons has developed lighting designs and specifications for a wide variety of commercial and residential clients. After practicing lighting design on sabbatical in London, she taught lighting design as part of the MS in Lighting degree program at Rensselaer Polytechnic Institute for more than 10 years. In addition to her design and research activities, she develops educational material about the more effective use of light. The Light and Health Research Center at the Icahn School of Medicine at Mount Sinai can be found at https://icahn.mssm.edu/research/light-health Terry McGowan, FIES, LC is involved in illuminating engineering, lighting design, lighting education and lighting research. His professional career of 60+ years includes GE Lighting at Nela Park where he was Manager of the GE Lighting Institute. In 1998, he started his own consulting company, Lighting Ideas, Inc and became involved in lighting research as Director of the Lighting Research Office for the Electric Power Research Institute (EPRI). He is now the American Lighting Association’s Director of Engineering & Technology and is the Executive VP of the J.H. McClung Lighting Research Foundation. Terry talked about his career and lighting interests at length in another great lighting podcast, Get A Grip on Lighting. Listen to episode one of “That’s Brilliant!” for more about circadian lighting. ALAEducation.com has a wide variety of programs for people in the lighting industry. Visit ALAMembers.com for more information about the American Lighting Association and membership. ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms. Send questions, comments & suggestions to Podcast@ALALighting.com. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

Is your showroom fine-tuned to be as profitable as it could be? While the idea of overhauling your business might sound daunting, it doesn’t have to be. From your customers’ first touch points to the products you sell, Matt Rowan of Dominion Lighting sits down with Liz and Raelle to share actionable steps you can take, whether one-by-one or all at once, to reimagine your showroom business and improve sales. Show Notes Matt Rowan began his work with Dominion Lighting as part of a team tasked with updating the company’s brand and reimagining their business. Matt has more than 25 years of experience in the design industry and has helped brands collaborate to create seamless user experienced and unified brand impressions. His work with Dominion Lighting has allowed him to couple his life-long passion for lighting with his experience in brand development. Read more about Matt’s background Visit Dominion Lighting Register by November 30, 2023, for the 2024 ALA Conference to be entered in the drawing for a suite upgrade and a spa treatment at The Breakers. Check out ALA’s training programs and online courses. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

From the “light bulb ban” to changes in overtime pay thresholds, learn how ALA tracks and influences the regulatory process. Liz and Raelle sit down with Michael Weems to get an inside look at ALA’s public policy efforts. Show notes Michael Weems serves as Vice President, Public Policy for the American Lighting Association. He came to ALA with a decade of experience in constituent services and a vast knowledge of various government policy topics. He has dedicated his career to public service and advancing quality lighting. Michael joined ALA in 2014 after spending 10 years working for the U.S. House of Representatives in Washington, D.C. While working on Capitol Hill, he learned the ins and outs of the legislative process and its impact on the implementation of regulations. Before his time in the nation’s capital, Michael earned a Bachelor of Arts degree in Political Science from Texas Tech University in Lubbock, Texas. During his time with ALA, Michael has worked to establish ALA’s presence in vital policy discussions, successfully representing the positions of the residential lighting industry. He is known as a strategic thinker with deep policy knowledge and possesses the skill to forge relationships and alliances. His ability to build consensus with industry experts and key decision-makers helps ensure policy victories for ALA. Away from ALA, Michael enjoys spending time with his wife, their daughter and the family Welsh-Terrier. He volunteers at his daughter’s school and serves on his neighborhood advisory council as well as the area school board ambassador program. Michael enjoys being outdoors running, hiking or playing golf. As a travel enthusiast, he is always searching for the next great bottle of wine or a nice glass of bourbon. Find out more about ALA Committees. General Service Lamp Definitions - Including exceptions to the 45 lumen per watt sales ban: https://alamembers.com/News/ArtMID/1059/ArticleID/888/General-Service-Lamp-Definitions Department of Energy General Service Lamp Webpage: https://www1.eere.energy.gov/buildings/appliance_standards/standards.aspx?productid=4 ALA comments to Department of Energy – Ceiling Fan Regulations https://alamembers.com/News/ArtMID/1059/ArticleID/885/Energy-Conservation-Standards-for-Ceiling-Fans-Notice-of-Proposed-Rulemaking Department of Labor Overtime Regulation https://www.federalregister.gov/documents/2023/09/08/2023-19032/defining-and-delimiting-the-exemptions-for-executive-administrative-professional-outside-sales-and Sy Gerber was instrumental in the development of critical safety standards for recessed lighting, working with the federal government. Listen to earlier podcasts for deep dives on: LEDs and Quality Lighting The Complexities of Color Rendering Dark Sky Lighting Circadian Rhythm Lighting Lighting Agora has great lighting speakers, instructors, and consultants. Register by November 30, 2023 for the 2024 ALA Conference to be entered in the drawing for a suite upgrade and a spa treatment at The Breakers. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

The more we learn about lighting, the more we realize we still need to learn. Shirley Coyle takes Raelle & Liz through current research and technology to help us understand what’s next, and what is available now. Show notes Shirley Coyle is a recognized lighting industry leader with deep experience and connections in the North American lighting community, and Principal of Relevant Light. Relevant Light helps businesses grow through developing creative approaches to build strong, engaged teams and to drive profitable growth in new and existing markets. With expertise in the commercial, industrial and utility lighting markets, Relevant Light provides a range of consulting services including management consulting on organizational change, market trends and channel strategy development, technical consulting on lighting standards and technology, and training on lighting applications and technology. An advocate for quality lighting, Shirley has over 3 decades of experience in specification sales and executive leadership roles in the commercial lighting industry. Lighting Certified since 2000, Shirley is a Past President of the Illuminating Engineering Society (IES), with 7 years on the IES Board of Directors. Shirley is active on several IES technical and service committees, including the Roadway Lighting Committee, the Outdoor Nighttime Environments Committee, and the Street & Area Lighting Committee. Shirley is also a Board member of the CIE’s Canadian National Committee. CCT - Correlated Color Temperature tells us what color the light appears, measured in kelvin (k). A 2700k light looks “warm” and a 4000k light looks “cool.” Listen to earlier podcasts for deep dives on: The coplexities of color rendering Dark Sky lighting Circadian Rhythm lighting Lighting Agora has great lighting speakers, instructors, and consultants. See you in Lake Tahoe for the ALA Conference! Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

Merchandising your lighting showroom? Hang something no one has ever seen. Your showroom will be memorable, and a place to discover the new and unusual. Even if your customers end up buying a bread-and-butter piece from the catalog. That’s just a taste of the advice we get from Mary Soeder of PDI Nashville – where lighting sales increased by 120% over the past five years. Show notes Mary Soeder, a Business Development Manager at PDI Nashville, has been with the company for over 12 years and in the industry for 16+ years. Soeder, a Nashville native, became accustomed to working with designers and their preferences while at PDI in Atlanta and later came home to open the Nashville showroom. She was recently featured in Nashville Interiors recognizing her outstanding work in the lighting, kitchen, and bath industry. Mary is commended not only for her contributions to PDI, but in her charitable work with the Ronald McDonald House in Nashville and Our Little Roses, an all-girls home in Honduras that gives girls of all ages a safe, loving home and education. When she is not working, she enjoys traveling, live music, and trying new restaurants in her hometown. Education, Education, Education! ALAEducation.com See you in Lake Tahoe for the ALA Conference! Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

You may be tempted to avoid “Light & The Aging Eye” topics. But designing a well-lit room for folks with low vision can help those of us with healthy eyes in our 40s and beyond. Tom Butters sits down with Raelle and Liz to tell us all about it. Show notes Further reading: Lighting Your Way to Better Vision is a non-technical document from the Illuminating Engineering Society (IES,) addressing vision issues from extreme low vision to aging in place and how lighting can help improve quality of life. RP-28 is a technical document, produced by the IES. Get a copy of Lighting and the Visual Environment for Older Adults and the Visually Impaired Glossary: Foveal Vision: The seeing of objects in the central (foveal) part of the visual field, approximately two degrees in diameter. It permits seeing much finer detail than does peripheral vision. Specular: of, relating to, or having the qualities of a mirror Bio: Tom Butters LC, – Founder and Executive Director of The Lighting Agora Tom Butters, LC, is the creative mind and developer behind some of the most well received educational tools and events of the global lighting industry. Since 1986, Tom has worked in or served the entire array of the lighting industry. He uses this diverse background and empathy to understand the needs of the individual or organization to deliver high quality lighting education to suit the precise needs of the user. Tom is a proud board member of the Nuckolls’ Fund for Lighting Education and an Emeritus Member of the IES. Tom is a multiple award-winning lighting educator who counts the following as some of his proudest accomplishments. While awards represent his professional success, Tom considers his true success to be the hundreds of former education attendees whom he has helped find passion through lighting. The Lighting Agora intends to continue this trend on a global stage. See you in Lake Tahoe for the ALA Conference! Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

