Bombshell Business Podcast with Amber Hurdle-logo

Bombshell Business Podcast with Amber Hurdle

Markets and Investing

Driven women business owners and leaders passionately improve the lives of their families, employees, communities and the customers they serve. These female professionals join Amber Hurdle each week as she uses her experience working with international celebrities, Fortune 100 companies and small businesses to show women how to increase their self-awareness, build their confidence, improve their communication, and ultimately ground themselves in their personal power. Through strong company cultures, branding, marketing, networking, business systems and smart employee practices, women in business can and will change the world.

Location:

United States

Description:

Driven women business owners and leaders passionately improve the lives of their families, employees, communities and the customers they serve. These female professionals join Amber Hurdle each week as she uses her experience working with international celebrities, Fortune 100 companies and small businesses to show women how to increase their self-awareness, build their confidence, improve their communication, and ultimately ground themselves in their personal power. Through strong company cultures, branding, marketing, networking, business systems and smart employee practices, women in business can and will change the world.

Twitter:

@amberhurdle

Language:

English

Contact:

6157212677


Episodes
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Drive Transformative Change and Cultural Development with Dr. Andrea Simon

7/25/2024
Today I had the pleasure of chatting with the incredible Dr. Andi Simon, a corporate anthropologist and change expert. We thoroughly explore the challenges women face in the workplace, the importance of adaptability, and practical strategies for embracing and leading change effectively. Andi shares her invaluable insights on how we, as women, can leverage our unique strengths to navigate the evolving business landscape and drive meaningful change. Key Takeaways 💡Why change is a constant and how to stabilize in the midst of change. 💡Why “women supporting women” isn’t always easy to do. 💡How women are redefining career advancement and success and why. 💡What inclusivity in leadership looks like and how to achieve it. I thoroughly enjoyed my time with Dr. Simon, who provides a wealth of knowledge on managing change and empowering women in the workplace. Get ready for some serious inspiration and actionable tips! Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Women Mean Business Book On the Brink Podcast About Dr. Andrea Simon Dr. Andi Simon, a pioneering corporate anthropologist, is renowned for her expertise in guiding companies through transformative change. With a remarkable portfolio including two acclaimed books, Andrea has recently unveiled her third masterpiece, “Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success,” co-authored alongside Edie Fraser and Robyn Freedman Spizman. Her fervor for nurturing cultural development and instigating leadership transformations is evident through her role as Founder and CEO of Simon Associates Management Consultants, an award-winning agency revered for integrating anthropological methodologies into business strategies. Additionally, Andrea’s podcast, “On the Brink with Andi Simon,” has soared to the top 5% of global podcasts, underscoring her influence and expertise in the field. Her latest release, “Women Mean Business,” offers an unparalleled exploration of the journeys, strategies, and wisdom of over 100 inspiring women leaders, positioning Andrea as a trailblazer in the realm of business and empowerment. Connect with Dr. Simon LinkedIn: www.linkedin.com/in/andrea-simon-71386 Website: https://www.andisimon.com/ Instagram: www.instagram.com/andreajsimon Facebook: www.facebook.com/SimonAssociatesManagementConsultants YouTube: www.youtube.com/user/simonassociates X fka Twitter: twitter.com/simonandi Stay Connected with Me amberhurdle.com/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:50:00

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How Brand Consistency Drives Growth with Renae Keller: A Case Study

7/18/2024
In today’s episode, I'm thrilled to chat with a former client and longtime friend, the fabulous Renae Keller, founder of Renae Keller Interior Design. We discuss her incredible journey from starting her business in 2010 to doing the work to build her brand and business to where it is today. Renae shares the pivotal moments that shaped her path, including the game-changing mindset shift she had in 2015 and how it elevated her business and experience as the founder. Her journey from start-up to standout is filled with valuable lessons and insights that can inspire and guide us all. Key Takeaways Mindset Shift: In 2015, Renae experienced a pivotal mindset shift that helped her take her business to the next level. She emphasizes the power of believing in yourself and your vision while holding strong boundaries around not only your self-worth but also the value you provide to clients. Marketing Vision: The importance of having a clear marketing vision cannot be overstated. Renae explains how defining her brand and marketing strategy was crucial for her continued growth. Celebrating Wins: Renae reminds us to celebrate our accomplishments, no matter how small. These celebrations keep us motivated and acknowledge the hard work we put in every day. Renae's story is a testament to the power of perseverance, vision, and self-belief. Learn more now by tuning in on your favorite listening app, on the website, or watch it on YouTube! About Renae Keller Having never met a hand-block printed linen she wasn’t best friends with, or a grass cloth paper that didn’t make her swoon, Renae Keller believes great design has well-appointed interiors that are comfortable and welcoming, yet also pleasing and beautiful. It’s in the details that Renae reflects her client’s story throughout their home that makes her a master at her craft - and each project so special. Known for her candor, calming presence and infectious spirit, Renae strives to bring more ease, more joy and more wonder for all to enjoy, and she believes a well-designed home can do all that. Links & Mentioned Resources Renae’s Original Bombshell Business Podcast Appearance Renae’s Account of Our Original Work Together Connect with Renae LinkedIn: https://www.linkedin.com/in/renae-keller Website: www.renaekeller.com/blog/ Instagram: www.instagram.com/renaekellerinteriordesign/ Facebook: www.facebook.com/renaekellerinteriordesign/ Email: hello@renaekeller.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:37:19

