The DigitalMarketer Podcast

Markets and Investing >

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Garrett Holmes and Jenna Snavely. The duo will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, they will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Garrett Holmes and Jenna Snavely. The duo will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, they will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

More Information

Location:

United States

Genres:

Markets and Investing

Business & Economics Podcasts

Description:

Twitter:

@digitalmktr

Language:

English

Contact:

8106183789

Website:

https://www.digitalmarketer.com/podcasts

Email:

garrett.holmes@digitalmarketer.com

Episodes

EP20: Sonya Keenan, Managing Director @ Omnichannel Media Group on Selling Your Story to Grow Your Business

10/18/2018

If you want your business to be successful, don’t sell your product. Sell your story. Sonya Keenan is the Managing Director of Omnichannel Media Group. She’s an expert at telling business’ stories and continues to remind multimillion-dollar companies that their marketing is not related to their products. Sonya explains how positioning along a storyline where the customer is the hero, instead of the business, leads to business growth. She also tells us the accessible online tools she uses...

Duration:00:36:20

EP19: AJ Wilcox, Founder @ B2Linked on When to Use LinkedIn Ads vs Facebook Ads

10/11/2018

Which platform will have the highest campaign conversion rates for a B2B company, Facebook or LinkedIn? According to AJ Wilcox, founder of B2Linked, the answer is LinkedIn. AJ is an expert at LinkedIn marketing. He explains, in this week’s episode, that LinkedIn has exclusive information regarding their user’s professional life. This data allows for specific business-based advertising that Facebook can’t compete with. AJ also breaks down the 2 advertisement essentials for a successful...

Duration:00:31:16

EP18: Russ Henneberry, Digital Marketing Consultant @ RussHenneberry.com on Using Content to Generate Free Traffic

10/4/2018

When it comes to digital marketing, you have to commit, and most importantly, ship it. Russ Henneberry is a speaker and business consultant and his advice to businesses is simple. If you’re looking to boost SEO, post often so you can make Google happy. If you’re looking to sell a product, create 1 high-quality piece of content and then pay to drive traffic to the web page. In this episode, we talk to Russ about the content strategies he used to help grow DigitalMarketer, how savvy...

Duration:00:39:33

EP17: Chris Mercer, Co-Founder @ MeasurementMarketing.io on Vanity Metrics vs the Useful Truth

9/27/2018

You’ve probably heard that you can only manage what you measure. But with marketing, you have to know what you are measuring in order to manage it. Chris Mercer works with analytics and marketing data every day. So, he knows how confusing the wall of data can be when you are trying to track your website’s performance. That is why he transitioned his company from helping improve conversions to teaching marketers what questions to ask to get the metrics that help them. Chris joins Jenna and...

Duration:00:43:07

EP16: Jeff Mask, CRO of JJUMPP Software on Getting More Customers by Managing Your Online Business Presence

9/20/2018

Is your online business presence helping you generate more customers, or is it scaring them off? Out-of-date listings and social media accounts can harm your reputation and keep new customers away. Your online brand presence should represent who your company is today, not who you were 2 years ago. Which is exactly what Jeff Mask, the CRO of JJUMPP Software, tackles in today’s episode. Jeff is a business growth expert. His positions at About, Infusionsoft, and JJUMPP have taught him that...

Duration:00:31:38

EP15: Keith Yackey, Chief Happiness Officer @ Amplify Live on Finding the Passion in Your Job

9/13/2018

Keith Yackey spent years in unfulfilling, but well paying jobs before he set out to find what his passion really was. As it turns out, he's passionate about helping others find their calling. Keith sat down with Jenna and Garrett this week to talk about how important it is to do what you were called to do and how hard it can be to figure out what exactly that is. They also discuss the struggle of doing things the right way, how there is no real end to the climb to success, and the...

