The Content 10x Podcast

2024 has been an exciting year for The Content 10x Podcast. We’ve had the privilege of speaking with incredible guests who’ve shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year. Join host Amy Woods as she revisits the themes that defined 2024, reflecting on the trends, tools, and strategies shaping the future of B2B marketing. This special end-of-year episode is packed with insights, ideas, and plenty of inspiration to carry into 2025. Settle in for a trip down memory lane with some of the best moments from the podcast this year! Find out: Important links & mentions: www.content10x.com/308www.content10x.com/312www.content10x.com/316www.content10x.com/310www.content10x.com/314www.content10x.com/318www.content10x.com/297www.content10x.com/299www.content10x.com/303www.content10x.com/301www.content10x.com/302www.content10x.com/305www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content...

Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In this episode of The Content 10x Podcast, host Amy Woods dives into the pros and cons of using AI tools for repurposing long-form videos into short-form videos for social media. Find out: Important links & mentions: www.content10x.com/ai-vs-human-writingwww.content10x.com/315https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling. Discover: Important links & mentions: thesocialmediahat.com/connecthttps://www.linkedin.com/in/mikeallton/www.content10x.com/310www.content10x.com/314https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media. In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strategy is more crucial than ever. Join host Amy Woods to discuss the importance of search, email, and social media, and how they can help you effectively connect with your audience. Discover how you can turn your long-form content into valuable resources for your email subscribers and social media followers, ensuring you stay top-of-mind and drive meaningful engagement. Find out: Important links & mentions: www.content10x.com/316www.content10x.com/310www.content10x.com/311https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing. In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience. Find out: Important links & mentions: https://nealschaffer.com/free-preview-ebook-digital-threads/https://www.linkedin.com/in/nealschaffer/www.content10x.com/310www.content10x.com/314https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you use AI to create authentic content? AI is being integrated into every aspect of our working lives as content marketers. Especially with content creation and repurposing. In many ways it’s fantastic, but there are risks when you take it too far and end up stripping out the human element of your content. No one wants their B2B content to sound robotic and unimaginative, so how do you use AI to improve your systems and processes while still producing human-led high-quality content? In this episode, we look at 10 ways to use AI while keeping your content authentic. Find out: Important links & mentions: www.content10x.com/310www.content10x.com/314https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Gen AI tools are having an impact on B2B marketing – sometimes good, sometimes bad, sometimes ugly! In this episode, host Amy Woods is joined by Ian Anderson Gray to explore using AI when creating and optimizing content. They talk about: Important links & mentions: www.content10x.com/310https://www.linkedin.com/in/ianandersongrayhttps://iag.mehttps://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks? In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing. Amy discusses crucial aspects such as copyright and trademark infringement, the user's legal responsibility for AI-generated content, and ethical considerations. She also highlights the importance of understanding the terms and conditions of AI tools, cites real-world examples, and provides advice on protecting your brand and intellectual property – it should be noted that Amy is not providing legal advice in this episode, she is simply trying to open eyes to some of the legal implications of using gen AI. Find out: Important links & mentions: www.content10x.com/312www.content10x.com/311www.content10x.com/310https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences. Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust. Find out: Important links & mentions: https://zonteehou.com/datadrivenpersonalization/https://www.convinceandconvert.com/podcasts/shows/data-driven-decisions/https://www.convinceandconvert.com/newsletter/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you optimizing your content for AI-powered search? In this episode of The Content 10x Podcast, host Amy Woods explores the changes to B2B marketing strategy since the rise of generative AI. Amy discusses how AI is changing search behavior and talks through nine strategic and tactical tips for building B2B brand awareness and mindshare with gen AI tools. This episode also touches on the balance between quality and quantity in content creation and how repurposing can help achieve both. Find out: Important links & mentions: https://www.content10x.com/win-at-gen-ai-search/https://www.content10x.com/being-everywhere-content-repurposing/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What impact is generative AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space? In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they can make better decisions. Together they discuss the rapidly evolving landscape of generative AI search behaviors and their impact on content marketing. Christopher shares insights into how search engines are powered by AI to deliver the snippet answers that appear at the top of SERPs (Search Engine Results Page). More and more people tend to go to the gen AI tools like ChatGPT and Perplexity for information and answers. All of this is changing the dynamics of content visibility and traffic. Christopher highlights the need to create 'the most best content' and adopt a multi-channel distribution strategy to ensure brand prominence. He also provides actionable advice on utilizing AI in content marketing, including understanding training data, leveraging SEO, and a framework for assessing tasks suitable for AI. Find out: Important links & mentions: https://www.trustinsights.ai/https://www.trustinsights.ai/blog/2024/03/why-change-management-the-trust-insights-approach/https://www.linkedin.com/in/cspenn/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns. Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy. Find out: Important links & mentions: https://www.content10x.com/the-changing-face-of-marketing/https://www.content10x.com/boosting-content-velocity/https://www.content10x.com/maximize-content-with-small-teams/https://www.content10x.com/consulting-and-strategy/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast? In this episode, host Amy Woods welcomes Amanda back to find out about that and much more. Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies. Amanda delves into the core idea of zero-click content, which focuses on providing standalone value in native social media platform posts without requiring users to click away. She shares practical examples and how it has become essential for increasing social media engagement and retention. The discussion also explores the implications of AI on search behavior and audience research, emphasizing the need for marketers to adapt and stay updated with changing marketing trends. Find out: Important links & mentions: https://sparktoro.com/sparktogether/https://www.linkedin.com/in/amandanat/https://www.content10x.com/exploring-content-amanda-natividad/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Webinar content is just crying out to be repurposed! So, in this episode of the Content 10X Podcast, host Amy Woods shares 10 practical strategies for repurposing a webinar to maximize ROI. Amy discusses the benefits of webinars for B2B marketing strategies and dives into methods like creating on-demand videos, thought leadership social posts, YouTube videos, podcast episodes, blog posts, carousels, keynote talks, short social videos, industry publication articles, and eBooks. Tune in to learn how to extend the value of your webinars and reach a broader audience. Find out: Important links & mentions: https://www.content10x.com/consulting-and-strategy/https://www.content10x.com/repurpose-talk-to-webinar/https://www.content10x.com/webinars/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you have a plan for your talk other than delivering it on a stage – be it at a live event or a virtual stage? Because although one great keynote can be delivered over and over, there are other ways it can be repurposed. In this episode of The Content 10x Podcast, host Amy Woods focuses on the process of transforming talks into engaging webinars. She shares her experience of recently repurposing one of her keynotes into a webinar. She also looks at the benefits, including amplifying your reach and increasing opportunity for audience engagement. Throughout this episode, you’ll hear practical tips and insightful strategies for seamlessly repurposing your talk into a webinar whether it’s a talk to a large audience at an event, or a small presentation internally to colleagues. Find out: Important links & mentions: https://www.content10x.com/webinars/https://www.content10x.com/newsletter/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing. The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You’ll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements. This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook. Find out: Important links & mentions: https://6sense.com/https://www.linkedin.com/in/jchutchinswriter/https://www.linkedin.com/in/jchutchinswriter/https://www.linkedin.com/in/jchutchinswriter/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Need a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory. So when the annual Algorithm Insights report from Richard van der Blom and his team at Just Connecting gets released, we pay close attention. It’s always eye-opening to see what we can do to help our client’s content and boost our own while uncovering new ways repurposing content can help us reach our objectives for the platform. So we’ve pulled out some of the key insights and have broken them down in this episode. Curious to know how repurposing can help your LinkedIn content strategy? This episode is for you… Find out: Important links & mentions: https://www.content10x.com/repurposing-long-to-short/https://richardvanderblom.gumroad.com/l/Algorithm-Insights-2024https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts. Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things! In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trends… Find out: Important links & mentions: https://long-to-short.com/https://www.linkedin.com/in/erica-schneider66/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she’s very specific about what they repurpose and how that helps target that C-level audience they want to reach. She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. It’s a great conversation! Find out: Important links & mentions: https://www.content10x.com/b2b-content-strategist/https://www.linkedin.com/in/jesscook-contentmarketing/https://content10x.captivate.fm/episode/boosting-content-velocity-through-repurposing-with-ashley-faushttps://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice. In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic. She shares her ‘favorite’ types of content to repurpose (SPOILER: LinkedIn comments and presentation slides!) Both provide plenty of excellent content she can use across multichannel marketing strategies. She talks about common misconceptions when it comes to repurposing, what she means by ‘content velocity’, and why it’s so important that marketing teams lean into AI. Find out: Important links & mentions: Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter