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The Content 10x Podcast

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044 - A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories

Much like Instagram Stories and Snapchat, IGTV features vertical videos. Given its focus on catering to the modern-day smartphone user, IGTV is a dream platform if you who want to share and consume long form, vertical videos. But how can you post a horizontal video onto IGTV? What if you have lots of horizontal/landscape videos that you’d like to repurpose onto IGTV or Instagram Stories. Is that even possible?! In this podcast episode, I share how you can repurpose horizontal videos into...


043 - How to Become Loved As A Podcaster (By Those Who Hate Podcasts)

In this podcast episode, I share my experience at Podcast Movement, which is the world’s largest annual conference for podcasters. The event was fantastic and I was lucky enough to chosen to give a talk. My talk was called “How To Become Loved As a Podcaster (By Those Who Hate Podcasts).” It was all about repurposing podcast episodes for different platforms to reach new and larger audiences. Find out about: You can listen to the full podcast episode (and watch my live talk) here:...


042 - 4 Ways To Add More Impact When Repurposing Content

In this week’s podcast episode I challenge you to think of ways that you can add more impact to your content when you repurpose it. Specifically, I show you four ways that you can give your repurposed content that extra bit of “oomph”. When we talk about repurposing content, we are usually looking at ways that we can take one piece of content – or should I say one clearly communicated message – and package it into different formats to reach new audiences. Rather than simply repackaging...


041 - How to Run an Email List Building Challenge by Repurposing your Content

Is building your email list on the top of your agenda? If it’s not, it should be. It’s really important to continuously work on growing your email list. But, do you find the usual lead magnets of checklists, templates, swipe files…a little bit repetitive? Here’s an idea, why not run an online challenge? AND why not repurpose your existing content to create the challenge?! In this podcast episode I talk about how you can run an engaging online challenge by repurposing your existing...


040 - How to Create Audiograms for your Podcast: Wavve vs Headliner

Unlike photos and videos, sharing your podcast content on social media can be a challenge. But it doesn’t have to be! With an audiogram, you can share snippets of your latest podcast episode on all of your favourite social media channels. What’s more, you don’t have to be a podcaster to make audiograms because I let you know about two great tools for creating amazing audiograms for free with or without podcast content! I’ve also recorded a video tutorial that you can follow step-by-step...


039 - How To Turn Your Blog Post Into A Multimedia Experience!

People are far more likely to engage with a blog post that includes a range of multimedia content. Integrating multimedia content such as images, videos, slideshows and infographics into your blog post will breathe life into it and add a touch of personality to your website. Guess what, if you repurpose your content then you make it easier to integrate more media into your blog posts. So, if you want to find out how you can create engaging multimedia content for your blog post, tune into...


038 - 6 Tips For Repurposing Video Content Onto Social Media

Do you create amazing videos for your website, YouTube channel, Facebook live, membership site….etc? If so, then you know just how much hard work and time goes into the creation of each video, but there are easy ways that you can get a return on the time you spend creating amazing video content! If you spend a lot of time researching, filming and editing your videos, why not try new ways to repurpose your video content for social media to increase engagement and reach a wider...


037 - My Dad Wrote... Something That I Repurposed The Hell Out Of!

Have you ever created a piece of content that you thought would amount to nothing? Sometimes it can be easy to disregard lousy content, but if you have a sense of humour and an open mind, you can repurpose even your worst content into something incredible. On episode 37 of the Content 10x podcast, I discuss the massive success of a hilarious podcast that is based on the complete repurposing of an unpublished novel. Since its release, the podcast has had over 100 million downloads and has...


036 - Epic Podcast Repurposing

The amount of people that listen to podcasts on a regular basis is growing, but how do you reach those who aren’t regular podcast listeners or those who prefer to consume other forms of content? The answer is via podcast repurposing! On episode 36 of the Content 10x podcast, I talk about epic podcast repurposing and reveal some of the best tips to help you get the most out of your latest podcast episode. Find out about: Find out how you can repurpose your podcast episodes to reach a...


