Intellicast

Welcome back to Intellicast! In this episode, we continue our spring conference recap series. This time, Brian Peterson is joined by Tony Brown and Jason Inderhees, who were in Austin for IIeX. The guys dive right in, with Jason and Tony giving overall perceptions of the conference. They talked about the set-up (including the headphones), how it seemed people were willing to talk, and the quality of the sessions. This leads to a conversation about the key themes of the conference. In what shouldn't surprise anyone, artificial intelligence was the key theme. However, Jason and Tony both talk about how, while AI was the main theme, they liked the secondary theme of data quality and the efforts made (including employing AI) to achieve better quality. Next, Tony and Jason talk about their favorite sessions from the IIeX. Tony talks about a session that BET held about how they use data to improve their recommendations for viewers based on their viewing habits. He also mentions another presentation that talked about fandom, how brand love is tracked, and the emotional ties they have to their consumers. Jason mentions a presentation from Cint on how they are employing AI and a presentation involving the NBA and how they are utilizing data and insights to help plot out their future. Jason also mentions a session where Kraft Heinz talked about brand measurement and the methodologies they combine to understand better how people interact with their brand. To wrap up the episode, the guys have a fun discussion about the best meal they had while they were in Austin. Jason raves about the steakhouse he took some clients to for dinner, while Tony gets a recommendation from his Uber driver, which turns out to be fantastic. If you missed out on IIeX, this is the episode for you! Thanks for tuning in! We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Brian Peterson is joined by Alex Hunt, the CEO of Behaviorally, to discuss the evolution of Behaviorally as well as the evolution in the market research industry as a whole. Kicking off the episode, Alex delves into how he got into market research. As you may suspect, it was an industry Alex kind of fell into. Alex then gets into some of his early journey within market research and how it led him to Behaviorally. Brian and Alex then discuss Behaviorally's evolution over the last six years since Alex joined the organization. He details how Behaviorally adopted a digital-first approach that has reshaped their operations, including helping productize their offerings. This clearly determined product stack is integral to their operations. Overall, Alex's strategic moves have streamlined processes and enhanced the company's ability to leverage behavioral data sets effectively. Alex also gives some advice around implementing the changes Behaviorally underwent. One of the most exciting prospects Alex discussed was the potential for AI to revolutionize market research. He talks about how Behaviorally has integrated AI into their offerings. He also shared his insights on how AI could evolve the way research is conducted, offering unprecedented efficiency and depth of analysis. As you listen, you'll hear Alex's passion for this topic. In the second half of the interview, Brian switches gears with Alex and brings back the 4 P's. Alex shared the personal elements that have contributed to his success. He spoke about the joy he finds in his work and the sense of purpose that fuels his daily efforts. Brian also learned about how Alex balances his personal and professional life, including the activities he does with his family in different seasons and the activities he commits time to for himself. This is a great conversation with one of the leaders in the industry! Thanks for tuning in. You can connect with Alex on LinkedIn here. To learn more about Behaviorally, visit their website at https://www.behaviorally.com/ We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to download some of our whitepapers and reports? You can find everything on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great episode for you today. Brian Peterson is joined by Mary Draper, who has just returned from Atlanta and the Insights Association Annual Conference. Kicking off the episode, Mary and Brian discuss how the spring conference season is closing out. This naturally sets up the conversation for the rest of the episode – an in-depth recap of the IA Annual Conference. The conversation starts with Mary giving Brian her overall perceptions of the conference. Compared to other conferences she has been to, Mary talks about how IA Annual is much more focused on information sharing and networking than sales. This leads to Mary discussing one of the first sessions called "So You Want to Sell to Me" and how Karen Craft talked about what it was like for her to attend a conference. This included the hundreds of emails they get, many invites for coffee and/or dinners, and more. Mary said that while she couldn't remember the exact number mentioned, if Karen accepted all the invites she got, she would be booked solid for a week and miss the entire conference. It was eye-opening. Next, Brian and Mary discuss some of the core themes and topics from the conference. In addition to artificial intelligence (one of the main topics at conferences for nearly two years), data quality and inclusive research were also big topics. Mary gives more details about how AI was discussed at the conference. She noted that while there was initial skepticism and concerns about the validity of AI-generated data, AI's efficiency and time-saving