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Digital Marketing Leaders Podcast

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Location:

Australia

Language:

English

Contact:

040976457


Episodes

Defining ROI for Content Marketing with Matt Allison

10/16/2018
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This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing in Australia, how to prove the return on investment content delivers and why no strategy should launch without real customer feedback.

Duration:00:22:43

Building a Global Brand with Radek Sali, ex-CEO of Swisse

10/1/2018
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In this episode, Mike sits down with Radek Sali, former CEO of Swisse. Tune in to hear his insights on mass media marketing, influencers and the Daigou market in China.

Duration:00:18:51

Agile Marketing Processes with Trisca Scott-Branagan, Head of Marketing, Institutional at ANZ

9/27/2018
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This week, I chat with Trisca Scott-Branagan to discuss how implementing agile marketing strategies within your team requires a tailored approach for success.

Duration:00:23:37

Owning the End-to-End Student Journey with Matthew Lee, ex-CMO of RMIT University

9/27/2018
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This week, I sat down with Matthew Lee to talk about building an end-to-end customer experience vision grounded in data and research.

Duration:00:09:29

Building a Global Brand with Radek Sali, Ex-CMO of Swisse

9/11/2018
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This week, I chat with Radek Sali to discuss how he took Swisse from an unknown multivitamin company to a global brand through a clever choice of celebrity ambassadors.

Duration:00:25:52

Building a Customer First Mindset with Ty Hayes

6/20/2018
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Customer first models are more common in offline channels, so I sat down with Ty Hayes to find out how Curtin University is bridging the gap in online.

Duration:00:13:26

The Future of Facebook, Data & Privacy with Will Egan

6/20/2018
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In the wake of GDPR and a string of data mishandling scandals, Michael Bird sat down with Will Egan to catch up on data governance and privacy in social media marketing.

Duration:00:17:54