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Episodes

Episode 13: Going All in Blockchain Marketing

7/13/2018
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In this episode, I sit down with Jeremy Epstein, CEO of Never Stop Marketing (https://www.neverstopmarketing.com/), co-founder of Cryto Explorers (http://www.cryptoexplorers.org/), and has written a few books. We dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain....

Duration:00:26:47

Episode 12: How the HE-Doublle Hockey Sticks Do You Brand Yourself

6/22/2018
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In this episode, I sit down with Erik Deckers, president of Pro Blog Service (https://problogservice.com) and co-author of Branding Yourself (https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech-ebook/dp/B0769X6B3J), and its never too early to start your brand. We dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, we talk about Erik's whit in the book and how he made money writing about personal branding...

Duration:00:35:13

Episode 11: Marketing an International Design Tech Product

6/15/2018
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In this episode, I sit down with Yali Saar (https://www.linkedin.com/in/yalisaar/), CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands (https://www.tailorbrands.com/), and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and I dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation...

Duration:00:25:22

Episode 10: Paid Acquisition and Media Buying Strategic Steps

6/8/2018
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Special Guest: Jack Paxton.

Duration:00:31:05

Episode 9: How Should Product, Customer Success, and Marketing Work Well Together

5/18/2018
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In this episode, I sit down with Eric Prugh (https://www.linkedin.com/in/prugh), COO, at PactSafe (https://pactsafe.com), and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team...

Duration:00:33:07

Episode 8: Why Marketing Should Focus on Agile and Employee Engagement

5/4/2018
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In this episode, I sit down with Eva Jackson, Director of Marketing Operations, at Emplify (https://emplify.com/), and talk why companies need agile marketing and employee engagement. We dive deeper on how Emplify builds a framework for companies to understand their company health. Eva and I talk about her founding Agile Marketing Indy (http://agilemarketingindy.com/) and how that plays into her job at Emplify. Special Guest: Eva Jackson.

Duration:00:30:39

Episode 7: How Startups and VCs Market Themselves

4/27/2018
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In this episode, I sit down with Srikar Kalvakolanu (https://www.linkedin.com/in/srikarvkalvakolanu/), Strategy & Innovation Specialist, at High Alpha (https://highalpha.com/), and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business. Special Guest: Srikar Kalvakolanu.

Duration:00:37:35

Episode 6: Grow Your Event Marketing Through Community Based Relationships

3/28/2018
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In this episode, I sit down with Jason Williams (@jawbrain), Executive Director, at Centric Indy (https://www.centricindy.org/), and talk about how to put on a great event. We dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and I go on to talk about Centric's community based focus and about their Day of Innovation (http://www.dayofinnovation.com/). Learn how Centric cultivated innovation in Indiana. Special Guest: Jason Williams.

Duration:00:28:15

Episode 5: Don't Let Your Talent Strategy Flounder with Poor Marketing

3/14/2018
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In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting (https://www.ksmconsulting.com/), and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like...

Duration:00:37:03

Episode 4: Building an Influencer Marketing SaaS Product

11/1/2017
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In this episode, I sit down with Joe Sinkwitz (@CygnusSEO), co-founder, CEO at Intellifluence (https://intellifluence.com/), and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing changes and best practices. Special Guest: Joe Sinkwitz.

Duration:00:32:09

Episode 2: Marketing a Growth Hacking Product

10/16/2017
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In this episode, I sit down with Jack Paxton, co-founder of Vyper (https://vyper.io/), and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking. Special Guest: Jack Paxton.

Duration:00:39:34

Episode 1: A Novel (Writing) Approach to Content Marketing

10/9/2017
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In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service (http://problogservice.com/), and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. Special Guest: Erik Deckers.

Duration:00:26:39