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The Content 10x Podcast

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061 - The Gift of Repurposing: 5 Giveaway Ideas from your Existing Content

Do you find yourself thinking of ways that you can take part in holiday giveaways, and subsequently find yourself pondering appropriate giveaway ideas? Whatever the holidays/occasions that you celebrate are, be it Christmas, Thanksgiving, Easter, Diwali, Eid….they all often come with gifting and generosity. Whilst you’re searching for giveaway ideas, have you considered that you can repurpose your existing content into gifts and giveaways for your audience? In this week’s podcast episode...


060 - 8 Ways to Create Content at Live Events

Let me ask you a question…do you create content at live events? Not just at the events, but before, during and after. If your answer is no then you are missing a huge content opportunity. Going to events is a fantastic thing to do, it’s great for learning and it’s great for building relationships. You just cannot beat meeting people face-to-face. But, they’re also often a huge investment – you’ve investing in yourself which is good, but they can take up a lot of time away from your...


059 - Repurposing Twitter Chats with Madalyn Sklar

When it comes to repurposing content, we spend a lot of time thinking about what we can post to Twitter, rather than repurposing content that’s already on there. I was keen to speak to someone who’s a real expert in Twitter and a number of my friends pointed to me to Madalyn Sklar as THE person to speak to. Madalyn is the host of two wildly popular Twitter chats - Twitter Smarter, which was launched six years ago and has since then amassed over 6 billion impressions and her second, Social...


058 - Content Video Trailers: Promote your Content with Short Videos

How do you create engaging content video trailers to promote your latest blog, podcasts, or video content? New movies and TV shows run trailers and that seems to work pretty well, so why not apply the same marketing techniques to our content! A content video trailer is a short, less than one minute video, explaining the benefits of your content. It’s a way to endear yourself to your audience and directly drive interested people back to consume your content. In this episode I share what...


057 - Automation of Podcast and Facebook Live Repurposing with Hani Mourra

How much of your repurposing process can be hands-off? At Content 10x, I’m always talking about ways to save time, whether it’s with methods or tools. This week I have a special guest on the show, Hani Mourra, creator of His web completely automates publishing your vlog as a podcast or your podcast as a vlog…and more. Tune in to learn: For more information and the accompanying article visit:


056 - Turning Your Content on Its Head

You already know how to multiply your content into different formats. Could you expand that even further by taking the same topic from a different angle? By turning the message of a piece of content on its head, you not only attract different learning styles (written, audio, visual). You can now make the same topic appeal to different personality traits! Tune in to this week’s episode to learn: Check it out at:


055 - 7 Essentials of High Converting Websites with Matt Eldridge

Do you feel like your website is leaking a lot of potential customers and losing you money? If you do, it can only be because you don’t have a high converting website. In this episode, my guest Matt Eldridge and I might be able to help you on that journey to having the stickiest website in your niche! Join us to learn: Read the full blog post at:


054 - Creating Live Experiences with your Content

Live content takes engagement to a whole new level. It can turn an audience into a true online community. In this week’s episode, I take a deep dive into live content experiences, why it engages people so well, and give a whole load of ways to structure live content. Not only does it work really well in its own right, allowing you to demonstrate your expertise and trustability better than any other form of content, you can also repurpose it in loads of different ways. Tune in to find...


053 - Chatbots and Content Repurposing with Kelly Noble Mirabella

Chatbots are a quickly rising force in digital marketing. Join me this week with chatbot-expert Kelly Mirabella as we talk about how to use chatbots and content repurposing together to maximise engagement on Facebook and get your content in front of as many people as possible. We cover: For the full blog post, head over to


052 - Lessons Learned After 1 Year Hosting The Content 10x Podcast

The Content 10X podcast has hit its one year anniversary! Thank you so much to everyone who has listened to the podcast, I really appreciate it and hope you find it super valuable! In this episode, I reflect on five big lessons I’ve learned from running the podcast. I also give you my best examples of creative repurposing so you can get the most out of your own episodes. I talk about: For the full blog post, head over to


051 - Having a Content Repurposing Strategy When Reviewing Content Requests

Creating content for others can be a great thing to do. But when it comes to putting in your own time and effort for someone else, how can you be sure that every ‘yes’ is also going to be beneficial to you? In this podcast episode I talk about what to do when someone comes to you with a content request (e.g. deliver a masterclass, write a blog post, talk at an event…etc), and why it’s so important to have a content repurposing strategy in mind. Find out: Tune into this week’s episode at...


