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Episode 30: Andrew McKinney of Lucid

In this week’s episode of Intellicast, Adam and Brian are joined by Andrew McKinney of Lucid. Andrew has been in market research nearly 9 years, starting at Research Now – SSI, and is now the Director of Platforms for Lucid. He is also one of the most genuine people out there. Tune in as they discuss: • How Andrew got into market research • Andrew’s unique approach to selling himself • His social media / selling strategy • Mount Rushmore of best lead singers • MRX news • And much more! You...


Episode 29: AMA Ignite Preview With Gina Bonar and Stan Phelps

We have a great episode of Intellicast this week! The guys are joined by Gina Bonar and Stan Phelps to get a preview of the upcoming 2018 AMA Ignite conference. Gina is the president of Steady On Sales, a sales and marketing consultancy firm, as well as the VP for Alignment, and the co-chair for the 2018 Ignite conference. You can connect with her on Linkedin ( Stan Phelps is an IBM Futurist, TedX Speaker, who has spoken at over 250 events, as well the...


Episode 28: Damon Jones of Burke and the Insights Association GLC

We have another great guest on this week’s Intellicast! The guys are joined by Damon Jones, Director of Telephone Operations for Burke, and current Advisor to the Great Lakes Chapter (GLC) of the Insights Association. Tune in as they discuss: • Damon’s role at Burke • How he got into market research • His role at the Great Lakes Chapter of the Insights Association • The upcoming GLC Fall Conference • His love of all things Cincinnati • His hidden talent – (Probably the best answer we have...


Episode 27 - Dr. Aron Levin of Northern Kentucky University

We have a great episode of Intellicast this week! Our guest this week has been talked about a lot on this podcast; Adam has even credit him with helping him getting into the market research industry. We are joined this week by Dr. Aron Levin of Northern Kentucky University. Join the guys as they discuss: • How Dr. Levin Got Into Market Research • The Market Research Placement Program (MRPP) • The Market Research Program at NKU • A new Mount Rushmore • A funny story about Adam • And much more!


Episode 26: Market Research News And More

We are back after a week off! In this week’s episode of Intellicast, Adam and Brian break down some interesting market research news and provide some hot takes. Listen as they discuss: • MRIA Shutting Down in Canada • Research Now-SSI’s blockchain blog • Mount Rushmore of Best Athletes Since 2000 • A New Research Rant of Week • And much more! Remember to subscribe, rate and share!


Episode 25: Intellicast Episode 25: The Team’s Market Research Origin Stories

Welcome back! In this week’s episode of Intellicast, the team looks back at the start of their careers in market research. Join us as they discuss: • How Adam and Brian got their start in market research • Advice they would give people to get into market research • Some blockchain talk • And much more! Have questions or topics you want the team to discuss on an upcoming episode? You can reach us at


Episode 24: Predictions For The Second Half of 2018

After a week off, we are back with a great new episode of Intellicast! Catch up with Brian and Adam as they discuss: Ongoing Battle Between Sir Martin Sorrell and WPP New Sample DIY Tools Predictions For The Second Half of 2018 New Research Rant And Much More!


Episode 23: IIeX Recap

We are back after a week off! On this week’s Intellicast podcast, join Adam and Brian and they discuss: IIeX Recap Latest mergers and acquisitions in the market research industry New Mount Rushmore And much more! As a bonus, Adam explains that picture we tweeted out prior to the live recording! To watch Brian's recent webinar, The Art of Data Consistency: Sample Blending For Your Tracker Studies, visit You can also register for Screen Education's webinar on teen...


Episode 22 - Live From IIeX

We took Intellicast on the road this week to Atlanta and IIeX! We recorded live at The Barrelhouse down the street from the Georgia Tech Convention Center. We had some great guests drop by including: • Cassidy Hoffman of 84.51 (8:50) • Jaceey Sebastian of P2Sample (27:10) • Roddy Knowles of Research Now – SSI (34:56) • Tricia Houston of MMR (50:47) Topics discussed include best of favorite parts of IIeX, great things to do in Atlanta, top 4 Atlanta athletes, UGA’s market research graduate...


Epside 21 - IIeX Preview and The GRIT Report

It’s the first full week of June and we have another great episode of Intellicast for you. Join Adam and Brian as they discuss: • The new GRIT Report • The new AMA Gold Report • IIeX 2018 • What speakers and sessions at IIeX they are looking forward to • New research hot take • And much more! If you are interested in getting a copy of the GRIT report, visit to sign-up and download.