Duration:00:36:25

EP14: Frank Cowell, CEO @ Elevator Agency on Ditching “Marketing Hacks” For the 1 Aspect of Your Business That Matters the Most

9/6/2018

According to this week’s guest, a successful business starts with 1 question. Who are you passionate about serving? Frank Cowell joins Jenna and Garrett and shows us why chasing the latest marketing hack is not the best, or most sustainable, strategy for your marketing. You have to first ask yourself who you want to serve, and then figure out how you are going to serve them. Frank explains the importance of using marketing to elevate customer relationships, his advice for entrepreneurs...

Duration:00:45:53

EP13: The Founders @ Proof on How to Leverage Social Proof To Boost Conversions

8/30/2018

If you’ve ever been looking for a new restaurant, odds are you’ve looked at the reviews before deciding where to go. Social proof like reviews are massively impactful when it comes to the buying decision. That’s why Dave Rogenmoser, the CEO of Proof, decided to bring testimonials to webpages. He and his CMO, Austin Distel, join us this week and talk about how they developed a technology that would allow website users to see if others had recently made a purchase. They also discuss their...

Duration:00:47:43

EP12: Brad Martineau, CEO @ Sixth Division on How To Automate Your Marketing For Higher Returns

8/23/2018

Have you ever tried to blueprint and implement your new ideas at the same time (Brad Martineau calls that “Blimprimenting”)? How did it work for you? Probably not very well. Brad makes it his goal to help his clients implement their ideas more efficiently. And his secret to success is this week’s topic: marketing automation. These tactics gives you your time back, time you didn’t know you had. With those extra hours, you can focus on the things that really grow your business. Brad talks...

Duration:00:45:38

EP11: Ryan Deiss and Dave Gerhardt on How to Build the Marketing Team of the Future

8/16/2018

Dave Gerhardt started out at Drift as the only marketer for the company. But Dave has helped Drift expand their marketing team from 1 to 12 by knowing who to hire, and when to hire. That’s why this week, Ryan Deiss sits down with Dave to talk about the creation of job positions, the hiring process, and how to ensure you’re building a team of valuable marketers. Dave also covers how he’s found his all-star team, hiring for diversity, and what it’s like to know you’ll one day have to hire...

Duration:00:38:03

EP10: Beau Haralson, CMO of Human Design on The 5 Things Every Business Needs to Focus On for Long-Term Success

8/9/2018

If 80% of decisions are made through emotions, tell an emotional story in your campaigns. Beau Haralson used this strategy to make his agency, Clymb Marketing, the fastest growing agency in Colorado. While most agencies focus on the highest performing digital trends, he strategizes around human patterns that have remained the same for years. Beau joins Jenna and Garrett this week and shares his 5 tactics to achieve long-term business success. shares the story of doubling his agency revenue...

Duration:00:34:39

EP9: Nicholas Kusmich, CEO and Facebook Ads Expert on Creating Facebook Advertising Campaigns That Actually ROI

8/2/2018

Nicholas Kusmich is the world’s leading Facebook advertising strategist with the highest ROI’s in the industry. His strategy is simple, you must give before you ask for anything in return. And he has seen this strategy pan out again and again in his advertising campaigns. In this episode Nicholas sits down with Garrett in the DigitalMarketer Bat Cave to break down how Facebook ads have evolved over the years, outlining specific tactics and strategies to create better ads for your business....

Duration:00:33:02

EP8: Oli Billson, CEO of Oliver Billson Marketing on Solving the Biggest Problem Entrepreneurs Face Today

7/26/2018

Oli Billson started his first business when he was 15 years old, and now he’s an international speaker, sharing his expertise on marketing strategies for business success and growth. Oli Joined us at DigitialMarketer to share his strategy for success: the idea of building businesses within businesses. He outlines the benefit of developing additional income based off of the service your business is already offering, why marketing is the most important part of your business, and his advice...

