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Lion's Share Marketing Podcast

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Location:

United States

Language:

English


Episodes

LSMP 30: Growing Your Email List with the Hustle's Sam Parr

4/23/2018
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LSMP 30: Growing Your Email List with the Hustle's Sam Parr In Episode 30, Sam Parr, Founder and CEO of The Hustle, shares his expertise on marketing a brand to a specific audience. Sam Parr starts off by explaining what The Hustle is all about, and the ways he is looking towards expanding his brand. He shares his experience building the brand from scratch and how to better engage an established audience. Sam shares his insights on growing The Hustle’s email database and discusses the...

Duration:00:41:28

Ep 29: Thinking Outside the Subscription Box | Kevin Tighe

4/1/2018
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Ep 29: Thinking Outside the Subscription Box | Kevin Tighe In Episode 29, Kyle Tighe, Co-Founder and CEO of Surf Shop Box, discusses various marketing strategies to create brand awareness and Surf Shop Box's unique subscription model. He shares his insight on building a brand from scratch, establishing partnerships, and marketing to two different target audiences. Kyle begins by providing background information on Surf Shop Box and how the business operates. He shares that building...

Duration:00:41:20

Ep 28: Making Email Marketing Personal | Ryan Hofmann

3/26/2018
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Ep 28: Making Email Marketing Personal | Ryan Hofmann In Episode 28, Ryan Hofmann, Listrak's Vice President of Strategic Market Solutions, shares his expertise on email marketing and personalization trends. Ryan kicks starts off by explaining what Listrak is all about and what makes it unique in comparison with other platforms. He describes email as the major backbone of digital marketing and explains how utilizing it correctly can set your brand apart and bring in profits. Tyler and...

Duration:00:57:05

Ep 27: Putting Bums in Seats | Nick James

3/9/2018
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In Episode 27, Nick James, a business mentor and creator of Expert Empires, shares his journey of how Expert Empires began and the unique conferences that it brings to the UK each year. Nick has hosted the likes of Grant Cardone and Ryan Deis from Digital Marketer, but he earned his way to the top through hard work and hustle. Nick takes us through the challenges and successes he’s endured. Nick starts us off on explaining where the idea came from to start Expert Empires. He tells us...

Duration:00:28:27

Ep 26: Munching on Marketing Advice | Andy Mackensen

3/2/2018
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Ep 26: Munching on Marketing Advice with Andy Mackensen In Episode 26, Co-founder and CMO of SnackNation, Andy Mackensen takes us through the rise of SnackNation and the challenges that he faced launching the company. With his expertise in entrepreneurship, Andy shares insight on building trust with customers, using content marketing to 10X your business, and how strategic partnerships play a huge role in business growth. Andy begins by giving background on SnackNation and what the...

Duration:00:37:35

Ep 25: Silver Edition

2/16/2018
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Ep 25: Silver Edition In Episode 25, We dive into some great content and insightful advice from several of our Podcast guests that were featured in 2017. The episode begins with Founder of Raven Tools, John Henshaw, and what marketing tools leaders can implement in their reports. Re-platforming was a subject that Jeff Cash touched on in Episode 3 as he discussed the pros and cons and what challenges may develop. Throughout the episode our featured guests share key insights on...

Duration:00:52:28

Ep 24: eCommerce Trends and Tips | Andrea Ward

1/11/2018
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Ep 24: eCommerce Trends and Tips | Andrea Ward In Episode 24, Andrea Ward, Magento's Chief Marketing Officer, shares excellent insight on several ecommerce and marketing topics. Andrea speaks on Magento and it’s marketing strategies, Amazon being a product gateway for many eCommerce businesses, and what’s next for Ecommerce Marketing. Andrea begins the conversation by sharing her path to Magento and about the company's culture. With her extensive expertise and previous experience at...

Duration:00:46:24

Ep 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley

1/2/2018
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Ep 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley In Episode 23, Gareth Martins, Director of Marketing and Alex Lemley, Marketing Manager at the Outdoor Industry Association, discuss their roles at Outdoor Industry Association. Both Gareth and Alex share insight into the OIA and it’s purpose. The pair goes on to discuss Outdoor Retailer's signature event in 2018 and talk about social media strategies that have worked for them. Gareth and Alex start off by sharing...

Duration:00:26:03

Ep 22: Ninjas, Airplane Cocktails, AOL Instant Messenger, and Digital Marketing | Marcus Murphy

12/4/2017
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Ep 22: Ninjas, Airplane Cocktails, AOL Instant Messenger, and Digital Marketing | Marcus Murphy In Episode 22, Marcus Murphy, Vice President of Monetization at Digital Marketer, shares his expertise on several topics from recruiting the right talent, sales and marketing teams, and what’s working across the marketing landscape. Marcus starts us off by talking about the birth of Digital Marketer and his path to his position at DM. He shares his expertise on hiring the right candidates,...

Duration:01:04:15

Ep 21: How Retail can Rebound by Building Brand Love with the NRF's Cristina Ceresoli

11/20/2017
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How Retail can Rebound by Building Brand Love with the NRF's Cristina Ceresoli In Episode 21, Cristina Ceresoli, Senior VP or Retail Strategy at the National Retail Federation, elaborates on retail and eCommerce marketing and the path it has taken over recent years. Cristina shares insight on the effect of building brand love, personalized pricing, and dishes on retail and agency partnerships. Cristina starts off by talking about her background in the retail industry at brands like...

Duration:00:45:30

Ep 20: The Future of Experiential Marketing with Vntana's Ashley Crowder

11/10/2017
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Ep 20: The Future of Experiential Marketing with Vntana's Ashley Crowder In Episode 20, Ashley Crowder, CEO and Co-Founder at Vntana, discusses Experiential Marketing and how it is changing as a whole. She shares her insight on Holograms and companies using it to their advantage, data and metrics with AI, and where marketing is headed. Ashley begins the conversation talking about Vntana and how the company was born. She elaborates on the strong case studies that Vntana has...

Duration:00:32:28

Ep 19: From Watches to Wallabies: Growing Ecommerce Startups with James Martinez

11/3/2017
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From Watches to Wallabies: Growing Ecommerce Startups with James Martinez In Episode 19, James Martinez, eCommerce Manager at Safari Limited, a global eCommerce toy company, shares insight on the topic of eCommerce startups and having a great organizational plan. James begins the conversation with his previous role at Invicta Watches and discusses the challenges and successes he had with the quick-rising watch brand. Fast forwarding to his present role at Safari Limited, James talks...

Duration:00:20:02

Ep 18: Marketing Startups: The Investor's Point of View | Ashok Kamal

9/29/2017
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Marketing Startups: The Investor's Point of View with Ashok Kamal In Episode 18, Ashok Kamal, Executive Director at Tech Coast Angels, elaborates on the topic of marketing startups and gives listeners quality advice of customer acquisition, having a great marketing plan, as well as ground rules of marketing. Ashok discusses several key points from an investor’s viewpoint. Ashok opens the conversation by explaining his role at Tech Coast Angels and talks about what a great marketing...

Duration:00:36:53

Ep:17 Kicking Around eCommerce Marketing with Puma | Paul Dailey

9/19/2017
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In Episode 17, Paul Dailey, Puma’s Senior Manager of Global Brand Marketing, gives us great insight on the impact of global marketing, how to successfully run a marketing campaign as well as integrating retail with eCommerce. With his expertise and leadership in Commercial Marketing, Paul explains the importance of global ambassadors and the relationship between customers and celebrity icons. Paul discusses the future of eCommerce and several other great topics, including his role at...

Duration:01:04:05

Ep 16: Taking Note of Marketing Best Practices with Evernote | Andrew Malcolm

8/25/2017
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Taking Note of Marketing Best Practices with Evernote featuring Andrew Malcolm In Episode 16, Andrew Malcolm, Evernote's CMO, elaborates on the global impact that apps have on people and businesses alike. With marketing leadership experience across several industries, Andrew has an extensive background on SaaS- his knowledge and expertise helped Skype reach new heights at the peak of its powers. In this episode of the Lion's Share Marketing Podcast, Andrew discusses the future of Evernote...

Duration:00:46:45

Ep 15: Searching for Better Digital Marketing with Google | Josh Weum

8/21/2017
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Searching for Better Digital Marketing with Google with Josh Weum In Episode 15, Josh Weum, Digital Ambassador for Google Adwords, elaborates on the intricacies of SEO and PPC regarding Google. As an ambassador for Adwords, Josh has a deep understanding of SEO performance, YouTube campaigns, and of course, AdWords. Josh starts off by describing his role at Google AdWords and weighing the pros and the cons of SEO vs PPC/SEM advertising. He goes on to explain the value of SEO in the...

Duration:00:47:16

Ep 14: Global Ecommerce Strategy | Charlie Cole

7/25/2017
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Global Ecommerce Strategy with Charlie Cole In Episode 14, Charlie Cole, Chief Digital Officer and VP at TUMI and Global Chief eCommerce Officer at Samsonite, explores the global ecommerce strategy with Tyler and Kyle. Charlie has an extensive background in the ecommerce industry; his knowledge and expertise have helped guide the merger of TUMI and Samsonite. Charlie discusses TUMI’s priorities heading into 2018 and also shares how to gain and retain talent, how to build brand loyalty and...

Duration:00:49:14

Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan

7/14/2017
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Integrating Your Sales and Marketing Teams with Michael McMillan In Episode 13 of the Lion’s Share Marketing Podcast, Michael McMillan discusses the need for businesses to integrate their sales and marketing teams. Mike begins by sharing some of his background and experiences that led him to develop a strategy that has proven successful in integrating two seemingly opposing departments and getting them to work together to generate more revenue. Michael McMillan is the founder and CEO...

Duration:00:44:04

Ep 12: Kickstarting a Brand | Dan Farris

7/3/2017
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Kickstarting a Brand with the CEO of MODRN MAN, Dan Farris In Episode 12 of the Lion’s Share Marketing Podcast, we get a sneak peak into what it takes for kickstarting a brand. Dan Farris, CEO and founder of MODRN MAN, shares with us the motivation behind starting this new venture, the process of launching the products, as well as some of the challenges he has encountered along the way. Dan Begins by explaining that MODRN MAN originated from the need to solve a personal problem. With the...

Duration:00:33:34

Ep 11: Legally Sound Marketing Insights | Nasir Pasha & Matt Staub

6/6/2017
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Legally Sound Marketing Insights with Nasir Pasha & Matt Staub of the Legally Sound Smart Business Podcast In Episode 11 of the Lion’s Share Marketing Podcast, attorneys Matt Staub and Nasir Pasha share their legally sound marketing expertise about sponsored ads, the FTC, privacy policies, terms of service, copyright infringement, and more. Matt and Nasir begin by explaining that the majority of legal issues in marketing come from a brand's failure to perform its proper due diligence...

Duration:00:28:58

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