The DigitalMarketer Podcast

Markets and Investing >

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Garrett Holmes and Jenna Snavely. The duo will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, they will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Garrett Holmes and Jenna Snavely. The duo will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, they will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

More Information

Location:

United States

Genres:

Markets and Investing

Business & Economics Podcasts

Description:

Twitter:

@digitalmktr

Language:

English

Contact:

8106183789

Website:

https://www.digitalmarketer.com/podcasts

Email:

garrett.holmes@digitalmarketer.com

Episodes

EP33: Mike Arce, CEO @ Loud Rumor on the Scaling Effect of Niching Down

1/17/2019

What is the foundation of a business scaling at 10x? For Mike Arce, it was finding his niche. In this episode, Mike, Founder and CEO of Loud Rumor, talks to us about growing his fitness and wellness marketing company by establishing himself as a celebrity in his niche. He explains how he’s created brand ambassadors, why he still believes in organic social media traffic, and his maverick client: working with NASA in the mission to colonize Mars. IN THIS EPISODE YOU’LL LEARN: LINKS AND...

Duration:00:29:56

EP32: Jon MacDonald, Founder @ The Good on Data-Driven Conversion Success

1/10/2019

How can you improve your brand’s value and increase conversions? With data. In this episode, Jon MacDonald, Founder of The Good, sat down with us to talk about data-driven conversion success. He explains how data drives decisions and how to use that data to increase your brand’s value and improve your website’s optimization. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Jon on LinkedIn The Good Hot Jar Thanks so much for joining us this week. Want to...

Duration:00:32:15

EP31: Dan Ralphs, Founder @ Dream Leadership Consulting on The Importance of Dreams

1/3/2019

For many people, dreaming in the office is a distraction from their business. But for Dan Ralphs, dreaming is his work, and he is out to help people realize and achieve their dreams. Dan worked for several years as Infusionsoft’s Dream Manager before creating his own consulting business. He joins this week to talk with Garrett about the importance of dreams, why you should work toward them, and how dreams can help employers and their businesses. IN THIS EPISODE YOU’LL LEARN: LINKS AND...

Duration:00:27:29

EP30: Ross Paquette, Chairman & CEO @ Maropost on Using Business Technology to Support Your Customers

12/27/2018

Ross Paquette has built a $160 million-dollar SaaS company, and he is here to let us in on his secret: he bases everything on his customers. Ross explains how service and support has remained the foundation of his company since day one. He tells us how he is able to continuously adapt in the ever-changing marketing industry, why he’s currently focused on single customer view, and his 4 cornerstone pieces of advice for new entrepreneurs. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES...

EP29: Rachel Miller, Organic Traffic Strategist @ Moolah on Building Your Business on Conversations

12/20/2018

How do you turn a tiny audience into a sustainable business? Conversations. And this week’s guest, Rachel Miller, is an expert at making those conversations happen. We talk with Rachel to find out how to create a 6-figure business using the power of conversation and a small Facebook audience. We’ll walk through 2 case studies, explain how to speak your audience’s language, and examine why organic traffic should not fall by the wayside once you use paid ads. IN THIS EPISODE YOU’LL...

Duration:00:29:10

EP28: Daniel Whittington, Vice Chancellor @ Wizard Academy on Building a Loyal Community of Customers

12/13/2018

Building a loyal community of dedicated customers can often seem like a long drudge. But sometimes a brand seems to get it right really quickly. Enter Daniel Whittington of Wizard Academy. Daniel is the founder of Whisk(e)y Academy, a Whiskey enthusiasts community that has turned into the third-largest account on Patreon. In this episode, we talk to Daniel about growing a dedicated following, how he manages content on several social platforms, and why consistency is the most important...

Duration:00:47:59

EP27: Roland Frasier, Co-Founder @ DigitalMarketer on Launching the Business Lunch Podcast

12/6/2018

You’re in for a treat this week! You get to hear a sneak peek of DigitalMarketer’s BRAND NEW podcast: Business Lunch with Roland Frasier. You're invited to an intimate lunch conversation with today's most successful entrepreneurs, as they share their stories, reveal their step-by-step mindset, business and success strategies, and discuss wine, travel hacks, and other delicious tidbits with serial entrepreneur/business strategist, Roland Frasier. And, to celebrate, we are giving away 7...

Duration:00:07:45

EP26: Matt LaClear, Founder @ Your Ad Squad on Navigating SEO and Ranking Your Website

11/29/2018

SEO is an ever-changing landscape that can be hard to manage. But Matt LaClear has been rolling with it for the last 10 years, and he joined Jenna and Justina Fenberg (DM’s Community Manager) to talk about the past, present, and future of SEO. Matt explains all of the services an SEO agency needs to provide, why testing an offer comes before driving traffic, and how to convince high-authority websites to put your link on their website. IN THIS EPISODE YOU’LL LEARN:

Duration:00:18:05

EP25: Amanda Powell, SEO Manager @ DigitalMarketer on Building Skyscraper Content

11/21/2018

If you want to succeed with your content marketing, you need to make sure you are ranking for the right keywords. In this episode, DigitalMarketer SEO Manager, Amanda Powell, teaches us just how to do this: with skyscraper content. She also talks with us about keyword competitors, how to use SEMrush to close the gap between your skyscraper content and the competitors, and how to curate new content around your newly discovered consumers. IN THIS EPISODE YOU’LL LEARN:

Duration:00:25:36

EP24: Ryan Deiss and Richard Lindner of DigitalMarketer on Strategic Planning for Long-Term Business Success

11/15/2018

DigitalMarketer CEO Ryan Deiss and President Richard Lindner lift the veil on strategic business planning for 2019 and discuss the monumental difference between setting a goal and actually creating a strategic plan you can use to set up long-term business success. Ryan and Richard explain the 5-step process DigitalMarketer uses to identify their goals and establish their plan for each new year. They also talk about how to ensure goals are realistic and what to do if those goals change while...

Duration:00:41:45

EP23: Garrett Holmes, Director of Content @ DigitalMarketer on How to Create Content That Your Audience Actually Wants to Consume

11/8/2018

Garrett Holmes may be Director of Content now, but he got his start in hospitality. Because of this, he has kept the customer experience as his priority. This week he explains how to figure out what your audience wants and then create it in a way that drives engagement. Garrett explains that first impressions are just as important in content as they are in person. He also shows you how to use social media to A/B test the content that will have the highest ROI and walks through how to...

Duration:00:34:24

EP22: Brian Brushwood, Founder @ The Modern Rogue on Growing a Successful Business by Finding Your Niche

11/1/2018

Brian Brushwood isn’t just a magician performing tricks, he’s an expert marketer who climbed his way to the top. Over 2 decades, his strategy has remained the same: find a niche, show up, and provide value. Brian talks with our hosts about the power of finding your niche and how it helped him make a name for himself in the crowded magic market. He explains how he ended up in the magic industry, how he organically grew his email list, and why growing a platform today can be just as...

Duration:00:49:46

EP21: Dominic Cummins, Founder @ RightMind, Inc. on How to Hire the Right Candidate the First Time

10/25/2018

If you need to hire new employees, or are struggling to find the right fit, Dominic Cummins has some advice for you. Stop hiring for skill sets, and start hiring based on personality traits. Dominic is the founder of RightMind, Inc. and an expert at turning brand stories into relatable narratives that produce brand advocates. He works with Fortune 500 Companies to create their stories and hire employees who accurately represent it. This week he explains how to hire the employees who don’t...

Duration:01:02:05

EP20: Sonya Keenan, Managing Director @ Omnichannel Media Group on Selling Your Story to Grow Your Business

10/18/2018

If you want your business to be successful, don’t sell your product. Sell your story. Sonya Keenan is the Managing Director of Omnichannel Media Group. She’s an expert at telling business’ stories and continues to remind multimillion-dollar companies that their marketing is not related to their products. Sonya explains how positioning along a storyline where the customer is the hero, instead of the business, leads to business growth. She also tells us the accessible online tools she uses...

Duration:00:36:20

EP19: AJ Wilcox, Founder @ B2Linked on When to Use LinkedIn Ads vs Facebook Ads

10/11/2018

Which platform will have the highest campaign conversion rates for a B2B company, Facebook or LinkedIn? According to AJ Wilcox, founder of B2Linked, the answer is LinkedIn. AJ is an expert at LinkedIn marketing. He explains, in this week’s episode, that LinkedIn has exclusive information regarding their user’s professional life. This data allows for specific business-based advertising that Facebook can’t compete with. AJ also breaks down the 2 advertisement essentials for a successful...

Duration:00:31:16

EP18: Russ Henneberry, Digital Marketing Consultant @ RussHenneberry.com on Using Content to Generate Free Traffic

10/4/2018

When it comes to digital marketing, you have to commit, and most importantly, ship it. Russ Henneberry is a speaker and business consultant and his advice to businesses is simple. If you’re looking to boost SEO, post often so you can make Google happy. If you’re looking to sell a product, create 1 high-quality piece of content and then pay to drive traffic to the web page. In this episode, we talk to Russ about the content strategies he used to help grow DigitalMarketer, how savvy...

Duration:00:39:33

EP17: Chris Mercer, Co-Founder @ MeasurementMarketing.io on Vanity Metrics vs the Useful Truth

9/27/2018

You’ve probably heard that you can only manage what you measure. But with marketing, you have to know what you are measuring in order to manage it. Chris Mercer works with analytics and marketing data every day. So, he knows how confusing the wall of data can be when you are trying to track your website’s performance. That is why he transitioned his company from helping improve conversions to teaching marketers what questions to ask to get the metrics that help them. Chris joins Jenna and...

Duration:00:43:07

EP16: Jeff Mask, CRO of JJUMPP Software on Getting More Customers by Managing Your Online Business Presence

9/20/2018

Is your online business presence helping you generate more customers, or is it scaring them off? Out-of-date listings and social media accounts can harm your reputation and keep new customers away. Your online brand presence should represent who your company is today, not who you were 2 years ago. Which is exactly what Jeff Mask, the CRO of JJUMPP Software, tackles in today’s episode. Jeff is a business growth expert. His positions at About, Infusionsoft, and JJUMPP have taught him that...

Duration:00:31:38

EP15: Keith Yackey, Chief Happiness Officer @ Amplify Live on Finding the Passion in Your Job

9/13/2018

Keith Yackey spent years in unfulfilling, but well paying jobs before he set out to find what his passion really was. As it turns out, he's passionate about helping others find their calling. Keith sat down with Jenna and Garrett this week to talk about how important it is to do what you were called to do and how hard it can be to figure out what exactly that is. They also discuss the struggle of doing things the right way, how there is no real end to the climb to success, and the...

Duration:00:36:25

EP14: Frank Cowell, CEO @ Elevator Agency on Ditching “Marketing Hacks” For the 1 Aspect of Your Business That Matters the Most

9/6/2018

According to this week’s guest, a successful business starts with 1 question. Who are you passionate about serving? Frank Cowell joins Jenna and Garrett and shows us why chasing the latest marketing hack is not the best, or most sustainable, strategy for your marketing. You have to first ask yourself who you want to serve, and then figure out how you are going to serve them. Frank explains the importance of using marketing to elevate customer relationships, his advice for entrepreneurs...

Duration:00:45:53