Duration:00:39:02

EP7: Marcus Murphy, Dir. of Monetization @ DigitalMarketer on Why You Should Be Using LinkedIn To Boost Sales and Brand Image

7/20/2018

LinkedIn has over half a billion users and is on its way their goal of accumulating 3 billion users worldwide and Marcus Murphy has seen its potential from the start. Marcus is on the Customer Advisory Board of LinkedIn and is the Director of Monetization at DigitalMarketer. He joins Jenna and Garrett to talk about how you should be using the platform to represent yourself and your company, the available features to capitalize on right now, and why it’s not too late to jump on the LinkedIn...

Duration:00:42:20

EP6: Dennis Yu, CTO @ BlitzMetrics on How To Create Facebook Ads That Drive Real Results

7/12/2018

While most advertisers think that Facebook isn’t on their team and is disqualifying their ads, Dennis Yu knows that they’re the ones inadequately using the system. Because for a long time, he was one of the ones cheating the system. Now Dennis is the CTO of Blitz Metrics and has changed his relationship with Facebook; they pay him to launch campaigns to test their beta ad products. In this episode, Dennis explains the future of Facebook, how advertisers should leverage Facebook profiles,...

Duration:00:38:58

EP5: Ryan Deiss, CEO @ DigitalMarketer on The CEO’s Role in Marketing

7/5/2018

Today, Ryan is the CEO of DigitalMarketer, but for a long time, he was in the weeds of marketing, pulling all-nighters to write email copy. When he finally took on the leadership role, he found that turning off his inner marketer and turning on his inner CEO was a difficult shift. This week, Ryan talks to Jenna and Garrett about the importance of being able to trust employees, give away responsibilities, and be an internal consultant for their business. Dive into the mind of Ryan as he...

Duration:00:42:49

EP4: Billy Gene Shaw, Founder and CEO @ Billy Gene Is Marketing on How To Make Video Ads That Actually ROI

6/28/2018

Nothing sells like proof, a core value that Billy Gene Shaw has built an advertising empire around. Using video content, he has amassed millions of views on the advertisements for his agency. And this week he walks you through the power of video ads. The hosts dive into the formula for making video advertisements that actually bring you a return on your investment and find out how Billy Gene Shaw created a name for himself producing some of the funniest, craziest, and downright entertaining...

Duration:00:35:59

EP3: Suzi Nelson, Community Strategist @ DigitalMarketer on How To Leverage Communities to Generate Revenue For Your Business

6/28/2018

As the Community Strategist at Digital Marketer, Suzi Nelson knows that community can become a self sustaining advertisement for your business's products. Her advice from this week’s episode to community managers is simple. Stop making community about direct sales and start making it about emotional relationships. Suzi explains the 2 strategies of starting a new community from nothing, why long-term growth is essential to community success, how to ensure a community remains positive and...

Duration:00:30:39

EP2: Ezra Firestone, CEO @ Smart Marketer Inc. on How To Reach More Customers By Telling Better Stories

6/28/2018

Ezra Firestone is a leading expert in the ecommerce world, with several 7- and 8-figure ecommerce businesses under his belt. This week Ezra joins Jenna Snavely and Garrett Holmes and explains why he’s shifting his strategy for advertising to shorter-form ads, and expanding the sales cycle from 30 days to 90. He also explains the importance of finding a community that works for YOU, how to adapt to the changes in the advertising industry, and the upcoming threats to the industry that he’s...

Duration:00:18:54

EP1: Daymond John, CEO @ Fubu on His ‘Rise & Grind’ Approach to Business Success

6/28/2018

Daymond John, CEO at Fubu, is a widely successful businessman well known for his recurring role on Shark Tank. He has recently added New York Times Best Seller to his resume for his latest endeavor, a book for both aspiring and experienced entrepreneurs. This week, Daymond sits down with Ryan Deiss at Traffic & Conversion Summit 2018 to share stories of the struggles that entrepreneurs face, and how to overcome them. Listen in as Daymond shares the ‘Rise & Grind’ approach to business...

Duration:00:14:26