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The Content 10x Podcast

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035 - Creating Content for Twitter in Light of the Spam & Bot Crackdown

The latest changes to Twitter’s Automation Rules have shaken things up on the platform, paving the way towards a more productive, high-quality and engaging platform. But many people are still unsure of what they can and can’t post on Twitter. Join me on episode 35 of the Content 10x podcast, where I reveal different ways you can create and publish impactful content on Twitter in light of these recent changes. Find out about: If you want to find out how you can make the recent Twitter...


034 - Your Finest (Content) Hour May Be Yet To Come

Instead of thinking that the original piece of content is where you have expressed your thoughts and opinions in the best light, consider this; what if that original piece of content is NOT your finest hour? In episode 34 of the Content 10x podcast, I discuss why your original content may not be the best version of itself and how you can add even more value when you take that original content and create something new. Find out about: If you want to find out why your original piece of...


033 - Repurposing Webinars with Louise Brogan

Webinars are a great way to grow your business online by interacting with your audience, increasing your email list and delivering high-quality, valuable content that your viewers WANT to see. In this week’s podcast episode, I talk with Louise Brogan about repurposing webinars and how they can be used to grow your business! Find out about: Find out how you can repurpose your webinar and accelerate the growth of your business online when you tune into this week’s episode. Find out more by...


032 - Simple Ways to Repurpose Blog Content onto Instagram

Repurposing a blog post on Instagram requires a little more imagination and creativity than other social media platforms. With Facebook and Twitter, you can just share a link to your blog post. But when you want to drive traffic to your blog from Instagram, you have to take a more creative approach. Instagram is my favourite social media platform. It takes me away from the noise of Facebook and the chirping chatter on Twitter to a quiet place that tends to be more positive, visually...


031 - Question and Answer Repurposing!

If you’re anything like me, you probably get asked a lot of questions. Plus, you probably spend quite a bit of time on the more complicated questions providing a well thought through and considered answer. Well…I’ve come up with some ways to make the most of the time that you spend deriving your answers. There are so many ways you can convert your questions and answers into creative, original and impactful content. In episode 31 of the Content 10X Podcast, I reveal six ways that you can...


030 - Repurposing on Pinterest with Kate Ahl

Pinterest is growing fast and businesses around the world are leveraging the image search engine to drive engagement and increase traffic. In this week’s podcast episode, I talk with Kate Ahl about repurposing content for Pinterest and how you can start using the platform to propel your content marketing efforts. Find out about: If you want to find out how you can repurpose your content for Pinterest, have a listen to this week’s episode. Find out more by clicking here.


029 - Repurposing Your Video By Launching A (Brand New) Podcast

Repurposing video content into podcast episodes is a great thing to do…but it’s hard if you don’t already have an established podcast. Starting a podcast for the first time can seem intimidating. But don't worry. It's easier than it seems. I spent A LOT of time researching how to launch my podcast, and in this week’s episode I share with you the steps that I took. Find out about: If you don’t have a podcast, but would like to have one one day, they please do give this week’s episode a...


028 - Repurposing Your Blog Post To Video

Do you know that you can repurpose your blog posts into a video using an awesome online tool? You don’t have to put yourself on camera (great for those of us that are a bit camera shy!), and you don’t have to have advanced video editing skills either! If you spend a lot of time creating a really good blog post, then why not explore the opportunity to put it into a different format to reach new and different audiences? In this week’s podcast episode I discuss: To find out more head to...


027 - Is Cross-posting Effective or Just Plain Lazy?

Is cross-posting effective? This is a question that I get asked a lot. What I mean by cross-posting is when you post your content from one social media platform to another automatically. In this podcast episode I discuss: I hope you find the episode useful. For more information please head to


026 - How to Repurpose Content on LinkedIn with Cathy Wassell

This week on the podcast I talk about LinkedIn with Cathy Wassell. Cathy is a marketing strategist with 20 years' experience who now specialises in social media marketing, strategy and paid ads. I have been really keen to talk about LinkedIn for quite some time. It’s a platform that is really growing in popularity and evolving. It’s not a boring and stuffy corporate site anymore, it’s actually becoming a lot more sociable and people are engaging more with each other than ever before. On...