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Destination Branding Success Secrets with Kylie Kullack

7/11/2024
In this episode, I interview Kylie Kullack, Struck's Head of Client Engagement and destination marketing expert. We explore the world of destination marketing, including the unique strategies that differentiate it from traditional marketing. Kylie shares her journey into the field, her love for problem-solving and the importance of understanding what sets a destination apart. We also discuss the significant challenges caused by growing tourist markets and how to effectively manage and market destinations responsibly. I know my hospitality and travel listeners will LOVE this episode, but there is something for everyone. Key Takeaways Kylie details the unique aspects of destination marketing, like the need for a strong brand and a comprehensive funnel approach that focuses on the importance of collaboration and maintaining a clear, consistent narrative across all marketing channels. We cover a vivid case study via Struck’s work with Utah’s tourism, including the impactful "Mighty 5" campaign, which greatly boosted the state's recognition and visitation. Kylie hits on one of my favorite topics: identifying top Key Performance Indicators (KPIs) and focusing on what truly matters to avoid analysis paralysis. Are you ready to start attracting more visitors while ensuring sustainable and responsible tourism? Tune in now on your favorite listening app, on the website, or watch it on YouTube! About Kylie Kullack Kylie Kullack, the Head of Client Engagement at Struck, is a dynamic leader in the realm of brand transformation. Her extensive experience spans diverse sectors, including destination marketing, outdoor recreation and biotechnology. Known for her strategic acumen and problem-solving prowess, Kylie consistently empowers her teams to achieve exceptional results. Her impressive portfolio features collaborations with esteemed clients such as the Utah Office of Tourism, Snowbird, Westminster College and Altabank. Kylie’s expertise extends across traditional and digital marketing communications, where she has seamlessly orchestrated campaigns in collaboration with various agency partners, including creative, public relations, promotion, social media and event activation teams. Outside her professional pursuits, she is an active member of Chief, a leading network of female executives revolutionizing the industry. Kylie’s true joy lies in her role as a parent, cherishing family moments, and exploring the vibrant local culinary scene. Connect with Kylie Personal LinkedIn: www.linkedin.com/in/kylie-kullack-466a335/ Business LinkedIn: www.linkedin.com/company/struck/ Website: www.struck.com/ Instagram: www.instagram.com/struck X fka Twitter: https://twitter.com/struck Email: kylie.kullack@struck.com Stay Connected with Me amberhurdle.com/newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:35:54

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Unmasking Superficial Success: The Hidden Truth Behind Real Achievement with Jennifer Blossom

6/27/2024
We all, at one point or another, have worn a mask in an attempt to better navigate life or business, but how has that ever worked out? That’s why I chatted with Dr. Jennifer Blossom about what it means to be an unmasked leader. We dive into her personal journey of hitting rock bottom despite outward success and how that pivotal moment led her to embrace authenticity in leadership. Jennifer shares her insights on the importance of shedding societal expectations and living true to oneself, offering valuable lessons for anyone looking to lead with integrity and purpose. Key Takeaways The Meaning of Unmasking: Jennifer opens up about her own rock bottom experience, explaining how unmasking is about revealing your true self and breaking away from the facade of societal success, as even the most seemingly successful people can struggle deeply. Holding Onto Our Masks: Jennifer and I discuss the real-life implications of unmasking and its effect on not only ourselves but everyone around us. Practical Steps to Unmasking: Learn actionable steps “SHED” to start unmasking in your own life and career. The concept of Power Sentences! This conversation with Dr. Jennifer Blossom is a powerful reminder that true leadership comes from within with integrity. Whether you're at the top of your game or finding your way, these insights will inspire you to embrace authenticity and lead with purpose. Tune in now on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources The Unmasked Assessment About Jennifer Blossom Dr. Jennifer Blossom is the CEO of Blossom Leadership, specializing in mental edge training for women leaders. Her programs enhance psychological skills and mindset for optimal impact and well-being. Through international retreats, workshops, and coaching, Jennifer empowers women to unmask the illusion of superficial success, break free from internal chains, and build a life with unwavering focus, confidence, and authenticity. Additionally, Jennifer is the owner of a pediatric therapy practice south of Seattle. WA. Featured on global media networks, including Fox News and The CW, Jennifer's expertise is sought after for her insights on leadership and personal development. She also hosts the Dr. Jennifer Blossom Show podcast, inspiring over 1 million listeners with strategies for soul success and impact. Connect with Jennifer LinkedIn: https://www.linkedin.com/in/dr-jennifer-blossom-025424105/ Website: www.drjenniferblossom.com Instagram: www.instagram.com/drjenniferblossom Podcast: The Dr. Jennifer Blossom Show Email: hello@drjenniferblossom.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:46:09

