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Jason Preston & Steve Broback: Event Content Strategy – Episode 24

Jason Preston & Steve Broback co-founded the Dent Conference, an annual gathering and a year-round community of innovators looking to make a dent in the universe. Jason and Steve launched the event with focus on content and programming. But they quickly realized that the event was really the centerpiece of an ongoing, year-round community they had created. We talked about: the origins of the Dent Conference the benefits of getting people out of silos and interacting how an advisory board can...


Gerry McGovern: Top Task Management – Episode 23

Gerry McGovern helps customers complete their most important tasks when they arrive at a website. His proven process routinely results in the removal of as much as 90% of the content on a website. This requires content managers to shift their mindset from a simple production model to an ongoing customer-centric "eternal beta." Gerry and I talked about: the shift in power away from organizations to customers the importance of customer centricity the evolution of web content from a push...


Sarah Richards: Content Design Innovator – Episode 22

Sarah Richards created the field of content design as she revamped GOV.UK's web presence. From a messy amalgam of hundreds of government websites, she created a user-focused "storefront" where UK citizens could get their most common questions answered. Always focused on her users' needs, Sarah developed an approach and methodologies that can help anyone design, create, and manage better content. Sarah and I talked about: the origin story behind the field of content design the importance of...


Todd Bishop: Tech-Journalism Content Strategy – Episode 21

Todd Bishop and his colleagues at GeekWire have strategically blended business journalism with leading-edge media business practices to create a regional tech publication with worldwide readership. Todd is convinced that content marketers and other content strategists could benefit from bringing a journalistic approach to their content. With a research-based, journalistic approach "you're not just telling people what you want them to hear because it aligns with your business interests, but...


Laura Porto Stockwell: Digital Content Strategy – Episode 20

Laura Porto Stockwell has developed a strategy process that connects the dots between business goals, brand aspirations, market opportunities, and user needs. The intersection of those elements, she says, "Is where the magic happens." Laura applies her strategic approach to both top-level digital strategies and to content strategies for her clients as the CEO of Big Thinkers Society. We talked about: her transition from community journalism to digital agency work her pioneering content...


Anika Anand: Journalism Startup Content Strategy – Episode 19

Anika Anand loves engaging with her readers, not just giving them "fly-by content." She constantly asks, "What do we want people to do with what we're making?" Anika and her colleagues at The Evergrey and are pioneering a new kind of interactive journalism, always aiming to engage with their readers, and to encourage them to engage with their community. Their motto: "Live Like You Live Here." With this clear intention in place, a lot of her job revolves around measuring the...


Andrew Himes: Microsoft’s First Web Content Strategist – Episode 18

He didn't use the term then, but Andrew Himes was one of the web's first content strategists. Years before Bill Gates' famous "Internet Tidal Wave" memo, Andrew and his co-founders at the Microsoft Developer Network (MSDN) were working on a proprietary hypertext document system, code-named Blackbird. Then along came the web. Andrew and his colleagues at MSDN were uniquely positioned to pioneer some of the very first enterprise-scale web content strategy. They had tons of digitized...


David Fried: Digital Agency Branding & Content Strategy

David Fried integrates content strategy throughout his branding work at the digital agency EFM. Whether he's crafting a branding strategy from the ground up or executing a campaign for an existing brand, content is always a key element. David's Bio David Fried is a strategist and creative director at EFM Agency in San Diego with over a decade of experience developing platforms, names, verbal identities and creative for national and international brands in technology, music, craft beer,...


Russell Sparkman: Content Marketing Pioneer – Episode 016

Russell Sparkman has been doing content marketing for almost 20 years. We talked about purpose-driven content marketing, how not to commit "random acts of content," and the neuroscience of storytelling. Russell's Bio Since 2000, Russell Sparkman has been a practitioner and proponent of story-based, purpose-focused content marketing. Starting with the launch of One World Journeys as a branded content experience for Seiko Epson Corporation, he has been a content strategist, information...


Morten Rand-Hendriksen: Content Strategy, Gutengerg, & Web Ethics – Episode 015

Morten Rand-Hendriksen is a broadly accomplished web designer and educator. He is very active in the WordPress open-source project and is known there for his strong opinions on topics like the Gutenberg project. I also learned in this interview that he was originally trained as a philosopher and is currently working on an ethical framework for web content creators. Morten and I talked about the content strategy behind is content-strategy course, about the implications of...