The color rendering needs in a space vary, so how could one number accurately depict which light source renders colors “best?” While Color Rendering Index (CRI) provides one metric, TM-30 provides a robust suite of metrics that convey much more information than any previous attempt at characterizing color rendering. Jason Livingston, co-chair of the IES Color Committee, explains what TM-30 is (and isn’t) to Liz and Raelle, and explores how we can use TM-30 when evaluating lighting needs. Show notes Jason is the principal of Studio T+L. His lighting work has garnered awards from the Illuminating Engineering Society and project profiles in Lighting Design + Application, Lighting & Sound America, Design Bureau, and Architectural SSL. He is a co-author of the IES’s Lighting Science 5 – Color and Design Guide 1 – Color and Illumination. He is also the author of a leading lighting design textbook, Design with Light: The Art Science, and Practice of Architectural Lighting Design. Download ANSI/IES TM-30 IES Method for Evaluating Light Source Color Rendition for Free! Check out this DOE webinar on understanding and applying TM-30. Lighting Agora has great lighting speakers, instructors, and consultants. Seen you in Lake Tahoe for the ALA Conference! Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

We expect LED lamps to act like incandescent lamps, but they don’t. Why is that, and what do we need to consider to make LED light beautiful? From flicker, to burn out, to the color just seeming “off,” there are reasons why consumers run into issues and report dissatisfaction with their LED light bulbs. Don Peifer joins Raelle and Liz, taking us through the key points to consider as we switch from a hot glowing wire (tungsten) to the glowing computer that is an LED. Show notes Don began his career in lighting as a designer for film and fashion. He designed the lighting for Annie Leibovitz, Steven Klein and a variety of award-winning cinematographers. He received his Masters of Architectural Sciences in Lighting from the Lighting Research Center at RPI. He designed the lighting for the Nike Media Store in NYC. In 2007, he founded Lunera Lighting, a venture-backed start-up, which provided lighting for the fleet of Apple Stores and scores of Fortune 500 companies. He has worked with many of the industry leading manufacturers including Acuity Brands Lighting, where he was the VP of Innovation and Legrand, where he held the position of Creative Director for the Lighting Sector. He is currently the founder of Smash the Bulb, a luminaire manufacturer that uses alternative manufacturing techniques, circular design and sustainable materials to address issues with the current paradigm of lighting. In February, 2022, Smash the bulb was awarded one of 4 L-Prizes by the Department of Energy. Don has lots of great information. We put together a glossary to help out. Send us an email at Podcast@ALALighting.com if we missed a term you’d like defined. 25°C = 77°F 85°C = 185°F A Type Lamp Electrolytic Capacitor MOS-FET Peltier cooling Phosphor YAGs - Yttrium Aluminum Garnet LED Phosphor TAGs- Terbium Aluminum Garnet LED Phosphor Tungsten Underdrive Lighting Agora has great lighting speakers, instructors and consultants. They put us in touch with Don, and can put you in touch with a lighting expert, too. Loved listening to Don? He talks more about his work on the Get A Grip on Lighting podcast. We’ll be at Lightovation in Dallas June 21 – 24. Come to our free seminars in TM4826. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

Hear from the executive editor of Lighting magazine on what’s trending as we prepare to release the 2023 issue. Plus, she’ll share some expert insight with Raelle and Liz on the important role lighting and lighting showrooms play in home design. Show notes Samantha Hart is Executive Editor of the Home Design group for Better Homes and Gardens. In that role, she oversees the group’s high-end decorating titles, including Lighting, Country Home, Modern Farmhouse Style, Beautiful Kitchens & Baths, Dream Kitchens & Baths, Country French, Cottage Style, and more. She also manages the group’s storage & organizing, do-it-yourself, and holiday-focused titles. Originally from Cape Town, South Africa, Samantha joined Meredith Corporation (now Dotdash Meredith) in 2006. She lives with her husband and two daughters in the Des Moines area. Lighting magazine is made possible by the ALA Advertising & PR Program, which is supported by member funding. To learn more about this program and how you can get free copies of Lighting for your showroom, email Amy@ALALighting.com. Go to the ALA Conference! Visit ALAMembers.com for more information about the American Lighting Association and membership. ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

Raelle and Liz sit down with ALA’s new President and CEO to find out his plans for ALA. Show notes Larry Lauck was just named American Lighting Association’s new president and chief executive officer. He talks to Raelle and Liz about what will change, and what will stay the same as he develops the ALA’s next five-year plan. Plus, learn how you can get more involved with ALA. To see the full press release, visit ALAMembers.com. With more than 27 years of experience working for ALA as a member of the association’s senior management, Larry most recently served as executive vice president. During his tenure with ALA, Larry has consistently placed a focus on improving the association and taking strategic steps to enhance its programs and membership. He was responsible for spearheading the research and execution of the association’s training and education programs. Prior to working for ALA, Larry managed affiliate public relations at HBO. He studied journalism and public relations at The University of Texas at Austin and holds his MBA with a focus on business strategy from Southern Methodist University. Lauck will officially take over as President and CEO March 1, 2023. Go to the ALA Conference! Visit ALAMembers.com for more information about the American Lighting Association and membership. ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