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How to Humanize Your Brand with Beth Trejo

6/20/2024
The intersection of technology and human connection is a HOT topic these days, so I sat down with Beth Trejo, CEO and founder of Chatterkick to explore what that even means and how to master the union. Beth is a trailblazing speaker and a top advocate for women in tech. In this episode, she shares her journey from public relations to launching a successful digital agency, and provides insights on leveraging social media and AI tools to foster genuine connections. Key Takeaways Building Brand Intimacy: By being authentic, responsive, and empathetic, businesses of all sizes can build lasting relationships with their audiences. (After all, social media shouldn’t be used as a digital billboard, but as a tool for real human interaction!) Navigating Content Creation: Beth shares tips for creating a content plan by documenting and responding to common customer questions. (It's not about perfection but about being real and relatable.) Leveraging Small Business Advantages: How small businesses can use their direct connection with customers and lack of red tape to build stronger relationships. (Sign me up!!!) Whether you're a small business owner or part of a larger corporation, Beth’s advice on staying relevant in the ever-evolving digital landscape is invaluable. Ready to learn more? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Beth Trejo As the founder of Chatterkick, a global social-first digital agency, Beth has demonstrated exceptional acumen in the digital marketing field, understanding how to leverage online platforms to drive business growth, build employee engagement and strengthen brand recognition. Recognized as one of Comparably’s Top 50 CEOs for Women and recipient of the Women Aware’s Women Helping Women award, Beth Trejo has not only championed women’s representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff. Connect with Beth LinkedIn: www.linkedin.com/in/bethtrejo/ Website: https://chatterkick.com/ Instagram: www.instagram.com/chatterkick/ Facebook: www.facebook.com/Chatterkick X fka Twitter: https://twitter.com/Chatterkick Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:32:41

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Navigating Your Formation Moments™ with Cheryl McDuffie James

6/13/2024
On this week’s episode we have the incredible Cheryl McDuffie James joining us. Cheryl, a former corporate leader turned author and entrepreneur, recently released her empowering book, Evolving Eve: How Women Are Changing the Way We Love, Parent, Work, and Lead. We explore Cheryl's journey in depth, her transformative concept of Formation Moments™, and practical advice for Millennial and Gen Z women to take charge of their lives. Get ready for an episode filled with inspiration and actionable insights! 🌟 Key Takeaways Formation Moments: Cheryl introduces the concept of Formation Moments™, highlighting how challenges can be transformed into growth opportunities. 🌱 Empowering Women: We discuss how women can learn to take control of their relationships by understanding their desires and not waiting to be “chosen.” 💪❤️ Inner Work: Emphasizing the importance of self-reflection, Cheryl provides practical steps for women to explore and understand their goals. 🧘‍♀️📝 Evolving Eve: Cheryl’s book offers actionable steps to help readers navigate various aspects of their lives, starting with relationships. 📖✨ If you're ready to redefine your life and take charge, make sure to tune in now on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Evolving Eve: How Women Are Changing the Way We Love, Parent, Work, and Lead Detours: The Unpredictable Path to Your Destiny About Cheryl McDuffie James Two days away from accepting the International Sales Excellence Award, which represented the top half one percent of 17,000 sales professionals and leaders worldwide standing atop a mountain in the Swiss Alps overlooking Lake Geneva, Cheryl knew her twenty-year corporate career was coming to an end. And it Did. Just a little over a year later, she launched Business Imaging, a leadership and change management firm with a focus on maximizing the potential of leaders and executives. For the last seventeen years, Cheryl has committed herself to help leaders grow. From the ranks of Fortune 500 to privately held mid-size companies, she helps teams and leaders navigate change and lead more effectively as they aspire to be better leaders. Her clients include global companies such as Medtronic and Siemens Energy, nonprofits including the YMCA, and many mid-market privately held companies. Cheryl helps leaders and their teams navigate their Formation Moments™. Connect with Cheryl LinkedIn: www.linkedin.com/in/cmjames/ Website: www.cherylmcduffiejames.com LinkTree: https://linktr.ee/cherylmcduffiejames Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:34:07

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Employee Benefits as a Part of Your Employer Brand with Courtenay Shipley

