The Relaxed Author

Joanna Penn

Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking...

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Opening Credits

1/21/2023

Introduction

1/21/2023

Why the 'relaxed' author?

1/21/2023

You are not alone. Why authors are NOT relaxed.

1/21/2023

Part 1. Relaxed Writing 1.1 Write what you love

1/21/2023

1.2 Write at your own pace

1/21/2023

1.3 Write in a series (if you want to)

1/21/2023

1.4 Schedule time to fill the creative well and for rest and relaxation

1/21/2023

1.5 Improve your writing process — but only if it fits with your lifestyle

1/21/2023

Part 2 Relaxed Publishing 2.1 Make empowered publishing choices

1/21/2023

2.2 Understand persistence, patience and partnership if traditionally publishing

1/21/2023

2.3 Value your work

1/21/2023

2.4 Publish at your own pace

1/21/2023

2.5 Publish wide (or don't)

1/21/2023

2.6 Sell direct to your audience

1/21/2023

2.7 Don't let piracy and plagiarism derail you

1/21/2023

2.8 Deal with cancel culture, bad reviews and haters

1/21/2023

2.9 Find a community who support your publishing choices

1/21/2023

Part 3 Relaxed Marketing 3.1 Focus on the basics first

1/21/2023

3.2 Simplify your author brand and website

1/21/2023

3.3 Simplify and automate your email

1/21/2023

3.4 Find one form of marketing that you enjoy and can sustain for the long term

1/21/2023

3.5 Put book 1 in a series free or permafree and schedule regular promotions

1/21/2023

3.6 Choose social media that suits you — or don't use it at all

1/21/2023

3.7 Advertise in campaigns, not constantly

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3.8 Outsource when you can

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3.9 Embrace who you are. Double down on being human.

1/21/2023

3.10 Think global, digital, long-term marketing

1/21/2023

Part 4 Relaxed Business 4.1 Do you really want to run an author business?

1/21/2023

4.2 Create multiple streams of income

1/21/2023

4.3 Eliminate tasks. Say 'no' more.

1/21/2023

4.4 Organize and improve your processes

1/21/2023

4.5 Use tools to make your process more efficient

1/21/2023

4.6 Find voices you trust and tune out the rest

1/21/2023

4.7 Learn about money

1/21/2023

4.8 Look after your physical and mental health

1/21/2023

4.9 Keep a long-term mindset

1/21/2023

How to remain a relaxed author

1/21/2023

Conclusion

1/21/2023

Closing Credits

1/21/2023