The Content 10x Podcast

In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews. From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice to help you get the most from your expert interviews – so you can turn in-house expertise into high-value, impactful content. Find out: Important links & mentions: https://www.content10x.com/interview-guide/https://www.content10x.com/expert-interviews-ultimate-guide/https://www.content10x.com/322/https://www.content10x.com/323/https://www.linkedin.com/in/hayley-evans-56421826/https://www.linkedin.com/in/amywoods2/www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

In the fourth episode of our five-part miniseries, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, discuss ways you can repurpose expert interviews effectively. They discuss how to reuse and reshape interviews for podcasts, blog posts, social media, and more, covering how to pick out key moments and keep things engaging across different formats. Whether it’s short clips, written content, or a whole series, they talk through how to plan ahead and make repurposing simple, so you’re always getting the best return from your expert conversations that fuels your strategy for months. Find out: Important links & mentions: https://www.content10x.com/video10x-exec/https://www.content10x.com/322/https://www.content10x.com/323/https://www.linkedin.com/in/hayley-evans-56421826/https://www.linkedin.com/in/amywoods2/www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

You’ve done the prep, set the strategy, and picked the experts. Now it’s time to hit record! But a great interview isn’t just about asking the right questions – it’s about creating the right environment for insightful conversations to happen. In part three of this five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, walk through what it takes to run a smooth, engaging expert interview. They cover the key steps to help everyone involved feel at ease, manage the technical side of recording, and ensure you walk away with content you can actually use. Find out: Important links & mentions: https://www.content10x.com/video10x-exec/https://www.content10x.com/322/https://www.content10x.com/323/https://www.linkedin.com/in/hayley-evans-56421826/https://www.linkedin.com/in/amywoods2/www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The key to great expert interviews? It all starts with the right preparation. In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews. From selecting the right experts (and interviewers) to asking open-ended questions that lead to real insights, they share what it takes to set your interviews up for success – before you even hit record. Amy and Hayley also explore how expert interviews fit into your content strategy and how upfront planning makes the whole process run smoother. Find out: Important links & mentions: https://www.content10x.com/video10x-exec/https://www.content10x.com/322/https://www.content10x.com/323/https://www.linkedin.com/in/hayley-evans-56421826/https://www.linkedin.com/in/amywoods2/www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What if your best content is already within your team, waiting to be uncovered? In this first episode of our five-part series, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to discuss the power of expert interviews and how they unlock high-value content that AI can’t replicate. Amy and Hayley break down what expert interviews are, why they work, and how they help B2B companies create truly authentic, people-focused content straight from the voices of their in-house experts. Find out: Important links & mentions: https://www.content10x.com/video10x-exec/https://www.content10x.com/322/https://www.content10x.com/323/https://www.linkedin.com/in/hayley-evans-56421826/https://www.linkedin.com/in/amywoods2/www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it. Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact. Find out: Important links & mentions: www.content10x.com/322www.content10x.com/321www.content10x.com/297www.content10x.com/237 www.content10x.com/186 www.content10x.com/176www.content10x.com/225www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like today, and the steps bloggers (with a focus on B2B marketers) can take to overcome common challenges. Find out: Important links & mentions: https://www.orbitmedia.com/blog/blogging-statisticshttps://www.linkedin.com/in/andycrestodinahttps://www.orbitmedia.com/about/content-chemistryhttps://www.content10x.com/310https://www.content10x.com/311www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers. As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click of a button on a free generative AI tool, which is why originality and thought leadership have never been more valuable. So what can we expect from the coming months, not just from AI but also in areas such as search, communities, platforms, and more? In this episode of The Content 10x Podcast, host Amy Woods looks into her crystal ball and shares her thoughts, ideas, and predictions for the year ahead. Find out: Important links & mentions: www.content10x.com/320www.content10x.com/when-to-use-ai-in-content-marketingwww.content10x.com/315www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

2024 has been an exciting year for The Content 10x Podcast. We’ve had the privilege of speaking with incredible guests who’ve shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year. Join host Amy Woods as she revisits the themes that defined 2024, reflecting on the trends, tools, and strategies shaping the future of B2B marketing. This special end-of-year episode is packed with insights, ideas, and plenty of inspiration to carry into 2025. Settle in for a trip down memory lane with some of the best moments from the podcast this year! Find out: Important links & mentions: www.content10x.com/308www.content10x.com/312www.content10x.com/316www.content10x.com/310www.content10x.com/314www.content10x.com/318www.content10x.com/297www.content10x.com/299www.content10x.com/303www.content10x.com/301www.content10x.com/302www.content10x.com/305www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content...

Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In this episode of The Content 10x Podcast, host Amy Woods dives into the pros and cons of using AI tools for repurposing long-form videos into short-form videos for social media. Find out: Important links & mentions: www.content10x.com/ai-vs-human-writingwww.content10x.com/315https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling. Discover: Important links & mentions: thesocialmediahat.com/connecthttps://www.linkedin.com/in/mikeallton/www.content10x.com/310www.content10x.com/314https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media. In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strategy is more crucial than ever. Join host Amy Woods to discuss the importance of search, email, and social media, and how they can help you effectively connect with your audience. Discover how you can turn your long-form content into valuable resources for your email subscribers and social media followers, ensuring you stay top-of-mind and drive meaningful engagement. Find out: Important links & mentions: www.content10x.com/316www.content10x.com/310www.content10x.com/311https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing. In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience. Find out: Important links & mentions: https://nealschaffer.com/free-preview-ebook-digital-threads/https://www.linkedin.com/in/nealschaffer/www.content10x.com/310www.content10x.com/314https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you use AI to create authentic content? AI is being integrated into every aspect of our working lives as content marketers. Especially with content creation and repurposing. In many ways it’s fantastic, but there are risks when you take it too far and end up stripping out the human element of your content. No one wants their B2B content to sound robotic and unimaginative, so how do you use AI to improve your systems and processes while still producing human-led high-quality content? In this episode, we look at 10 ways to use AI while keeping your content authentic. Find out: Important links & mentions: www.content10x.com/310www.content10x.com/314https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Gen AI tools are having an impact on B2B marketing – sometimes good, sometimes bad, sometimes ugly! In this episode, host Amy Woods is joined by Ian Anderson Gray to explore using AI when creating and optimizing content. They talk about: Important links & mentions: www.content10x.com/310https://www.linkedin.com/in/ianandersongrayhttps://iag.mehttps://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks? In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing. Amy discusses crucial aspects such as copyright and trademark infringement, the user's legal responsibility for AI-generated content, and ethical considerations. She also highlights the importance of understanding the terms and conditions of AI tools, cites real-world examples, and provides advice on protecting your brand and intellectual property – it should be noted that Amy is not providing legal advice in this episode, she is simply trying to open eyes to some of the legal implications of using gen AI. Find out: Important links & mentions: www.content10x.com/312www.content10x.com/311www.content10x.com/310https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences. Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust. Find out: Important links & mentions: https://zonteehou.com/datadrivenpersonalization/https://www.convinceandconvert.com/podcasts/shows/data-driven-decisions/https://www.convinceandconvert.com/newsletter/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you optimizing your content for AI-powered search? In this episode of The Content 10x Podcast, host Amy Woods explores the changes to B2B marketing strategy since the rise of generative AI. Amy discusses how AI is changing search behavior and talks through nine strategic and tactical tips for building B2B brand awareness and mindshare with gen AI tools. This episode also touches on the balance between quality and quantity in content creation and how repurposing can help achieve both. Find out: Important links & mentions: https://www.content10x.com/win-at-gen-ai-search/https://www.content10x.com/being-everywhere-content-repurposing/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What impact is generative AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space? In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they can make better decisions. Together they discuss the rapidly evolving landscape of generative AI search behaviors and their impact on content marketing. Christopher shares insights into how search engines are powered by AI to deliver the snippet answers that appear at the top of SERPs (Search Engine Results Page). More and more people tend to go to the gen AI tools like ChatGPT and Perplexity for information and answers. All of this is changing the dynamics of content visibility and traffic. Christopher highlights the need to create 'the most best content' and adopt a multi-channel distribution strategy to ensure brand prominence. He also provides actionable advice on utilizing AI in content marketing, including understanding training data, leveraging SEO, and a framework for assessing tasks suitable for AI. Find out: Important links & mentions: https://www.trustinsights.ai/https://www.trustinsights.ai/blog/2024/03/why-change-management-the-trust-insights-approach/https://www.linkedin.com/in/cspenn/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns. Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy. Find out: Important links & mentions: https://www.content10x.com/the-changing-face-of-marketing/https://www.content10x.com/boosting-content-velocity/https://www.content10x.com/maximize-content-with-small-teams/https://www.content10x.com/consulting-and-strategy/https://www.content10x.com/book Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter