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The DigitalMarketer Podcast

Markets and Investing

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, we will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest marketer in the room.

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, we will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest marketer in the room.

Location:

United States

Description:

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, we will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest marketer in the room.

Twitter:

@digitalmktr

Language:

English

Contact:

8106183789

Episodes

EP127: The Secret to Selling from Instagram with Elise Darma

11/19/2020
Are you using Instagram in your sales funnel? If you’ve thought that Instagram was only for your top-of-funnel content, think again. In this episode, Elise Darma talks about the Four Seasons of Business, how to get engagement on your posts, and how to sell in the DMs. Listen to find out how you can use Instagram to grow your business in 2021. RESOURCES MENTIONED IN THIS EPISODE WP Engine Story Vault Elise’s Website Elise on Instagram Elise on Youtube Thanks so much for joining us this...

Duration:00:43:34

EP126: How To Sell with Story with founder of StoryBrand Donald Miller

11/11/2020
People struggle to remember clever taglines, but can easily recall the plot of their favorite childhood movie. How can you use this to your advantage? In this episode, we’re giving you an exclusive listen to DigitalMarketer’s workshop on Selling With Story by Donald Miller. Listen to find out how to associate your products and services with your customer’s survival, how to use storytelling in your messaging, and how to present a problem to get your customer’s attention. RESOURCES MENTIONED...

Duration:00:24:44

EP125: A Stimulus Plan for 2021 Plus Advice from Shark Tank Investor Daymond John

11/5/2020
If you’re feeling like 2020 gave you a run for your money...and that money is slowly starting to dwindle further—we have our own version of a Stimulus Plan for your 2021. We’re giving away 21 growth levers to help you shortcut your way to success in the new year. You’ll also get some foundational wisdom from Daymond John, Shark Tank investor, on how to power through hardships in entrepreneurship and how to get results when things just aren’t working the way you wanted them to. RESOURCES...

Duration:00:15:41

EP124: 5 Profit Drivers to Amplify Your Business with Kenny Harper & Manny Torres of Rock My Image

10/29/2020
This week we’re bringing the rockstar mentality to your business—get ready to rock ‘n’ roll! In this episode, Kenny Harper and Manny Torres of Rock My Image explain how to amplify the movement behind your brand (just like rockstars do), why you need to take a holistic approach to your business before scaling through marketing, and the 5 profit drivers of every successful business. RESOURCES MENTIONED IN THIS EPISODE Growth Amplifiers Find My Profits Thanks so much for joining us this...

Duration:00:34:00

EP123: The Secret To Running a Highly Engaged Community with DigitalMarketer’s Community Manager Michelle Dalt

10/22/2020
Online communities are all the rage right now, but most brands struggle to create a real community around their products. This week, we’re going to fix that. In this episode, DigitalMarketer’s Community Manager Michelle Dalton is going to show you what goes on behind-the-scenes of DigitalMarketer’s online communities. She explains what type of content she creates depending on what community she’s creating it for, the tool she’s creating for the DM community right now, and the most important...

Duration:00:47:23

EP122: How To Do Less and Grow Your Business as a CEO with co-founder of Mike Mandel Hypnosis Chris Thompson

10/15/2020
Clichés are clichés for a reason and this week we’re focusing on one you’ve heard many times before: Work smart, not hard. In this episode, co-founder of Mike Mandel Hypnosis Chris Thompson talks about how he’s grown his business over the years, became the ultimate delegator so he can do less and have his business make more, and how he figures out what he needs to do to scale his business among a sea of opportunities. RESOURCES MENTIONED IN THIS EPISODE Monsters and Magical Sticks: There's...

Duration:00:40:12

EP121: The Secret to Scoring and Scaling Ads with Nehal Kazim of AdPros (Re-Aired)

10/8/2020
Our podcast team is on fall break this week, so we’re throwing it back to one of our favorite past episodes. In this episode, Nehal Kazim, founder of AdPros, tells us how he scaled his agency from $100 in ad spend a month to $1 million—and exactly how you can do it too. Listen to learn how Nehal vets his prospective clients before working with them, the two questions to ask before you start growing your agency, and why Nehal puts such an emphasis on ad optimization. RESOURCES MENTIONED IN...

Duration:00:41:27

EP120: How To Use Fractionalized Services in Your Business with CEO and co-founder of Fully Accountable Vinnie Fisher

10/1/2020
Fractionalized services outsource specific departments or tasks to remote workers that aren’t full-time employees. In this episode, CEO of Fully Accountable Vinnie Fisher explains how businesses can take advantage of the shift to remote and reduce margins with expert fractional CMOs and CFOs. He’ll also talk about his experience leading a team during the global pandemic and the changes he’s seeing in buying behavior. RESOURCES MENTIONED IN THIS EPISODE Vinnie on LinkedIn Fully...

Duration:00:42:02

EP119: The Ultimate Funnel For High-Ticket Done-For-You Services with Founder of #TeamSpivak Jennifer Spivak

9/25/2020
If you’re marketing your done-for-you services like you would a do-it-yourself service—this episode is about to give you a lot of clarity (and redirection!). In this episode, founder of #TeamSpivak, Jennifer Spivak teaches us her ultimate funnel for high-ticket done-for-you services that she implements on Facebook for her agency clients. She explains the funnel from start-to-finish, how she finds her audiences, and how she’s gotten to a place of doing business that just feels...

Duration:00:41:02

EP118: Niching Down Your Customer Avatar with Founder of GuidePost Marketing Kyle Porter

9/17/2020
Niching down your customer avatar is one of the fastest ways to ensure your brand’s success—when you know exactly who you’re marketing to it’s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add value to the gatekeepers of your audience, and what he’s doing to get his clients conversions right now. RESOURCES MENTIONED IN THIS...

Duration:00:43:05

EP117: Writing a Winning Sales Page with Founder of Magnetic Messaging Anna Powers

9/10/2020
One of the most highly sought after skills in marketing is copywriting—it’s the magic on a sales page that creates a successful campaign. In this episode, founder of Magnetic Messaging Anna Powers explains how to write a winning sales page. She explains why sales page copy matters so much, how to paint the picture of their future (thanks to your products!), choosing the right launch strategy for your business, and more. RESOURCES MENTIONED IN THIS EPISODE Steller Sales Page...

Duration:00:47:05

EP116: Building a Digital Marketing Agency and Consultancy with founder and CEO of SiteGeek Steve Hooper

9/3/2020
Building a digital marketing agency from scratch can be hard, but it’s possible (if anyone knows, it’s us!). In this episode, Steve Hooper, founder and CEO of SiteGeek.co.uk an award-winning digital marketing training agency and consultancy, shows us how he got his start in the digital marketing world. Steve explains how he built his agency and consultancy from scratch, gives us his timeless perspectives on business and life, and teaches us his biggest lessons from 25 years in the...

Duration:00:44:11

EP115: How To Create Consistently Incredible Content with Shondell Varcianna Founder and CEO of Varci Media

8/27/2020
Want to create high-quality content for your customers, but don’t know where to start? In this episode, Shondell Varcianna Founder and CEO of Varci Media gives us her secrets to creating consistently incredible content. She explains the importance of segmenting your target audience before creating content, how to figure out what content to create, and why you don’t need to focus on the future of content—you just need to keep focusing on your customer. RESOURCES MENTIONED IN THIS...

Duration:00:38:10

EP114: Bringing Diversity, Equity, and Inclusivity Into Your Business with CEO of Impact Coaching Trudi Lebron

8/20/2020
In this episode, CEO of Impact Coaching Trudi Lebron explains why every business needs diversity, equity, inclusivity, and how they can implement each to create a safe work environment. She shows us how different people need different types of support to reach the same goals, how to diversify your thoughts and break through your own unknown biases, and what the hiring process looks like when these 3 essentials are top-of-mind. RESOURCES MENTIONED IN THIS EPISODE Trudi’s Website Trudi on...

Duration:00:40:23

EP113: Everything You Didn’t Know Was Possible in Location-Based Marketing with Dan Dillon, Vice President of Marketing and Laura Conway, Marketing Manager at Reveal Mobile

8/13/2020
There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment. They also show us how to...

Duration:00:32:57

EP112: Using Gamification to Build Unstoppable Momentum For Your Online Course with Marisa Murgatroyd, Founder of Live Your Message (Exclusive T&C Interview)

8/6/2020
In this episode, Bethany Cowan (Programming Manager, Traffic and Conversion Summit) interviews T&C guest speaker Marisa Murgatroyd to find out how we can successfully hop on the current “online education gold rush”. Marisa explains how course creators can stand out to create unstoppable momentum and what she wishes she’d done sooner in her career so you can start now. We also get a sneak peek during a brief chat between Bethany and Host Jenna Snavely into how T&C is finding new ways to add...

Duration:00:32:03

EP111: 7 Steps To Align Sales and Marketing with author of Creating Togetherness Jeff Davis

7/30/2020
How confident do you feel in the alignment of your sales and marketing teams? In this episode, Jeff Davis is going to show you how easy a misalignment between the two teams is and why it’s a big deal. He’ll explain the key triggers that tell you there’s a misalignment, how the buyer’s journey is going to start to bring them back together, and how to align your communication with 7 steps. RESOURCES MENTIONED IN THIS EPISODE Jeff’s Website Create Togetherness Book The Alignment...

Duration:00:38:40

EP110: Inside DigitalMarketer’s Facebook Ad Account with Paid Media Manager Garrett Hardy

7/23/2020
This week we’re going to give you an inside look at the DigitalMarketer Facebook ad account—which just got a brand new update. In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy walks us through the first actions he took when taking over DM’s ad account, the most common problem he sees on most accounts, what metrics he always keeps his eye on, and more. RESOURCES MENTIONED IN THIS EPISODE Garrett on the DigitalMarketer Blog Garrett on LinkedIn Thanks so much for joining...

Duration:00:39:43

EP109: Critical Keys to Amazon FBA Success with Kevin David, eCommerce Expert

7/16/2020
It’s no secret that Amazon FBA is a great way to get started in eCommerce. But—how do you find success on Amazon? In this episode, Amazon FBA expert Kevin David explains how to break through the initial barrier of selling on Amazon, how he uses long-tail keywords, the first steps to choosing a product, and more. RESOURCES MENTIONED IN THIS EPISODE Zonbase The Kevin David Experience Podcast Kevin’s Amazon FBA Course Kevin on Youtube Thanks so much for joining us this week. Want to...

Duration:00:35:38

EP108: Analyzing What Makes Content Go Viral in 2020 & Running DigitalMarketer’s Creative Team with Erin MacPherson

7/9/2020
What makes an article go viral in 2020? In this episode, Director Of Content Development at DigitalMarketer Erin MacPherson explains the meeting she held with the DM team to analyze what making content go viral right now. Get Erin’s take on how we’re training our team to be better writers, what viral articles all have in common, and her leadership advice for new content directors, editors, and managers. RESOURCES MENTIONED IN THIS EPISODE The Know It All Guide To Color Psychology In...

Duration:00:41:52

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