Natasha Banta McDermott: 1990s Content Strategy – Episode 14

Natasha Banta McDermott began her content-strategy career in 1997 at Clement Mok's Studio Archetype. Mok, who had been the creative director at Apple in the 1980s, put content right alongside design in their clients' web projects, creating some really cool opportunities for Natasha and her content team. Natasha and I talked about content strategy, creative collaboration, and team building in a visionary agency at the dawn of the dot-com era. (Sorry about the scritching noise in parts of...


Larry Swanson: Triskaidekaphobia – Episode 13

Triskaidekaphobia is the fear of the number 13. I'm beginning to understand this fear. I had first scheduled a guest for episode number 13 several weeks ago. The day before we were going to talk, he contacted me to report that he had been clobbered by that flu that is making the rounds. "No worries," I thought. "I'll just move my next interview up a week." That worked fine, on paper anyway. Just as we were about to begin that interview, the school nurse called my guest to let her know that...


Melanie Seibert: Mobile-App Content Strategy – Episode 12

Melanie Seibert is a senior content strategist on the UX team at WillowTree, a mobile-focused agency that creates apps, chatbots, websites, and other digital products for some of the world’s best-known companies. She also teaches content-strategy courses both online and in real life. Melanie and I talked about both her work at WillowTree and her work as a content-strategy educator. Melanie's Bio Melanie is currently the Senior Content Strategist at WillowTree. She has also taught content...


Warren Etheredge: The Storyfinder – Episode 11

Warren Etheredge can help you find the stories you need to generate the content your customers crave. I talked with Warren about his Storyfinding method and about the art of conversation in general and interviewing in particular. Warren's Bio Warren Etheredge is a Storyfinder who can, as he puts it, "mine narrative gold anywhere, from anyone," a skill he has honed teaching for over 25 years and conducting over 3,500 interviews. Warren is one of the founding faculty of TheFilmSchool,...


Peter Herford: Journalism Content Strategy – Episode 10

Journalism veteran Peter Herford talks about how little the management principles that underlie content strategy have changed since he began his career at CBS news in 1962. Peter's Bio Peter Herford describes himself as a recovering journalist. He spent 27 years at CBS News and has had faculty appointments at the University of Chicago and the Graduate School of Journalism at Columbia University. He founded Shantou University’s School of Journalism and Communication and taught there for 10...


Susan Walker: Content Usability with “30 Questions” – Episode 9

Susan Walker uses a "30 Questions" method to test the accessibility and usability of the content they create at the Rutgers University Camden campus. I first saw Susan talk about her "30 Questions" method at WordCamp US in Nashville in December 2017. We talked a bit about her talk there, but I still had more questions, so I invited her on the show. Susan's Bio Susan Walker is a web developer with OIT-Camden at Rutgers University, where she manages several WordPress multisite installations;...


Eric Enge: Content Research for SEO & Content Marketing

Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. The Phantom Episode Alas, the recording of my actual interview with Eric has disappeared into the ether (I'd like to blame Zoom, but troubleshooting reveals that it was probably an operator error). So this episode is a very quick one, a brief summary recorded after the fact of the...


Rand Fishkin: SEO Content Strategy (and Net Neutrality) – Episode 7

SEO's have always been tactical about how they use content, but they have become increasingly strategic and content-driven as digital marketing has evolved. Rand Fishkin talks about "the SEO as content strategist" and much more, including empathy and teamwork, "10X Content," voice search, and his thoughts on this week's FCC decision to roll back net neutrality. Rand's Bio Rand Fishkin goes by the ludicrous title, Wizard of Moz. He's founder and former CEO of SEO software startup Moz, host...


Julia Copley: Inclusion Strategies for Agencies – Episode 6

Julie Copley is a Connections Strategist at Pop, a digital media agency in Seattle. We talked about how Pop is improving its clients' websites by being more attentive to inclusion. Julia is a content strategist and user experience designer with 10 years' experience in connecting customers and communities with product experiences they'll love. Her expertise includes assessing product-market fit, creating and executing market positioning strategies, and building collaborative relationships...


Sara Wachter-Boettcher: Structuring Content for People & Organizations – Episode 5

Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech...


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