Intellicast-logo

Intellicast

Markets and Investing

Podcast by EMI Research Solutions

Podcast by EMI Research Solutions

Location:

United States

Description:

Podcast by EMI Research Solutions

Language:

English

Contact:

513-399-8988


Episodes

Let's Catch Up On Some MR News

5/20/2022
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian catch you up on the latest market research news. Kicking off the episode, Brian Lamar and Producer Brian talk about a couple of upcoming events that will be happening over the summer in the market research world. They then jump into the market research news. The first few happen to be sample industry-related. They start off by discussing the new partnership between InnovateMR and CloudResearch to address data...

Duration:00:28:33

The Need for Translations with Jill Kushner Bishop of Multilingual Connections

5/17/2022
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are back with special guest Jill Kushner Bishop, the CEO of Multilingual Connections. Kicking off the episode, Brian and Producer Brian talk about some upcoming events in the market research community, including SampleCon, the UGA MMR conference, as well as the upcoming Cincinnati Scurry they are both participating in to benefit mental health. Then we jump right into the interview with Jill. It started off with...

Duration:00:31:38

The Spring Conference Recap Extravaganza

5/10/2022
Welcome back to Intellicast! On today’s episode, we recap all three spring conferences that happened back to back to back in April. To help provide the recap on the conferences, Brian Lamar is joined by Andrew DeCilles and Tony Brown. (Associate Producer Emma also makes an appearance as Producer Brian was at graduation) The episode kicks off with Tony and Andrew briefly talking about the recent reorganization of the sales team that happened. As part of this, they both shared their new sales...

Duration:00:37:24

It’s Good to Be Back

4/29/2022
Welcome back to Intellicast! We have been gone a few weeks, but are happy to be back with a jam-packed news episode this week. Kicking it off, Producer Brian and Brian Lamar discuss a bit of personal news for Brian as he was promoted to Chief Insights Officer. Loyal listeners may know that he called himself that around April Fool’s, but now it is a reality! Then the guys jump into some market research news. First, they discuss the news about Meta (formerly Facebook) and an upcoming...

Duration:00:31:49

April MRX Conference Preview

4/1/2022
Welcome back to another episode of Intellicast! In today’s episode, we’re joined by Jason Inderhees to discuss the latest market research news and give a preview of the upcoming MRX conferences in April. The guys start off by discussing Nielsen’s rejection of a $15B unsolicited bid from a private equity consortium which leads to a quick chat about how far the market research industry has come in order to be turning down offers of that size. They also take a look at Escalent’s acquisition of...

Duration:00:43:13

EPC: Do We Need To Change How We Price?

3/28/2022
Welcome back to Intellicast! On today’s episode, we continue our conversation around earning-per-click. This time we are joined by Andrew DeCilles and Vignesh Krishnan, CEO and Founder of Research Defender, to tackle earnings-per-click from a new angle. The episode kicks off with Vignesh giving an analogy of EPC to airlines selling the last remaining seat at $1.00. This analogy kicks off a great conversation of EPC and current pricing models, and other pricing models. Vignesh then brings...

Duration:00:38:28

Shopper Insights and Trends with Chris Whitaker of Explorer Research

3/25/2022
Welcome back to Intellicast! On today’s episode, we are joined by Chris Whitaker, Partner at Explorer Research. Chris joins us to talk about some of the changes that have been going on within shopper insights due to the pandemic, as well as some shopper/consumer trends they are seeing. We also get into what trends may be temporary and what are more permanent changes in consumer behavior. Kicking off the episode, Chris tells us about his background and what led him to start Explorer Research...

Duration:00:40:08

EPC: Part Deux

3/11/2022
Welcome back to Intellicast! On today’s episode, we continue our conversation about Earnings Per Click or EPC as a measure of survey health. Joining Brian Lamar and Producer Brian is Andrew DeCilles, as well as special guest Katie Gross, the Chief Client Officer of Suzy. The conversation picks back up pretty quickly from the last episode. Andrew and Brian give a brief recap of what was covered, and Katie talks about why she reached out to continue the discussion. Katie has some unique...

Duration:00:45:47

EPC: The Good and the Bad

3/2/2022
Welcome back to aonther episode of Intellicast! In this episode, Andrew DeCilles joins us to discuss EPC (Earnings Per Click) as a measure of survey health. They kick off the episode with a recent MRX news update: Zendesk has terminated their intent to acquire Survey Monkey for $4.1 million—the second time Zendesk has shut down an attempt to merge/acquire. In a serendipitous turn of events, Andrew joined us on the previous episode where we announced this acquisition! The guys then jump into...

Duration:00:46:23

Raising VC Capital With Lisa Wilding-Brown of InnovateMR

2/21/2022
Welcome back to Intellicast! We have a great guest joining us today – Lisa Wilding-Brown, CEO of InnovateMR. Lisa joins Brian Lamar and Producer Brian to talk about the recent venture capital funding InnovateMR received from CIVC Investments out of Chicago. Before we dove into those details, we talked to Lisa about how she was settling in as CEO. Brian mistakenly thinks it was over a year ago, and it cause a good laugh when Lisa told him it has only officially been since September of 2021....

Duration:00:22:32

Is This a Sports or an MRX Podcast?

