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The DigitalMarketer Podcast

Markets and Investing

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Location:

United States

Description:

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Twitter:

@digitalmktr

Language:

English

Contact:

8106183789


Episodes
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The Email Deliverability Mistake That Could Cost You - Big Jason Henderson

6/13/2024
Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action. In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the upcoming changes in email deliverability that will take effect in February 2024. Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain. Don't let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers' inboxes and avoid the dreaded spam folder. Key Takeaways: 00:38 What's changing in email deliverability 01:50 Why email providers are getting serious about spam 02:38 Examples of DNS authentication and common mistakes 05:06 SPF and DKIM Explained 07:45 Consequences of not meeting the new email deliverability requirements 09:43 Practical Steps for Authentication 12:15 How to authenticate your DNS records step-by-step 15:55 Why you need to authenticate every platform separately 18:44 The new complaint rate ceiling and how to stay compliant 20:04 Understanding Google Postmaster Tools and IP reputation 21:20 Managing email lists and engagement 23:39 Cleaning your email list 25:29 Finding the sweet spot for engagement 28:37 Where to find help for email compliance 29:39 Handling hard and soft bounces 32:54 Recap and final tips Connect with Big Jason Henderson Linkedin - https://www.linkedin.com/in/bigjason/ Website - https://emailinboxwarrior.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness...

Duration:00:38:07

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Overcoming Imposter Syndrome in the AI Era with Toby Brooks, PhD

6/4/2024
Staying ahead of the curve in anything you do is crucial. With the rapid advancements in AI and the ever-evolving digital landscape, it's easy to feel overwhelmed. In this episode, we explore the intersection of AI and education, and how these technologies are reshaping the way we learn and work. I sat down with Toby Brooks, PhD, a professor at Texas Tech, to discuss the challenges and opportunities presented by AI in the marketing and education sectors. We tackle the pressing issue of imposter syndrome, especially in a world where AI is becoming increasingly integrated into our daily tasks. Toby shares his insights on how professionals can navigate the uncertainties brought about by AI, drawing from his experiences with high achievers across various fields. We also delve into practical strategies for leveraging AI tools to enhance learning and productivity, ensuring that you stay ahead in this fast-paced digital age. Key Takeaways: 00:35 The prevalence of imposter syndrome in marketing 01:08 Insights from high achievers: Overcoming doubt and uncertainty 02:30 The impact of AI on the job market: Adapting to change 04:41 Leveraging AI tools in education 08:27 The future of education: Personalized learning with AI 17:37 Ethical use of AI in education 24:58 The rapid evolution of AI 27:43 Embracing AI: Opportunities for creativity and innovation Resources Listen to Toby Brooks’ “Becoming Undone Podcast” - https://undonepodcast.com/ Connect with Toby Brooks, PhD LinkedIn - https://www.linkedin.com/in/tobyjbrooks Website - https://tobyjbrooks.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch

Duration:00:30:21

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Escape the Founder Trap to Scale Your Business with Frank Cowell

5/30/2024
As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision? We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, to discuss the philosophies that can transform your approach to business management and growth. Frank shares his insights on how to move from being the superhero of your business to building a team that can operate independently and drive success. We discuss the importance of having a clear, compelling "True North" and the difference between long-term goals and short-term objectives. Frank also provides actionable tips on how to delegate effectively, align your team, and create a sustainable growth engine. If you're feeling overwhelmed by the day-to-day operations and want to learn how to elevate your business to the next level, this episode is for you. Tune in to discover how to shift your mindset, implement strategic planning, and ultimately achieve the impact you desire. Key Takeaways: 03:35 The importance of shifting from founder brute force to CEO-driven strategy 04:50 Why superhero-driven businesses don't scale 07:17 How to convince long-time business owners to delegate 10:20 The impact of age and experience on adopting a CEO mindset 12:15 Aligning your business with your personal goals and impact 18:37 The significance of having a clear, compelling "True North" 22:17 Differentiating between long-term goals and short-term objectives 25:17 The one-degree rule in business and its importance 27:39 Preview of the next episode on the growth engine Resources: Frank Cowell’s 7 Core Capabilities Every Business Needs - https://shorturl.at/lZRAv Connect with Frank Cowell Website - https://www.revenueranch.com/ LinkedIn - https://www.linkedin.com/in/frankrcowell/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual Traffic

Duration:00:31:43

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Marketing Success with Google Analytics 4: Insights from Chris 'Mercer' Mercer

