The DigitalMarketer Podcast

Markets and Investing >

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Garrett Holmes and Jenna Snavely. The duo will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, they will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Garrett Holmes and Jenna Snavely. The duo will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, they will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

More Information

Location:

United States

Genres:

Markets and Investing

Business & Economics Podcasts

Description:

Twitter:

@digitalmktr

Language:

English

Contact:

8106183789

Website:

https://www.digitalmarketer.com/podcasts

Email:

garrett.holmes@digitalmarketer.com

Episodes

Episode 65: The Mastermind Behind DigitalMarketer's Offers and Promotions with Matt Shelar

9/12/2019

Have you ever wondered how DigitalMarketer chooses what products to promote, when to promote them, and how much to price them? In this episode, Jenna interviews the person in charge of all of DigitalMarketer’s promotions—our Promotions Manager, Matt Shelar. He explains how we create our monthly promotional calendar, the difference in promotions for cold and warm leads, and his best advice for creating awesome offers. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS...

Duration:00:37:02

EP64: Cutting Through the Marketing BS to Focus on What Really Matters w/ Aaron Agius

9/5/2019

In today’s episode, Garrett interviews Aaron Agius, Co-Founder and Managing Director of Louder.Online to find out how he’s running a 70 employee remote agency. Aaron gives advice to agencies trying to pass the $1-$10 million marks, his experience writing his book, and what he does to stay up-to-date on the ever-changing marketing regulations. IN THIS EPISODE YOU’LL LEARN: How Aaron grew his agency and works with enterprise clientsHow Louder.Online chooses what strategies to use with their...

Duration:00:26:57

EP63: Meet DigitalMarketer's Content Team of One with Becky Zieber

8/29/2019

Did you know ONE person runs the entire DigitalMarketer blog? In this episode, Jenna interviews Becky Zieber, DigitalMarketer’s Managing Editor, to figure out how she’s doing it. Becky explains what her day-to-day looks like, the importance of giving away free content, and the number one thing you need to do to create a readership. IN THIS EPISODE YOU’LL LEARN: How to make SEO friendly blog content that is written for people NOT botsDigitalMarketer’s transition from only strategic content...

Duration:00:30:22

EP62: How ActiveCampaign Grew Over 600% in 3 years by Thinking Different w/ Jason VandeBoom & Adam Johnson

8/22/2019

In this episode, Jason VandeBoom and Adam Johnson from ActiveCampaign talk to us about what it’s like to see 600% business growth and manage 550 employees. Garrett asks them questions about their commitment to reading customer feedback daily, the key values they attribute to their fast growth, and how their past failures pivoted them to their current success. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: How to Win Friends & Influence People by Dale...

Duration:00:37:08

EP61: How DigitalMarketer’s Instagram Grew from 15k to 80k Followers in Less than a Year

8/15/2019

Shannon Goodell has changed DigitalMarketer’s social media approach, growing us from 15,000 to 92,000 followers on Instagram. In this episode, Jenna and Shannon nerd out about social. They talk about the platforms DigitalMarketer is seeing the most growth on, the goals of a Social Media Manager, and what content to create for each social platform. IN THIS EPISODE YOU’LL LEARN: The content Shannon is using for DigitalMarketer’s social media accounts and her strategy of repurposing...

Duration:00:41:16

EP60: More Data Protection Laws are Coming! Here's What You Need to Know with Suzanne Dibble

8/8/2019

Are you confused by GDPR, SCA, and what you need to do to comply with these changing privacy regulations by September 14th, 2019? In this episode, Garrett has Suzanne Dibble, small business law expert, explain the current state of GDPR, what to do about the new SCA regulations, and why huge companies are getting fined millions of dollars for not complying. IN THIS EPISODE YOU’LL LEARN: The impact GDPR had on big corporations in 2019How GDPR is evolving and how marketers can stay...

