Talking About Everything with Harry Hawk.

I enjoy thinking about the future of Ad Tech... but it's more fun as a group sport... I was fortunate that AdStage's JD Prater agreed to join me on a one hour journey into the future.

Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica's low cost "support strategy" for Donald Trump's presidential campaign. Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to "collect" and "share" segments of consumers and the monetization of personal data. Data About You Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities - @hhawk Dehaye's Data Liberation Startup Anonymous Pamphleteers Digital marketing tools used to sell branded products are also used in Elections. Policies that protect political speech, including "anonymous pamphleteers," (link) can also be used to subvert elections. They say they don't keep that data - Paul Dehaye Anonymous Tracking Policies enacted to protect consumer privacy may also be making it hard for consumers to learn how they are being tracked, monitored, and segmented. Whither Data Privacy? It might seem like the primary goal of data privacy is to keep your information safely in your own hands. Companies "enhance" your personal data and then horde it - @hhawk The reality is that businesses buy and sell your personal data. Then they segment, cluster, and augment your data with historical and real time information. They hide what they know about you - @hhawk The same laws that protect personal data from hackers (and illegal use) also make it hard to discover what large social networks know about you, how they know it, and where the information was found. #Facebook forced to disclose more information about its ad targeting by @podehaye https://t.co/XnQNl4eeiT #adtech pic.twitter.com/v5HgIbjpSz — Marcus Sarmento (@msarmento42) February 19, 2017 Innertrends: Analytics in RL A few weeks ago I spoke with Claudiu Maraiu (co-founder & CEO) of the SAAS analytics company Innertrends. Claudiu and I spoke about the ubiquity of tracking and monitoring of consumers. Claudiu took a clear stand that the industry (and our society) has an ethical dilemma it needs to resolve in RL, Real Life. I played Claudiu's observations for Dr. Dehaye hoping that he would be in agreement; (spoiler alert) he was. Paul and I did a "deep dive" on privacy and tracking - @hhawk Marketing - A Force for Good I truly believe that marketing can be a force for good and as beneficial to society as any other profession. What Facebook Advertisers knows about me and the brands I interact with (Harry Hawk) Minimalist Shopping There are many (on the right and left) who view consumerism and corporate commercialism as scourge. Yes... we could live in a world with 1 brand of toothpaste, soap, candy, coffee, computers, phones, cars, a single restaurant chain and (for Americans and Swiss) 1 brand of guns. It may be more efficient and even cheaper since presumably there would be billions saved in marketing and advertising. It might also mess up the economy killing off innovation and freedom - @hhawk Consumer Choice I understand the backlash against consumer choice and 100 brands of coffee, and 15 types of Oreos - @hhawk Freedom to Shop Marketing doesn't always encourage us to listen to our "better angels" - @hhawk I want to be able to pick my own music, food, movies, and mate - @hhawk Modern Marketing: 1:1 Tracking Modern marketing requires tracking, monitoring and more. The real question is how do we ethically address these issues. [Spoiler Alert] Paul has a plan - PersonalData.IO Marketers and market data companies do want to know what you like or love - but they also want to know what or whom you hate. Global Issue The larger issue here is bigger than stores tracking your visit their web pages; they can also track folks who visit their web pages and drive past their physical locations Modern marketing tools are being used in elections @hhawk

Oil Gardner on triggering conversions. Oli shows that customer focused (well timed messages), respectfully giving value can convert at 20% or more; significantly better than aggressive tactics. Great sales people listen; now great web sites listen too.