5/28/2024
As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement. In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4. Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most. He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted. So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results. Key Takeaways: 01:38 The initial chaos of the GA4 rollout 04:23 Key differences between GA4 and Universal Analytics 09:29 Simplifying marketing attribution with GA4 17:09 Setting up and customizing GA4 for your unique business needs 18:19 The benefits of spending time on planning and configuration in GA4 23:56 Harnessing strategy over tools for effective marketing 26:44 The essential steps for effective measurement planning 30:54 Incorporating offline methods into your GA4 tracking 34:27 The importance of manual tracking before automation 36:28 Overview of Mercer's GA4 course at DigitalMarketer 42:59 Where to learn more Resources: Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM Connect with Chris “Mercer” Mercer YouTube - https://www.youtube.com/c/MeasurementMarketingio Website - https://measurementmarketing.io/ LinkedIn - https://www.linkedin.com/in/chrismerceronline/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of Scale

Duration:00:46:02

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B2B SaaS Success $200K to $20M in 4 Years with Julia Vorontsova

5/23/2024
If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth. In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth. If you're ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia's proven blueprint for success. Don't miss the opportunity to access Julia's step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million. Visit innovation-park.eu/revenue-blueprint for a detailed case study and actionable insights to propel your business forward. Key Takeaways: 01:29 The challenge: Reviving a 25-year-old SaaS brand 02:22 Identifying the target audience for the sister brand 04:44 Scaling ads and uncovering organic lead generation opportunities 10:34 Tracking ROI across revenue channels to maximize results 15:23 Using customer language from sales calls to improve copy conversion 16:18 Tailoring articles to address different customer profiles and concerns 18:21 The importance of clearly communicating your offering to avoid confusion 20:45 How to access the detailed case study and revenue optimization blueprint Resources: Free Revenue Blueprint - https://innovation-park.eu/revenue-blueprint Connect with Julia Vorontsova Website - https://innovation-park.eu/ LinkedIn - https://www.linkedin.com/in/juliavorontsova/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

Duration:00:24:58

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Break the 7-Figure Ceiling in Your Agency with Frank Cowell

5/21/2024
Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward.  Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running? As an agency owner, you want to scale your business smoothly and sustainably. However, hitting a growth ceiling and dealing with increasing complexity can be frustrating. According to Frank Cowell, Chief Revenue Boss at Revenue Ranch, this struggle is common among agencies that rely too heavily on the "hero business model." To break through, you need to shift your approach and harness the power of momentum. Frank reveals his "Momentum Mastery" framework, which focuses on working on the right things in the right order to create and leverage business momentum. If you're an agency owner or marketer tired of feeling stuck and overwhelmed, listen to this episode and discover how to optimize your business for sustainable growth. Key Takeaways: 00:56 What is momentum in business? 02:15 The hero business model and its limitations 04:10 How to create momentum in business 05:50 The seven core capabilities every business needs 09:47 The purpose of the CEO and COO roles 12:38 How to create a world-class offering 13:08 Systematic sales process for predictable growth 13:24 Active lead generation vs. passive leads 14:25 Empowered work experience for your team 15:03 Cash and profit optimization 18:03 Why your service offering is the heart of your growth engine 20:59 Thinking like an entrepreneur and grading your business capabilities 24:04 The "Growth Momentum Analyzer" tool 25:10 Aligning your business goals with the seven capabilities Connect with Frank Cowell Website - https://www.revenueranch.com/ LinkedIn - https://www.linkedin.com/in/frankrcowell/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual Traffic

Duration:00:29:46

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Q4 Strategies - Sales and Marketing Collaboration with Mike Chudy

5/14/2024
As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly? In this episode, we're joined by Mike Chudy, a seasoned sales consultant and the founder of Austin Sales Consulting. Mike shares his insights on how sales and marketing can collaborate more effectively, especially during the crucial Q4 and Q1 periods. In This Episode, we'll explore: -Common challenges sales teams face in Q4, and how marketing can help overcome them -Effective communication strategies for sales to convey their needs to the marketing team -The top marketing assets sales teams need to succeed in Q1 -How to use analytics and customer feedback to refine your marketing collateral -The importance of regular sales and marketing integration meetings for alignment But here's the key takeaway: Sales and marketing alignment isn't just a one-time initiative. It requires ongoing communication, collaboration, and a willingness to adapt based on data and feedback. Doing this can set your team up for success not just in Q4 and Q1, but all year long. Key Takeaways: 00:43 Common Q4 sales objections 03:24 Role-playing: sales objection and strategies to close the deal 07:15 The importance of discovery and qualification in the sales process 08:07 Communicating sales content needs effectively to the marketing team 12:32 The power of short-form video in modern marketing 14:19 Using AI-powered avatars to create customized sales content at scale 17:49 Analyzing past performance to optimize future marketing efforts 22:45 Closing the loop between sales and marketing with customer testimonials 23:25 Establishing a regular cadence for sales and marketing integration meetings Connect with Mike Chudy: Website - https://www.austinsalesconsulting.com/ LinkedIn - https://www.linkedin.com/in/mikechudy/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual Traffic

Duration:00:28:32

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Navigating AI and Business with Adam Chronister

5/7/2024
In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth. Mark and Adam explore the potential future scenarios, including the rise of small, highly efficient teams executing vast amounts of work and the need for individuals to adapt their skills and mindsets to thrive in an AI-centric economy. In This Episode: - The impact of AI on job markets and the importance of adapting skill sets - Strategies for using AI to automate processes and boost efficiency - The potential for AI to level the playing field for small businesses - The importance of carving out time for creativity and innovation - Preparing for a future where lean, agile companies will thrive If you're a small business owner looking to stay competitive or a marketer seeking to harness the power of AI, this episode will provide you with valuable practical strategies for navigating the future of business. Key Takeaways: 00:52 The Chaos and Change in AI and business 01:26 The evolution of ChatGPT and its impact on user adoption 02:57 The future of work: AI's role in efficiency and layoffs 03:23 How AI is empowering non-developers 08:10 The role of AI in innovation and creativity 13:46 Strategies for staying up-to-date on AI advancements 20:02 The return of the in-person business 28:47 Future AI advancements 29:58 The lean business model: A new era of efficiency 36:30 Embracing side hustles and aligning passions Connect with Adam Chronister: Website - https://enleaf.com/ LinkedIn - https://www.linkedin.com/in/adamchronister/ Email - adam@enleaf.com Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual Traffic

Duration:00:41:18

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5 Elements for Lifetime Trust

4/30/2024
Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you. John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers. Join us as John and Kevin reveal: -The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months -The five essential elements your brand must embody to become truly worthy of your audience's attention and trust -How to map out your customer journey and craft messages that resonate at each stage of the relationship -The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success! Key Takeaways 01:06 The importance of focusing on the customer's lifetime value 02:39 The media equation and creating engaging digital experiences 05:45 Applying interpersonal relationship principles to create satisfying digital interactions 10:03 Crafting the customer journey 17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time 24:46 The five elements your brand must embody for a lasting customer relationship 31:05 The importance of authenticity and integrity in building a sustainable brand Connect with Guests: John - https://www.linkedin.com/in/johnlenker/ Kevin - https://www.linkedin.com/in/kevindelaplante/ Website - https://www.lenker.com/digitalmarketers/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love

Duration:00:38:02

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Scaling Strategies Using Affiliate Partnerships with Joey Vaillancourt

4/25/2024
Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales? Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too. In this episode, we'll explore: -The evolution of affiliate marketing, and how it's adapting to the modern market -Strategies for recruiting the right affiliates, who align with your brand's mission -Determining the ideal commission structure, to attract and retain top-tier affiliates -Managing and nurturing your affiliate community for long-term success -Leveraging podcasting to highlight partners, and grow your affiliate program Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels. But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners: -The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget. -The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program. Don't miss out on this opportunity to learn from one of the best in the business! Key Takeaways: 01:15 The evolution of affiliate marketing 03:13 Strategies for recruiting and managing affiliates 06:52 The difference between mission-based and transactional affiliates 11:52 Determining commission rates and payout structures 20:41 Strategies for affiliate community management and retention 24:40 The difference between affiliate marketing and MLM 25:06 The ethical approach to influencer marketing 29:40 Podcasting as a powerful tool for building partnerships 34:51 Using AI for partnership planning and strategy development Resources: Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/ Connect with Joey Vaillancourt: Partner Up Profits Podcast - https://partnerupprofits.com/podcast/ LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram:...

Duration:00:39:50

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The Future of CGI in Car Launches and Marketing with Faruk Heplevent

4/23/2024
The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient. Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns. In this episode, Faruk discusses: -The evolution of CGI in the automotive industry and its advantages over traditional methods -How CGI solves the challenges of using prototype cars for launches and marketing -The importance of building full 360-degree locations for flexibility and consistency -Adapting visuals to different markets and cultural preferences -The future of AI and VR in personalized marketing and customer experiences Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business. Key Takeaways 00:55 The evolution of car launches: From photography to CGI 02:55 The Shift to CGI in car marketing 05:02 The art of creating realistic CGI locations 10:07 The technical and creative challenges of CGI production 17:17 Adapting to new visual aesthetics and brand consistency 20:47 Global brand perceptions and market differences 21:26 The role of AI in marketing and personalization 23:22 Future of car marketing: data-driven personalization 29:12 The potential of VR in marketing 33:10 The evolution of digital marketing and future trends Connect with Faruk Heplevent: LinkedIn - https://de.linkedin.com/in/farukheplevent Website - https://thescope.studio/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual Traffic

Duration:00:38:29

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The Amazon-Inspired Secrets to Effortless Agency Growth with Jordan Ross

4/16/2024
Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit? Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same. In this episode, Jordan shares his hard-won insights on: -Identifying and eliminating growth constraints -How to harness the power of "Solomon's Paradox" to make better decisions -Implementing the 4 key variables to keep your team loyal and motivated -The Amazon-inspired "heuristics" that will transform your team's behavior Whether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit. Key Takeaways 02:02 The 4 constraints preventing your agency from growing 05:57 Why entrepreneurs are usually the bottleneck in their own business 09:16 The importance of bringing in an external perspective to solve problems 11:42 Treating your agency like a game to overcome challenges 15:40 The 4 key variables to keep your team loyal and motivated 16:40 How to use love languages to make your team feel appreciated 24:30 Amazon's secret sauce for creating a culture of ownership and accountability 26:47 The power of heuristics in driving complex behaviors 30:35 Strategies for consistent growth despite challenges Connect with Jordan Ross: LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/ Website - https://8figureagency.co/ YouTube - https://www.youtube.com/@jordanross8F Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832 Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of Scale

Duration:00:36:41

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Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar

4/9/2024
How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code. Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. Norman shares the secrets to: -Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!) -Creating engaging, high-converting videos in just 30-45 seconds -Increasing product visibility and rankings with external traffic -Scaling your influencer business with brand sponsorships and more Whether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now! Key Takeaways 02:03 What is the Amazon Influencer Program? 04:02 How to get approved for Amazon Influencer Program 06:54 How to get free products and paid promotions as an influencer 08:35 Common influencer mistakes that lead to content rejection 14:40 Leveraging external traffic and Amazon's Attribution Program 19:18 Scaling your influencer business using brand deals 19:44 Tips for creating viral content as an influencer 25:40 How much content should you create every week? 28:38 What to do if you get rejected for the Amazon Influencer Program Connect with Norman Farrar: LinkedIn - https://www.linkedin.com/in/normanfarrar Website - https://lunchwithnorm.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Duration:00:37:53

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The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown

4/2/2024
Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships. Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge. This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure. Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement. If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results. Key Takeaways: 01:32 What is marketing? 02:28 The realities of marketing for small business owners 08:08 Client expectations vs reality: How to avoid overpromising 11:31 Integrating marketing across all business functions 14:36 How to deal with clients who want too much control 18:30 Setting up marketing contracts with clients 20:50 Contract reviews and renewals 23:10 How to help clients set up realistic marketing expectations 25:47 The four pillars of the CARE Factor framework 32:24 How businesses can prepare for marketing results 37:20 Elevating the marketing profession through accountability Connect with Stevie V Brown: LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/ Website: https://www.thechangestarter.com/ Resources: The Care Factor Fix’ book - https://www.thechangestarter.com/the-care-factor-fix Marketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization Agency

Duration:00:40:40

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Mastering Joint Ventures: How To Grow Your Business Through Strategic Partnerships With Charles Byrd

3/28/2024
Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits. Today’s guest has the knowledge and experience to help you scale your business through strategic relationships. Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships. He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue. Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrd’s clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships. Interested to know how? Tune in. Key Takeaways: 01:28 What is a joint venture? 06:05 How to structure joint venture commission deals 13:26 How to nurture connections after events 20:27 Tips for closing joint venture partnerships in minutes 26:25 Why providing value first is important in forming partnerships 29:29 Choosing the right masterminds and networking groups 32:00 Charles' $6M+ revenue growth case study Connect with Charles Byrd: Website - https://www.charlesbyrd.com/ LinkedIn - https://www.linkedin.com/in/charlesbyrd Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

Duration:00:36:47

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Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann

3/26/2024
Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy? Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing. From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits. All these, and much more, in the episode! Key Takeaways: 01:46 How universities are adapting to AI in marketing education 03:57 Why students struggle to define what marketing really means 05:09 Why passion matters more than paychecks in marketing 10:06 Taylor Swift as the model of a great marketer 15:50 How AI is changing leadership roles in businesses 22:24 What the young generation needs to become marketers 26:15 Learning to embrace failure (in work and in life) 26:25 The problem with instant gratification and short attention spans 36:06 The future of VR/AR and the role of AI Connect with Steve Rossmann: LinkedIn - https://www.linkedin.com/in/srossmann Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

Duration:00:39:55

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Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata

3/21/2024
You should NOT solely rely on Facebook Ads. You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing. AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation. There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever. Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads. Key Takeaways: 00:53 Pros and Cons of referrals for your business 03:58 Bulletproof your business with lead generation systems 07:17 Preparing your business for cold traffic (You have to make) 15:20 Acquiring emails through email scraping, and is it spam? 16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps) 31:51 Launching a Mastermind: A new approach to business scaling Connect with Alexander Cassata: LinkedIn: https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

Duration:00:37:00

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Lessons Learned From Losing $400,000 With Aaron Parkinson

3/19/2024
You have to assume, if it can happen to MGM, it can happen to anyone. Getting hacked is practically inevitable these days. And too many individuals and even business owners are operating like it won’t happen to them. Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options. After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, it’s ‘better to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.’ Aaron has hired a company to ensure that it doesn’t happen again, but even though they assured him, the chances of it happening again are still high. They’re just there to make sure it’s mitigated as quickly as possible next time. As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue. So, the question is, are you protected? Key Takeaways: 00:00 The Harsh Reality of Cybersecurity Threats 03:39 The Devastating Impact of Sophisticated Hacking on Businesses 07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business 19:50 The Importance of Proactive Cybersecurity Measures Connect with Aaron Parkinson LinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/ Website - https://7milemedia.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch

Duration:00:27:27

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Generating $100k in Revenue from a 30-Day Email Marketing Campaign with EJ Saunders

3/12/2024
You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming. And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from email campaigns. On the contrary, there is a way to make your campaigns serve you AND the recipient, without creating spam overwhelm. EJ Saunders, CEO and Founder of Blaze Digital Solutions joins the show today to discuss strategies for enhancing e-commerce marketing, particularly through email campaigns. The proof is in the pudding. Saunders took a company that had an email list of 20,000 people that they were sending 1 single email to a month and instead created a 30-day campaign that generated $100,000! Want to learn how to do the same? Tune in to learn about crafting irresistible offers, and utilizing simple yet potent email sequences to drive sales. In This Episode: 01:17 Case Study: $100,000 30-Day Campaign for an Archery Company 02:29 The Power of Email Marketing and Segmentation 03:40 Creating Effective Offers and Automation 04:43 Increasing Email List with Lead Gen Campaigns 05:47 The Importance of Understanding the Customer's Journey 08:27 The Role of Testimonials in Marketing 11:18 The Power of Welcome Series in Email Marketing 11:29 The Art of Crafting Irresistible Offers 19:23 The Importance of Building Trust with Clients 31:51 The Impact of SMS Marketing 35:28 Conclusion: The Future of Digital Marketing Connect with EJ Saunders Website - https://ejsaunders.com/ Blaze Digital Solutions - https://blazedigitalsolutions.com/ LinkedIn - https://www.linkedin.com/in/ej-saunders/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Love Perpetual TrafficBusiness Lunch

Duration:00:38:27

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The Art of Niching Down with AJ Cassata

3/5/2024
How do we get nice clients? The ones that pay well and don't complain too much! Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche. Most small agencies start with one or two clients which then lead to referrals. And before they know it, they're marketing everything from plumbers to products without any real idea of who their ideal customer is. Developing a system where you work out your Niche, focus on your Offer, and then develop a Method needn't be that complicated. Just by having conversations with past clients, you can learn a lot about what worked and what you are good at. AJ Cassata is the CEO of Revenue Boost and he has helped over 400 agencies become actual agencies with a simple and predictable sales system that can help you and your agency grow in more ways than one. Learn how to see the patterns in the work that you are doing already and then how to refine and articulate your offer as you look to take it to a cold market where clients who need your specific offer are waiting for you. Today's episode is a niche-down nugget of gold! Key Takeaways: 01:20 How can agencies build a business (for themselves) that they really love? 05:04 How to develop a system where you find the clients you actually want 06:35 How to audit yourself as an agency 11:48 How to get traction in a cold market 13:24 Niche, Offer, Method 16:52 'The money is in the mouth of the market' 19:40 What is 'the method' for niching down? 24:10 Learning to see your business as a separate entity Resources: Revenue Boost’s Niche Analysis Template - Niche Analysis Template (Revenue Boost) - https://docs.google.com/spreadsheets/d/1jUAND06w5GxwplhJFTmHyHToSwb4xrvDKrhIapkIT98/edit#gid=645611462 Connect with AJ Cassata: Website - Revenue Boost - https://revenueboost.net/ LinkedIn - https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

Duration:00:29:57