Lion's Share Marketing Podcast-logo

Lion's Share Marketing Podcast

Markets and Investing >

More Information

Location:

United States

Language:

English


Episodes

EP 50: Making an Efficient and Effective Charity | Raymond St. Martin

3/18/2019
More
EP 50: Making an Efficient and Effective Charity | Raymond St. Martin In episode 50 of Lion’s Share Podcast, Tyler and Jen discuss the big changes to Google’s program media buying methodology. Tyler talks with Raymond St. Martin, Executive Director at Big League Impact, the official charity partner of Yahoo Sports. They team up with professional athletes from teams across the nation to raise money for great charities and causes that make a difference in the communities they're apart...

Duration:00:47:05

EP 49: Marketing a Better Customer Experience with Lessons from IBM | David Parker

3/7/2019
More
EP 49: Marketing a Better Customer Experience with Lessons from IBM | David Parker In Episode 49 of Lion’s Share Marketing Podcast, Tyler and Jen open discussing the latest Federal Trade Commission (FTC) crackdown on paid ecommerce reviews. Tyler is later joined by David Parker, a marketing consultant and former VP of Global Marketing at IBM, an American multinational information technology company. Tyler and David discuss everything from the challenges of working across continents to how...

Duration:00:39:08

EP 48: Cleaning Up Your Marketing | Christina Volgyesi

2/21/2019
More
EP 48: Cleaning Up Your Marketing | Christina Volgyesi In episode 48 of Lion’s Share Marketing Podcast, Tyler and Jen cover some of the hottest controversies in the influencer marketing space. Then Tyler speaks with Christina Volgyesi, Director of Marketing at Dr. Bronner’s, a global leader of socially and environmentally responsible soap, hair, and body care products. Before the interview, Tyler and Jen discuss the changes and challenges in the “age of the influencer marketing”. They...

Duration:00:28:58

EP 47: Building Content Strategies | Marie Daland

2/13/2019
More
EP 47: Building Content Strategies | Marie Daland In Episode 47 of the Lion's Share Marketing Podcast, Tyler talks with Marie Daland, Marketing Communications Manager at American Council on Exercise. Before the interview, Tyler and Jen discuss Spotify’s recent acquisition of two media companies, Anchor and Gimlet Media. Tyler and Jen forecast a lot of opportunity in this purchase as advertisers will have better access to targeting listeners through various podcasts. After reviewing...

Duration:00:34:25

EP 46: 2019 Marketing Trends and Personalized Marketing | Brett Podolsky

12/28/2018
More
EP 46:2019 Marketing Trends and Personalized Marketing | Brett Podolsky In episode 46 of the Lion's Share Marketing Podcast, Tyler breaks in the new Fidelitas Studio (read: better audio, finally!) and talks with Brett Podolsky, Co-Founder of The Farmer’s Dog, a subscription-based pet health food company. Before the interview, Tyler and Jen look ahead to 2019 and discuss the big trends in marketing, namely social commerce, chat bots, 5G internet, influencer marketing, and voice search....

Duration:00:37:36

EP 45: Marketing to Mind States with Will Leach

12/21/2018
More
EP 45: Marketing to Mind States with Will Leach In episode 45 of the Lion’s Share Marketing Podcast, we’re joined by Will Leach, the author of Marketing to Mind States and founder of Trigger Point, a leading behavioral research and design consultancy. Tyler and Will discuss the ins and outs of behavioral research and how marketing leaders can use human behavior models to frame their campaigns. After getting into his background and the inspiration for his book, Will dives into the basics...

Duration:00:29:08

EP 44: No Adwords? No Facebook Ads? No Problem | Eric Marvin

11/22/2018
More
EP 44: No Adwords? No Facebook Ads? No Problem | Eric Marvin, Director of Marketing at Crimson Trace In this week’s episode of the Lion’s Share Marketing Podcast, Tyler brings on Eric Marvin, director of marketing at Crimson Trace. Crimson Trace, a leader in the shooting sports industry, is unable to use Google AdWords and Facebook Ads, so Eric lays out their strategy in staying relevant and present to consumers in the face of these challenges. But first, Tyler and Jen discuss some...

Duration:00:28:16

EP 43: Instagram Marketing with Jenn Herman

11/16/2018
More
EP 43: Instagram Marketing with Jenn Herman In episode 43, Tyler talks with Jenn Herman, one of the top 10 social media bloggers in the world. Jenn shares her insight about all things Instagram, advising listeners about common mistakes and missed opportunities when it comes to marketing on social media. Before introducing Jenn, Tyler brings on a different Jen—Jen Silard of Fidelitas— to discuss Instagram news, namely the new product tagging features. Tyler urges businesses to utilize...

Duration:00:32:24

EP 42: Finding NEMO's Brand | Kate Paine

11/10/2018
More
EP 42: Finding NEMO's Brand | Kate Paine In Episode 42, Tyler talks with Kate Paine, VP of Marketing at Nemo Equipment. In this discussion, Kate dives into Nemo’s rebranding process, from creating a strong team to implementation of brand strategies. Along the way, she gives great advice to marketers that are trying to create or maintain a strong brand. Before getting into the interview, Tyler talks about how Facebook and Instagram are expanding their analytics. He says that this is great...

Duration:00:36:34

EP 41: Avocados from Mexico's Digital Marketing | Ivonne Kinser

11/3/2018
More
EP 41: Avocados from Mexico's Digital Marketing | Ivonne Kinser In Episode 41, Tyler talks with Ivonne Kinser, Head of Digital Marketing at Avocados from Mexico. Ivonne has won numerous awards for her work, and in this episode she shares insight about how marketers can organize their teams and use data and technology to enhance their digital marketing campaigns. But first, Tyler and Andy talk about Facebook Stories and how they are rapidly becoming a key medium for advertising. The...

Duration:00:57:53

EP 40: Programmatic Tips and Tricks with Justin Hipps

10/3/2018
More
EP 40: Programmatic Tips and Tricks with Justin Hipps To lead off the episode, Tyler and Andy talk big data and how marketers can use customer data to make more appealing offers. Then Justin Hipps, Vice President of Email, Programmatic, and Digital Strategy at HealthLink Dimensions joins the podcast. Justin starts by describing HealthLink Dimensions, a data communications company in the health and pharmaceutical space, as well as how his unique background in psychology has led him to...

Duration:00:44:08

EP 39: Video Marketing with Shootsta's Chad Lakin

9/24/2018
More
EP 39: Video Marketing with Shootsta's Chad Lakin In Episode 39, Tyler and Andy start off by discussing Nike's new campaign with Collin Kaepernick and the brand strategy behind it. Then, Chad Lakin, the VP of Shootsta North America, shares his insights about what marketers can do to get the most value out of their video content, and how brands can position themselves to be successful in a B2B space. Chad talks about why Shootsta was created: as a solution to businesses looking to create...

Duration:00:40:51

EP 38: Global Retail Strategy | Phil Leahy

9/6/2018
More
EP 38: Global Retail Strategy | Phil Leahy In episode 38, Tyler talks with Phil Leahy, the founder and CEO of Retail Global, a conference and exhibition designed to help online retailers sell more on marketplaces and find opportunities internationally. In this conversation, Phil explains how to be adaptable in the rapidly changing e-commerce environment. Phil starts by talking about his beginnings as a seller on Ebay, and how his connection with other online sellers led him to Retail...

Duration:00:34:31

EP 37: Organizational Health for Your Marketing Team | Patrick Lencioni

8/21/2018
More
EP 37: Organizational Health for Your Marketing Team | Patrick Lencioni In Episode 37, Patrick Lencioni, a New York Times Best Selling Author and President of the Table Group, joins Tyler in an exciting conversation around Organizational Health, leadership, and the importance of communication within marketing teams. Patrick starts off by giving a brief background on his start in Organization Health and how The Table Group came to be. He shares his experiences building personal and...

Duration:00:57:42

EP 36: Playing Around with New Marketing Ideas | Alex Furmansky

8/11/2018
More
EP 36: Playing Around with New Marketing Ideas | Alex Furmansky In Episode 36, Alex Furmansky, founder and CEO of Budsies, shares his expertise on all things Amazon and marketing for retailers, and what his company is doing to be successful in the toy business. Alex starts off the episode by talking about how Budsies was created, as well as his brand strategy when it comes to the expansion of product lines. He also shares his views on the progressive decline of Toys “R” Us and where he...

Duration:01:03:02

Ep 35: The Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of Moz

7/13/2018
More
The Future of SEO and the Search for Profitable Growth with Rand Fishkin, the Wizard of MOZ In Episode 35, Rand Fishkin, Founder and former CEO of Moz, Founder of SparkToro and author of the book Lost and Founder, talks about SEO and his new startup. Rand starts off by talking about his background in the digital marketing world and his start in creating Moz. He shares an important lesson from his book about growing a company and elaborates on the necessary changes that come with...

Duration:00:54:55

Ep 34: Buckle Up: A Behind-The-Scenes Look at the Marketing Strategy Powering the Alaska Airlines-Virgin Merger

6/22/2018
More
Ep 34: Buckle Up: A Behind-The-Scenes Look at the Marketing Strategy Powering the Alaska Airlines-Virgin Merger In Episode 34, Jeff Etherington, Alaska Airlines' Director of Sales and Marketing, takes us behind the scenes of the largest airline headquartered on the west coast to discuss different marketing techniques to create brand awareness and loyalty. Jeff begins by giving background on his position at Alaska Airlines and how he got his start in the airline industry. He shares how...

Duration:00:38:30

Ep 33: Adobe Acquires Magento with Kalen Jordan of Commerce Hero

5/31/2018
More
Ep 33: Adobe Acquires Magento with Kalen Jordan of Commerce Hero In Episode 33, Kalen Jordan, the Founder of Commerce Hero and host of the Mage Talk Podcast, talks about all things E-Commerce and the recent news of the acquisition of Magento by Adobe. Kalen begins by giving his thoughts on the acquisition from the top down and shares some of his knowledge around Adobe's purchase of Magento and the ecosystem that comes with it. He and Tyler discuss Adobe providing what looks to be a...

Duration:00:34:23

Ep 32: Getting the Most Out of Your Advertising Agency | Karl Sakas

5/24/2018
More
Ep 32: Getting the Most Out of Your Advertising Agency | Karl Sakas In Episode 32, Karl Sakas, President of Sakas and Company, shares his knowledge on marketing agencies and client relationships. Karl starts off by talking about the different ways agencies fail their clients and vise versa. He discusses the various types of questions Marketing Leaders should be asking, as well as what an ideal case study looks like when utilizing the S-T-A-R framework. He shares his expertise as an...

Duration:00:50:41

Ep 31: Oren Klaff Teaches Us How to Pitch Anything

5/14/2018
More
Ep 31: Oren Klaff Teaches Us How to Pitch Anything In Episode 31, Oren Klaff, Managing Director of Intersection Capital and Author of the book, Pitch Anything, joins Tyler to discuss the tips and tricks to a successful Sales Pitch. Oren starts us off by discussing the premise behind his book, Pitch Anything, and his past experiences dealing with tough selling situations. He shares his experience working with ad agencies and how they often find themselves in a position of supplication....

Duration:01:05:34