025 - Convert Your Blog Post Into A PDF: The Best Tool Ever!

This week on the podcast I share a really simple and quick way to repurpose your blog post into a PDF document. Why would you want to do that? I answer this question too! I discuss: To find out more head to


024 - Repurposing Your Content Into A Content Upgrade

Have you ever been curious about how you can repurpose your content into a content upgrade? Do you know what a content upgrade is? In this podcast episode I explain: - What content upgrades are - Things to consider when creating content upgrades - Examples of different content upgrades To get a 1-page handy guide for when you decide to create your own content upgrade head to


023 - How to Repurpose Live Events with Janet Murray

This week on the podcast I’m really pleased to introduce you to Janet Murray. Janet has a journalistic background, with over 17 years of experience writing and editing for national newspapers. She has built a hugely successful blog, podcast and social media following. Her specialism is helping small businesses and entrepreneurs to grow their business by promoting themselves in the most effective way – via content marketing, email marketing and PR. She holds live events, is a key-note...


022 - How Much Time Should You Spend Repurposing Content?

This week I answer the question – how much time should you spend repurposing your content? I get asked this question all the time. My initial thoughts are that the question should be reframed because content repurposing is still a form of content creation. Therefore, content creation and content repurposing shouldn’t really be seen as two separate things. The question shouldn’t be how much time should I spend repurposing content, instead, it should be how much time should I spend...


021 - Converting Your Content Into A Best Selling Book With Chris Ducker

This week I interview my mentor and friend Chris Ducker. Chris is the founder of—the entrepreneurial mastermind community that helps experts become the go-to leader in their industry. He's a serial entrepreneur, a highly sought-after keynote speaker, trusted international business mentor, blogger, and podcaster. Chis has recently published a new book called The Rise of the Youpreneur. I wanted to bring Chris onto the show to talk about his new book and to understand how...


020 - How To Decide What Content To Repurpose

Do you have lots of content that you’ve created in the past that you would like to bring to life again? Perhaps you’ve got hundreds of blog posts, many are still just as relevant today as the day you wrote them. Or maybe you’ve just given yourself a pat on the back for recording your 100th...1000th...10,000th podcast episode…but you feel that your episodes could really do with reaching so many more people. If any of this sounds familiar, then this week’s podcast episode will be a...


019 - How to Repurpose Your Content Using SlideShare with Ana Hoffman

Have you ever considered creating presentations to communicate with your audience? Did you know that creating SlideShare presentations can be a brilliant starting point for content repurposing. This week on the podcast I’m joined by Ana Hoffman. Ana is an expert in online marketing and the founder of the successful blog Traffic Generation Café, where she helps online business owners get free traffic to their website. Presentations are the pillar of Ana’s content repurposing process. A...


018 - How To Plan & Create Your Content For Repurposing

This week on the podcast I talk all about how you can create content with repurposing in mind. So basically, how you can reverse engineer the content creation process so that you have content that is perfect for repurposing. I discuss: If you’d like a checklist that covers everything that I’ve just covered (and more…) then please get yourself a copy of ‘Repurposable Content: The Ultimate Checklist’ by clicking here.


017 - Content Stacking with Colin Gray

This week on the Content 10x Podcast I speak with Colin Gray. Colin is the founder of - a website all about podcasting covering podcasting skills, resources, equipment, podcast ‘shiny objects’ and pretty much all things podcasting! Colin also has a coaching membership for podcasters, and a podcasting app called Alitu. During my interview with Colin we talked about his approach for repurposing his content – an approach that Colin refers to as ‘content stacking’. We...


016 - Content Repurposing: The Done-For-You Option

If you have a budget to help you with repurposing your content what are your options? This week I look at how to get help when you are ready to take your content repurposing to another level! You want to get as much value as possible from all of the great content that you are creating and explore as many repurposing opportunities as you can. I discuss: To find out more please head to