Intellicast

Were you in Washington, DC, last week for IIeX? If not, our latest episode of Intellect has you covered! Brian Peterson and Matthew Alexander were in the nation’s capital for this year’s event and sat down to recap all the trends and topics. Let’s dive into what the guys discussed: Data Quality Takes Center Stage One of the most talked-about issues this year was data quality, spurred on by the recent industry indictment. Sessions addressing fraud detection, transparent sampling practices, and respondent experience were standing room only. It’s clear that researchers are demanding more transparency and layered approaches to improving data quality, from better survey design, better tools, and even improved respondent experience. AI and Synthetic Data: More Practical Applications and Progress AI continued to dominate the conversation, but the tone has shifted. This year, discussions focused on practical applications of how AI can assist in the research process, with a variety of presenters showing how they had integrated AI into their tools. Synthetic data was also a large topic of conversation, with several presenters showing their latest strides in synthetic data and how they are validating it. Brian and Matthew both agreed that the applications are gaining traction in qualitative research, but based on the presentations, were still cautious about its readiness for quantitative applications. What Worked (and What Didn’t) From a Format Perspective Both Brian and Matthew felt Washington, D.C. was a fantastic host city—clean, easy to navigate, and close to the airport. They were also happy that the Greenbook team abandoned the headphone concept that was used in Austin. The only drawback they found was that some sessions suffered from mismatched room sizes, with popular topics overflowing beyond capacity. They speculated that because of the indictment news that broke just a couple of weeks prior, there was increased interest in some topics. Give it a listen and let us know what you think. And hey, if IIeX comes to Cincinnati next year like Brian and Matthew suggested, we’ll see you there! Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Intellicast, host Brian Peterson is joined by Mary Draper and Aron Wilson for a timely and candid discussion about the state of data quality in market research. The team unpacks the recent indictment involving OP4G and Slice MR, accused of orchestrating a $10 million fraud scheme using fabricated survey data. They explore how this scandal highlights long-standing challenges around fraud detection, insider manipulation, and the limitations of current quality safeguards. The conversation also recaps key insights from the recent Insights Association Ignite Data Quality Conference, including the growing push for sample transparency, the nuanced role of ISO certifications, and the critical need for a respondent-first approach to survey design. With perspectives from both supplier and full-service backgrounds, this episode explores how the industry can work together to raise the bar for quality, combat fraud, and ultimately rebuild trust. Whether you’re a panel provider, research buyer, or full-service agency, this episode is packed with insights you don’t want to miss. Want a better understanding of EMI data quality processes? Click Here Heading to Washington D.C. for IIeX – be sure to connect with Matthew and Brian! Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Joining Brian Peterson on today’s episode to give a recap of Quirks Chicago are Gabby Blados and, for the first time, Abby Snyder. The three jump right in with Gabby, who had attended four different Quirks Events, and Abby, who attended her first Quirks Event, giving their overall impression of Quirks. Gabby felt this one was the best one she had attended. Next, Gabby and Abby discuss the overall trend and themes from Quirks. In addition to AI (which was a given), Gabby discusses the focus on data quality, from new tools to help ensure it to how we as researchers can do things differently to help improve quality. Abby then discussed a few of her key takeaways from the conference, including how she felt it was important to connect with colleagues she normally communicates with on a daily basis but never met face-to-face. Gabby talked about her favorite session, which featured Hills Science, which she and her family used for their pets growing up. In the wrap-up, Abby and Gabby discuss some of their non-conference-related adventures while in Chicago, like visiting a Wicked pop-up bar. Thanks for listening! If you have headed to New York for IA Ignite Data Quality, be sure to say hello to Mary Draper and Aron Wilson. If you heading the the nation’s capital for IIeX, be sure to connect with Matthew Alexander or Mary Draper. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent headlines from around the research world. Kicking off the episode, Brian and Gabby talk about the upcoming conferences, including SampleCon and Quirks Chicago. With Gabby attending Quirks, she gives Brian a preview of some of the topics, sessions, and activities she most looks forward to while in Chicago in early April. Next, Brian and Gabby turn their sights to the latest market research news, starting with the launch of the Global Data Quality Initiative updated Data Quality Pledge. Brian and Gabby discuss how they feel this is a step in the right direction to improve overall data quality. They are hesitant, though, since it is a pledge, and there is no one to hold people accountable to its standard other than self-regulation. They both agree that the pledge is probably a step toward some sort of regulation around data quality. In the second data quality story, they discuss the results and key takeaways from the new Data Quality Benchmarking Study released by the Insight Association. Brian and Gabby discuss some of the stats, including some that were somewhat surprising to both of them. You can get your free copy of the Insights Association Data Quality Benchmarking Report here. Next, Brian and Gabby talk about some of the recent headlines from around the market research industry, including ComScore’s 2024 results, Glimpse’s rebrand to Panoplai, and Disney shutting down FiveThirtyEight. In our final story, they touch on the reports about Kantar potentially looking to sell their Worldpanel/Numerator division. Thanks for listening! If you have headed to Pasadena for SampleCon, be sure to say hello to Kathleen Hock. If you will be in Chicago for Quirk, be sure to connect with Gabby or Abby Synder. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Peterson is joined in today's episode by Matthew Alexander to discuss mergers, people on the move, and AI. Starting the episode, the guys talk about some recent mergers and acquisitions from around the industry. First, they touch on OpinonRoute's acquisition of Jibunu and how this can impact OpinionRoute going forward. They then touch ACKWEST's purchase of Precision Sample. Next, the guys discuss some moves people in the industry have made. They touch on new additions at Morning Consult and Symmetric Sample. They hit on WIRe's executive structure changes and Ryan Barry departing Zappi. In the last segment, the guys touch on a few news stories around AI, specifically synthetic data. First, they discuss the new solution from PureSpectrum, called Training Data, and how that can impact synthetic data and improve existing models. This led to a more philosophical discussion triggered by comments from a panel at the MRS AI conference. Matthew breaks it down to show how biases impact not just synthetic data but survey data as well. He also touches on how EMI addresses that bias. Thanks for listening! We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to season 8 of Intellicast! Matthew Alexander joins Brian Peterson on today's episode to talk about the latest market research news. Before the guys discuss the news, they quickly touch on some of the conferences coming up over the next month. This includes the QCRA Annual Conference in Philadelphia on February 11-14. If you are interested in attending, use promo code EMIVIP to get a discount on your registration! Starting the news discussion, Brian and Matthew talk about a couple of friends of EMI who recently switched their roles and what that may mean for the industry's outlook in 2025. Next, the guys discuss the news of Radius Global acquiring Illuminas. They wonder if this could be the start of a more significant year of mergers and acquisitions due to a better economic outlook. This leads to a conversation about the new US panel that Bilendi & Respondi launched following its acquisition of Netquest in December. Both Brian and Matthew liked that Bilendi was investing in a new US panel and suggested that it would experience early success because of Bilendi's reputation. They next discuss Kantar's plans to combine Numerator and Worldpanel into a new company. Brian wonders if the new company plans to add features that appear from one side to the other. They then move into the news about KS&R's new AI tool. They discuss how its components are similar to other tools EMI has tested, which leads Brian to talk about how the test results will be released in the 2025 Sample Landscape report. Matthew and Brian also discuss the tool's quality monitoring portion and how it might work. In the final story of today's episode, Matthew and Brian explore the new IPA Bellwether report's news that market research budgets in the UK rose 3.1% in Q4 of 2024 and are expected to increase in 2025. They discuss how this might related to the US market, and Matthew gives some of his perspective of what he has seen from the sales side over the past couple of months. Thanks for listening! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We are putting the final touches on season seven. We want to thank all of you who tuned in this year; we really appreciate it. In this year’s Best Of episode, we are going to revisit a few of our favorite interviews from 2024. [0:54 Seconds] First up is Roddy Knowles, who made his return to the podcast after several years. He, Brian, and Matthew touched on his journey to dtect, as well as taking a deep dive into the larger fraud issue, including a few dirty secrets around data quality. [30:15] Next up, we revisit Karin Pepin’s first appearance on the podcast this season, where we had a deep conversation about data quality. Karin explains that there is no single approach to solving data quality, but a multi-layered approach is needed. [1:10:44] Finally, let’s look back at our conversation with Jeremy Zogby prior to the 2024 election. Jeremy talks with Brian and Jason about potential adjustments pollsters have made coming into the 2024 election. Jeremy also breaks down what pollsters and the media have learned from the past two election cycles and how it pertains to the 2024 election. This leads to a discussion around the impact the media, along with misinformation, has on polling. This was a great conversation leading into the election. That’s a wrap for season 7. Thank you again for tuning in, and we will be back in 2025 with season 8! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today's episode, Brian and Matthew are joined by two special guests to get all the details around a news story that was talked about several weeks back – the new strategic partnership between Brandtrust and Protobrand. Joining Brian and Matthew to discuss how this partnership came about are Alex Millet, the new CEO of Brandtrust, and Pal Afzelius, the CEO of Protobrand. Since this was Pal's first appearance on the podcast, Brian asked him how he ended up in the market research industry. Pal tells us how he attended the Swedish School, met the co-founder of Protobrand, and hit it off; the rest is history. (You can hear Alex's origin story here: https://playlist.megaphone.fm?e=CSN6936360131) After learning about Pal, the guys turned to the strategic partnership between Brandtrust and Protobrand. Alex starts it by discussing the background of the relationship between the two companies and what led to their discussions and, ultimately, partnering. He and Pal then talk about how the partnership works for each organization, including how they play to each other's strengths. Alex and Pal even get into how the two organizations have become much more client-centric in their approach since the partnership announcement. Alex and Pal then talk about what comes next for the partnership, including better integrating their delivery to clients and improving their combined solutions. We switch gears for the interview's second half and discuss TMRE, where Pal and Alex were the week after Thanksgiving. Alex gives a recap of the presentation he and Brandturst's director of research, Chris Hole, gave called How Human Truth Builds Better Brands and Might Just Save the World! Pal gives his perspective on the presentation as an audience member. You can watch the webinar version of the presentation here: https://brandtrust.com/explore-learn/the-power-of-human-truth-webinar-2024/ This fantastic episode gave you an inside perspective of the strategic partnership between Brandtrust and Protobrand. Be on the lookout for them on the conference circuit in 2025. You can also learn more about each by visiting their websites: https://brandtrust.com/ https://protobrand.com/ You can connect with Alex on LinkedIn here: https://www.linkedin.com/in/alexandermillet/ You can connect with Pal on LinkedIn here: https://www.linkedin.com/in/pal-marton-afzelius-45895aa/ Thanks for tuning in! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Gabby Blados returns to talk Thanksgiving and the latest news from around the market research industry with Brian Peterson. Kicking off the episode, Brian and Gabby talk about their favorite Thanksgiving dishes and traditions. They touch on everything from stuffing and Jello salad to the time each usually sits down for Thanksgiving dinner (or, in Gabby's case – Thanksgiving lunch). After the Thanksgiving talk, Gabby and Brian turned their attention to the latest market research news, starting with the news of a new Board of Directors for Dynata and what it could mean for the future focus of Dynata. This episode had two big topics: data quality and artificial intelligence. On the data quality front, Brian and Gabby discuss the new funding for the Data Quality Co-Op, the new strategic partnership between Sample Ninja and Veriff, and the new standard endorsed by the Insights Association for transferring survey data between platforms. They also discuss some of the data quality comments made on the new Research-Live podcast about how quality issues could become an existential issue for the industry. On the AI side, Gabby and Brian touch on new research from TeamViewer that found three-quarters of decision-makers within the UK believe that AI will lead to a production boom. They also broke down the latest study released by Qualtrics, which found that most research will be conducted using synthetic data in the next three years. This episode will get you caught up with industry news as you head into the Thanksgiving holiday. Thanks for tuning in! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We are back with a great episode. Joining Brian Peterson and Matthew Alexander to talk data quality is the COO of dtect, and friend of the podcast, Roddy Knowles. Kicking off the episode, Brian and Matthew catch up with Roddy on what he has been up to since the last time he was on the podcast, including what led him to move over to dtect, a new data quality platform. After getting the low down on dtect and learning what they are all about, the guys turned the conversation to data quality in the industry. As an industry, we have been talking about data quality for some time now. Roddy gives his thoughts about the industry's strides in tackling data quality issues and what hasn't been done well. Next, the guys turn their attention to the discussion of bots and how it seems to be a significant focus when people talk about data quality. Roddy gives some great insight into how bots make up a small fraction of overall data quality issues and how they are just a subset of the larger fraud issue. After going down a couple of rabbit holes, Brian asks Roddy where he sees data quality in the industry going over the next few years. Roddy doesn't disappoint. He talks about how if we don't properly address data quality issues, it could lead to the end of quantitative research as we currently know it. This is a great conversation you don't want to miss! You can learn more about dtect and their solution by visiting their website: www.dtect.io Want to connect with Roddy? You can connect with him on LinkedIn: https://www.linkedin.com/in/roddyknowles/ Thanks for tuning in! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Matthew Alexander joins Brian Peterson again to discuss the latest news from the market research industry. The episode kicks off with Brian and Matthews discussing the new partnership between BrandTrust and Protobrand. Matthew gives his perspective on what it could mean for the two organizations. Next, the guys talk about the new long-term stake that Lac1 took in Ipsos. They speculate on what Ipsos could be using these new investment funds on. The guys then get into a series of stories revolving around new AI tools launched across the industry. First, the guys discuss OpinionRoute's AI feature QC Flow. This leads to a deeper discussion about overall AI adoption among the general public. The guys compare it to the new Apple Intelligence and if that will increase the adoption of AI. The second story Matthew and Brian touched on was Toluna's new synthetic data suite called HarmonAIze. They then dive into new research from the World Federation of Advertisers that found that 8 in 10 multinational brand owners are concerned about how creative and media agency partners use generative AI on their behalf. This leads to a discussion on the potential ethical and legal risks of AI. Lastly, Brian gives a shoutout to friend of the podcast, Katie Gross, on her promotion to President of Suzy. Thanks for tuning in! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Brian Peterson is joined again by EMI's Gabby Blados to discuss the latest news from around the market research industry. Kicking off the episode, Gabby and Brian discuss the recent rebrand of Directions Research, Aimpoint, and SEEK to the Directions Group. Next, they discuss the new emoji video feedback tool introduced by Jibunu and Forsta's recent announcement of server-to-server connections to tackle ghost completes. The Forsta story leads to a deeper discussion between Brian and Gabby about how this technique has been around for a while. Gabby and Brian switch gears and talk about some of the market research industry veterans who have changed roles, including Patrick Comer taking over as the CEO of Cint, and PureSpectrum adding Toluna vet Phil Ahad as their new Chief Innovation Officer. In the last segment of today's episode, Brian and Gabby tackle some of the latest AI news. First off, they discuss the newly proposed AI Consent Act. The discussion leads into how this proposed legislation will impact the generative AI models like ChatGPT and Claude and how it could potentially impact synthetic data/persona providers and the data used to train them. Second, they talk about Signoi and their new simulated (synthetic) persona solution. Signoi offers two options, and this story merged with the AI Consent Act discussion. Brian wanted to better understand where the data comes from in order to train their models. Thanks for tuning in! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Brian Peterson and Jason Inderhees are joined by the Managing Partner of John Zogby Strategies and frequent Intellicast guest, Jeremy Zogby. Jeremy joins the guys to discuss the polling, the 2024 presidential election, third-party candidacies, and much more! Kicking off the episode, Jeremy talks with Brian and Jason about potential adjustments pollsters have made coming into the 2024 election. Jeremy also breaks down what pollsters and the media have learned from the past two election cycles and how it pertains to the 2024 election. This leads to a discussion around the impact the media, along with misinformation, has on polling. In the next segment, Brian gets Jeremy's perspective on the current election's seeming drama and plot twists and how it compares to previous elections. Jeremy, in his customary manner, brings the historical perspective and details how this election has similarities to the 1968 election, from an assassination (attempt this year), a sitting president dropping out of the race, ongoing international conflicts, and more. This segways into a discussion about the main two parties' volatility and its impact on third-party and independent candidates. The guys switch gears and talk with Jeremy about the positive and negative impact the vice-presidential picks have had this election cycle and how it seems more impactful than in previous elections. In the last segment of the interview, Brian asks about the issues Jeremy sees from recent polls he has been running that will drive people to the polls. They also discuss other races outside the presidential election that Jeremy is watching. You can listen to Jeremy's podcast, The Zogby Report: Real and Unscripted, here, or you can watch it on YouTube here. To learn more about John Zogby Strategies and their capabilities, visit their website: https://johnzogbystrategies.com/ You can connect with Jeremy via email at jeremy@johnzogbystrategies.com This was a fun and thought-provoking episode. We hope you enjoy it! We recently held our webinar, The Invisible Quality Killer: High-Frequency Survey Takers. If you missed it, no problem! You can watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Matthew Alexander joins Brian Peterson again to talk about the latest news-making waves in the market research industry. Kicking off the episode, Matthew and Brian analyze YouGov's acquisition of Yabble. The guys are both surprised by the low price, speculating on undisclosed deal details and reflecting on lower AI valuations until a market leader emerges. Next, they discuss the latest IPA Bellwether report that showed that marketing budgets in the UK grew by 3.2%, more than expected. The guys speculate whether this is real growth or cost inflation. SEMrush's investment into MFour is the next story Matthew and Brian discuss. They wonder what the investment will mean for both organizations. They touch on Rich Silva's promotion to President of Research For Good, PureSpectrum's expansion in the DACH region, and Google's decision not to eliminate third-party cookies from its Chrome browser. In the last story of the week, the guys discuss a recent story from Research Live about an experiment Ipsos ran to see if it could create synthetic profiles that could predict the UK election. They discuss if something similar could be done for the US election. It leads to a broader conversation about how the programming of persona and other AI tools always goes back to the data used to train them and whether it is flawed or not. Thanks for listening! We recently held our webinar, The Invisible Quality Killer: High-Frequency Survey Takers. If you missed it, no problem! You can watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today's episode, Brian Peterson is joined by Gabby Blados to talk about the latest news from the market research industry. Kicking off the episode, Brian and Gabby discuss the news that NIQ is integrating their panel data into their Discovery platform. Gabby highlights how this powerful combination promises to deliver richer, more actionable insights. In the following story, Brian and Gabby discuss how Ipsos is launching PersonaBots. This leads to a deeper discussion around the use of AI to create these synthetic personas and the impact they will have on research going forward. It is not without a warning as both Brian and Gabby talk about how the LLMs and AIs are only as good as the data that is used to train them. Next, Brian and Gabby jump into some of the highlights from part 1 of the recently released 2024 Insights & Analytics Market Report. They talk about the industry's growth and how the growth rate has declined. Gabby gives her perspective from a salesperson and how she experienced it firsthand over the last year. They then touch on Dynata emerging from Chapter 11. They comment on the speed at which they could accomplish this, especially since their filing was only talked about a couple of episodes ago. In the final story of the episode, Gabby and Brian talk about OpenBrand's acquisition of TraQline and speculate on what could be next for them. It leads to a more philosophical discussion around whether AI is the next major industry shift, like moving to online from phone was, or if it is more of a blockchain-like trend. Thanks for listening! We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today's episode, Brian Peterson is joined by EMI's Mary Draper and Karine Pepin, co-founder of The Research Heads, to give another talk about data quality. The focus of the conversation came from a recent LinkedIn post from Karine that started a lengthy debate in the comment section – specifically questioning the Quality Pledge that some organizations have signed. The questions included: Why is a corporation leading this effort rather than GDQ, CASE4Quality, or industry associations? How are "indicators" of quality defined? Are indicators measured pre or post-survey? Will suppliers be audited to ensure compliance? What does "sharing bad practices" entail, and with whom are they shared? I counted 27 signatories. With so many open questions, what exactly are they committing to? Brian starts the episode by getting Mary and Karine's perspectives on the pledge. Karine talks about her reaction when she found out about it, especially since she is part of the Global Data Quality Initiative through the Insights Association. Mary then points out that if an initiative like this is going on, it should be endorsed by some of the industry organizations working on data quality and be centrally located. The three then discuss what needs to happen to make this pledge more enforceable and meaningful. Karine mentioned agreed-upon standards and an enforcer of those standards. She mentions that some in the industry are calling on brands to enforce this, but Karine wonders what role agencies should play. Mary noted that she would like to see an "elected" official in the third-party entity to manage this. This leads Brian to ask if a Better Business Bureau-like model would work. The conversation turns to having a more central way to report issues that occur, specifically how to report bad actor respondents and have them removed across the panel landscape rather than just having them removed from a single panel. In the last part of the conversation, Brian switches gears, and he and Mary talk with Karine about the official launch of her new venture, The Research Heads, and how the response has been. If you love data quality discussions, this is the episode for you! Thanks for tuning in! You can connect with Karine on LinkedIn here: https://www.linkedin.com/in/datafairy/ You can learn more about The Research Heads by visiting their website: https://www.theresearchheads.com/ We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we are joined by Ashley Le Blanc, Fieldwork’s Director of Communications, to talk about focus groups and the upcoming Global Focus Group Day on July 9th. Kicking off the episode, we talk about Ashley’s background. Ashley shares her fascinating journey from a marketing agency to her current role with Fieldwork, expressing her deep passion for the insights industry and its people. Brian and Ashley then discuss the shift to more in-person research that has taken place over the last couple of years as the pandemic ended. Ashley shares some observations about clients' preference for in-person meetings over online focus groups due to the benefits, such as nonverbals, side conversations, and more. The conversation then shifts to the upcoming Global Focus Group Day on July 9, 2024. Brian and Ashley discuss the evolution of this event from a week-long celebration to a single day aimed at honoring the industry's pioneers and their impactful contributions. Ashley encourages industry-wide participation through LinkedIn, sharing insights and stories using specific hashtags to engage the community. Additionally, they address respondent fatigue and the importance of keeping participants engaged and informed about the value of focus groups. Thanks for tuning in! Learn more about Global Focus Group Day and find out how to get involved at www.fieldwork.com/global-focus-group-day Learn more about Fieldwork by visiting their website: www.fieldwork.com You can connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's been a while, but we are back! Returning from a brief hiatus, host Brian Peterson is joined by Jason Inderhees to talk about the big story in the sample industry and other news from around market research. The guys get right to it and address the elephant in the room: Dynata filing for Chapter 11. The guys talk about the news and its potential impact on the broader market research industry. Brian also gives some thoughts on what Dynata employees may think, as he has been through a Chapter 11 filing when he was with a previous company. Next, the guys switch gears and discuss some other headlines from the market research industry, including the announcement that Jim Lane of Directions is retiring at the end of the year and will be succeeded by Beth Finn. Next, Jason and Brian talk about the launch of Livepanel, a synthetic data company. They talk about their tool, N-Infinite, and how they see it could be used in practice. In the final story, the guys talk about the proposed data privacy federal legislation, how it could impact the market research industry, and the overall data privacy landscape. Thanks for tuning in! We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, we continue our spring conference recap series. This time, Brian Peterson is joined by Tony Brown and Jason Inderhees, who were in Austin for IIeX. The guys dive right in, with Jason and Tony giving overall perceptions of the conference. They talked about the set-up (including the headphones), how it seemed people were willing to talk, and the quality of the sessions. This leads to a conversation about the key themes of the conference. In what shouldn't surprise anyone, artificial intelligence was the key theme. However, Jason and Tony both talk about how, while AI was the main theme, they liked the secondary theme of data quality and the efforts made (including employing AI) to achieve better quality. Next, Tony and Jason talk about their favorite sessions from the IIeX. Tony talks about a session that BET held about how they use data to improve their recommendations for viewers based on their viewing habits. He also mentions another presentation that talked about fandom, how brand love is tracked, and the emotional ties they have to their consumers. Jason mentions a presentation from Cint on how they are employing AI and a presentation involving the NBA and how they are utilizing data and insights to help plot out their future. Jason also mentions a session where Kraft Heinz talked about brand measurement and the methodologies they combine to understand better how people interact with their brand. To wrap up the episode, the guys have a fun discussion about the best meal they had while they were in Austin. Jason raves about the steakhouse he took some clients to for dinner, while Tony gets a recommendation from his Uber driver, which turns out to be fantastic. If you missed out on IIeX, this is the episode for you! Thanks for tuning in! We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Brian Peterson is joined by Alex Hunt, the CEO of Behaviorally, to discuss the evolution of Behaviorally as well as the evolution in the market research industry as a whole. Kicking off the episode, Alex delves into how he got into market research. As you may suspect, it was an industry Alex kind of fell into. Alex then gets into some of his early journey within market research and how it led him to Behaviorally. Brian and Alex then discuss Behaviorally's evolution over the last six years since Alex joined the organization. He details how Behaviorally adopted a digital-first approach that has reshaped their operations, including helping productize their offerings. This clearly determined product stack is integral to their operations. Overall, Alex's strategic moves have streamlined processes and enhanced the company's ability to leverage behavioral data sets effectively. Alex also gives some advice around implementing the changes Behaviorally underwent. One of the most exciting prospects Alex discussed was the potential for AI to revolutionize market research. He talks about how Behaviorally has integrated AI into their offerings. He also shared his insights on how AI could evolve the way research is conducted, offering unprecedented efficiency and depth of analysis. As you listen, you'll hear Alex's passion for this topic. In the second half of the interview, Brian switches gears with Alex and brings back the 4 P's. Alex shared the personal elements that have contributed to his success. He spoke about the joy he finds in his work and the sense of purpose that fuels his daily efforts. Brian also learned about how Alex balances his personal and professional life, including the activities he does with his family in different seasons and the activities he commits time to for himself. This is a great conversation with one of the leaders in the industry! Thanks for tuning in. You can connect with Alex on LinkedIn here. To learn more about Behaviorally, visit their website at https://www.behaviorally.com/ We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to download some of our whitepapers and reports? You can find everything on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices