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Lion's Share Marketing Podcast

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Location:

United States

Language:

English


Episodes

EP 38: Global Retail Strategy | Phil Leahy

9/6/2018
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EP 38: Global Retail Strategy | Phil Leahy In episode 38, Tyler talks with Phil Leahy, the founder and CEO of Retail Global, a conference and exhibition designed to help online retailers sell more on marketplaces and find opportunities internationally. In this conversation, Phil explains how to be adaptable in the rapidly changing e-commerce environment. Phil starts by talking about his beginnings as a seller on Ebay, and how his connection with other online sellers led him to Retail...

Duration:00:34:31

EP 37: Organizational Health for Your Marketing Team | Patrick Lencioni

8/21/2018
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EP 37: Organizational Health for Your Marketing Team | Patrick Lencioni In Episode 37, Patrick Lencioni, a New York Times Best Selling Author and President of the Table Group, joins Tyler in an exciting conversation around Organizational Health, leadership, and the importance of communication within marketing teams. Patrick starts off by giving a brief background on his start in Organization Health and how The Table Group came to be. He shares his experiences building personal and...

Duration:00:57:42

EP 36: Playing Around with New Marketing Ideas | Alex Furmanksy

8/11/2018
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EP 36: Playing Around with New Marketing Ideas | Alex Furmanksy In Episode 36, Alex Furmansky, founder and CEO of Budsies, shares his expertise on all things Amazon and marketing for retailers, and what his company is doing to be successful in the toy business. Alex starts off the episode by talking about how Budsies was created, as well as his brand strategy when it comes to the expansion of product lines. He also shares his views on the progressive decline of Toys “R” Us and where he...

Duration:01:03:02

Ep 35: The Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of Moz

7/13/2018
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The Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of MOZ In Episode 35, Rand Fishkin, Founder and former CEO of Moz, Founder of SparkToro and author of the book Lost and Founder, talks about SEO and his new startup. Rand starts off by talking about his background in the digital marketing world and his start in creating Moz. He shares an important lesson from his book about growing a company and elaborates on the necessary changes that come with...

Duration:00:54:55

Ep 34: Buckle Up: A Behind-The-Scenes Look at the Marketing Strategy Powering the Alaska Airlines-Virgin Merger

6/22/2018
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Ep 34: Buckle Up: A Behind-The-Scenes Look at the Marketing Strategy Powering the Alaska Airlines-Virgin Merger In Episode 34, Jeff Etherington, Alaska Airlines' Director of Sales and Marketing, takes us behind the scenes of the largest airline headquartered on the west coast to discuss different marketing techniques to create brand awareness and loyalty. Jeff begins by giving background on his position at Alaska Airlines and how he got his start in the airline industry. He shares how...

Duration:00:38:30

Ep 33: Adobe Acquires Magento with Kalen Jordan of Commerce Hero

5/31/2018
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Ep 33: Adobe Acquires Magento with Kalen Jordan of Commerce Hero In Episode 33, Kalen Jordan, the Founder of Commerce Hero and host of the Mage Talk Podcast, talks about all things E-Commerce and the recent news of the acquisition of Magento by Adobe. Kalen begins by giving his thoughts on the acquisition from the top down and shares some of his knowledge around Adobe's purchase of Magento and the ecosystem that comes with it. He and Tyler discuss Adobe providing what looks to be a...

Duration:00:34:23

Ep 32: Getting the Most Out of Your Advertising Agency | Karl Sakas

5/24/2018
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Ep 32: Getting the Most Out of Your Advertising Agency | Karl Sakas In Episode 32, Karl Sakas, President of Sakas and Company, shares his knowledge on marketing agencies and client relationships. Karl starts off by talking about the different ways agencies fail their clients and vise versa. He discusses the various types of questions Marketing Leaders should be asking, as well as what an ideal case study looks like when utilizing the S-T-A-R framework. He shares his expertise as an...

Duration:00:50:41

Ep 31: Oren Klaff Teaches Us How to Pitch Anything

5/14/2018
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Ep 31: Oren Klaff Teaches Us How to Pitch Anything In Episode 31, Oren Klaff, Managing Director of Intersection Capital and Author of the book, Pitch Anything, joins Tyler to discuss the tips and tricks to a successful Sales Pitch. Oren starts us off by discussing the premise behind his book, Pitch Anything, and his past experiences dealing with tough selling situations. He shares his experience working with ad agencies and how they often find themselves in a position of supplication....

Duration:01:05:34

LSMP 30: Growing Your Email List with the Hustle's Sam Parr

4/23/2018
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LSMP 30: Growing Your Email List with the Hustle's Sam Parr In Episode 30, Sam Parr, Founder and CEO of The Hustle, shares his expertise on marketing a brand to a specific audience. Sam Parr starts off by explaining what The Hustle is all about, and the ways he is looking towards expanding his brand. He shares his experience building the brand from scratch and how to better engage an established audience. Sam shares his insights on growing The Hustle’s email database and discusses...

Duration:00:41:28

Ep 29: Thinking Outside the Subscription Box | Kevin Tighe

4/1/2018
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Ep 29: Thinking Outside the Subscription Box | Kevin Tighe In Episode 29, Kyle Tighe, Co-Founder and CEO of Surf Shop Box, discusses various marketing strategies to create brand awareness and Surf Shop Box's unique subscription model. He shares his insight on building a brand from scratch, establishing partnerships, and marketing to two different target audiences. Kyle begins by providing background information on Surf Shop Box and how the business operates. He shares that building...

