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Lion's Share Marketing Podcast

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Location:

United States

Language:

English


Episodes

EP 54: Sustained Marketing Success with WD-40's Garry Ridge

4/21/2019
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EP 54: Sustained Marketing Success with WD-40's Garry Ridge In Episode 54, Tyler is joined by WD-40s Garry Ridge, and the pair of CEOs geek out on all things branding, marketing, and leadership. Garry provides enlightening insights around leveraging a brand's culture for sustained marketing success. Tyler and Garry go on to discuss the changing retail landscape, customer education, and the biggest skill set marketing leaders seem to lack today. Garry also touches on WD-40's international...

Duration:00:33:36

EP 53: Amazon vs Everybody with Samsonite’s Charlie Cole

4/12/2019
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EP 53: Amazon vs Everybody with Samsonite’s Charlie Cole In episode 53 of the Lion’s Share Marketing Podcast, Charlie Cole, Global Chief eCommerce Officer of Samsonite and Chief Digital Officer at Tumi, returns to talk with Tyler about eCommerce, Amazon, and the challenges of eCommerce. If you missed Charlie’s first appearance on the podcast, go back and check out Episode 14. Before the interview, Tyler is joined by one of Fidelitas' PR Interns, “Intern Tyler"- his parents have great...

Duration:00:41:35

EP 52: Flipping the Script with Oren Klaff

4/5/2019
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EP 52: Flipping the Script with Oren Klaff Another popular guest returns to the Lion's Share Marketing Podcast in Episode 52 as Oren Klaff, Author of Pitch Anything, returns to the studio at Fidelitas Headquarters for a one-on-one conversation with Tyler about pitching, framing, and flipping the script. If you missed Oren's first appearance on the podcast, we strongly recommend listening to it first here. Tyler and Oren take a deep dive into advanced pitch tactics that will serve...

Duration:00:50:54

EP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand Fishkin

3/26/2019
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EP 51: The Latest in Search Engine Optimization and Google's Anti-Trust Issues with SparkToro's Rand Fishkin In Episode 51 of Lion's Share Marketing Podcast, Tyler and Jen discuss the new in-app purchase feature on Instagram. Then, we welcome back Rand Fishkin, former Co-Founder of Moz and the Founder of SparkToro, a new audience intelligence resource. Tyler and Jen start with discussing the growing use of social media for e-commerce and retailers. Jen brings up the popularity of the...

Duration:00:38:41

EP 50: Making an Efficient and Effective Charity | Raymond St. Martin

3/18/2019
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EP 50: Making an Efficient and Effective Charity | Raymond St. Martin In episode 50 of Lion’s Share Podcast, Tyler and Jen discuss the big changes to Google’s program media buying methodology. Tyler talks with Raymond St. Martin, Executive Director at Big League Impact, the official charity partner of Yahoo Sports. They team up with professional athletes from teams across the nation to raise money for great charities and causes that make a difference in the communities they're apart...

Duration:00:47:05

EP 49: Marketing a Better Customer Experience with Lessons from IBM | David Parker

3/7/2019
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EP 49: Marketing a Better Customer Experience with Lessons from IBM | David Parker In Episode 49 of Lion’s Share Marketing Podcast, Tyler and Jen open discussing the latest Federal Trade Commission (FTC) crackdown on paid ecommerce reviews. Tyler is later joined by David Parker, a marketing consultant and former VP of Global Marketing at IBM, an American multinational information technology company. Tyler and David discuss everything from the challenges of working across continents to how...

Duration:00:39:08

EP 48: Cleaning Up Your Marketing | Christina Volgyesi

2/21/2019
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EP 48: Cleaning Up Your Marketing | Christina Volgyesi In episode 48 of Lion’s Share Marketing Podcast, Tyler and Jen cover some of the hottest controversies in the influencer marketing space. Then Tyler speaks with Christina Volgyesi, Director of Marketing at Dr. Bronner’s, a global leader of socially and environmentally responsible soap, hair, and body care products. Before the interview, Tyler and Jen discuss the changes and challenges in the “age of the influencer marketing”. They...

Duration:00:28:58

EP 47: Building Content Strategies | Marie Daland

2/13/2019
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EP 47: Building Content Strategies | Marie Daland In Episode 47 of the Lion's Share Marketing Podcast, Tyler talks with Marie Daland, Marketing Communications Manager at American Council on Exercise. Before the interview, Tyler and Jen discuss Spotify’s recent acquisition of two media companies, Anchor and Gimlet Media. Tyler and Jen forecast a lot of opportunity in this purchase as advertisers will have better access to targeting listeners through various podcasts. After reviewing...

Duration:00:34:25

EP 46: 2019 Marketing Trends and Personalized Marketing | Brett Podolsky

12/28/2018
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EP 46:2019 Marketing Trends and Personalized Marketing | Brett Podolsky In episode 46 of the Lion's Share Marketing Podcast, Tyler breaks in the new Fidelitas Studio (read: better audio, finally!) and talks with Brett Podolsky, Co-Founder of The Farmer’s Dog, a subscription-based pet health food company. Before the interview, Tyler and Jen look ahead to 2019 and discuss the big trends in marketing, namely social commerce, chat bots, 5G internet, influencer marketing, and voice search....

Duration:00:37:36

EP 45: Marketing to Mind States with Will Leach

12/21/2018
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EP 45: Marketing to Mind States with Will Leach In episode 45 of the Lion’s Share Marketing Podcast, we’re joined by Will Leach, the author of Marketing to Mind States and founder of Trigger Point, a leading behavioral research and design consultancy. Tyler and Will discuss the ins and outs of behavioral research and how marketing leaders can use human behavior models to frame their campaigns. After getting into his background and the inspiration for his book, Will dives into the basics...

