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016: Combating PR Crisis with PIO Pro Mike McGill, Water PIO

Mike McGill has spent his entire career as a communicator, having served as a leader in journalism and public relations. Before founding WaterPIO, a communications firm specifically aimed at helping water and sewer operations, he served as a Director of Communications and Customer Service for water utilities for a dozen years including Chief Communications Officer for Cape Fear Public Utility Authority in Wilmington, North Carolina; Director of Customer Relations and Communications for...


Ep: 15 Water Nerds Guide to Millennials with Erin Ruszkowsi, Rogue Water Intern

Erin Ruszkowski is a sophomore at the University of Alabama studying environmental engineering and policy and Spanish. Beginning in 7th grade she attended summer programs through Duke University TIP (talent identification program) program which helps gifted students discover their abilities, explore new academic challenges, and celebrate their accomplishments. Erin is a self proclaimed water nerd and has loved water since she was seven years old when she began asking her aerospace...


014: Coming in hot with truth bombs from Samantha Villegas, President of SaVi PR

Samantha Villegas, APR is an award-winning communications strategist, committed to using her powers for good. For more than 20 years, Sam has worked to expand recycling, promote water conservation, increase investments in energy efficiency, enhance opportunities for veterans, foster immigrants’ rights to work, support common-sense gun legislation and much more. Throughout her career, Sam has been an active volunteer in the Public Relations Society of America, the largest public relations...


Ep: 013 Talking leadership, communication and branding with Blue Drop’s Alan Heymann

Alan Heymann is President of Blue Drop and the Chief Marketing Officer of DC Water. Blue Drop is the non profit arm of DC Water. Alan led the team that conceived, planned and launched Blue Drop in November 2016. At DC Water, Alan lead the utility’s effort to expand its revenue base by marketing products and services to new customers. Earlier in his career, Alan was a television reporter, producer and anchor in this native Illinois. He was previously Vice President of Communications for a...


012: Water Nerd’s Guide to Storytelling

Storytelling has become buzzword that is even permeating the water industry conferences. It can conjure up memories of having a story read to you at bedtime. This episode provides legit cognitive facts that back up the way the human mind is hardwired to respond to and retain information from stories. In their first installment of the Water Nerds Guide, the H2duO focus on the science behind storytelling. They’re going to discuss why we need to reframe the way we handle communication in the...


011: The Seven Superpowers

Tom Ferguson is the Vice President of Programming for Imagine H2O, charged with developing the accelerator model as well as building out the policy and leadership capabilities as they scale. Tom comes to Imagine H2O from strategy roles at Project Frog (a San Francisco green buildings company) and Tamar Energy (an AD network developed in London). Prior to business school, he spent three and a half years with ERM, the sustainability consultancy, where he was an engagement manager. Tom holds...


010: Catalyst Mastermind Summit Recap w/ Rogue Water

The H2duO recap the Catalyst Mastermind Summit in their first solo show. Stephanie and Arianne, co-founders of Rogue Water, their public communication consulting company, recently co-hosted Catalyst in San Antonio, TX. Over sixty people attended the inaugural non-traditional summit. This summit literally traveled from a hotel ballroom, to a rooftop bar, to a jazz lounge and ending at a desalination plant. Catalyst is a mastermind program for water educators and communicators. The goal is...


009: Catalyst Mastermind Speaker Series Dr. Rudi Thompson

Dr. Ruthanne “Rudi” Thompson is a UNT Distinguished Teaching Professor, Director of the Science Education Research Laboratory, and Director of the Dallas Environmental Education Initiative (EEI). Rudi worked as a high school Biology teacher, created and taught an AP Environmental Science course and co-developed the Elm Fork Environmental Education Center on the Campus of the University of North Texas. All of these experiences culminated twelve years ago when the City of Dallas Water...


008: Catalyst Mastermind Speaker Series Lynne Christopher

Lynne Christopher has been a youth educator in the San Antonio Water System’s (SAWS) Communications Department for ten years. Ms. Christopher coordinates school education programs for the company to include Impact, SAWS award-winning high school service learning program. Her duties in addition to coordinating Impact, include classroom presentations, conducting field trips, curriculum development, managing the SAWS mini-grant program and teacher training. Top Takeaways: Clearly defining...


007: Catalyst Mastermind Speaker Series Megan Yoo Schneider

Megan is a bridge builder. Over the last 12 years, she has had the opportunity to work for a myriad of private sector consulting firms and for several public agencies. She has also served on several boards of directors, and she currently serves as the elected Director of Division 7 for the Municipal Water District of Orange County, in addition to her role as Policy Director to 5th District Supervisor Lisa Bartlett in Orange County. Megan has also served on dozens of committees for the...


006: Catalyst Mastermind Speaker Series Jennifer Henderson

Jennifer Oliver Henderson is a marketing communication specialist with nearly 20 years of experience. Her professional achievements include “40 Under 40” awarded by the Fort Worth Business Press in 2008, Texas Wesleyan University’s Alumni Service Award in 2012, the Distinguished Alumni Award in 2014, Great Women of Texas in 2014, Top 20 Women to Watch in 2016 and alumni scholar of the Goldman Sachs 10,000 Small Businesses. She is also recipient of more than 100 local to international...


005: Catalyst Mastermind Speaker Series Ryan Beltrán

Ryan Beltrán, founder of elequa and the Make Water program, is an award-winning filmmaker and innovator with unique experience connecting DIY water technology, student collaborators, and creative storytelling. His early film experience included interning for Oscar-winning director Michel Gondry on productions with Kanye West, White Stripes, Conan O’Brien, Daft Punk and more. Over the years Ryan has taken his ideas to the White House Water Summit, Flint Michigan, and impoverished...


004: Catalyst Mastermind Speaker Series Duke Greenhill

Duke Greenhill has nearly 20 years of success as a global marketer, a widely published thought leader, and an award-winning filmmaker and screenwriter. He has held senior positions at some of the world’s most respected agencies in Manhattan and Washington, DC, and he founded Greenhill+Partners, a Manhattan-based boutique consultancy specializing in brand storytelling and luxury brands. He has worked with some of the world’s most respected organizations, too, including Levi Strauss & Co....


003: Catalyst Mastermind Speaker Series Greg Wukasch

Since 1998, Greg Wukasch has worked in the External Affairs Department with the San Antonio Water System, beginning as an Education Coordinator and now as the External Affairs Manager. Greg really considers himself more of a “story teller” putting together water stories for citizens across the city he loves. When not talking H2O, this self-professed water nerd also enjoys talking strategic planning and corporate culture. Greg and his team have developed impactful programs that have...


002: Catalyst Mastermind Speaker Series Travis Loop

Travis Loop is the Director of Communication and Public Outreach for the Water Environment Federation. Professionally, he has nearly 20 years of experience in media and communications. Travis is the host of the WEF Words On Water podcast. He previously served as Director of Communications for the Office of Water at the U.S. Environmental Protection Agency and as the speechwriter and a communications manager for the Governor of Hawaii. Aloha!! Travis also worked for eight years in the media...


001: Catalyst Mastermind Speaker Series Tom Ferguson

Tom Ferguson is the Vice President of Programming for Imagine H2O, a nonprofit organization empowering people to deploy and develop innovation to solve water challenges globally. Imagine H2O’s accelerator program picks 12 startup companies for over 200 applications from 36 countries. The chosen accelerator companies receive customer validation, industry visibility, investor access and mentorship opportunities. Three Key Points: Communication is incredibly important to the vitality of the...


000: Introducing the Water In Real Life Podcast with The H2duO

Hey everyone, we are Stephanie Zavala and Arianne Shipley aka the H2duO. Thank you for joining us for the very first episode of Water in Real Life. Every Monday, we’ll be releasing a new episode. Our content will shift between interviews with thought leaders from inside and outside of the water industry, to solo shows or rather, conversations between Arianne and I that will highlight a resource we feel will benefit you as you work to tell your story to your customers. Our first nine...