Duration:00:25:26

EP59: Building a Chatbot Campaign from Scratch with Natasha Takahashi, Founder of School of Bots

8/1/2019

This week is dedicated to an underrated, and sometimes misunderstood, marketing trend—chatbots. In this episode, Jenna interviews Natasha Takahashi, founder of School of Bots, to learn what’s going on in the world of chatbots. They talk about where to start your chatbot education, why you should use chatbot quiz campaigns, and the new technology that is going to let users message each other across platforms (for example, sending a Facebook message and having another user receive it on...

Duration:00:45:41

EP58: A Deep Dive into Understanding the Agency Landscape in 2019

7/25/2019

This week we’re talking about the 6 things to look for when finding the right agency for your business. In this episode, John Doherty, Founder and CEO of Credo, gives Garrett his expert advice on connecting businesses to agencies. He explains what business owners need to look for in an agency, why niching down will catapult your business into success, and everything agencies that are struggling to land clients are doing wrong. IN THIS EPISODE YOU’LL LEARN: What John requires in an...

Duration:00:35:57

EP57: The True Power of SMS & Chatbots and Why You Should Offer Them w/ Arri Bagah

7/18/2019

Is SMS the new email list? Arri Bagah, Founder and CEO of the Conversmart, doesn’t just believe this—he’s getting his customers big results from SMS marketing. In this episode, Garrett has Arri talk about how to utilize text message and Messenger marketing, examples of his customers’ big wins, and Arri’s lead generation advice for new agency owners. IN THIS EPISODE YOU’LL LEARN: How Arri went from getting scammed out of his $300 a day Facebook page to running his own agencyWhy Arri is...

Duration:00:40:33

EP56: 7-Figure Crowdfunding Hacks and How to Use Personalization to Find Your Flow

7/11/2019

The EVO Planner is the most crowdfunded planner… ever. Arman Assadi and Chad Mureta are the founders of the EVO Planner. They’ve spent years learning and understanding the differences in our brain types and how they affect the way we work in order to create planners that fuel productivity and wellness. In this episode, they talk about who shouldn’t use crowdfunding, how they set their goals for their product launch, and how they utilize a private Facebook community to create brand...

Duration:00:39:40

EP55: Podcasting and Discovering New Marketing Channels with Joe Fier and Matt Wolfe of the Hustle and Flowchart Podcast

7/5/2019

It’s still possible to make a profitable business model off of just a podcast. In this episode, Matt Wolfe and Joe Fier from The Hustle & Flowchart Podcast are here to show us how. They explain how they’re making money by bundling their content to their MRR subscribers, Spotify’s plan to be the best podcast player available, and how to use Reddit in your marketing strategy. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Rich Dad, Poor Dad The Hustle &...

Duration:00:40:10

EP54: The Secret to Scoring and Scaling Ads with Nehal Kazim of AdPros

6/27/2019

How do you scale your agency from $0 to almost $1 million in ad spend a month? Here’s the cliché truth—you need to find and attract the clients with the same values and goals as your agency. In this episode, Jenna talks with Nehal Kazim, Founder of AdPros, to talk about how to scale your agency, the biggest mistakes businesses make with their offer (and examples of offers for different products), and why it doesn’t matter how good your campaigns were—it’s more important how good they are...

Duration:00:41:05

EP53: Building a Discoverable Brand & Agency with Garrett Mehrguth

6/13/2019

This episode we’re getting real about what it’s really like to start an agency and the intense emotional ride we are on as marketers (we’re not crying, you’re crying!!). Jenna sits down with Garrett Mehrguth, CEO of Directive Consulting, and talks about how easy it is to lose our joy when we fail as marketers, why we need to have more patience, and what strategy to use to grow brand awareness for a small agency. IN THIS EPISODE YOU’LL LEARN: How Garrett started on Fiverr selling $5...