Duration:00:41:20

Ep 28: Making Email Marketing Personal | Ryan Hofmann

3/26/2018
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Ep 28: Making Email Marketing Personal | Ryan Hofmann In Episode 28, Ryan Hofmann, Listrak's Vice President of Strategic Market Solutions, shares his expertise on email marketing and personalization trends. Ryan kicks starts off by explaining what Listrak is all about and what makes it unique in comparison with other platforms. He describes email as the major backbone of digital marketing and explains how utilizing it correctly can set your brand apart and bring in profits. Tyler and...

Duration:00:57:05

Ep 27: Putting Bums in Seats | Nick James

3/9/2018
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In Episode 27, Nick James, a business mentor and creator of Expert Empires, shares his journey of how Expert Empires began and the unique conferences that it brings to the UK each year. Nick has hosted the likes of Grant Cardone and Ryan Deis from Digital Marketer, but he earned his way to the top through hard work and hustle. Nick takes us through the challenges and successes he’s endured. Nick starts us off on explaining where the idea came from to start Expert Empires. He tells us...

Duration:00:28:27

Ep 26: Munching on Marketing Advice | Andy Mackensen

3/2/2018
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Ep 26: Munching on Marketing Advice with Andy Mackensen In Episode 26, Co-founder and CMO of SnackNation, Andy Mackensen takes us through the rise of SnackNation and the challenges that he faced launching the company. With his expertise in entrepreneurship, Andy shares insight on building trust with customers, using content marketing to 10X your business, and how strategic partnerships play a huge role in business growth. Andy begins by giving background on SnackNation and what the...

Duration:00:37:35

Ep 25: Silver Edition

2/16/2018
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Ep 25: Silver Edition In Episode 25, We dive into some great content and insightful advice from several of our Podcast guests that were featured in 2017. The episode begins with Founder of Raven Tools, John Henshaw, and what marketing tools leaders can implement in their reports. Re-platforming was a subject that Jeff Cash touched on in Episode 3 as he discussed the pros and cons and what challenges may develop. Throughout the episode our featured guests share key insights on...

Duration:00:52:28

Ep 24: eCommerce Trends and Tips | Andrea Ward

1/11/2018
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Ep 24: eCommerce Trends and Tips | Andrea Ward In Episode 24, Andrea Ward, Magento's Chief Marketing Officer, shares excellent insight on several ecommerce and marketing topics. Andrea speaks on Magento and it’s marketing strategies, Amazon being a product gateway for many eCommerce businesses, and what’s next for Ecommerce Marketing. Andrea begins the conversation by sharing her path to Magento and about the company's culture. With her extensive expertise and previous experience at...

Duration:00:46:24

Ep 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley

1/2/2018
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Ep 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley In Episode 23, Gareth Martins, Director of Marketing and Alex Lemley, Marketing Manager at the Outdoor Industry Association, discuss their roles at Outdoor Industry Association. Both Gareth and Alex share insight into the OIA and it’s purpose. The pair goes on to discuss Outdoor Retailer's signature event in 2018 and talk about social media strategies that have worked for them. Gareth and Alex start off by sharing...

Duration:00:26:03

Ep 22: Ninjas, Airplane Cocktails, AOL Instant Messenger, and Digital Marketing | Marcus Murphy

12/4/2017
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Ep 22: Ninjas, Airplane Cocktails, AOL Instant Messenger, and Digital Marketing | Marcus Murphy In Episode 22, Marcus Murphy, Vice President of Monetization at Digital Marketer, shares his expertise on several topics from recruiting the right talent, sales and marketing teams, and what’s working across the marketing landscape. Marcus starts us off by talking about the birth of Digital Marketer and his path to his position at DM. He shares his expertise on hiring the right candidates,...

Duration:01:04:15

Ep 21: How Retail can Rebound by Building Brand Love with the NRF's Cristina Ceresoli

11/20/2017
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How Retail can Rebound by Building Brand Love with the NRF's Cristina Ceresoli In Episode 21, Cristina Ceresoli, Senior VP or Retail Strategy at the National Retail Federation, elaborates on retail and eCommerce marketing and the path it has taken over recent years. Cristina shares insight on the effect of building brand love, personalized pricing, and dishes on retail and agency partnerships. Cristina starts off by talking about her background in the retail industry at brands like...

Duration:00:45:30

Ep 20: The Future of Experiential Marketing with Vntana's Ashley Crowder

11/10/2017
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Ep 20: The Future of Experiential Marketing with Vntana's Ashley Crowder In Episode 20, Ashley Crowder, CEO and Co-Founder at Vntana, discusses Experiential Marketing and how it is changing as a whole. She shares her insight on Holograms and companies using it to their advantage, data and metrics with AI, and where marketing is headed. Ashley begins the conversation talking about Vntana and how the company was born. She elaborates on the strong case studies that Vntana has...

Duration:00:32:28

Ep 19: From Watches to Wallabies: Growing Ecommerce Startups with James Martinez

11/3/2017
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From Watches to Wallabies: Growing Ecommerce Startups with James Martinez In Episode 19, James Martinez, eCommerce Manager at Safari Limited, a global eCommerce toy company, shares insight on the topic of eCommerce startups and having a great organizational plan. James begins the conversation with his previous role at Invicta Watches and discusses the challenges and successes he had with the quick-rising watch brand. Fast forwarding to his present role at Safari Limited, James talks...

Duration:00:20:02