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B2B Go-To-Market Leaders

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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve

Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve

Location:

United States

Description:

Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve

Language:

English


Episodes

Moments That Matter: How To Deliver Value To Your Clients Fast With Anthony Cessario

9/1/2021
How do you catch your clients’ attention then give them value fast? Write down the moments that matter! Vijay Damojipurapu’s guest today is Anthony Cessario, the VP, Industries & GTM Solutions at Clari. Anthony talks with Vijay about how you need to identify the moments you want your clients to experience. Do you want them to walk away feeling good? Do you want them to come back? After you identify the moments that matter, you can proceed to build your entire strategy around that objective....

Duration:00:46:52

GTM as a Multi-year Journey With Pradeep Nair

8/18/2021
When we think of go-to-market, we rarely see it as a long-term journey. Timescales are often quicker, thinking in terms of weeks, days, months, or even quarters. However, Pradeep Nair, the VP at Microsoft Azure, looks at the go-to-market as a multiyear journey. In this episode, he joins Vijay Damojipurapu to talk about why he believes this is so. Pradeep discusses how you can learn from almost every go-to-market opportunity, using it to inform you when you are about to do something new. He...

Duration:00:44:27

Finding Courage In Marketing With Aditya Kothadiya

7/14/2021
Marketing is always about finding your ideal customer. You need to really study their problems so that you can find a way to solve them. You have to have a unique and creative insight into your product to compete with the competition. This all requires a little bit of courage. Join your host, Vijay Damojipurapu and his guest Aditya Kothadiya on how to be a marketing leader. Aditya is the founder and CEO of Avoma Inc. He is well-versed in go-to marketing and product-led marketing. Learn how...

Duration:00:52:36

How Content Strategy Leads To Better Results With Sarah Allen-Short

7/7/2021
Content is king, as Bill Gates once said. But how can organizations truly optimize their content strategy? In this episode, Vijay Damojipurapu is joined by Sarah Allen-Short, Vice President of Marketing for Give And Take, Inc. Also known as the Marketing Doula, Sarah sheds some light on how content is fundamental not only in driving sales but in optimizing internal processes as well. She explains how businesses should incorporate content strategy into the sales process and create alignment...

Duration:00:45:24

Cisco’s Hardware Plus SaaS GTM Transformation With Sree Chadalavada

6/30/2021
We are approaching a cloud-based world where everything is turning digital. How does the go-to-market strategy change? How do companies like Cisco adapt to new and different business strategies? Learn more about the process of GTM with the Head of GTM Strategies at Cisco, Sree Chadalavada. Before working with Cisco, Sree has worked with Gartner, a global research and advisory firm, in various roles for over 14 years. Now with Cisco, Sree is leading the GTM for their DNS Center. Catch Sree in...

Duration:00:43:50

GTM Strategies: Driving Customer Success With Karim Zuhri

6/23/2021
There is no one recipe for success when it comes to go-to-market strategies. Each business is unique, and you need to be ready to adapt. In this episode, Vijay Damojipurapu interviews Karim Zuhri, the COO of Cascade. Karim builds a people culture, guides with data, and leads for impact. He discusses his previous experiences with product marketing and what it takes to drive customer success. Listen and learn from his experience in streamlining and focusing your business. Love the show?...

Duration:00:42:32

Grow Your Business Exponentially By Identifying Your GTM Strategy With Sangram Vajre

5/26/2021
One of your main goals as an entrepreneur is to grow your business. While there are many ways you can go about that, Sangram Vajre, co-founder at Terminus, believes that the most important thing is for you to truly understand the go-to-market and what a good market is. He tells Vijay Damojipurapu that go-to-market is a process of transforming your business consistently and there are different stages that can help you with it. There’s the ideation stage, transition stage and the execution...

Duration:00:48:42

[BONUS] 5 Ways You Can Bounce Back Everyday

5/21/2021
Basketball is fun to play because the ball bounces back into your hand. Trampoline is fun because it lets you bounce up in the air again. No bounce, no fun. Right? Similarly, imagine you bounce back at will everyday and put your best foot forward with your customers and team always. I share 5 ways to stay mentally fit daily. Love the show? Subscribe, rate, review, and share! Here’s How »Join the B2B Go-To-Market Leaders Community today: LinkedInstratyve.comFREE 30 mins with me Are you...

Duration:00:07:58

Strategies For Directing Sales Operations With Shaun P. Allen

5/5/2021
No matter which sales operations department you belong to, it's important to point out that everybody's rowing together. Vijay Damojipurapu's guest today is Shaun P. Allen, sales director at Citrix. Here, Shaun discusses his journey into sales and how he defines the go-to-market and applies it to his company. Extending the framework he teaches his sales team, he then shares what he calls the D.A.L.I. model. He talks about how he uses it to direct sales operations, how they measure the...

Duration:00:42:00

The GTM Approach For Rocket Ship Growth With Jeff Reekers

4/28/2021
What does the go-to-market strategy look like for a company that has seen rocket ship growth over the last couple of years? What did they do differently? Vijay Damojipurapu is with someone who has the answers to that. In this episode, he sits down with Jeff Reekers, the CMO of Aircall, to talk about the tremendous growth of the company and their overall go-to-market approach. Moving away from the America-first approach, Jeff talks about how they went for Europe and then expanded into India...

Duration:00:41:44

[BONUS] How to launch Your B2B SaaS Product in a New Market

4/21/2021
Launching your product in a new market is a huge moment for your company and a big growth milestone. Unfortunately, many B2B SaaS GTM teams falter and miss out on critical components that make up a successful new market launch. Vijay Damojipurapu shares a real world story plus 3 mindset and tactics B2B SaaS GTM teams should adopt for their next new market launch. Love the show? Subscribe, rate, review, and share! Here’s How »Join the B2B Go-To-Market Leaders Community...

Duration:00:11:06

[BONUS] 4 Tactics to Get Closer to Your Buyers

4/14/2021
Let’s start with this fundamental question - why you need to get closer to your buyers? Once you understand the “why”, we will look at the “how” - 4 ways you can get closer to your buyers Love the show? Subscribe, rate, review, and share! Here’s How »Join the B2B Go-To-Market Leaders Community today: stratyve.comLinkedIn

Duration:00:09:45

Tolgar Alpagut: Why Forging Audience Connection Is Important In Today's Market

3/31/2021
Today's technology brought the marketing strategy into the age of information overload, changing the game forever. Despite this change, building a strong audience connection is one thing that will evolve but never go away. Therefore, at every marketing level, what you can deliver is what will matter, even more than your brand name. Vijay Damojipurapu sits down with Tolgar Alpagut to talk about handling feedback to improve their processes, delivering content regularly through online means,...

Duration:00:37:25

Driving Customer Adoption Through Sales And Marketing With Roger Beharry Lall

3/24/2021
There is bigger machinery behind enabling sales. In a B2B SaaS world, it doesn't stop at building your customer and the buyer. It starts after the fact, which is about customer success, user adoption, and then retention. That is why the go-to-market is vital for any company, and Vijay Damojipurapu has the guest to speak to us about taking this strategy to his company. He sits down with Roger Beharry Lall, the VP of Marketing at Traction Guest. Here, he talks about his go-to-market journey,...

Duration:00:46:46

Starting A Consistent Business Strategy Execution With Jeremy Epstein

3/17/2021
Nothing can come out of an excellent business strategy if the people behind it lack consistency and focus. Therefore, everything on the marketing side boils down to proper strategy execution, which involves communication and collaboration. Vijay Damojipurapu sits down with Jeremy Epstein to talk about how every CEO must learn the ins and outs of marketing or risk becoming ineffective business leaders. They discuss how well-targeted implementation of strategies can successfully transform...

Duration:00:43:16

GTM for Serverless SaaS With Anshu Agarwal

3/10/2021
The go-to-market is not a one-off strategy with a single end-point. It is an on-going journey. The best companies take this to heart and continually get guided by this strategy. In this episode, Vijay Damojipurapu interviews the founder and CEO of Nimbella, Anshu Agarwal, about applying the go-to-market to their business, sharing what their actionable plan looks like and how they use it to reach their targets. Anshu also takes us to her career journey and how it later evolved to starting...

Duration:00:37:54

Leveling Up Account-Based Marketing In The SaaS Industry With Franco Caporale

3/3/2021
In today’s internet-driven world, the influence and non-stop growth of the Software-as-a-Service or SaaS industry cannot be set aside. For Franco Caporale, this online environment is the best way to make it big in account-based marketing. Vijay Damojipurapu sits down with the CEO and Founder of SaaSMQL to talk about how he began his journey in the realm of ABM. Franco discusses the most effective strategies to approach potential clients, the differences between ABM and B2B marketing, his...

Duration:00:43:07

Kyle Lacy: How Innovative Marketing Strategies Can Change Your Business Growth

2/24/2021
There is one undeniable and undisputed truth in business: if people have tremendous experiences using or buying your products, they will probably stick with you no matter what. And by knowing which product marketing strategies to put in place, no one can stop you from achieving favorable customer feedback and higher revenues. Kyle Lacy of Lessonly joins Vijay Damojipurapu to explain how offering excellent product experience and finding the right target market can lead to a major win for any...

Duration:00:34:32

GTM For Scaling Startups With Ajit Deshpande

2/17/2021
Businesses go from one level to the next. The further you are along, the more complex your business strategy will become. In terms of the go-to-market, startups and mature businesses also differ in their approach. Taking us through these stages, Vijay Damojipurapu invites Ajit Deshpande, the Vice President of Demand Generation at Marqeta, Inc. Here, Ajit shares his thoughts and observations between startups and businesses that are further along in the game and reveals some of the best...

Duration:00:45:36

The Power Of Building Empathy In Your GTM With Charlie Wilson

2/10/2021
Allowing your customers to understand where you are coming from and how they can personally relate to what you have to offer is the best way to build the go-to-market. By building empathy with your audience, you’re on the right track towards starting a successful connection. Joining Vijay Damojipurapu is Charlie Wilson, Chief Revenue Officer of cannabis provider Greenbits. Together, they discuss how to maximize human interaction to achieve an unparalleled customer experience, as well as the...

Duration:00:37:17