035 - Creating Content for Twitter in Light of the Spam & Bot Crackdown

The latest changes to Twitter’s Automation Rules have shaken things up on the platform, paving the way towards a more productive, high-quality and engaging platform. But many people are still unsure of what they can and can’t post on Twitter. Join me on episode 35 of the Content 10x podcast, where I reveal different ways you can create and publish impactful content on Twitter in light of these recent changes. Find out about: If you want to find out how you can make the recent Twitter...


034 - Your Finest (Content) Hour May Be Yet To Come

Instead of thinking that the original piece of content is where you have expressed your thoughts and opinions in the best light, consider this; what if that original piece of content is NOT your finest hour? In episode 34 of the Content 10x podcast, I discuss why your original content may not be the best version of itself and how you can add even more value when you take that original content and create something new. Find out about: If you want to find out why your original piece of...


033 - Repurposing Webinars with Louise Brogan

Webinars are a great way to grow your business online by interacting with your audience, increasing your email list and delivering high-quality, valuable content that your viewers WANT to see. In this week’s podcast episode, I talk with Louise Brogan about repurposing webinars and how they can be used to grow your business! Find out about: Find out how you can repurpose your webinar and accelerate the growth of your business online when you tune into this week’s episode. Find out more...


032 - Simple Ways to Repurpose Blog Content onto Instagram

Repurposing a blog post on Instagram requires a little more imagination and creativity than other social media platforms. With Facebook and Twitter, you can just share a link to your blog post. But when you want to drive traffic to your blog from Instagram, you have to take a more creative approach. Instagram is my favourite social media platform. It takes me away from the noise of Facebook and the chirping chatter on Twitter to a quiet place that tends to be more positive, visually...


031 - Question and Answer Repurposing!

If you’re anything like me, you probably get asked a lot of questions. Plus, you probably spend quite a bit of time on the more complicated questions providing a well thought through and considered answer. Well…I’ve come up with some ways to make the most of the time that you spend deriving your answers. There are so many ways you can convert your questions and answers into creative, original and impactful content. In episode 31 of the Content 10X Podcast, I reveal six ways that you can...


030 - Repurposing on Pinterest with Kate Ahl

Pinterest is growing fast and businesses around the world are leveraging the image search engine to drive engagement and increase traffic. In this week’s podcast episode, I talk with Kate Ahl about repurposing content for Pinterest and how you can start using the platform to propel your content marketing efforts. Find out about: If you want to find out how you can repurpose your content for Pinterest, have a listen to this week’s episode. Find out more by clicking here.


029 - Repurposing Your Video By Launching A (Brand New) Podcast

Repurposing video content into podcast episodes is a great thing to do…but it’s hard if you don’t already have an established podcast. Starting a podcast for the first time can seem intimidating. But don't worry. It's easier than it seems. I spent A LOT of time researching how to launch my podcast, and in this week’s episode I share with you the steps that I took. Find out about: If you don’t have a podcast, but would like to have one one day, they please do give this week’s episode a...


028 - Repurposing Your Blog Post To Video

Do you know that you can repurpose your blog posts into a video using an awesome online tool? You don’t have to put yourself on camera (great for those of us that are a bit camera shy!), and you don’t have to have advanced video editing skills either! If you spend a lot of time creating a really good blog post, then why not explore the opportunity to put it into a different format to reach new and different audiences? In this week’s podcast episode I discuss: To find out more head to...


027 - Is Cross-posting Effective or Just Plain Lazy?

Is cross-posting effective? This is a question that I get asked a lot. What I mean by cross-posting is when you post your content from one social media platform to another automatically. In this podcast episode I discuss: I hope you find the episode useful. For more information please head to


026 - How to Repurpose Content on LinkedIn with Cathy Wassell

This week on the podcast I talk about LinkedIn with Cathy Wassell. Cathy is a marketing strategist with 20 years' experience who now specialises in social media marketing, strategy and paid ads. I have been really keen to talk about LinkedIn for quite some time. It’s a platform that is really growing in popularity and evolving. It’s not a boring and stuffy corporate site anymore, it’s actually becoming a lot more sociable and people are engaging more with each other than ever before. On...


025 - Convert Your Blog Post Into A PDF: The Best Tool Ever!

This week on the podcast I share a really simple and quick way to repurpose your blog post into a PDF document. Why would you want to do that? I answer this question too! I discuss: To find out more head to