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What’s the difference between a residential and commercial float tank? – DSP 143

Not every passionate floater needs to open up a center, and even those that do may want a personal tank at home that isn't nearly as demanding as their business. What's the difference in home vs. commercial use? Ashkahn break it down here. Everything from power requirements to filtration systems to float tank and room designs.


What to look for in a lease – DSP 142

Picking a location is stressful and time consuming, but it can still be one of the most fun parts of starting a float center. Graham and Ashkahn examine what to look for in a new center and how to go about the search. Along with all this, they explain some of the nuances you want to discuss with your landlord when drafting your lease. Tune in here.


Options for offering neck pillows – DSP 141

Finding a good neck pillow for your float tanks can be a surprisingly tricky endeavor. There are endless amounts of flotation pillows designed for swimming or in the bath, but float tanks have very particular conditions and getting the wrong neck pillow can make it, and your float tank, a hassle to clean. Graham and Ashkahn dish about their experiences with neck pillows and what's worked for them in the past and offer up some solid recommendations, as well as provide some helpful tips on...


Having a walkthrough script for float center staff – DSP 140

How specific do you want to get when walking a customer through a float for the first time? Everyone is gonna have a different answer to this, but it's important to have consistency when running a business. A lot of places do video walkthroughs, but that runs the risk of losing that personal touch. Graham and Ashkahn share a little Float On philosophy about how they instruct staff to introduce the practice of floating as well as some helpful tips for making your intro speech grow and evolve...


Special tools for cleaning your float center – DSP 139

There are so many tiny particular things that go into keeping a float center clean that are really specific to this industry. For example, mopping at the end of the night can be a chore because using a typical mop bucket will just mean spreading salt water everywhere. Graham and Ashkahn share some of their favorite convenient products that they have found helpful running Float On that they totally recommend for everyone else as well.


Causes for drifting to the side of float tank – DSP 138

Okay, so this is something that happens a lot, and it can seem like a small thing, but it can be a little confusing when it keeps happening. What's going on when you float in the same tank and keep drifting to one side? How does that happen? And why is it so consistent? Graham and Ashkahn know what the deal is here and drop some knowledge here on this topic.


Cause and Solutions for a Crystallized Pump – DSP 137

This is a terrifying experience the first time it happens in a float center. A pump will seize, it's full of salt and there just seems like there's nothing you can do about it. Fortunately, this is one of those things that happens to pretty much everyone and it's not too difficult to take care of. Graham and Ashkahn dive into what causes a pump to seize as well as how to fix it. It's all here. Right now. Check it.


What social media networks to use? – DSP 136

Social media is everywhere. There are entire libraries of books written on its effectiveness as a tool for marketing for small and large businesses alike. There's so much, in fact, that it can seem impossible to find a good place to even start. Graham and Ashkahn break down this subject and provide some simple, straight forward solutions based on their own experiences and observations within the industry.


Thoughts on franchises vs. mom and pop float centers – DSP 135

As franchises become more common in the float industry, it's natural for people to start wondering what the benefits and drawbacks are to opening one of them as opposed to simply starting your own center. Graham and Ashkahn delve into the nuanced differences between each approach, which both have very tangible benefits and drawbacks and whether or not it's a good idea definitely depends on what kind of business a person wants to run.


How to handle floaters getting out early – DSP 134

Sometimes... floaters get out early. That's just what they do. But how often should that be happening? And how early? Well... it certainly depends on the length of your floats. If it is happening a lot and you run hour long floats, maybe there's a common issue that people aren't telling you. This is where those soft skills come in really handy. It doesn't hurt to ask, but it also might not be anything to worry about. Graham and Ashkahn share their experiences with this and what they see as...


Thinking about safety and security for offering overnight floats – DSP 133

Being open constantly does come with its challenges, even for float centers. What do you do when the rest of the world goes to sleep but you're still operating? Doesn't it get dangerous? What sort of precautions do you have to make to protect your business and your employees. Graham and Ashkahn discuss security for Float On for the twilight hours when things can go wrong as well as some of the general challenges of running a 24 hour business.


Problems with using certain types of soap – DSP 132

When dealing with the carefully constructed micro-environment of a float tank, any tiny addition can really throw off the appearance or chemistry (just ask anyone who's had to deal with their water turning orange or green!). The types of soaps you use in your float rooms, along with shampoos, conditioners, and lotions can and will enter your tanks, so it's important to consider what impact they're going to have. Graham and Ashkahn walk through troubleshooting water chemistry problems for...


Methods for filling weekday float sessions – DSP 131

This is a challenging issue for any service based industry. The world still operates on a 9-to-5 schedule, often Mondays through Fridays, finding people with the availability to zen out in those hours can be a challenge, but Graham and Ashkahn have been there and have some insights to the experience. They share what they do at Float On to counter this and when to accept the margins where you're just not getting people in to float.


Thoughts on floating with a pacemaker – DSP 130

Sometimes you have customers with very specific needs or concerns about their float. In the case of medical concerns in regards to floating, there's a lot we don't know. Always always always have your customers discuss any serious medical concerns with their doctor. If for no other reason, if something does go wrong, even if it's completely unrelated to their float, you're not on the hook and have to deal with it.


Levels of noise that can affect floats – DSP 129

Soundproofing is costly and difficult, especially for float centers. Most recording studios don't have to worry about showers or a solution that eats up concrete. It makes sense that we might want to quantify the challenge of sound in a very straight forward way, but the reality is much different than that. Different types of sound can penetrate float rooms at different intensities and different floaters will care more than others. Graham and Ashkahn share some of their own frustrations...


Thoughts on non-compete clauses for employees – DSP 128

Float centers require a lot of upfront capital to get started up, and because of that it can feel like float centers should operate like big business, or perhaps bigger businesses than they actually are. Some centers may consider, at some point, having their employees sign non-compete clauses to prevent them from sharing trade secrets with competitors. Graham and Ashkahn have been at this for a while and express their opinions as to why this probably isn't the most practical approach for...


How often do you float? – DSP 127

This episode takes the time to have Graham and Ashkahn share their experiences in the tank. They take the opportunity to explain their relationships to floating and how they differ, and in some ways, how they are very similar.


Thoughts on floating with tinnitus – DSP 126

About 15% of people have tinnitus, at least in the United States. It's one of the most common medical conditions in the country, but most people don't think about how to accommodate it. Many people who have it don't even notice it unless they're in total silence, which adds a particular challenge to float centers. Graham and Ashkahn talk about their experiences in floating people with tinnitus and how to approach the situation when and if a float becomes problematic.


How to Keep Your Float Center at 100% Capacity – DSP 125

Tired of running gimmicky marketing with steep discounts because your float center has an empty schedule? Do you want that easy lifestyle business where customers just flock to you instead of you having to hunt them down? Want to be able to raise your prices without worrying about losing revenue? Graham and Ashkahn share a secret they recently discovered while on their trip to Australia about how you can keep your float center 110% full at all times (that extra 10% isn't cliche, it's a...


What are UL Field Evaluations? – DSP 124

A UL Field evaluation is something that can be requested from your Health Department or regulator, often prior to opening. It's designed to ensure a certain standard for electrical equipment in commercial businesses. Graham and Ashkahn break down the process of getting a UL Field evaluation, how much it's likely to cost, and even some tips when discussing this with your health department.


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