aspects have led to its increased use and acceptance in the industry. She also talked about how it was talked about some of the drawbacks of self-reported data, which leads to a larger conversation around the difference between self-reported versus behaviorally verified data and what sometimes causes inconsistencies with self-reported data. Mary also talks about how the conference focused on the importance of making market research more accessible, with a focus on people with disabilities. She shares her experience participating in breakout workshops; particularly one focused on developing a participant Bill of Rights. Finally, Mary and Brian talk about Mary's favorite non-conference activity she did. While she couldn't make her normal Publix trip, she spoke about how she could watch the eclipse while in Atlanta. It was on her calendar for a while, so she was happy she didn't miss it. Thanks for tuning in! We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! It has been a couple of weeks, but we are back with a couple of special guests. Joining Brian Peterson this week are Gabby Blados and Matthew Alexander – both of whom attended Quirks Chicago. Kicking off the episode, the trio discuss the recent eclipse and what they did to view it. Everyone agreed that it was a once-in-a-lifetime event that they were glad they were able to see. Next, Gabby and Matthew give a breakdown of Quirks Chicago. They talked about the overall tone of the event and how it was more lively than other conferences they had attended, especially ones just out of the COVID lockdown. Gabby mentioned how she felt a sense of camaraderie from everyone attending. Matthew and Gabby then get into some of the major themes and topics from the conference. In what should surprise no one, AI was the biggest topic. They noticed a shift in attendees toward embracing AI, where there was much more hesitancy in previous years. Data quality was another big topic at Quirks, and sometimes, they overlapped with AI. Gabby and Matthew talked about their favorite session, which got them both thinking about how we, as an industry, ask about household income and, with cultural changes, whether there needs to be a change. They mentioned how there could be challenges in defining household income, especially among multigenerational households, households where adult children have moved back in, or ones that have extended family living with them. This leads to a deeper conversation about how current screening questions about household income could lead to the exclusion of certain respondents because of how they interpret the definition of household income. Gabby and Matthew then talked about their experience at a session where Johnsonville and C+R Research presented how they navigated building a new campaign to bring everyone together while avoiding pitfalls that other brands have encountered recently. Matthew pointed out that he was impressed by Johnsonville's willingness to acknowledge their initial missteps and their commitment to improve through collaboration. The conversation had Brian thinking about a movie he recently watched, Flaming Hot, that had parallels about ensuring you address cultural differences appropriately. Finally, Matthew and Gabby tell Brian that it was announced that next year's conference was moving out of downtown Chicago to a venue closer to O'Hare airport. Matthew and Gabby talk about how, while they enjoyed the downtown location, they were excited about the potential of the new venue. Thanks for tuning in! We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to download some of our whitepapers and reports? You can find everything on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! EMI's own Matthew Alexander joins host Brian Peterson to discuss the latest market research news. Kicking off the episode, Brian gives a quick rundown of upcoming conferences and their dates, including Quirks Chicago, where Matthew will attend. Matthews gives his insight into what he is looking forward to with Quirks. The guys then dive into the market research news, starting with the news of the launch of Unlock Surveys, a new panel from Stagwell, the owners of Harris Poll and Maru. In connection with the podcast, former Poll Party Pod host and frequent Intellicast guest Adam Dietrich will be the managing director of the new panel. Next, the guys discuss the latest financial reports from Ipsos. Brian and Matthew discuss Ipsos's growth in 2023 and what it means for the overall industry. The following story ties in nicely as the guys discuss the new AI tool, InnoExplorer, that Ipsos launched. The tool uses generative and analytical AI to help clients accelerate their innovation cycles. This leads to a deeper discussion about the introduction of AI tools and what the future could be in 5 years, as well as just one year from now. Finally, the guys dissect the news about new legislation that has been introduced to shut down the annual America Community Survey. Matthew gives his perspective as a sample consultant who builds custom sample plans for clients, many of whom depend on accurate census and population data, and what losing this data source could mean for the industry. Thanks for tuning in! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a special episode for you today! Brian Peterson is joined by Mary Draper and special guest Karine Pepin, co-founder of The Research Heads, for an in-depth conversation on data quality. Before diving into the discussion, Karine talks about her background, how she got into market research, and what led her to start The Research Heads. She talks about the market gap that she and her co-founder identified where they are looking to bridge the gap between do-it-yourself researchers, in-house teams, and full-service agencies by offering flexible and collaborative solutions. Next, we jump into our data quality discussion. Karine and Mary discuss why there is no single solution to ensure data integrity. Karine advocates for a multi-layered approach to address various sources of bad data, emphasizing the importance of a comprehensive screening process, attention checks, and post-survey analysis, which Mary agrees with. The discussion expands into the impact of social media and the role of incentives in survey participation, acknowledging the challenges posed by fraudulent respondents and the potential benefits of a universal respondent ID system to enhance targeting and data quality. Finally, Karine gives us her view on the future of data quality in market research. While optimistic, she does believe the industry needs to be committed to transparency and the education of clients about the necessity for increased budgets to tackle data integrity issues effectively. You can connect with Karine on LinkedIn here: https://www.linkedin.com/in/datafairy/ You can read Karine’s article on data quality that was featured on Research Live here: https://www.research-live.com/article/opinion/leveraging-academia-and-working-together-can-improve-data-quality/id/5122943 Thanks for tuning in! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Gabby Blados and Brian Peterson are joined by special guest Brianna Boyer, the Senior Director of Solution Strategy from AYTM, to discuss agile research. Before jumping into the agile research discussion, Brianna talks about how she got into market research. Like many of us in the market research industry, Brianna talks about how she kind of fell into the industry. Brian and Brianna talk about what could happen to the industry if an effort was put into having people pursue careers in market research rather than just fall into it. Next, Brian, Gabby, and Brianna dig into what agile research exactly is. Brianna explained that agile research involves applying the agile mindset to research, emphasizing rapid progress and change, unlike traditional methods. She noted that agile research often involves shorter, more DIY studies but stressed that these characteristics are not its core but rather a byproduct of the larger values and principles behind agile. Next, Brianna discusses the benefits of the agile methodology in product development, emphasizing its focus on incremental steps and iterative processes. She highlights the importance of not being too invested in one question or aspect but rather focusing on the current answer that can help progress. Brian asked if shorter surveys were a part of this process, to which Brianna agreed, suggesting that while there’s room to reduce the length of surveys, it’s important not to eliminate all depth in favor of brevity. She proposed thinking in terms of ‘must haves,’ ‘should haves,’ and ‘could haves’ and focusing on the first two to keep the length of surveys manageable. They then turn to the challenges of agile research. Brianna mentions that the biggest challenge is implementing agile research, highlighting the need for a mindset shift and change management. She emphasizes the importance of buy-in from stakeholders and teams, to the reality that change takes time. This leads to Brianna talking about realistic timelines for implementation. Gabby and Brianna then discuss the potential of using agile research methods within traditional market research frameworks to identify insights quickly. Brianna explains that while agile research may not be suitable for every project or need, it can be beneficial between larger research projects. Brianna also suggested that agile research can be particularly effective during innovation cycles and for new initiatives. In the last segment of the interview, Brian, Brianna, and Gabby discuss AI’s impact on the future of agile research. Brianna highlights the potential of AI in data analysis, designing questionnaires, and building visualizations while also voicing some concern about the potential loss of human interaction and richness of insights. If you ever wanted to know about agile research, this is the episode for you. You can learn more about AYTM by visiting their website: https://aytm.com/ You can connect with Brianna on LinkedIn: https://www.linkedin.com/in/briannalboyer/ Thanks for tuning in! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Jason Inderhees to talk about the latest market research and AI news! Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It also mentioned that the industry is expected to decrease by 1% over the next few years. Jason talks about how, while the overall industry may decline, pockets still experience growth, and you just need to uncover them. Next, the guys talk about the new appointment to the Toluna board. They ponder if this accelerates Toluna’s move to target brands and offers them a full suite of solutions. The guys then switch gears a bit and talk about a $33 million investment in Anomalo, a California-based data quality platform. They talk about how the platform works and if there are any potential applications for the market research industry. The second half of the episode starts off with the debut of the new intro music for the AI News segment. Jason and Brian then dig into some recent AI news stories, including news that Publicis Group plans to invest 300 million Euros in AI over the next three years. The next few AI stories aren’t market research-specific but could impact the industry and industries we serve. First, the guys talk about the recently issued executive order around AI that aims to ensure that the US leads the way and manages the risk of artificial intelligence. Brian and Jason postulate that this is probably just the start of AI legislation. In the last story, they guys dive deep into news that New York had proposed a new law called the New York Robot Act that would impose a tax surcharge on “using technology to displace workers,” in an amount equal to taxes and fees that would have been paid on what an employee would have earned in the eliminated position. Jason and Brian are a bit on opposite sides of the debate on this one, but come out at the end seeing each other’s point of view. Thanks for tuning in! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we are joined by Dan Braker of Breakthrough Research. Just a note, we recorded this interview in December. Kicking off the episode, we learn a bit about Dan’s background and what led him to get into market research and start his own company Breakthrough Research. This leads to a discussion around design, and its importance, especially in marketing materials and market research reports. Next, we talked with Dan about Breakthrough Research’s new Brand Authenticity Approach. It was built to measure the authenticity of brands, as well as spokespeople and others who may be associated with it. Measuring the authenticity of a brand means measuring if a brand is meeting its standards and values in the eyes of consumers. It tries to show if a brand is being honest, transparent, and acting on what they say they stand for. Dan next talks about the results from the pilot program testing brand authenticity they ran earlier in 2023. Dan talks about how they found 3 of the top 4 most authentic brands were kid’s brands. He also discusses how in the top 20, there were several competitors that both ranked. You can read the results by downloading the report here. In the last part of the interview, we switch gears a bit and have some fun with Dan, and learn how he became a basketball fanatic. You can learn more about Breakthrough Research by visiting their website: https://bthrough.com/ You can connect with Dan on LinkedIn here. Thanks for listening! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a new season of Intellicast! We start the new season with some big news about Brian Lamar. Brian has decided to embark on a new professional journey and has decided to leave EMI. We wish him nothing but the best in his new adventure! Stepping into guest co-host for today’s episode is Tony Brown, a B2B sample expert whose expertise is well-regarded in our circles. Tony and Brian then jump into the latest market research news. First up, the guys discussed the latest news from YouGov, including the closing of their GfK panel acquisition and their new acquisition of KnowledgeHound. With his keen understanding of the market, Tony shared his thoughts on how these acquisitions could reshape the competitive environment and enhance the analytical capabilities available to researchers. Keeping with changes in the sample industry, the guys next discuss Norstat completing its integration of Panelbase into its network. Tony’s past interactions with Panelbase provided a personal touch to our discussion as he recounted his experience with Angus Webb, its founder, as well as the company’s growth trajectory and its potential to influence the UK market research scene further. Tony and Brian switch gears and talk about the latest AI news in market research. Before they jump in, Brian mentions that they should make AI in market research an official segment with intro music and everything. They then discuss FlexMR’s new generative AI-based text analytics tool, TextMR. This leads Brian to wonder if we are at the early stages of a new tools arms race, similar to a couple of years ago when Research Defender and other data quality tools all popped onto the scene. In the last story of the episode, the guys congratulate the newly elected members of the Insight Association’s Board of Directors. They include friends of the podcast Katie Gross and Jim Lane. Stay tuned for more episodes featuring rotating guest co-hosts, and as always, feel free to reach out with your thoughts and questions. Thanks for listening! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! It is our last episode of season 6. Rather than revisiting past interviews as we have in the past, Brian Lamar and Producer Brian take a look back at this past season. They talk about the biggest trends from this season, their favorite guests, favorite news stories, what they felt were the best episodes of the season, and more. They even go back to see if what they think are the best episodes match the most downloaded episodes. We want to thank everyone for tuning in this season. We had a blast, and we hope you enjoyed it! Happy Holidays and we will be back in January! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian have a bit of a different episode today – they are continuing the AI discussion from a couple of weeks ago but with a market research news twist. Jumping right in, they guys congratulate EMI’s Angelica Jump on being named to the Significant Insights Global 30 Under 30 list for 2023. You can check out the full list here: https://www.significantinsightsmedia.com/30-under-30/2023/ Before they jump into the AI/market research news discussion, the guys discuss the drama going on at OpenAI, the company behind ChatGPT. Brian gives a quick recap of the situation that went down. The guys then give their opinions of it and what it means. The OpenAI conversation leads to Brian Lamar talking about Insights Takeover week at EMI and everything he and his team have planned. (Much of what Producer Brian was hearing about for the first time) Next, the guys jump into some AI news from around the market research industry, starting by talking about findings from a recent study from Ofcom around generative AI usage among kids and teens. The study found that four out of five teens ages 13-17 use generative AI tools, which wasn’t even the most eye-popping insight. The discussion around this story led to a couple of rabbit holes. Brian and Brian then talked about Unilever’s new AI Research lab in Toronto, SightX’s new Generative AI consultant solution, Stagwell's partnering with Google to create AI solutions, and CivicScience’s new AI tool, Sage. In the last segment of today’s episode, the guys look at AI from a legislative perspective. First, they break down the comments made by the UK’s Minister for AI and Intellectual Property recently at Parliament about how regulation was needed for AI. Next, the guys talk about all the different new laws that have been proposed in the US that deal with AI in some way. Finally, the guys discuss MRS’s newly published report, The BEST Framework for Generative AI: How and When to Build AI into your Research Processes. They also touch on the ethical guidelines that were included in the report. You can download it here: https://www.mrs.org.uk/campaign/id/genai Thanks for listening! We are proud to have collaborated with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! It's hard to believe we are in the final month of 2023. Brian Lamar and Producer Brian have lined up a quick news episode to help you ease into December. Starting the episode, the guys talk about the Q3 earnings reports from Ipsos and ComScore. The two are like two sides of a coin regarding the financial results they reported. Next, the guys discuss some of the executive changes at Toluna in the wake of its acquisition of MetrixLab earlier this year. The changes included MetrixLab's former global HR director, Hans Verhulst, being named Chief People Officer and Jolique Weelink being named the Chief Insights Officer. Brian and Brian then discussed GMO's new API connection method, Organic Sampling. Producer Brian asks if this is just River Sampling 2.0, which Brian Lamar thinks could be. Although he feels it improves connecting studies to the right respondents, it doesn't matter. In the last story of today's episode, Brian and Brian discuss the rebranding of Kantar Public to Verian. Thanks for listening! We are proud to collaborate with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today! Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Today’s episode is a bit different than normal. Brian Lamar and Producer Brian kick off the episode by jumping into some market research news, but all stories are tied to the theme of today’s epsiode: AI. First up, the guys discuss the news of SurveyMonkey’s new AI tool called Build with AI. They talk about how this can help non-researchers write better questionnaires, along with some speculating about what they hope to see in the tool in the near future. It leads to Brian Lamar touching on a recent WIRe event in Cincinnati where AI was discussed. Next, the guys touch on Voxpopme’s new AI tool called Live Interviews. It leads to a conversation about how quickly qualitative firms have embraced technology since COVID. In the final news story, Brian and Brian discuss the recent findings from a Qualtrics study on market researchers’ impressions and feelings of AI in market research. There were some surprising results, but the guys found it helpful that while people were optimistic, they did recognize the potential hazards. In the next segment, they guys dig into how AI is being used throughout the industry, along with a variety of examples. They also talk about how EMI is using it internally, for both market research and just to increase efficiency. They guys talk about how they are personally using it along with some of the experiments they have been doing. Brian talks about how while he was testing image creation, he found a glitch where AI was misspelling words in the images, even after being told not to misspell it and being given the correct spelling. Brian Lamar also gives an example of one of the other applications that his team is using AI for. Thanks for listening! We are proud to collaborate with Brandtrust, combining their Narrative Inquiry and our Strategic Sample Blending to unlock deeper insights and richer data, enhancing our ability to understand the complex topic of mental health. Download the eBook today. Want to catch up on our blogs? Click here. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into some of the recent news from around the market research industry. The episode kicks off with some commentary about how fall has really set in over the last week or so. Then Brian Lamar starts to provide some updates on upcoming conference dates. He talks about not only the ones left on the schedule for 2023 but many that have been announced for 2024 as well. Brian then gets into the upcoming Cincinnati WIRe event where EMI’s own Mary Draper will be speaking on a panel with Mike Herrel and Rudy Bublitz about artificial intelligence, diversity, and more at TQL Stadium in Cincinnati. After the conference discussion, the guys jump into some market research news. First up is the news of the new Delete Act in California that strengthens CCPA regulations. The guys wonder how this will impact companies and people who are based outside California but work with businesses/people who are. In the next story is a big one for those of us in the sample industry. Research Defender was acquired by Rep Data. Brian and Brian discuss the acquisition, and how it will enhance the competitive landscape around data quality. We also want to send our congratulations again to friends of the podcast Vignesh and the entire Research Defender team. In the next story, the guys discuss another data quality-related story, this time the new initiative, Colab, from Verve and Basis research. It takes a different approach to data quality that the guys hadn’t seen before. Brian is encouraged and hopes it is successful. Producer Brian plays devil’s advocate and asks how they could account for someone using the new voice chat function of ChatGPT to game their validation methods. The guys switched back to data privacy news with a story about the new federal legislation being proposed called You Own the Data Act. The proposed legislation would prohibit a lot of data collection, use, and storage by a number of insights companies and organizations, as well as requiring several common consumer data privacy rights. The guys talk about Howard’s response to the legislation, as well as give their own perspective on it. In the last couple of news stories, the guys touch on the winners of the MRX Podcast of the Year award, as well as the winners of the Female Founders Award. In the last segment of the podcast, they guys discuss a recent Greenbook article titled, Why the Sampling Ecosystem Sets Up Honest Participants for Failure, from Karine Pepin of 2CV. The article talks about how EPC is a cause of fraud in the industry, and for honest participants to fail when taking surveys. You can read the article here: https://www.greenbook.org/insights/why-the-sampling-ecosystem-sets-up-honest-participants-for-failure Thanks for listening! Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on-demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great guest joining us on today's episode. Craig Alter, who works in consumer insights at Perfetti Van Melle, joins Brian Lamar and Producer Brian to talk about how research has evolved from a brand perspective this year. Before diving into the discussion, Craig brings us up to speed on what has happened with him since his last appearance on the podcast back in 2022. He explains how he joined Perfetti Van Melle and the reasons behind his career move. Next, Craig shares his perspective on how research has adapted this year, considering the volatile economy and tightening budgets. He mentions that the impact on Perfetti Van Melle has been minimal, and we even speculate that candy might be recession-proof. Craig also highlights Perfetti Van Melle's growth mode, citing their recent acquisitions of new brands from Mondelez earlier that week. The conversation then evolves into a discussion about how Craig and his team gather and utilize global insights, applying them to regional brands. They also explore the overlap between regional brands and tastes in different areas. In the final segment of the interview, Craig discusses how he and the team at Perfetti Van Melle are incorporating artificial intelligence into their research process. He explains their plans to use AI to test video ads by analyzing a database of previous ads to determine their potential success. It was enlightening to gain a different perspective! Thanks for tuning in. You can connect with Craig on LinkedIn here: https://www.linkedin.com/in/craig-alter/ You can learn more about Perfetti Van Melle here: https://www.perfettivanmelle.com/ Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on-demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we are joined by Jeremy Zogby, the managing partner of John Zogby Strategies to talk about the current state of America, polling, and we even get a sneak peek into some results from their own proprietary research. Hang in there too, it is a long one, but an awesome one. Kicking off the episode, Brian Lamar and Producer Brian get Jeremy’s take on the current state of America and what historical analogies may exist for our current times. Jeremy talks about how 10 to 15 years ago we saw the simultaneous rise of the Tea Party and Occupy Wall Street; two movements that could be considered on the far ends of each political spectrum. One led to the rise of Bernie Sanders and the other MAGA and Trump. He discussed how we almost saw a face-off between the two populus factions of the parties. In the end, he shows how populism is here to stay. We pivot a bit in the next segment and talk to Jeremy about what he is seeing right now in polling in terms of the presidential nomination on both sides. Jeremy starts out by letting everyone know that polling is not predicting anything at this point. The predictions really come in the last week of a presidential campaign after there have been months of monitoring the landscape and data collection; that is when they will make a prediction. Right now, it is way too early to predict anything. Instead of giving any predictions, Jeremy talks about how right now it is much more establishment versus anti-establishment on both sides, with anti-establishment leading in many cases. Jeremy then gives us some insights into the types of polling work he is doing right now. It includes the standard race studies, as well as work for some candidates, and some public opinion studies on some issues he feels will be factors in the 2024 