6/6/2024
Now, more than ever, talent retention efforts are essential, and one way to make employees feel rewarded and appreciated for their work is by offering a solid benefits package that supports their total well-being. That’s why we’re diving into a nerdy yet fascinating chat with my guest, Courtenay Shipley, the mastermind behind Retirement Planology to talk about how to realistically offer retirement benefits (and peace of mind) to your team! Key Takeaways Get Going: Courtenay offers milestones for when and how to get started with your Employee Benefit Programs. Relevance Rocks: Spice up your benefits with apps, employee assistance programs, or year-round education to keep your team engaged. Walk in Their Shoes: Understand the "what's in it for me" (WIIFM) mindset of your employees to communicate benefits effectively. Repeat for Success: Consistent messaging is key - keep reinforcing those benefits to ensure your team is in the know and on board. Interested in learning more specifics about retirement planning and employee wellness? You should be! Tune in on your favorite listening app, on the website, or watch it on YouTube! About Courtenay Shipley Courtenay Shipley is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans. With a wealth of experience in the retirement plan industry, Courtenay not only offers her clients expertise in investment analysis, plan design, and employee education but also helps them leverage their employee benefits in a way that supports their own business goals. Connect with Courtenay Personal LinkedIn: www.linkedin.com/in/cshipley Business LinkedIn: www.linkedin.com/company/retirement-planology-inc Website: www.retirementplanology.com/ Email: cshipley@retirementplanology.com Book a Call: www.retirementplanology.com/learnmore Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:36:05

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How Your Book Can Become Your Evergreen Marketing Tool For Your Business with Jyotsna Ramachandran

5/30/2024
I am super excited about this week’s episode, as it covers a subject that is near and dear to my heart: all of the benefits that come with publishing a book. Join me as I dive into the world of self-publishing with expert Jyotsna Ramachandran. Discover how your book can become a powerful marketing tool for your business, elevating your brand and message, as well as your credibility. From book tours to unique marketing strategies, we explore the endless possibilities of self-publishing. Key Takeaways Your Book as a Marketing Tool: Learn how your book can serve as a cornerstone of your marketing strategy, attracting clients and elevating your brand. Engaging Your Audience: From offering free resources like videos and audio versions of your book, to personalized touches like sending physical copies to prospective clients, Jyotsna shares creative ways to engage your audience. Authentic Storytelling: Embrace the power of sharing your unique story to connect with readers on a deeper level and build a lasting personal brand. Professional Support: Understand the value of working with a team for cover design, editing, and formatting to ensure your self-published book exudes professionalism. Remember that your book is not just a sales pitch but a legacy that can impact countless lives. Share your story authentically, engage your audience creatively, and let your book be a beacon of inspiration. Take your first step towards writing your book now by tuning in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Author Archetype Quiz About Jyotsna Ramachandran Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book. She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way. So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing. While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights. Connect with Jyotsna LinkedIn: www.linkedin.com/in/authorjyotsna/ Website: www.happyselfpublishing.com/ Instagram: www.instagram.com/jyotsna.ramachandran/ Book a Call: www.happyselfpublishing.com/call Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:47:45

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Perform like a Champion with Valerie Tyson

5/23/2024
In this electrifying episode of the Bombshell Business Podcast, Valerie Tyson, the Head of Strategy and Sports at Unrivaled Group, takes us on a journey of empowerment. She shares her passion for uplifting women in business and sports through her business and underscores the pivotal role of creating a personal board of directors for unwavering support, guidance, and mentorship. (Yes, we totally vibed!) Key Takeaways Data-Driven Empowerment: Unrivaled Women harnesses the power of AI and data analytics to empower women by demystifying their data and enabling strategic decision-making. Thriving Ecosystem: The platform curates thriving ecosystems where women can take charge of their data, fostering opportunities to secure optimal sponsor partnerships and business ventures. Community-Centric Approach: Valerie strongly advocates for a supportive community where women uplift each other in business, cultivating a culture of collaboration and empowerment. Want to learn more about building your personal board of directors? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Valerie Tyson Valerie has over twenty years of B2B and B2C experience working with best-in-class global brands and sports properties + talent. She is a proven expert in brand strategy, digital media, integrated marketing, branded content, consumer insights, and business. She has worked with several Fortune 1000 companies, sports leagues, teams, professional athletes and entertainment properties, including the NBA’s Charlotte Bobcats and the Arena Football League’s Los Angeles Avengers. Prior to starting her own agency, Tyson served as Vice President of Digital at IMG, Vice President of Marketing & Digital performance at BRANDTHINK and Director of Client Services at Tocquigny. Currently, Valerie serves as the Head of Strategy and Sports at Unrivaled Group. Connect with Valerie LinkedIn Personal: www.linkedin.com/in/valerietyson/ LinkedIn Business: www.linkedin.com/company/unrivaledgroup Website: https://unrivaledgroup.com/ Unrivaled Women: www.unrivaledwomen.com Instagram: www.instagram.com/unrivaledgroup/ Contact Us link: https://unrivaledgroup.com/contact/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:36:53

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Cultivating Self-Love with Mary Young: Trailblazing Fashion, Ethical Entrepreneurship and Resilience