Duration:00:29:08

EP 44: No Adwords? No Facebook Ads? No Problem | Eric Marvin

11/22/2018
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EP 44: No Adwords? No Facebook Ads? No Problem | Eric Marvin, Director of Marketing at Crimson Trace In this week’s episode of the Lion’s Share Marketing Podcast, Tyler brings on Eric Marvin, director of marketing at Crimson Trace. Crimson Trace, a leader in the shooting sports industry, is unable to use Google AdWords and Facebook Ads, so Eric lays out their strategy in staying relevant and present to consumers in the face of these challenges. But first, Tyler and Jen discuss some...

Duration:00:28:16

EP 43: Instagram Marketing with Jenn Herman

11/16/2018
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EP 43: Instagram Marketing with Jenn Herman In episode 43, Tyler talks with Jenn Herman, one of the top 10 social media bloggers in the world. Jenn shares her insight about all things Instagram, advising listeners about common mistakes and missed opportunities when it comes to marketing on social media. Before introducing Jenn, Tyler brings on a different Jen—Jen Silard of Fidelitas— to discuss Instagram news, namely the new product tagging features. Tyler urges businesses to utilize...

Duration:00:32:24

EP 42: Finding NEMO's Brand | Kate Paine

11/10/2018
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EP 42: Finding NEMO's Brand | Kate Paine In Episode 42, Tyler talks with Kate Paine, VP of Marketing at Nemo Equipment. In this discussion, Kate dives into Nemo’s rebranding process, from creating a strong team to implementation of brand strategies. Along the way, she gives great advice to marketers that are trying to create or maintain a strong brand. Before getting into the interview, Tyler talks about how Facebook and Instagram are expanding their analytics. He says that this is great...

Duration:00:36:34

EP 41: Avocados from Mexico's Digital Marketing | Ivonne Kinser

11/3/2018
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EP 41: Avocados from Mexico's Digital Marketing | Ivonne Kinser In Episode 41, Tyler talks with Ivonne Kinser, Head of Digital Marketing at Avocados from Mexico. Ivonne has won numerous awards for her work, and in this episode she shares insight about how marketers can organize their teams and use data and technology to enhance their digital marketing campaigns. But first, Tyler and Andy talk about Facebook Stories and how they are rapidly becoming a key medium for advertising. The...

Duration:00:57:53

EP 40: Programmatic Tips and Tricks with Justin Hipps

10/3/2018
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EP 40: Programmatic Tips and Tricks with Justin Hipps To lead off the episode, Tyler and Andy talk big data and how marketers can use customer data to make more appealing offers. Then Justin Hipps, Vice President of Email, Programmatic, and Digital Strategy at HealthLink Dimensions joins the podcast. Justin starts by describing HealthLink Dimensions, a data communications company in the health and pharmaceutical space, as well as how his unique background in psychology has led him to...

Duration:00:44:08

EP 39: Video Marketing with Shootsta's Chad Lakin

9/24/2018
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EP 39: Video Marketing with Shootsta's Chad Lakin In Episode 39, Tyler and Andy start off by discussing Nike's new campaign with Collin Kaepernick and the brand strategy behind it. Then, Chad Lakin, the VP of Shootsta North America, shares his insights about what marketers can do to get the most value out of their video content, and how brands can position themselves to be successful in a B2B space. Chad talks about why Shootsta was created: as a solution to businesses looking to create...

Duration:00:40:51

EP 38: Global Retail Strategy | Phil Leahy

9/6/2018
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EP 38: Global Retail Strategy | Phil Leahy In episode 38, Tyler talks with Phil Leahy, the founder and CEO of Retail Global, a conference and exhibition designed to help online retailers sell more on marketplaces and find opportunities internationally. In this conversation, Phil explains how to be adaptable in the rapidly changing e-commerce environment. Phil starts by talking about his beginnings as a seller on Ebay, and how his connection with other online sellers led him to Retail...

Duration:00:34:31

EP 37: Organizational Health for Your Marketing Team | Patrick Lencioni

8/21/2018
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EP 37: Organizational Health for Your Marketing Team | Patrick Lencioni In Episode 37, Patrick Lencioni, a New York Times Best Selling Author and President of the Table Group, joins Tyler in an exciting conversation around Organizational Health, leadership, and the importance of communication within marketing teams. Patrick starts off by giving a brief background on his start in Organization Health and how The Table Group came to be. He shares his experiences building personal and...

Duration:00:57:42

EP 36: Playing Around with New Marketing Ideas | Alex Furmansky

8/11/2018
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EP 36: Playing Around with New Marketing Ideas | Alex Furmansky In Episode 36, Alex Furmansky, founder and CEO of Budsies, shares his expertise on all things Amazon and marketing for retailers, and what his company is doing to be successful in the toy business. Alex starts off the episode by talking about how Budsies was created, as well as his brand strategy when it comes to the expansion of product lines. He also shares his views on the progressive decline of Toys “R” Us and where he...

Duration:01:03:02

Ep 35: The Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of Moz

7/13/2018
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The Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of MOZ In Episode 35, Rand Fishkin, Founder and former CEO of Moz, Founder of SparkToro and author of the book Lost and Founder, talks about SEO and his new startup. Rand starts off by talking about his background in the digital marketing world and his start in creating Moz. He shares an important lesson from his book about growing a company and elaborates on the necessary changes that come with...

Duration:00:54:55