2/16/2022
Welcome back to Intellicast! We have a unique episode for you today! Brian Lamar and Producer Brian kick off the episode discussing the Super Bowl. They talk about the Bengals run to the big game, the loss, but also what it meant for the city. They also touch on some of their favorite ads from the game, as well as the half-time show. Then the guys talk about the 2022 Beijing Olympics. Both guys (who are huge Olympics fans) discuss why they are not watching them this year, whether it is due...

Duration:00:36:59

Let's Catch Up On Some News

2/9/2022
Welcome back to Intellicast! We have a jammed-packed news episode for you today. Brian Lamar and Producer Brian kick off the episode talking about some of the upcoming market research conferences, like the IA Annual Conference, Quirks Chicago, and IIeX, as well as how excited Brian is to get back to in-person conferences. Brian then talks about the launch of the new Minority Access Partnership Program (MAPP) website (www.Mappinterships.com). He also gives a bit of background of the program...

Duration:00:47:43

Talking Data Quality with Cheskie Rosenzweig of CloudResearch

2/3/2022
Welcome back to Intellicast! We have another great guest joining us on this episode. Cheskie Rosenzweig, the Senior Research and Product Scientist at CloudResearch joins Brian Lamar and Producer Brian to talk about data quality. The episode kicks off with Cheskie giving us some insight into his background and how he got into market research. Like many who have answered this question, Cheskie didn’t have a direct route into the market research industry. Cheskie then gives us a bit of detail...

Duration:00:27:19

Cint’s New Leadership Team and 2022 Predictions for MRX

1/25/2022
Welcome back to Intellicast! Today, Brian Lamar and Producer Brian are joined by Jason Inderhees to talk about the latest in market research news, as well as some 2022 predictions for the industry. Kicking off the episode, the guys chat about the big win by the Bengals over the weekend, and what it means for the city of Cincinnati. Then they turn their attention to the latest market research news. First off, they touch on the news about the new cookie-free voter profile solution from...

Duration:00:32:39

A CRIC Update with Arundati Dandapani

1/17/2022
Welcome back to Intellicast! We have another great guest joining us this week. Arundati Dandapani, the CIO of the Canadian Research Insight Council, joins us to talk about how successful 2021 was and what CRIC as an organization has planned for 2022. The episode kicks off with Arundati giving the guys a recap and perspective around how successful 2021 was for CRIC, in terms of events and growth as an organization. This leads to a discussion about the level of speaker CRIC was able to get in...

Duration:00:25:28

Talking Data Privacy Legislation with Howard Fienberg of the Insights Association

1/13/2022
Welcome back to Intellicast! We have a special guest joining Brian Lamar and Producer Brian this episode – Howard Fienberg of the Insights Association. If you don’t know who Howard is (you should), he is the market research industry’s lobbyist in Washington DC helping ensure that our industry’s perspective is taken into account with lawmakers. He joins the guys to talk about data privacy legislation and a few other topics. Kicking off the episode, Howard gives Brian Lamar and Producer Brian...

Duration:00:37:01

Welcome to Season 5

1/11/2022
Welcome back to Intellicast! Brian Lamar and Producer Brian are back to kick off season 5. The guys kick off the episode talking about Ryan Smith’s recent purchase of the Major League Soccer Team in Salt Lake City, Real Salt Lake. Both guys discuss how it is a dream to be able to buy a sports team. Next, the guys jump into recent market research news. In the first story, the guys talk about Nielsen’s new deduplicated ad measurement platform called Nielsen One Alpha. The guys discuss how they...

Duration:00:31:57

Best of Season 4 - Mike Adamson & BrandTrust

12/30/2021
Are you ready for Part 3 of the Best of Intellicast Season 4 series? In this episode, we’ll be revisiting interviews with Mike Adamson of Merkle and Alex Millet, and Lindsey Bartel of BrandTrust. [3:36-32:48] In Mike’s interview, he gives us some insight into his background and how he became a digital strategist at Merkle. He also shares some details on Merkle’s new cookie-less audience targeting tool and leads a discussion on the customer journey process as well as the role market research...

Duration:01:18:53

Best of Season 4 - Judith Passingham & Trifecta Research

12/27/2021
We’re back with Part 2 of the Best of Intellicast Season 4 series! In this episode, Brian and Brian revisit interviews with Judith Passingham of ESOMAR and Lynn Adelmund and Laura Finklestein of Trifecta Research. [2:26-34:28] Judith’s interview starts with a discussion of her background in market research and what led her to her current role as Chair of the Professional Standards Committee for ESOMAR. Judith then takes a deep dive into the updated ESOMAR Questions for Users and Buyers of...

Duration:01:05:05

Best of Season 4 - Colson Steber & Research Defender

12/21/2021
Happy Holidays! Brian and Brian are taking some time off, but never fear! We’re back with another year of “Best of” episodes for you. You know the drill: in each episode, Brian and Brian will revisit some of our favorite interviews from the past year. So, let’s get started! In Part 1 of our Best of Intellicast Season 4 episodes, we’ll be revisiting interviews with Colson Steber of Communications for Research and Ag Access, Dan Fletcher of Research Defender, and Chuck Miller of DM2....

Duration:00:56:20