Brand Famous
Media & Entertainment Podcasts
Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.
Location:
South Africa
Description:
Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.
Language:
English
Contact:
27315709443
Email:
diane@ecr.co.za
Interview with Danni Dixon, Investec South Africa
Duration:00:47:33
Interview with Shannon McLaughlin from Ubuntu Baba
Duration:00:32:20
Interview with Ogilvy's Melissa Attree on influencer marketing
Duration:00:42:15
Interview with Firoze Bhorat, CMO of Discovery
Duration:00:43:08
Brand fame through sponsorship
Duration:00:28:22
Interview with Ahmed Tilly, CCO at FCB [Explicit]
Duration:01:07:23
Brand infamy for good
Duration:00:39:27
Challenges of Brand Fame
Duration:00:29:20
Interview with Rob Greenstein from LEGO
Duration:00:51:35
Interview with Margie Whitehouse, CMO of SA Tourism
Duration:00:47:13
Six great examples of Brand Fame
Duration:00:42:15
Interview with marketing guru Heidi Brauer
Duration:00:43:32
Tactics for Brand Fame
Duration:00:37:01
Fame versus Awareness
Duration:00:19:13
Brand Fame as a Big Idea
Duration:00:33:55