5/16/2024
Mary Young, a trailblazer in the fashion industry and an advocate for ethical and sustainable business practices is my special guest today on the Bombshell Business Podcast. Join us as we explore Mary's entrepreneurial journey while discussing the resiliency she developed, the values she upholds, and the wisdom she shares with fellow Bombshells. Key Takeaways Starting Young, Striving Strong: Mary started her business at just 23, facing initial skepticism due to her age and gender; however, she used this as fuel to succeed and connect deeply with her customer base. Ethical and Sustainable: Mary Young Lingerie stands out for its commitment to ethical and sustainable practices. From empowering garment workers with living wages to promoting mindful consumption, Mary's brand ethos reflects her values. Defining Success on Your Terms: Success isn't just about financial gains but about making a positive impact while staying true to your values. Mary encourages fellow entrepreneurs to define success on their terms and not be swayed by external pressures. Embracing Failure as Fuel: Mary's journey teaches us the power of resilience. She emphasizes that failures are inevitable but serve as stepping stones to growth. Embracing failure and learning from it is key to moving forward. Remember, success is not just about climbing the ladder but creating a life and business that aligns with your values and fulfills you. Want to hear more of Young Mary’s wisdom? (You see what I did there 😉) Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Get 15% off at Mary Young with code "bombshell" Mary’s TedTalk Mary’s Podcast, The Self Love Club About Mary Young Mary is the founder of her namesake brand, MARY YOUNG, an ethical and sustainable Canadian made lingerie brand with an emphasis on igniting and inspiring moments of self-love. Mary is passionate about encouraging women to embrace their natural selves and challenging the societal expectations put on women. Connect with Mary LinkedIn: www.linkedin.com/in/maryryoung/ Website: https://maryyoung.com/ Email: hello@maryyoung.com Business Facebook: www.facebook.com/itsmaryyoung/ Instagram: www.instagram.com/itsmaryyoung/ X fka Twitter: https://twitter.com/itsmaryyoung TikTok: www.tiktok.com/@itsmaryyoung YouTube: www.youtube.com/@itsmaryyoung Pinterest: www.pinterest.ca/itsmaryyoung/ Personal Instagram: www.instagram.com/maryoforiattah/ X fka Twitter: https://twitter.com/maryoforiattah TikTok: https://tiktok.com/@maryoforiattah YouTube: www.youtube.com/@maryoforiattah Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:34:24

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Neuromarketing Explained: Transforming Marketing Strategy with Lauren Alexander

5/2/2024
Are you ready to talk nerdy with me? I hope so because today’s guest does just that! Lauren Alexander, VP of Marketing at Neurohacker Collective, joins me to discuss neuromarketing and how applying insights from neuroscience can improve our understanding of consumer behavior. We explore how understanding the brain can revolutionize your marketing strategies and connect with your audience on a whole new level. Key Takeaways Neuroplasticity and Marketing: We discuss how marketing messages can create new neural pathways, influencing purchasing decisions. Emotional Connections in Branding: Emotions play a crucial role in memory formation, and Lauren shares insights on leveraging emotional triggers to resonate with customers. Energy Conservation and Consumer Behavior: The brain is wired to conserve energy, affecting how consumers process information and make choices around perceived value. As you implement these neuroscience insights into your marketing efforts, remember to always prioritize emotional connections and authenticity. (See? I have been preaching the right way for a LONG time!) Want to become the hacker you never knew you could be? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Meet with Lauren Qualia Neurohacker Products (**Use the code bombshellbusiness for 15% off any order) About Lauren Alexander Lauren Alexander is VP of Marketing at Neurohacker Collective, a company focused on making wellness products best known for their Qualia Mind supplement. Lauren is the mother of two young children, a passionate gardener and biohacker. Her passion for biohacking is reflected in her upcoming book "The Biohacker Experiment," which is set to be released in 2024. Connect with Lauren LinkedIn: www.linkedin.com/in/laurenkayalexander/ Website: https://neurohacker.com/ Instagram: www.instagram.com/neurohacker/ Facebook: www.facebook.com/neurohackercollective Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:44:03

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Empowerment through Financial Literacy with Sugey Piedra

4/25/2024
Today’s episode is all about empowerment through financial literacy, featuring our special guest Sugey Piedra from Prominence Business Management. Sugey shares how she grew up as a first-generation Mexican American, helping her parents navigate life in a new country, and how a chance paperwork mixup on their taxes completely changed the trajectory of her future. Key Takeaways The Power of Financial Education: Sugey emphasizes the importance of financial education in empowering individuals to make informed decisions about their money. Overcoming Limiting Beliefs: We highlight the role of mindset in achieving financial success as we often have limiting beliefs around money and self-worth that can directly impact our goals. Taking Control of Your Finances: Understanding your numbers and actively managing your finances is crucial for business owners and individuals alike. The Impact of Tax Planning: Sugey discusses the significance of tax planning in financial management, helping clients proactively navigate tax liabilities and maximize savings. Building Financial Confidence: Through proper financial planning and self-care, Sugey encourages Bombshells to build financial confidence and take charge of their financial futures. To unlock your full potential and achieve financial freedom, remember to prioritize financial education! Get started now and tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Tax Talk with Hey Hey Podcast Sugey’s Newsletter 15 Minute Discovery Call Rich Dad Poor Dad We Should All be Millionaires About Sugey Piedra As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients’ money work for them so that they don’t have to work forever. She supports high-earning, service-based business owners who achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning and tax strategy under one roof. She also hosts and produces Tax Talk with HeyHey Podcast. Connect with Sugey LinkedIn: www.linkedin.com/in/sugey-piedra-ea-39aba911a/ Website: www.prominencebusiness.com/ Instagram: www.instagram.com/prominence.services Facebook: www.facebook.com/ProminenceBMgmt Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:33:46

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From Burnout to Brilliant with Dr. Romie Mushtaq

4/18/2024
Exhausted from the extreme demands of your career, paired with your daily personal commitments that never seem to end? Get ready for an empowering conversation with the amazing board-certified physician, Dr. Romie, about the critical importance of advocating for our brain and body wellness. Join us as we explore practical strategies and insights for creating a culture of well-being in both our personal and professional lives. Can I get an AMEN?! Key Takeaways Dr. Romie shares strategies leaders can implement to foster a culture of well-being in the workplace; including prioritizing mental health, managing energy levels, and setting boundaries, leading to a healthier and more balanced work environment. The dire impact on the entire workforce of insulin resistance and its relation to metabolic syndrome. The importance of self-advocacy, body awareness, and taking proactive steps towards better health, especially for women facing unique health challenges. Energy is more contagious than any virus. Being mindful of the energy we bring into the room can significantly impact our teams' well-being and performance. Your well-being matters, and by taking proactive steps towards a healthier lifestyle, you're not only benefiting yourself but also creating a more vibrant and productive work environment. So, tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Dr. Romie’s Book Busy Brain Test About Dr. Romie Mushtaq Dr. Romie Mushtaq is a board-certified physician who brings together more than two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. Her brainSHIFT programs improve mental well-being and help to build a culture of wellness. Dr. Romie serves as Chief Wellness Officer for Great Wolf Resorts, where she scaled a mindfulness & wellness program to over 7,000 employees. Her expertise is featured in the national media, such as NPR, NBC, TED talks, and Forbes. Her first book, "The Busy Brain Cure" published by HarperCollins, released in January 2024. Connect with Romie LinkedIn: www.linkedin.com/in/drromie/ Instagram: www.instagram.com/drromie/ Website: www.drromie.com Facebook: www.facebook.com/DrRomie Twitter: www.twitter.com/DrRomie Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:38:33

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Choose Confidence Until You Become It with Nicole Kalil

4/11/2024
In this episode, Nicole Kalil shares invaluable insights on building confidence and overcoming self-doubt. She discusses the journey of choosing confidence until it becomes innate and embracing the power of resilience and authenticity in all your endeavors. Amber reflects on her own journey of building confidence, emphasizing the value of self-compassion and learning from past challenges. Key Takeaways Confidence is a firm and bold trust in oneself that can be practiced and cultivated over time. Inner knowing is essential for distinguishing between self-doubt and authentic confidence. Embracing monotonous activities and journaling can create space for self-reflection and inner growth. Learning from failures and setbacks is crucial for building trust in oneself and one's abilities. Confidence is not about being fearless but about choosing courage in the face of fear and uncertainty. Remember, confidence is not a destination but a journey of continuous growth and self-discovery. Are you ready to begin that journey? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Validation is for Parking About Nicole Kalil Nicole Kalil is an in-demand speaker and the dynamic host of the This Is Woman’s Work podcast. Known as the Confidence Sherpa, Nicole reveals how-to strategies that set her apart from other self-help experts. Previously a Fortune 100 C-suite executive, she’s helped thousands of women reclaim their confidence so they can live authentically, both personally and professionally. Nicole lives with her husband and daughter in Andover, Massachusetts. Connect with Nicole LinkedIn: www.linkedin.com/in/nicolekalil/ Website: https://nicolekalil.com/ Instagram: www.instagram.com/nicolemkalil/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:42:50

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Overcoming Doubt: The Path to Bold, Brave Confidence with Tracy Crossley

4/4/2024
Get ready to dive into the battle against self-doubt with today’s expert guest, Tracy Crossley. We uncover attachment theory's impact on leadership and learn how true self-acceptance can revolutionize your confidence. It's not just a journey; it's an uprising! Key Takeaways Attachment theory and its relation to imposter syndrome The true meaning of self-acceptance Recognizing the pattern of your Beliefs - Rules - Stories - Patterns - Evidence Get out of your conditioning to allow your true self to come to the surface Ready to investigate the stories you’ve told yourself, examine them for validity, and live a brave new, more confident life? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Conquer Your Inner Dictator Download About Tracy Crossley Tracy Crossley innovates in a crowded marketplace of coaches, counselors and mentors. She has perfected a method for real change no matter what circumstances are occurring in the life of an individual; personally or in business. With her background in business, marketing, psychology, ontological coaching, emotional intelligence and intuitive abilities, Tracy is the game-changer for women leaders looking to reinvent how they live and lead from the inside out. She has been known to say she can build the perfect leader for the present and the future. Connect with Tracy LinkedIn: www.linkedin.com/in/tracycrossley/ Website: https://tracycrossley.com/ Email: happiness@tracycrossley.com Facebook: www.facebook.com/TransformativeCoach Facebook: www.facebook.com/groups/journeyofattachment Twitter: www.twitter.com/TracyCrossley Instagram: www.instagram.com/tracylcrossley/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:32:49

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Divorcing Your Inner Good Girl to Win at Your Life with Renee Bauer

3/28/2024
As a divorce attorney, today’s guest Renee Bauer, has seen high achieving women sacrifice themselves in order to fulfill the role of good wife/boss/employee/mom/daughter. Today she is going to help us get clear on what they want, drop their excuses, and roll into action. So, let's chat about how divorcing your inner good girl is the only way to get the life you want. Key Takeaways How childhood expectations can affect a lifetime of decision making Getting clear on what you want, not what others expect of you Learn to listen to your intuition! Determining which tasks you must complete on your own, and what you can let go of Ready to kick your inner good girl to the curb, and honor the woman inside that is dying for her wants and needs to be acknowledged? Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Renee’s FREE Fierce Affirmation E-deck About Renee Bauer Renee has been a divorce attorney for 20 years. She is the Founder and Managing Attorney of Happy Even After Family Law located in Connecticut. Additionally, Renee Bauer is a speaker and author of 4 books – Divorce in Connecticut, The Ultimate Guide to Solo and Small Firm Success, SHE WHO WINS, and the children’s book Percy’s Imperfectly Perfect Family. She hosts the annual She Who Wins Summit, a live event created to inspire, motivate and challenge women to move forward bravely in their personal and business lives. Her impact has been recognized by Success Magazine where she was nominated as a Woman of Influence and with awards such as Litigator of the Year, Women-Owned Business of the Year, and New Leaders in the Law. She has been featured in multiple media outlets such as the International Business Times, Comment Central, AP News, NBC, FOX, and iHeart Radio. Connect with Renee LinkedIn: www.linkedin.com/in/rbauer1/ Instagram: www.instagram.com/msreneebauer/ Website: msreneebauer.com/ Email: renee@msreneebauer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:45:16

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Building Your Money Team with Danielle Hayden

3/21/2024
If I’ve said it once, I’ve said it a thousand times - money matters! Especially in business. The official Amber Hurdle definition of business is: I solve your problems, you give me money for doing so. Why though, do so many entrepreneurs struggle with this issue? They often do not know the full picture of their financial position and they’re afraid, or unwilling, to even pay themselves. Today’s guest, Danielle Hayden, joins me to discuss the ins and outs of entrepreneurship as it relates to finances and how to build the best money team to support you. Key Takeaways Who should be on your money team and why like your bookkeeper, tax accountant, financial advisor, business coach, and the like. The importance of a business budget and actually understanding your financial reports. Various money personality types, how to know who you are, and what this means for you. What is a profit planner and how do you use it? Why you need to take an owner’s draw! Are you ready to take charge of your business's financial well-being? Tune in on your favorite listening app, visit the website, or watch it on YouTube! Links & Mentioned Resources Freebies: kickstartaccountinginc.com/gift/ Podcast: kickstartaccountinginc.com/businessbythebooks/ About Danielle Hayden Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. With over 15 years experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances. She’s has been a guest on multiple top-rated shows including, A Well-Designed Business® | Interior Design Business Podcast, The How of Business and Female emPOWERED: Winning in Business & Life. She is also the host of the Business By the Books podcast. When Danielle isn't in her money mindset work you can find her hiking or spending time with her family. Connect with Danielle LinkedIn: www.linkedin.com/in/danielle-hayden-kickstartaccounting/ Instagram: www.instagram.com/kickstartaccounting/ Website: kickstartaccountinginc.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:37:31

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How Pure Glow is Transforming the Beauty Industry with Lauren Rampello Becotte

3/14/2024
Today’s guest has a mission to redefine the industry standard surrounding sunless tanning and wants to provide a pure option for customers looking to unleash their inner glow and she wants YOU to never give up on your dreams! Laruen Becotte is the founder of Pure Glow, a tanning studio that is dedicated to providing the safest, most natural spray tan possible. Her initial approach focused on all of the things she did not love about conventional spray tans - “the questionable scent, unnatural tones, its drying nature, risky staining and transfer onto clothing, its typical 3-day life span, inconsistency of results.” Key Takeaways The importance of natural and organic ingredients How she self-funded her start up at the age of 26! The tactic Lauren uses to manage the complexities of life and business Ready to learn more, and protect yourself before your next spray tan session? Tune in on your favorite listening app, on the website, or watch it on YouTube! About Lauren Becotte As the founder of Pure Glow, my goal is to transform an entire industry with the highest standards for sunless tanning services with non-toxic ingredients, a health focused experience and flawless results that last. I have spent a decade funding my own research and developing an organic and clean formula that naturally reacts with the skin’s melanin to mimic a natural tan. At Pure Glow, we're modernizing the sunless tanning experience for anyone who wants to routinely protect their skin and improve their overall appearance in minutes. Connect with Lauren LinkedIn: www.linkedin.com/in/laurenrampello/ Instagram: www.instagram.com/pureglowtanning/ Website: www.pureglow.com Sponsored By Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:34:58