Duration:00:37:51

EP52: The Secret to Ecommerce Conversions with Jens Nicolaysen

6/6/2019

What’s driving conversions in the ecommerce world? Community, authenticity, and a sense of humor. Garrett talks with Jens Nicolaysen, Co-Founder and CMO of Shinasty, about what it takes to stand out in the ecommerce world in 2019. Jens spills his secrets on building brand awareness, selling products in 1–3 touchpoints, and his bold marketing strategies—like sending an email with 10 of Shinasty’s 1-star reviews. IN THIS EPISODE YOU’LL LEARN: Shinesty’s marketing philosophy of entertain...

Duration:00:21:09

EP51: Building Skyscraper Content Part 2 with Amanda Powell

5/30/2019

Our name and our game is digital marketing. But even for us, it’s taken months of hard work from our on staff SEO expert, Amanda Powell, for DigitalMarketer to rank for the keyword “digital marketing.” How are we able to rank for a keyword that is searched over 40,000 times a month? In this episode, Amanda lifts the hood on the DigitalMarketer SEO strategy and tells us what the DM staff meeting was like when we strategized how to snag the ultimate keyword for DM and increase our organic ...

Duration:00:27:19

EP50: The Secrets Behind Turning Good Copy Into Great Copy with Jon Benson, Creator of the VSL

5/23/2019

Jon Benson is a living legend of copywriting. In this episode, Garrett and Jenna sit down with Jon to listen to his copywriting secrets. Find out why Jon (and Ryan Deiss) argue that copywriting is the most important tool in marketing, Jon’s tool that is the Uber of copywriting, and the reason AI in marketing isn’t something to be scared of. IN THIS EPISODE YOU’LL LEARN: How Jon used presentation slides to figure out how to write successful copy for video sales letters (VSLs)The biggest...

Duration:00:50:25

EP49: Overcoming the Hardest Challenges Faced by Entrepreneurs with Russ Perry, CEO of Design Pickle

5/16/2019

Live from the Traffic & Conversion Summit stage, Russ Perry, Founder and CEO of Design Pickle, sits down with Garrett to talk about how he built a design agency making $10 million in annual recurring revenue this year. In this episode, Russ explains how he went from aspiring entrepreneur to multi-million dollar success story, how he thinks about his future at Design Pickle, and what he does to manage the stress of running such a large company. IN THIS EPISODE YOU’LL LEARN: How Russ was...

Duration:00:38:35

EP48: Dissecting the Creative Process Behind the Most Viral Ads of the Decade w/ Dan Harmon

5/9/2019

Ever wondered what the secret to viral marketing is? What made ads like the Squatty Potty and PooPourri ones so popular, and how did they create multi-million dollar products? Well in this case, it was the Harmon Brothers. Today’s episode was recorded from the DigitalMarketer Unplugged stage at Traffic & Conversion Summit 2019. Garrett interviews Dan Harmon, Chief Creative Officer at Harmon Brothers, and has him explain the step-by-step process of creating viral ads. IN THIS EPISODE YOU’LL...

Duration:00:35:40

EP47: Critical Lessons Entrepreneurs Can Glean From Large Corporations in 2019 with Nicole Walters

5/2/2019

You might not think that entrepreneurs could learn much from a big corporation, since they are so different. But this week’s guest is here to prove that wrong. After all, she learned a lot from her own time in the corporate world. Nicole Walters, talks about her corporate background and how she started her 8-figure business while working a 9–5. She walks us through how she started her blog, figured out how to monetize it, and then created a package that any product business can use to...

Duration:00:17:15

EP46: Turn One Idea Into a Month’s Worth Of Content With The Power Of Splintering

4/25/2019

If you’re struggling with creating enough content for all of your social platforms—you’re not alone. How do you clear enough time in your schedule to post new content to Instagram, Facebook, Twitter, LinkedIn, and your website’s blog? You don’t—instead, you splinter your content so you do half as much work and curate 12x more content. In this episode, Garrett breaks down how to come up with content ideas and how to use splintering to fill your content calendar every month. IN THIS...

Duration:00:35:01