The DigitalMarketer Podcast

Markets and Investing

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Location:

United States

Description:

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Twitter:

@digitalmktr

Language:

English

Contact:

8106183789


Episodes

How to Build a Business from Scratch with Jay Perkins

1/31/2023
Building a business can be daunting and you're bound to make a lot of mistakes in the beginning. But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful. Today's guest has had his share of mistakes growing his brand and he's here to share it all. The DigitalMarketer Podcast welcomes Jay Perkins, co-founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company...

Duration:00:32:33

What Impact Will AI Have on Creatives in Marketing?

1/24/2023
As a digital marketer, should you worry as more AI tools become available? Would AI replace humans? How far can AI evolve? What can you do so you don't get displaced by AI? In today's episode of The DigitalMarketer Podcast, Mark and three digital marketing creatives–David Canington, Adrian Boysel, and Brad Ball–talk about the role of AI in marketing. They also share their predictions and thoughts on how AI can impact the marketing industry and whether marketers will be out of jobs in the...

Duration:00:48:10

How Might AI Impact Marketing Agency Management with Thomas von Ahn

1/17/2023
Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape. Should you be concerned if you are a digital marketing agency owner? Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours included? When you don't fully understand something, you tend to fear it. But what is the truth about AI? In today's episode of The DigitalMarketer...

Duration:00:55:21

How to Speak Powerfully in Your Video Content with Tracy Goodwin

1/10/2023
The way people consume content is moving more and more towards video. So if you've never done a single video content or are terrified of getting in front of the camera, it's time to overcome that fear. To help you do that, podcast host Mark de Grasse interviews Tracy Goodwin. Tracy is an internationally known voice expert and an award-winning speaker who has taught hundreds around the globe to make a big impact with their voice. She is the founder of Captivate the Room and the host of the...

Duration:00:27:29

Making A Big Impact In 30 Seconds: The Power Of Video Content with Mandy McEwen

12/23/2022
Are you struggling to create content for TikTok? We might have found a solution. On today's episode, host Logann Norris sits down with Mandy McEwen to discuss how millennials and older generations can eliminate stress from video content creation. Mandy is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing. Creating videos for social media can be overwhelming. But as...

Duration:00:38:02

Ai Automation Vs. Human Creativity: Exploring The Divide with Joshua B Lee

12/20/2022
In this conversation, Josh and Mark discuss the importance of automation and AI tools in marketing, as well as the importance of connecting with an audience on a human level. Josh explains that marketers should use AI tools to educate their audience rather than trick them into making a purchase. He also emphasizes the need to build a personal brand by creating content that sparks emotion in viewers. Josh suggests using polls, videos, and audio to engage with an audience and encourages...

Duration:00:32:11

Sharing Secrets To Growing Companies Online In Any Industry with Rudy Mawer

12/16/2022
Want to know how you can scale your customer's lifetime value? On today's episode, host Mark de Grasse sits down with Rudy Mawer to discuss customer lifetime value and how you can build a multi-million dollar business through Facebook ads. Rudy is an international entrepreneur and expert marketer. He built two multimillion-dollar businesses in two years by age 27 - and now runs a fully done-for-you marketing agency specializing in ecommerce brands and helping experts and celebrities scale...

Duration:00:35:52

Unlocking Creative Potential And Maximizing Results For Creators And Businesses with Tevah El Emmet

12/13/2022
What in the world is going on with Meta advertising? There is no better person to answer that question than one of Meta's former employees, Tevah El Emmet, "The Idea Man" and founder of Nspired Media. On today's episode, host Mark de Grasse and Tevah discuss the current state of Meta advertising and how marketers can maximize the full potential of Meta. Tune in to learn how marketers can get ahead by developing a culture of producing fresh content and using all available tools to drive...

Duration:00:28:08

The Potential Of Typeform: Transforming Your Business Through Onboarding and Lead Generation with Karrie Sanderson

12/6/2022
Do you create forms, surveys, and quizzes? Want to know how you can get more thoughtful responses and higher completion rates? On today's episode, host Mark de Grasse talks to Karrie Sanderson, the Chief Marketing Officer at Typeform — a no-code SaaS platform that helps companies turn digital interactions into human connections through forms, quizzes, surveys, and asynchronous video solutions. If you use forms in any marketing functions, the last thing you'd want is to make them boring....

Duration:00:22:43

Cracking The Code To Online Success with Allie Bloyd

12/2/2022
Is Facebook advertising dead - and can you still use it to drive results for small business owners? Like all advertising platforms, the grass is greener where you water it. You can still get tremendous results with Facebook ads, but only if you implement the right strategies and give the algorithm enough time to learn. On today's episode, host Mark de Grasse talks to Allie Bloyd, the owner of Allie Bloyd media - a seven-figure-per-year business that helps local business owners and agencies...

Duration:00:38:32

The Turning Point: Leveraging Ecommerce Strategies To Succeed In Business with Kira Goller

11/29/2022
If the core principles of marketing never change, what's stopping you from creating replicable success for your clients? On today's episode, host Mark de Grasse sits down with Kira Goller, the National Sales and Marketing Director of Smart Underwear - a company that was started in 2018, doubled its revenue in 2020, doubled again in 2021, and looks set to double again in 2022. Tune in to hear Kira share how she used the marketing frameworks and blueprints from Digital Marketer to scale her...

Duration:00:26:03

Why Most People Get Sales Automation Wrong with Martin Martinez

11/25/2022
What is marketing automation, and how can you use it to build better relationships? On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships. Tune in to learn the...

Duration:00:26:59

Is Guesting on Podcasts A Better Idea than Hosting One? with Dustin Riechmann

11/22/2022
How do you get booked as a podcast guest and make the most of the interview? On today's episode, host Mark de Grasse sits down with Dustin Reichman, founder of Simple Success Coaching, where he has helped over 200 clients add 6 figures to their businesses through podcast guesting. Dusting explains that guesting on podcasts is a great way to market your business. However, there are a lot of prospective podcast guests looking for the same opportunities you're looking for. And while creating...

Duration:00:27:31

The Future of Video Marketing with Atiba De Souza

11/18/2022
When you ask marketers what the future of marketing is, they all say video shorts. Why? Because attention spans are lower than they've ever been. On today's episode, host Mark de talks to Atiba de Souza, CEO of Client Attraction Pros, a leading video-first content marketing agency. We all know video marketing is skyrocketing. So if you are still not using video to grow your business, you're getting left behind. The good news is people's attention spans are alarmingly low, so a one-minute...

Duration:00:14:07

How A Creative Agency Generated a Half Billion Dollars in Revenue with Adrian Boysel

11/15/2022
The world is changing incredibly fast. What can you do to future-proof your career or business? On today's episode, host Mark de talks to Adrian Boysel, a creative agency consultant that has helped over 5000 companies make over $100 million in revenue. Adrian is a firm believer in skill stacking - where individuals make themselves more valuable by gaining a wide range of skills. And the best way to prepare for tomorrow is to pursue complementary skills that support each other and give you...

Duration:00:38:48

Why Your Content Strategy Is Wrong... and How to Fix It!

11/11/2022
How do you know your content strategy is outdated? On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - it's backward. Content is and will always be king. But the way we consume content has changed. So it makes...

Duration:00:08:21

Referral Strategies for 2023 with Edward van der Kleijn

11/8/2022
If referral partnerships are so effective, what’s stopping you from turning customer relationships into referral partnerships? On today's episode, host Mark de Grasse sits down with Edward van der Kleijn from MacroActive to discuss the power of referrals. As Edward explains, the key to referral success lies in the ask - ask your past clients to refer people in their network who might require your services. But there's a catch; you must have provided services worth giving a referral. Their...

Duration:00:29:01

Video Content Made Easy with Casey and Matt from Gravity Digital

11/4/2022
What's the most important element of creating video content? Hint - it's not lighting or a high-quality camera. On today's episode, guest hosts Casey and Matt from Gravity Digital break down video content creation and some of the highlights from their recently-filmed Digital Marketer certification. In this day and age, video content is king; everybody is working to create the most compelling video possible. However, most people can't seem to get past their assumption that video needs to be...

Duration:00:13:17

How to Break Your Holiday Sales Record This Year with Lauren Petrullo

11/1/2022
Ever found yourself repeating the same instructions to different team members? Maybe you're struggling to remember how to complete a task two months after you last worked on it. On today's episode, host Mark de Grasse sits down with Trend Dyrsmid, a process automation expert and Founder of Flowster. They discuss the benefits of documenting processes and creating Standard Operating Procedures(SOPs). SOPs may sound boring and even bureaucratic, but there's nothing quite as frustrating as...

Duration:00:16:33

The Secret to Streamlining Your Business with Trent Dyrsmid

10/28/2022
This sounds ridiculous, but some marketers still don't do holiday sales. On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook. The holiday season is a great time to test ads because everybody is expecting and even...

Duration:00:37:33