Traditional Education is Passive Sitting still at your desk "absorbing" knowledge is passive. Often the only "active" part of a classroom is distracting siren call of smart phones, and watches. Cahoot - usually used in plural they're in cahoots. He was robbed by a man who was in cahoots with the bartender. - Merriam-Webster Let's Play A Game In Class It might seem "wrong" (and even a bit odd) that gameplay is a solution that can make classrooms more active & reduce distractions. Kahoot! has reached 1 billion cumulative participating players on the platform - Jamie Brooker With 40 million monthly active users, Kahoot! (a learning company) is happy to be "in cahoots" with students and their teachers to change the way people learn. Gameplay is Active Learning - Harry Hawk 19th Century Learning CUNY's Distinguished Professor Cathy N Davidson (link) has often noted that our current educational system was created in the mid 1800's to train the children of farmers to become efficient factory workers. This is why our educational system "insists" on work done alone, while sitting quietly at a desk without help from anyone else - Harry Hawk 21st Century Learners Today's work place is full of collaboration, and self directed learning in teams with various areas of domain expertise solving problems and creating processes that that span teams, departments, and even multiple businesses. Today workers are expected to band together and solve problems with sustainable multi-stakeholder solutions - Harry Hawk Kahoot! Knows Games Engage Students Jamie spoke about a number of game elements that were built into Kahoot! to purposely and positively impact classroom dynamics. Kahoot! encourages players to “look up”, creating an engaged, collaborative and loud learning space - Jamie Brooker Jamie Brooker Founder and CCO of Kahoot! One Game Leads To Another - Which Leads to Learning Learning is almost always more than a single lesson. Similarly, a properly deployed Kahoot! involves multiple games in the same day or over a number of days or weeks, etc. Gaming Improves Your Classroom Kahoot! encourages students to "look up" -- and while offering some light competition students are also encourages to speak with each other, and to even help each other. Embedding your next video into a game can make it more engaging - Harry Hawk Kahoot!'s pedagogy encourages learners to make their own games in groups to challenge their peers with, encouraging collaboration and creativity - Jamie Brooker Making your own game can be a game in itself - Jamie Brooker Working Together: Gaming + Video If you already have video lectures, short educational films, or just traditional blackboard lectures they can co-exist with Kahoot! Storytelling is Synthesis Teachers know how hard it is to encourage and coach students so they can pull together a set of facts and personal insight while create an original narrative or research paper. Storytelling as found in game design naturally requires synthesis as "natural by-product" of game development. At their core gaming and video are both environments for storytelling. - Harry Hawk We tested our gaming environment "Kahoot!" in schools, to prove the engagement model before launching - Jamie Brooker Please Listen: In this conversation with Jamie Brooker the Chief Creative Officer and Founder of Kahoot! as he explains how Kahoot! has grown to offer over 15 Million publicly accessible games and supports 40 Million active monthly users. Life Long Learning Learning isn't only for young students - Harry Hawk Businesses that use Kahoot! will enable us to keep the product free to our educational users - Jamie Brooker If you are a business or communications professional try using Kahoot!. Play a game of Kahoot! with any internal team meeting; if your mission is externally focused create Kahoot! games around critical topics. A fun learning based game could be part of your onboar...

The hardest part of implementing data analytics is learning to ask the right questions and then having the courage to listen to the answers. Claudiu Marariu walks us through the evolution of a "good" question with real world examples. Claudiu is the CEO of Inner Trends.

Are there any Universal Truths to eCommerce? Harry Hawk talks with Kurihara Kohei (@kuriharan) regarding the differences between US and Japanese eCommerce. Kurihara-san details a Japanese fondness for complicated user experiences/interfaces, and how many customers in Japan use cash on delivery (COD) to complete their online transactions. Kurihara Kouhei Kohei also details how Japan eRetailers complete not only on price but on speed of delivery with rapid same day delivery a major logistical objective. He also talks about his perception of gender segmented shopping habits. This was recorded for the benefit of students at Southwestern College (SWCCD.edu) enrolled in the Fall 2016 Principals of eCommerce course (BUS 134). On Friday Feb. 24, 2017 I will be talking with Kurihara-san again. Once that episode is ready I will be put the link here to that episode. LINKS mentioned: Kurihara-san on LinkedIN Rakuten.co.jp vs. Rakuten.com mercari.com About Kurihara Kohei: "I am the co-founder and chief representative of Mangaconnect, an enterprise for the visionary to cultivate their frontiers, based in Japan."

Anuj Vaidya grew up in India performing drag for his family. His drag has evolved from gender performance to playing with nationality and species. His show, Larval Rock Stars (2016), uses drag to explore nationality, species, and gender.

Sal is a horror drag performer from Michigan and is 19 years old. He is a polished entertainer and a rising star in the drag community.

Timothy French is a dancer, choreographer, and fashion merchandiser out of New York City whose drag persona is Stefani Victoria Spears. Timothy discusses the origins of his performance persona in this conversation while also highlighting some of the struggles of being a gender performer as well as the possibilities that he sees within the world of drag and gender performance.

Like many other queens, Timothy’s drag experience began as a Halloween costume at the request of friends. Living in Chicago at the time, Timothy was friends with many drag and gender performers in the community, and often did choreography work for their shows. They convinced him to try doing drag one year for Halloween, and Timothy thus created a costume based after one of his many idols, Lady Gaga. Timothy discusses his opportunity to meet Gaga, as well as the influence of drag and gender...

Harry’s and Austin’s first conversation about the scope of The Draggedy Project. They discuss the differences between how drag is most generally portrayed in mainstream media and the radical possibilities which drag presents. The conversation also focuses on some of the evolutions of drag as an art form, including its movement from small-scale performances at gay clubs to wider audiences in theatres and mainstream media, such as RuPaul’s Drag The Power of Drag Harry and Austin start their discussion by talking about the possibilities of drag, especially in how drag is able to comment on several different social issues apart from just gender. Austin believes that drag is able to explore all kinds of themes, including what it means to have a national identity, what it means to grow older, and what it means to be human in general. Austin Gretiz in a rainbow bowtie Word Choice Harry and Austin then discuss some of the terminology used in the world of drag, debating the terminology of “drag” between “gender artistry” or “gender performance,” and the politics of using such terminology within circles of gender performers. Harry Hawk The movement from gay bars to more specific arenas for drag artistry is something that has certainly been happening for a while now, but the popularity of RuPaul’s Drag Race and its subsequent Battle of the Seasons tours has certainly allowed drag to move out of the bar scene and into a scene that is generally more singular in its focus on drag. However, Austin discusses how there has always been an underground scene which has completely embraced the more political and stand-alone aspects of drag and which has been existing for quite some time as relatively separate from the bar scene. Austin and Harry are also able to discuss how the world of theatre has influenced drag and has in some ways legitimized drag in the eyes of the mainstream media. Learning about Drag After discussing some of the current trends in the drag scene, Harry and Austin each discuss the first time they were fully aware of the art of gender performance. First drag or gender performance experiences are almost always memorable, and there is no difference for the first drag memories of Harry and Austin. Sharing these memories leads to a discussion on the history of drag, from far-away history to more modern media history. Trends in Drag The conversation then turns back to more modern trends in the world of gender performance, focusing on different types of gender portrayals—between ultra-glamorous looks to everyday, exceptionally mundane looks. This turns to a discussion of the binary between the authentic and the inauthentic—can authenticity truly be achieved when using seemingly inauthentic means such as make-up, padding, and clothing choices? The conversation closes with a discussion of what The Draggedy Project entails—a discussion with gender performers about what their intentions are in their gender performances, the origins of their performance personas, and how the culture of gender performance interacts with the culture in which we live today. Thanks Be sure to follow Harry and Austin on Twitter at @hhawk and @rainbowsquirtle, respectively. And be sure to follow Talking About Everything and The Draggedy Project on Stitcher Radio and iTunes! Keep checking back to www.draggedy.com for more episodes, pictures of gender performers, and links to more information about the artists we cover. :)

Harry Hawk's conversation with Sal Virelli about the creation and development of Villinda Vile and other drag personas is the first episode in a series of conversations about gender artistry. Sal describes a dark past with which he used to build and embellish the characters Linda and Villinda. Villinda appears at an annual Michigan haunted "house" where Sal says, "Some the scariest performers are some of the nicest people you will ever meet." Sal enjoys sewing, fashion design, community...

Ivan Sierra talks about growing up in Mexico with his adoptive parents. For Ivan there is tragedy and joy at nearly every turn.

Ivan Sierra talks about growing up in Mexico with his adoptive parents. For Ivan there is tragedy and joy at nearly every turn. He talks openly and fearlessly about his personal journey for self acceptance. Life has not always been easy for Ivan but he has worked to triumph over adversity, and find his own path to happiness and joy.

Gil (like me) has a real love of food and food culture. We talked about food, family and dishes that he enjoys, makes and shares with friends. Gil Camargo - LGBTQ Editor @ Time Out Mexico Gil Camargo is the LGBTQ and Music editor for Time Out Mexico City. You can find him on Twitter @GilCamargo_ and you can find Time Out Mexico City here --> https://www.timeoutmexico.mx/df

Gil (like me) has a real love of food and food culture. We talked about food, family and dishes that he enjoys, makes and shares with friends. Gil Camargo is the LGBTQ and Music editor for Time Out Mexico City. You can find him on Twitter @GilCamargo_ and you can find Time Out Mexico City here --> http://www.timeoutmexico.mx/df

I spoke with Gil Camargo during my January 2016 visit to Mexico City. We talked about gay life, food, culture and so much more. Gil and I had the opportunity to dine at Biko enjoying wine and a 10 course menu. Biko is helmed by European Chefs (Gerard Bellver, Bruno Oteiza, and Mikel Alons) who have made Mexico City their home

Josefina Santa Cruz is a local who Chef who devoted to Mexican ingredients, but is well known for using them in Global Cuisine. Our global cuisine has many ingredients and techniques are linked to Mexico. Chef Santa Cruz owns Sesame which specializes in Asian street food, and Paprika which served the food of the "Silk Road."

My final interview with Mr. Juan Pablo Ballesteros. I had the opportunity to try some of the food prepared at Limosneros Restaurant. This included tacos with Crayrish and Cocopaches (an insect). It may might sound creepy or gross but it isn't. The Cocopaches tasted great and well they do look a bit scary but no more scary than the Crayfish.. I want to express my heartfelt thanks to Nicholas Gilman who arranged for the meeting with Juan Pablo and through out the conversation added his own insights on the state of Mexican cooking. Please check out one Nicholas's books, and if you are in Mexico City I highly recommend you stop by Limosneros for Lunch of Dinner, for a Taco or Mescal tasting, Etc.

Many folks know that Tequila is a made from the Blue Agave plant; Mescals are made from the Agave but not just the blue ones, any mature Agave plant can be used to produce Mescal; Tequila is a form of Mescal. Today it's a very commercial process while many Mescals are still made with traditional methods. Juan Pablo Ballesteros discusses about how in the commercial tequila production process they cut the plant way before it's mature, so they may need to add sugar or other flavors missing from the immature plants. Nicholas Gilman mentions a few things about Tequila's origin. It's original name is "mezcal de tequila" and it was made in the town of Tequila; Mezcal is identified by the area where it is produced.