Inventive Marketing Club - A Marketing Podcast-logo

Inventive Marketing Club - A Marketing Podcast

Markets and Investing

Podcast by Rather Inventive

Podcast by Rather Inventive

Location:

United Kingdom

Description:

Podcast by Rather Inventive

Language:

English

Contact:

0800 881 5805


Episodes

IMC Podcast #16: Your New Marketing Strategy - Part 3, Website

1/7/2021
This is the third of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing. The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation. If you want to jump ahead....

Duration:00:12:55

IMC Podcast #15: Your New Marketing Strategy - Part 2, Analytics

12/24/2020
This is the second of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing. The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation. If you want to jump ahead....

Duration:00:17:47

IMC Podcast #14: Your New Marketing Strategy - Part 1, Planning

12/14/2020
For the next 6 episodes I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing. The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation. If you want to jump ahead. everything I’m talking...

Duration:00:16:09

IMC Podcast #13 How to grow a supportive community, part two

11/26/2020
This is the second episode focused on growing a community of like minded people online, why you might do it, how to start and keep it going. This episode features a clip from a conversation I had with Alex Galviz who, along with a few others, started the ‘LinkedIn local’ events that grew into a global movement. More recently LinkedIn has taken on these events officially. Alex shares how it all started and snowballed to cover 80 countries and 600 cities. 👋 If you found this podcast...

Duration:00:15:25

IMC Podcast #12 How to grow a supportive community Part 1

11/12/2020
Over the next two episodes I focus on growing a community of like minded people online, why you might do it, how to start and keep it going. In this episode an I’ll share a clip from my interview with Tom Ross last year He talks about how he’s built up his community of customers the hard way, one at a time. There’s lots of great advice here but no shortcuts! 👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video...

Duration:00:10:03

IMC Podcast #11 Tips to speed up your WordPress website

10/29/2020
So you’ve got a swanky new website but you’re not happy with the speed. It just feels slow. You know your customers won’t like a slow site but do you know that speed is also a factor in SEO. Here are some tips and WordPress plugins from Tim Nash at 34SP on how to speed up your website. I’m afraid audio wasn’t great for this episode, please bear with it. I blame the internet!

Duration:00:12:05

IMC Podcast #10 What your website needs to be legal

10/15/2020
For this episode I thought it would be good to revisit a conversation I had with Sarah Dixon from the Contract Store on what details and documents we need to have on the website to make sure we don’t fall foul of the law. We cover all the fun stuff from Ecommerce terms and conditions to GDPR. Enjoy! 👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing...

Duration:00:16:55

IMC Podcast #9 Working with the WordPress block editor

10/1/2020
This episode features a walkthrough of creating a content page using the WordPress Block editor along with some tips on how to layout content. This is just a short clip taken from my Pro Club Webinar IMC #10 WordPress walkthrough which was recorded at the end of last year. The WordPress editor has changed a little since then but fundamentally it works in the same way. 👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on...

Duration:00:24:58

IMC Podcast #8 Choosing a website CMS

9/17/2020
There are so many different and varied ways to build a website from coding your own in HTML to using a Content Management Systems (CMS) such as Weebly, Squarespace or WordPress. In this extract from club webinar #18 I talk through the pros, cons and costs of the top website builders out there. 👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing...

Duration:00:08:24

IMC Podcast #7 How to plan your new website

9/3/2020
This episode features an extract from a recent club webinar #18 where I share my entire process from planning to go live. I talk about how best to plan your website, how to do a competitor review and tips on mapping out your site. 👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out...

Duration:00:17:33

IMC Podcast #6 Content planning for your website

8/20/2020
Back in July last year I spoke with Tess Coughlan-Allen about planning the content for your website, along with tips for getting started and a helpful tool to map out your content. I firmly believe that websites should be built around the content first and is actually a key part of the design process. If you are starting a new web project or revising your current site you’ll find real value in this conversation. 👋 If you found this podcast interesting you might like my Marketing Club. Join...

Duration:00:17:06

IMC Podcast #5 Why a website is valuable

8/6/2020
Does your business need a website any more? Can’t we just publish our details on Facebook and even use it to sell products directly? With so much communication already happening on social platforms it makes sense to move over your brand presence as well. Or does it? Here’s an extract from a conversation with Ben Wheeler in which we discuss the role of websites in marketing and ask in are they diminishing in favour of social business pages. 👋 If you found this podcast interesting you might...

Duration:00:09:04

IMC Podcast #4 Optimising your website with structured data

7/23/2020
Continuing on our theme of SEO I thought this interview with Duane Forrester (recorded back in early 2019) would be helpful to show how structured data and schema is a key trust signal for search engines. We discuss why we should be using structured data on our website, how this impacts conventional SEO and why it matters for voice and augmented reality. 👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and...

Duration:00:15:51

IMC Podcast #3 Landing page review and on-page SEO

7/11/2020
In this episode, I share some of my conversation with Chris Richards about our landing page review process. It was taken from Club Webinar #16: Improve landing page SEO. We talk about what ‘On-page’ SEO is, what we look for during a review and of course some tips to improve your SERP (Search Engine Ranking Position). Enjoy! 👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get...

Duration:00:14:35

IMC Podcast #2 Building on your SEO strategy

6/29/2020
This episode is taken from an interview with my colleague Chris Richards on how he ranked his own website utilitysavingexpert.com to compete against the big comparison sites in the pursuit of Google search traffic Chris shares some of the strategies and tools he uses for local SEO, on-page optimisation, keyword research and his in-depth SEO site audit. I really enjoy talking with Chris about SEO and I know you’ll take away a lot from this conversation. PS Longtime listeners will hear an...

Duration:00:14:54

IMC Podcast #1 Creating an SEO strategy

6/11/2020
In this episode I feature an extract from my club webinar last year where I share some background on what SEO (Search Engine Optimisation) is, why it’s important and some tips on getting started. If you are new to SEO, this episode will be a good place to start. But if you are a little more experienced then I’ll be sharing more ideas and advanced techniques in future episodes. So settle in and join me while I explain some SEO basics. 👋 If you found this podcast interesting you might like my...

Duration:00:15:39

59: Changing tack [Something Inventive]

5/7/2020
The Something Inventive podcast is changing tack and will be coming back in a new format for the next episode. Watch this space! Show notes: https://ratherinventive.com/blog/59-the-something-inventive-podcast-is-changing-tact

Duration:00:02:59

58: Genevieve Brading, Crowdfunding [Something Inventive]

4/16/2020
Genevieve shares her journey into crowdfunding her business and the strategy she implemented to make it a success. Show notes: https://ratherinventive.com/blog/58:-genevieve-brading-crowdfunding

Duration:00:34:40

57: Nikki Elbaz, Email Marketing [Something Inventive]

4/2/2020
Ben speaks with Nikki Elbaz, a copywriter specialising in email marketing for SaaS/tech companies. Sponsors for this episode: - 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free. - BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users. Show notes:...

Duration:00:41:37

56: Rod Hande, Close-up magic [Something Inventive]

3/19/2020
Ben speaks with Rod Hande, an up and coming magician on what marketing methods he uses to promote his business. Rod also does his first video conference magic trick! Sponsors for this episode: - 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free. - BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10...

Duration:00:29:13