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Get Simple in Your Messaging with Ben Guttmann

3/7/2024
Y’all know I’m constantly teaching that when it comes to branding, you should focus on defining and positioning your value, whether as an individual, a business, an employer, or all of the above. So, as you can imagine, I was thrilled to interview someone who also honors the sublime simplicity of branding. In fact, today’s brilliant guest, author of Simply Put: Why Clear Messages Win — and How to Design Them, Ben Guttman, says, “Simple ideas stick. Simple messages win.” Glory, glory! Let’s break that down even further in this interview! Key Takeaways from Ben Guttman *Why you need to tweak and refine your brand over time routinely *Why, as receivers, we want simplicity, but as senders, we are predisposed to complicate things, so how do we bridge that gap? *Ben’s 5 design principles to simplify your messaging: Beneficial, Focused, Salient, Empathetic, Minimal *Why to focus on optimization for the least amount of friction Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Ben’s FREE Weekly Newsletter Ben’s Book, Simply Put Alexandra Watkins Book, How to Create Brand Names That Stick About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is former co-founder and partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College and consults with a range of clients. Connect with Ben Website: www.benguttmann.com/ LinkedIn: www.linkedin.com/in/benguttmann/ Sponsored By Magic Mind Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind’s benefits don’t come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber’s non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don’t forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:33:28

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Navigating the Storm: Mastering Fundraising in a Downturn Market with Jeff Iloulian

2/29/2024
What would it look like if you had a business that thrived because you were both profitable and positioned to offer the best to your customers? Would you be willing to bootstrap until you not only found a product market fit, but enough success to secure external funding? Jeff Iloulian, founder and CEO at HostGPO, further walks us on his journey in this episode as we dive into how to raise capital for your business and what to look out for along the way. Jeff’s journey began as a vacation rental host whose self-proclaimed failures led him to create HostGPO, a group purchasing organization that supplies hosts with high-end brands at an affordable rate. Jeff remained resilient through the failures, knowing he had a great business model in HostGPO. He began to learn about fundraising from anyone and everyone he could, eventually raising enough capital to make his idea a reality. Yet, despite his success, Jeff humbly and thoughtfully explains the various types of funding you should be aware of and the steps he took along the way to get there to show up for Bombshells who want to be in the know. Key Takeaways How a membership (or subscription) structure in your business can drive revenue and help attract investors What some of the terminology means, like the difference between venture capital and private equity Why it is essential when raising capital to ensure you have a solid plan for the funds you raise The importance of reiteration (and super amazing customers dedicated to going on the journey with you as you do) And so much more! On the one hand, my closest girlfriends and I can chat about investments, business models, and valuations like it was the weather. However, I have found that, by and large, this is an intimidating topic for many women in business. And guess what? We didn’t get the same fair shake at education, mentors, and resources. If you don’t believe me just Google the stats around it. So I encourage you to do what I did – listen to generous teachers like Jeff on this podcast and others, read books and articles to learn the lingo, look for opportunities to learn on the job, ask lots of questions, and don’t be afraid to look stupid to gain the knowledge you need to figure it out. So shout out to Jeff for so transparently walking us through a true case study so we can all be empowered with understanding. Are you ready to learn about the various opportunities you can get the resources to truly grow your business? If so, this is a can’t miss episode! Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources 3 Free Months of HostGPO for the Bombshell Business Audience The Old Girls Club About Jeff Iloulian Jeff has been in the vacation rental industry for nearly a decade. He has set up, managed, and/or operated over 250+ vacation rental properties–from cozy cabins in the woods to luxury mansions in Beverly Hills. Additionally, Jeff has successfully grown several businesses and is passionate about interdisciplinary problem-solving in emerging industries. He firmly believes that the further you push outside of your comfort zone, the larger that zone becomes. With a background in Economics and Philosophy from Columbia University and a JD from UCLA School of Law, Jeff spent three years as a lawyer practicing Business Litigation, Intellectual Property, and Cybersecurity before becoming an entrepreneur. In his free time, Jeff enjoys playing music, eating tacos, and, of course, traveling. Connect with Jeff Website: www.hostgpo.com LinkedIn: www.linkedin.com/company/hostgpo Instagram: www.instagram.com/hostgpo Facebook: www.facebook.com/hostgpo Email: info@hostgpo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:57:42