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The Smart Communications Podcast

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The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
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Location:

United States

Description:

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

Language:

English


Episodes

Episode 22: What are the ingredients of great storytelling?

11/14/2018
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Jenny Dyson, Ruler and Creative Director of Pencil, a creative agency specializing in brand storytelling in the UK, shares her experiences turning content from one conference into a rich, multi-channel story for her client, One Small Thing. She also shares practical advice for nonprofit communicators looking to translate their organization’s work into clear, compelling, and authentic stories.

Duration:00:17:08

Episode 21: How can communications help development?

10/31/2018
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Sarah Durham and Farra Trompeter head to Fundraising Day to ask development professionals one question: “What can communications do to support development?” You’ll hear answers at the beginning of this episode from Samantha Coolidge, New York Area Director of Advancement at Moishe House (https://www.moishehouse.org/about-us/people/samantha-collidge/), Margaret Fredrickson from Graham Pelton (https://grahampelton.com/people/), Leslie Weber, Deputy Executive Director for External Relations at...

Duration:00:19:42

Episode 20: How do you get affiliates to speak with one voice?

10/17/2018
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Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association (https://www.apdaparkinson.org/about-apda/stephanie-paul/) shares how the rebranding process helped APDA unite its 19 local chapters and ensure all had the tools to communicate with one clear voice.

Duration:00:14:43

Episode 19: How can you get your new brand to stick?

10/10/2018
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In this episode of the Smart Communications Podcast, Ally Dommu, Big Duck’s Director of Strategy (https://bigducknyc.com/about/ally-dommu/), shares the four core elements a nonprofit organization needs in place internally—culture, team, assets, and reflection—to ensure the hard work of a rebrand doesn’t go to waste.

Duration:00:16:27

Episode 18: Should you fire that lousy board member?

9/19/2018
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Simone Joyaux, author of “Firing Lousy Board Members,” (https://www.simonejoyaux.com/) and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like.

Duration:00:11:41

Episode 17: How can you facilitate great internal communications?

9/5/2018
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Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.

Duration:00:15:06

Episode 16: Should nonprofits rebrand when overhauling their websites?

8/22/2018
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Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul.

Duration:00:07:14

Episode 15: How do you articulate your community’s values?

8/8/2018
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Cecilia Clarke, President and CEO of the Brooklyn Community Foundation, shares her experiences listening to over 1,000 community members about their vision for Brooklyn, and how those insights helped redefine their work and organizational values. She also shares tips on how to articulate your nonprofit’s values and get to the underlying why of your work.

Duration:00:15:54

Episode 14: Can we engage audiences with YouTube Live?

8/1/2018
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Elianne Ramos, Senior Director of Communications and Public Affairs at National Latina Institute for Reproductive Health and prior Latino Digital Coalitions Desk for Hillary Clinton’s presidential campaign, shares her experiences launching and maintaining a YouTube Live platform for her organization. She discusses the benefits of YouTube Live in helping maintain consistent, digestible, and shareable communications that tie together all threads of her organization’s work, what it takes for...

Duration:00:10:28

Episode 13: Should we digitize our brand guide?

7/24/2018
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In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive.

Duration:00:07:18

Episode 11: What makes a great nonprofit tagline?

7/11/2018
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Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization.

Duration:00:14:04

Episode 12: How can nonprofit leaders take successful sabbaticals?

7/3/2018
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Jessica González-Rojas, Executive Director of National Latina Institute for Reproductive Health, shares her experiences planning for her sabbatical and the unexpected benefits it brought to her organization. She also shares tips for how nonprofit leaders can prepare for their own sabbaticals and set sabbatical policies for staff.

Duration:00:18:19

Episode 10: What words should you avoid?

6/27/2018
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Word choices are important! Tune in to learn what words and phrases nonprofit communicators should avoid, gleaned from our popular “Words to Avoid” annual blog, plus tips for making more thoughtful language choices.

Duration:00:10:23

Episode 9: Why is it so hard to raise awareness?

6/13/2018
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To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.

Duration:00:08:40

Episode 8: How are organizational values and personality different?

5/30/2018
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Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast.

Duration:00:12:07

Episode 7: Are events and galas still effective?

5/16/2018
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Special events and annual galas may no longer be a nonprofit’s best bet for fundraising. Why? The world is changing rapidly—and so are audiences’ expectations. Tune in to learn more.

Duration:00:12:25

Episode 6: How do you get feedback from a working group?

5/1/2018
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When materials need to be reviewed by working groups, committees, and senior level staff, project managers must master the art of getting consolidated feedback and, in some cases, herding cats. In this episode of the Smart Communications Podcast, Maya Ovrutsky, one of Big Duck’s expert Relationship Managers, shares her strategies for keeping projects moving smoothly.

Duration:00:08:54

Episode 5: How can nonprofits get great photography?

4/25/2018
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Photography is an excellent way for organizations to show rather than tell. Tune in for tips and insights on how to invest in great photography on a budget.

Duration:00:08:19

Episode 4: How do we communicate without communications staff?

4/11/2018
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Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors.

Duration:00:12:18

Episode 3: What's the board's role in branding?

4/2/2018
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Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding.

Duration:00:11:31