050 - How To Use Analytics To Decide What Content To Repurpose

How much repurposing potential is trapped in your content archives, waiting for you to tap into it? There might be more than you think. But even if you were to start tapping into it, which piece should you repurpose first? In other words, which one struck such a chord with your audience that it’s almost guaranteed to do well again if you revived it and gave it a fresh coat of paint? In this week’s episode I talk about how to do just that. We cover how to use analytics from multiple sources...


049 - How Transcriptions Can Play A Key Role in Content Repurposing

It’s time we talked about transcripts. They might not seem like the most exciting form of content, but they represent huge repurposing potential if you use them correctly. This week’s podcast episode is all about how to get your transcripts done cheaply, and once you have them in hand, how to use them either as they are or as a springboard to create a host of other forms of written content, getting you in front of more and more people. If you have a podcast or video content, it’s well...


048 - How to Repurpose Your Content on Instagram with Jenn Herman

This week’s podcast episode is all about repurposing your content on Instagram. I’m extremely excited about this week’s guest, Jenn Herman. She’s the world’s forefront blogger on Instagram marketing. Although it’s my favourite platform, it’s not always easy to keep up with all their tweaks and changes. Fear not! Jenn breaks it down to the absolute fundamentals that get results on Instagram, the things that are and aren’t likely to change, along with a wealth of specific tips and tricks that...


047 - How to Incorporate Content Repurposing into your FB Ad Strategy with Julia Bramble

Get ready to lose all fear of Facebook’s dreaded Ads Manager and find out how it’s possible to get attention to your business for pennies. Plus, you don’t need to scratch your head wondering what new content you need to create for your ads, because the answer may lie in repurposing existing content. Julia Bramble is a social media strategist, coach, and speaker who helps small businesses and marketers get results from their online marketing in the simplest way possible. If you’ve ever felt...


046 - The Increasing Importance of Video Content

It’s finally happened. Mainstream companies are beginning to understand what many of us have known for a long time. Online video is big enough to shape the world! The Official Charts Company have decided to incorporate online video views into the official pop charts! Isn’t that crazy? Maybe not. We’ve been harping on about the importance of video for so long, maybe it’s surprising that it’s taken so long to go mainstream in this way. In this week’s podcast episode I discuss: If you want...


045 - How Content Repurposing can Improve SEO with Andy Crestodina

SEO (Search Engine Optimization) is a topic that can confuse and overwhelm the best of us. Which is why I was so excited to interview content marketing expert, Andy Crestodina. With 18 years of experience in SEO and analytics and 10 years of experience in content strategy and blogging, Andy was the perfect person to explain how SEO works and how our webpages rank on popular search engines such as Google. Andy is also a big fan of content repurposing and was keen to explain the real...


044 - A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories

Much like Instagram Stories and Snapchat, IGTV features vertical videos. Given its focus on catering to the modern-day smartphone user, IGTV is a dream platform if you who want to share and consume long form, vertical videos. But how can you post a horizontal video onto IGTV? What if you have lots of horizontal/landscape videos that you’d like to repurpose onto IGTV or Instagram Stories. Is that even possible?! In this podcast episode, I share how you can repurpose horizontal videos into...


043 - How to Become Loved As A Podcaster (By Those Who Hate Podcasts)

In this podcast episode, I share my experience at Podcast Movement, which is the world’s largest annual conference for podcasters. The event was fantastic and I was lucky enough to chosen to give a talk. My talk was called “How To Become Loved As a Podcaster (By Those Who Hate Podcasts).” It was all about repurposing podcast episodes for different platforms to reach new and larger audiences. Find out about: You can listen to the full podcast episode (and watch my live talk) here:...


042 - 4 Ways To Add More Impact When Repurposing Content

In this week’s podcast episode I challenge you to think of ways that you can add more impact to your content when you repurpose it. Specifically, I show you four ways that you can give your repurposed content that extra bit of “oomph”. When we talk about repurposing content, we are usually looking at ways that we can take one piece of content – or should I say one clearly communicated message – and package it into different formats to reach new audiences. Rather than simply repackaging...