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2 Beers and a Podcast

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We're a beer marketing podcast helping the beer industry share their stories online.

We're a beer marketing podcast helping the beer industry share their stories online.
More Information

Location:

United States

Description:

We're a beer marketing podcast helping the beer industry share their stories online.

Twitter:

@2BeersPod

Language:

English

Contact:

8472192616


Episodes

013 A Romantic Product: Chris Quinn, The Beer Temple

7/23/2019
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Chris Quinn created The Beer Temple to present beer with the same care and expertise as wine traditionally gets. “This is a romantic product,” he says. “I wanted to give it what it deserves.” We had a great time talking to Chris about finding his way into the beer industry, getting his Cicerone, and creating […]

Duration:01:00:01

012 How a Brewery is Like a Band: Goose Island’s Todd Ahsmann & Mike Siegel

6/4/2019
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When Goose Island sold to AB InBev in 2011, it rocked beer drinkers in Chicago and beyond. In Chicago, it’s still a sensitive subject for many. Chicago Tribune reporter Josh Noel has been on something of a transparency campaign for several years. Even beer writer Jeff Alworth has recently written about how Goose Island still […]

Duration:01:16:52

011 There’s Always a Yes: A Chat with Old Irving Brewing

10/2/2018
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Old Irving Brewing (OIB) emerged from a friendship and mentorship that ended tragically. But one thing founding partner Trevor Rose-Hamblin learned from that relationship is that “there’s always a ‘yes,'” even to the question, “Can we really go on?” In the few years since then, Trevor and his founding partners Jeff Linnemeyer and Mathias Merges […]

Duration:00:49:51

010 Between Cultures: Avoiding Brand Confusion with 5 Rabbit Cervecería

9/25/2018
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Brand confusion happens when either you or your audience is confused. Positioned between two cultures, it’s a real danger for 5 Rabbit. 5 Rabbit embraces its Latin heritage in a way that’s fits right into the American craft tradition of looking back to earlier styles and looking forward to innovations. Their 5 series represents their […]

Duration:00:38:12

009 Removing Obstacles – Josh Gilbert of Temperance Beer Co.

9/18/2018
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Josh Gilbert makes Temperance Beer accessible by removing obstacles to “getting” his beer. When customers feel more comfortable taking risks, he gets to make more of the beers he wants to make. Back in their early days, Temperance listed all sorts of stats about each of their beers. Brad remembers the huge chalkboard with a […]

Duration:01:06:26

008 How to Crash a Party: Temperance Beer Co.

9/11/2018
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Temperance Beer Co. came “late” to craft but was still the first brewery in Evanston, Ill. — home of influential temperance movement reformer Francis Willard. However late nationally, Temperance Beer Co. is Evanston’s oldest brewery and is a familiar sight at area stores. It began when founder Josh Gilbert was an architect and homebrewer who […]

Duration:00:50:29

007 Juggling Priorities: An Interview with Matt Tanaka

9/4/2018
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Matt Tanaka helps breweries tell their story visually through eye-catching labels and websites. You may have heard us drop Matt Tanaka’s name in our 3 Sheeps episode because his agency led their recent rebranding. In this episode, we sit down with Matt in the West Town studio of his newly christened Stout Collective to talk […]

Duration:01:26:16

006 Know Your Audience: 3 Sheeps Brewing

8/28/2018
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Audience is the starting point of good marketing, and 3 Sheeps Brewing in Sheboygan, Wisconsin, is working hard to connect their passion to their local community. For this episode, Brad had the opportunity to interview his friend and colleague Matt Tanaka, whose visual branding agency was contracted by 3 Sheeps’ for their latest rebranding. Matt provided […]

Duration:00:35:34

005 How to Rebrand: Hop Butcher for the World

8/21/2018
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Hop Butcher for the World's rebrand from South Loop Brewing Co. was surely a success, so why are Brad and Mike complaining?

Duration:01:00:50

004 Brand Beyond Beer: Maplewood Charlatan and Toppling Goliath Psuedo Sue

6/26/2018
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In this episode we sample some big pale ales from breweries who are looking beyond the beer itself to build their brands. Brand Extension: Craft Spirits Maplewood Brewery and Distillery can claim to be the first brewery and distillery in Chicago. While we can see the appeal, it’s certainly ambitious to branch out into spirits while you’re […]

Duration:00:45:40

003 Saisons to Love: Goose Island Sofie and Off Color Apex Predator

5/24/2018
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We love a good saison (a.k.a. farmhouse), and in this episode we look at how two very different breweries present their very good saisons to the world. It’s a Complicated Legacy In effect, you have a “heritage” brewery in Goose Island, except that their legacy is complicated by the fact they sold to AB-InBev in 2011. This […]

Duration:00:47:16

002 Big Beers in Big Cans: Pipeworks Ninja v. Unicorn & Half Acre Gone Away

5/21/2018
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Locals know that Pipeworks and Half Acre do big beers in the big 16 oz. cans. Half Acre, in fact, was one of the first, if not the first, Chicago breweries to switch to cans. We discuss the different ways these quirky breweries built up their local reputations, quickly becoming go-to favorites for Chicago craft drinkers. […]

Duration:00:58:50

001 Flagship Brands: Sierra Pale & Sam Adams Boston Lager

5/20/2018
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 Doubling Down on Flagships Due to flagging sales, both Sierra Nevada and Boston Beer Co. have recently taken steps to reposition their flagship brands, Pale Ale and Samuel Adams Boston Lager. These are obviously iconic brands, and they both played a huge role in the craft revolution—and in our own craft journeys. We certainly […]

Duration:00:43:19