Do you want to use an led light bulb, or use a fixture with the LEDs built in? Raelle and Liz discuss the topic with Chris Primous, who wrote a paper on the subject. Show notes With over 24 years in product development, sales, and consulting with companies such as Acuity, Progress Lighting, MaxLite, and EPA/ENERGY STAR, Chris Primous has well-rounded industry experience. A 2018 ALA Pillar of the Industry award winner, Primous is the current VP of Business Development and Sales at LiteTrace where he provides software and sensors to manufacturers and building owners for smart commercial lighting controls. To read the industry version of Chris’s whitepaper on this subject: https://alamembers.com/Portals/1/Socketed%20vs%20Integrated%20LED%20Guidance%20ALA_1.pdf A consumer version will come out soon. Go to the ALA Conference! Visit ALAMembers.com for more information about the American Lighting Association and membership. ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

You don’t have to be an expert to offer your customers incredible tape light solutions, you just need to know who to ask. Dane Brock of Richard Alan & Associates walks Liz and Raelle through the key considerations when it comes to selling tape light. Plus, he offers some insightful ideas on how you can sell just about any product in your showroom if you have a strong industry network. Show notes Beginning in college, Dane realized that he had a passion for lighting when he was presented the opportunity to do lighting design and programming in the theater. That love of lighting has only increased in the 16 years that he has been in the residential lighting industry. Beginning with showroom sales, management and outside sales, Dane concentrated on technical lighting specification and training on LED usage within residential and commercial projects. In 2015, he had the opportunity to join Richard Alan & Associates as a manufacturer's representative and in 2020 earned his Certified Lighting Manufacturer's Representative Certification with the American Lighting Association. Visit ALAMembers.com for more information about the American Lighting Association and membership. ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

When was the last time you thought about the lighting in your closet? Today is the day! Jeff Dross (LightingByJeffery.com) will take us through the many considerations for this small space. Show notes Jeffrey R Dross has been involved in the residential lighting industry for over 45 years. He has engineered products, managed the development of different lighting types, educated the industry about lighting and its use, helped designers comprehend the power of lighting and designed lighting installation in a variety of residential spaces. Visit his site for a great blog, and more about his design services. Jeffrey talks about CRI. Terry McGowan, ALA’s resident engineer, says: Color Rendering Index is a measure of how well people or things look when lighted by a particular light source compared to how they look when lighted by incandescent bulbs. If you want to really geek out about CRI, you can do that, too. Visit ALAMembers.com for more information about the American Lighting Association and membership. ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms. Contest for folks who read the show notes: Be one of the first three respondents to give a coherent summary of CRI, and you’ll win a prize. Mostly bragging rights, but also a little prize. Enter at Podcast@ALALighting.com. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer

The market for smart lighting and controls is growing faster than ever. Learn how to step into this crowded arena and take advantage of this billion-dollar market opportunity. Tim Vislay, Director of Sales for Lighting Showrooms at Legrand, joins Raelle and Liz, providing tips for how to bring these products to your showroom and what we can expect to see as smart lighting and controls continue to evolve. Show notes Tim began his lighting career in 1986, when he took a job with Lamps Plus as a sales associate. He ultimately became a store manager, managing several locations within Lamps Plus. In 1999 he moved to the Expo Design Center and spent 5 years as the Lighting manager as well as several other management positions in the store. In 2004 he joined the Minka Group, first as a product manager, then became the sales manager for Minka Lavery in the Eastern Region. After leaving Minka, Tim worked as a Western Region sales manager with WAC, and then the Director of Sales for Maxim Lighting. After working as a sales manager for Minka Lavery, then WAC, then sales director for Maxim, in 2013 Tim was approached by Legrand to develop the Western Region in the showroom channel of distribution. In 2018 Tim became the Director of Sales responsible for the US and Canadian markets. Terry McGowan, ALA’s resident engineer, says “ There are so many control offerings and options today. It’s a wild market so that both consumers, as well as retailers, designers, reps and distributors are confused. What should they be reading, for example? [Note: I follow Craig DiLouie who writes for the Lighting Controls Association. “ Visit ALAMembers.com for more information about the American Lighting Association and membership. ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms. Contest for folks who read the show notes: Be one of the first three respondents to tell us when the cat meows in this episode, and we’ll send you a t-shirt when we get some printed. Enter at Podcast@ALALighting.com. Raelle Bell – Host Liz Ware – Host Association Briefings - Producer