Episode 20 - Kristin Luck of Luck Collective & WIRe

We have an exciting episode of Intellicast for you! This week we are joined by Kristin Luck, founder of Luck Collective and Women in Research (WIRe)! Join Adam, Brian and Kristin as they discuss: • Kristin’s background in market research • What led her to start Women in Research (WIRe) • Her current work with Luck Collective • Kristin’s hidden talent • New 4 P’s on favorite global destinations • And much more If you want to learn more about Luck Collective, visit their website...


Episode 19 - Jerry Haselmayer of The Living Room

We have a great episode for you this! We normally talk a lot about quantitative market research, in this episode, we switch it up and talk about qualitative with Jerry Haselmayer, CEO and Founder, of The Living Room. The team traveled down to The Living Room to talk with Jerry about: • Innovation in Qualitative Research • History of The Living Room • Uniqueness of The Living Room • Creating a Great Company Culture • A New 4 P’s • And Much More! If you want to learn more about The Living Room...


Episode 18 - AAPOR Preview and More

Welcome back! This week’s episode of Intellicast has a little bit of everything! Brian and Adam are joined for a third time by Adam Dietrich to discuss: • Insights Association new code of standard and ethics • Research Now – SSI polling news • AAPOR • Sports gambling potentially becoming legal • New research hot takes • And much more!


Episode 17 - Research Hot Takes

Welcome back! We have another great episode of Intellicast for you. Check out as the team discusses the latest MRX news, current events, Kentucky Derby, and more. We also launch a new segment called Research Hot Takes! The hot takes include: Length of Interview Trap Questions in Surveys Millenials And much more!


Episode 16 - Baileigh Allen of ZigZag Research

We are back! Fresh off our live recording at MRMW, we are joined today by Baileigh Allen of ZigZag Research and Advisory Board Member of MRMW. Join Adam, Brian and Baileigh as they they discuss: Live recording recap MRX News MRMW How Baileigh Got Involved with Merlien Institute NFL Draft Top Thing to Do In Atlanta And Much More! If you want to learn more about ZigZag Research, visit their website or follow them on Twitter at @ZigZagResearch . You can also follow Baileigh on Twitter at...


Episode 15 - Live Show From MRMW

Our first live show! This week’s podcast was live recorded at MRMW 2018 at Biscuits to Burgers. We have a ton of guests drop by, including: • Dorothy Flesta of L’Oreal • Mike Mercier of Screen Education • Baillie Buchanan of Research For Good • Chelle Precht of Complete Research Connection • Any many more! We cover everything from MRMW, sampling, market research, to craft beer, Cincinnati and more. We even have a new segment called Rant Me Anything. You can also connect with the EMI team at...


Episode 14 - MRMW 2018 Preview

Two podcasts in one week – what!?! That’s right we’ve got a second episode of Intellicast for you this week. Join the team as they preview MRMW 2018 in Cincinnati, April 24 & 25. They also touch on some of the top things to do in Cincinnati and a Mount Rushmore of Kentuckians! Be sure to stay to the end, it gets a little deep. Listen now! Don’t forget to join us for our upcoming live recording at Biscuit to Burgers at RiverCenter, 50 E. RiverCenter Blvd. Covington, KY, next to the Embassy...


Episode 13 - Rod Antilla of Action Based Research

We’ve got another great episode for you! Today’s episode we are joined by Rod Antilla, President of Action Based Research. Join Adam and Brian and they discuss with Rod: History of Action Based Research How he got into market research Upcoming presentation at the Northeast Ohio AMA Top thing to do in Cleveland And much more! If you want to learn more about Action Based Research, visit their website. If you to contact Rod, follow him on Twitter at @RJA_ABR or email him at...


Special Announcement - Live Recording April 24

SPECIAL ANNOUNCEMENT!!! We will be doing a live recording of Intellicast at 7:00 PM EDT on April 24th, 2018 at Biscuit to Burgers RiverCenter, 50 E. RiverCenter Blvd. Covington, KY, across the street from the Mariott at RiverCenter. If you are coming to Cincinnati for MRMW, or are in town and just a fan of the show, please be sure to come by!


Episode 12 - The Cambridge Analytica Scandal

In this week’s episode of Intellicast, we have our first returning guest, EMI’s political polling expert, Adam Dietrich! Join Adam Jolley, Brian Lamar and Adam Dietrich as they discuss: Facebook / Cambridge Analytica data scandal How it impacts market research Impact to the future of political polling AAPOR (American Association for Public Opinion Research Mount Rushmore of Chicago eateries And much more! Check out Adam’s blog, Facebook and Cambridge Analytica – A Turing Point in Data...