election. Jeremy then gets into the different tiers of issues. Tier one is the economy/inflation, and tier 2 issues right now are guns, crime, and the southern border. This leads to Jeremy talking about the intensity factor of issues and how it can impact voting. In the next segment, Jeremy gives the guys a preview into what the next 6 months look like at John Zogby Strategies in terms of polling and other projects. Jeremy talks about how they will be tracking the entire national election as they work for the Kennedy campaign. The last discussion leads Jeremy to talk about some proprietary research findings he has collected, that at the time of the recording, had not been released yet. We talk about everything from trust in media, AI in news, and people's view of local institutions. The key takeaway Jeremy found was that there is a high level of distrust right now with the media. In the final segment, Jeremy tries to reinstall the guy’s faith with some additional findings that show people trust local government institutions, like school boards. He also leaves the guys with some inspiration about our generation fixing the problems for our kids’ generation. Thanks for tuning in! You can connect with Jeremy on LinkedIn here: https://www.linkedin.com/in/jeremy-zogby-4a16b99/ You can also check out the John Zogby Strategies website here: https://johnzogbystrategies.com/ To listen to Jeremy’s podcast, The Zogby Report, click here: https://johnzogbystrategies.com/the-zogby-report/ Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, we’re joined by Colson Steber. This is Colson’s fourth time on Intellicast, so we’re very excited to have him. The guys waste no time in setting Colson up to share a special announcement: Communications for Research is rebranding on its 27th anniversary (to the day) as Qlarity Access! Colson shares some of the thoughts and strategy behind the rebranding and we could not be happier for them! In the next segment, Colson shares the Qlarity Access journey from its founding in 1997 to now. He discusses how the business has changed and adapted to expand its services. He also talks about the future of Qlarity Access and opportunities for future growth. This leads Colson to share another announcement: their new sub brand, Vet Access. This is an awesome interview with one of the podcast’s good friends. We highly recommend connecting with Colson on LinkedIn for motivating, entrepreneurial content. You can reach Colson at Colson.Steber@qlarityaccess.com. Thanks for listening! You can learn more about Qlarity Research on their website: www.qlarityaccess.com Follow Qlarity Research on LinkedIn: https://www.linkedin.com/company/2380159 Follow Qlarity Research on Twitter: @QlarityAccess Register for our upcoming webinar, Dangers to Trackers in the Age of Aggregation! Reserve your spot here: https://us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian have some market research news stories to share with you in today’s podcast. As per usual, the episode kicks off with some conference updates. If you’re listening to this as it’s released, you might be headed to the Insights Association North Central Chapter Fall Conference in Minneapolis. CRC is also upcoming in Chicago this October. The first news story of this episode covers QuestionPro’s launch of a new generative AI feature for questionnaire building called QxBot. The next story discusses the Insights Association, along with Gallup, Precision Opinion, ReconMR, and the Professional Association for Customer Engagement calling upon the FCC in regard to voice service research calls. In the third segment, Brian and Brian chat about Researchbods, a part of the Strat7 Group. It’s intended to combat survey fraud such as bot farms, ghost completes, or professional panelists. The last news story covers Circana (formerly IRI and The NPD Group) and their launch of Fast Feedback Guided Surveys, their first guided survey solution. The episode wraps up with the guys discussing their plans for Labor Day weekend and further discussing the Insights Association North Central Chapter Fall Conference! Thanks for tuning in to this short and sweet news episode! Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! The Brians are joined by a special guest in this episode: Angelica Jump! Angelica is EMI’s Director, Research Manager and Global Team Lead (unless Brian Lamar comes up with another job title for her); she also leads our Diversity and Inclusion Committee, is an active representative in WIRe, and more! The episode kicks off with Angelica and Brian talking about their hopes and expectations for the conference. They discuss the theme of the overall conference as well as the individual sessions. With this being Angelica’s first conference in her career, Brian asks her about what she hopes to gain from the experience. Brian and Angelica also talk about nerves and excitement before a conference! In the next segment, Brian dives into some of the sessions that will be at the IA NCC fall conference. There will be speakers from Dairy Queen, Duquesne Light Company, Hormel, and more! There will also be sessions on data quality from Brad Franz and Brooke Reavey. Brian is especially excited to be part of the awards ceremony and recognize people for their hard work. The IA NCC Fall Conference is going to be a great event for researchers in the Midwest! If you still need a ticket, you can register here. You can check out the schedule and speakers here. Thanks for listening! Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/ EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices