Converge Coffee-logo

Converge Coffee

Markets and Investing

Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more Hows and Whys because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 marketing success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 success cores.

Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more Hows and Whys because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 marketing success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 success cores.

Location:

United States

Description:

Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more Hows and Whys because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 marketing success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 success cores.

Language:

English

Contact:

765.437.6633


Episodes

Episode 75: Marrying Digital with a Personal Experience

10/23/2020
In this episode, I sit down with John Surdakowski, founder of Avex Designs (https://avexdesigns.com/). We dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. We go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience. Special Guest: John Surdakowski.

Duration:00:39:53

Episode 74: Not Only Knowing the Tech, You Need to Have the Focus and Drive

10/23/2020
In this episode, I sit down with Darrell Alfonso, an award winning Martech and marketing operations professional . We dive into how life at Amazon (https://aws.amazon.com/) has been treating him his first few years. We go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves. Special Guest: Darrell Alfonso.

Duration:00:31:34

Episode 73: Building a Listening Culture to Redefine Sales and Customer Experience

10/23/2020
In this episode, I sit down with Adam Grossman, co-founder of The Selling Factory (https://www.thesellingfactory.com/). We dive into why he helped start The Selling Factory. We go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales. Special Guest: Adam Grossman.

Duration:00:43:49

Episode 72: How to Build an Incredible Mindset Using Techniques like Meditation, Mindset, and Visualization.

10/23/2020
In this episode, I sit down with Kevin Bailey, CEO of Dreamfuel (https://dreamfuelcoaching.com/). We dive into why Kevin started Dreamfuel. We go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services. Special Guest: Kevin Bailey.

Duration:00:19:29

Episode 71: Understanding the Development Mind to Help Consumers

10/23/2020
In this episode, I sit down with Stephanie Cox, VP of Sales and Marketing at Lumavate (https://www.lumavate.com/). We dive into what's new what No Code means and how Lumavate has leveraged this. We go deeper into progressive web apps and how companies are taking advantage. Stephanie also gives insight from her podcast, Mobile Matters, and hints on Real Marketers podcast (https://www.lumavate.com/podcasts/) the company released this year. Special Guest: Stephanie Cox.

Duration:00:24:52

Episode 70: Testing Fast and Not Failing Fast

10/23/2020
In this episode, I sit down with Matt Barnett, Papa Bear at Bonjoro (https://www.bonjoro.com/). We dive into Matt's early days in his career and the school of hard knocks. We go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more. Special Guest: Matt Barnett.

Duration:00:18:48

Episode 69: Build Your Brand - Beyond the Resume and Create Trust

10/23/2020
In this episode, I sit down with Anthony Gaenzle, Head of Marketing and Business Development at Granite Creative Group (https://www.granitecreativegroup.com/). We dive into Anthony's journey of building his personal brand. (https://www.anthonygaenzle.com/) We go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing. Special Guest: Anthony Gaenzle.

Duration:00:23:35

Episode 68: Establishing a Focus Around Your Branding and Your Customers

10/23/2020
In this episode, I sit down with Mike Strohl, co-founder of Integrated Sport Nutrition and Red Leaf Nutrition (https://redleafnutrition.com/). We dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. We go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping...

Duration:00:17:02

Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing

10/23/2020
In this episode, I sit down with Chip Wade, owner and lead designer at Wade Works Creative (https://wadeworkscreative.com/). We dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. We do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers. Special Guest: Chip...

Duration:00:25:02

Episode 66: Building Relationships with Specific Social Influencers with Gripping Narrative to Amplify Your Brand's Story

10/23/2020
In this episode, I sit down with Kenzie Kittle, Founder of A.M. Kittle Consulting (https://amkittleconsulting.com/), a digital marketing agency. We dive into Kenzie's background and how she ended up focusing on a brand's story via social media . We go deeper into her agency's technique working with social media influencers. Special Guest: Kenzie Kittle.

Duration:00:19:46

Episode 65: Creating Your Brand's Story

10/23/2020
In this episode, I sit down with Evan Knox, CMO of Caffeine Marketing (https://caffeine.marketing/). We dive into why Evan started his marketing company. We go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story. Special Guest: Evan Knox.

Duration:00:18:17

Episode 64: Marketing Software Having Your Back

10/23/2020
In this episode, I sit down with Eric Vardon, CEO at Morphio (https://morphio.ai/). We dive into why Eric started Morphio. We go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress. Special Guest: Eric Vardon.

Duration:00:20:24

Episode 63: Helping Brands the Market Products in the "Elephant in the Room" Marketplace

10/23/2020
In this episode, I sit down with Peter Lazarz, former VP of Marketing at SupplyKick (https://www.supplykick.com/). We dive into B2C marketing and what makes that different than B2B in his former roles. We go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon. Special Guest: Peter Lazarz.

Duration:00:26:24

Episode 62: Help Others Solve Their Problems

10/23/2020
In this episode, I sit down with Josh Miles, CMO, keynote speakers, and caffeine addict. We dive into how Josh became the CMO at SMPS (https://www.smps.org/). We go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, the Obsessed Show (https://www.obsessedshow.com/) and the PSM Show (https://psm.show/). Special Guest: Josh Miles.

Duration:00:14:11

Episode 61: Make Your Experiences Matter. Marketing in a One Button Click World.

10/23/2020
In this episode, I sit down with Adam Voss, Executive Creative Producer, at Echelon Design (https://echelondesign.com/). We dive into why Echelon makes the statement, "Make Your Experience Matter". We go deeper into the company's 12for12 (https://echelondesign.com/12for12/), an Amazon Prime award winning show. We chat about how to generate great content in post production. Special Guest: Adam Voss.

Duration:00:25:01

Episode 60: Focusing Your Product to Serve Your Customers

1/31/2020
In this episode, I sit down with Jack Paxton, co-founder of Vyper.io (https://vyper.io/). We dive into what's new with Vyper since over a year since the last recording. We go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper. Special Guest: Jack Paxton.

Duration:00:20:24

Episode 59: How to Nurture and Evolve a Company's Brand

1/24/2020
In this episode, I sit down with Holly Enneking, VP of Marketing at Lev Digital (https://levdigital.com/). We dive into what enticed her to lead Lev's marketing. We go deeper into how a company's marketing differentiates itself from the pack and how to align the marketing evolution with the current team's objectives. Special Guest: Holly Enneking.

Duration:00:23:23

Episode 58: How to Build Your Online Brand from the Ground Up

1/17/2020
In this episode, I sit down with Joe Auer, Founder and Managing Editor of Mattress Clarity (https://www.mattressclarity.com/). We dive into how to start marketing your online business. We go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content. Special Guest: Joe Auer.

Duration:00:15:31

Episode 57: Marketing Lessons with an Early Stage Community

1/10/2020
In this episode, I sit down with Harry Howe, Founder of Indy Grit Community (https://indygrit.community/). We dive into why he started the community. We go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today's word. Special Guest: Harry Howe.

Duration:00:24:15

Episode 56: How Brands of all Sizes Can Leverage Influencer Marketing

1/3/2020
In this episode, I sit down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. We dive into why influencer marketing is important into today's busy online world. We go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads. Special Guest: Tom Augenthaler.

Duration:00:23:07