Digital Marketing from the Trenches Live at the Hive

We're back a new episode of Digital Marketing from the Trenches - Live at the Hive and this week, we're reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on earth, where regular folks like you and I can ask the Reddit community anything and everything we may have on their minds. Reddit is a gold-mine of "subreddits" or communities created around any topic you could possibly imagine. Members ask some of the best and worst questions imaginable. In today's episode of Digital Marketing from the Trenches, we're featuring some of the best Reddit Sales and Marketing Stories from the following Subreedits: /r/sales/ (354K Members)/r/advertising (190K Members)/r/LinkedInLunatics/ (665K Members)/r/B2B_sales/ (7.2K Members)/r/marketing/ (1.4M Members)/r/AskMarketing/ (66K Members) Joe and Dan delve into some of their favourite Reddit Stories, bringing things full circle and giving their opinions and experience in response to some of the best sales and marketing stories including: Worst Meeting Ever! (Sales) Thinking Through the Merch and Know-It-All CEOs and Power Dynamics. (Marketing) I'm told to do 100% ABM messaging. I'm in Sales, Not Marketing and I'm going to fail. (ABM) LinkedIn Lunatics! Answering your own comments with a comment. Winning the Lottery vs 100,000 LinkedIn Followers. His divorce was the worst job he ever had so he added it to his resume. His wife got pregnant by another man. He learned 9 things about B2B from that experience. Key Takeaways Alignment between sales and marketing is crucial, especially for Account-Based Marketing (ABM) strategies. Don't just tell salespeople to do ABM if they have no experience with it - work together to integrate their existing successful tactics. Understand the client's true needs and set expectations properly. Keep in regular contact with clients/prospects to avoid misalignment. Don't be afraid to push back respectfully on leadership decisions that don't align with data/strategy. Key Podcast Moments The agency prepared an extensive proposal for a client, only to have the client completely change direction at the last minute with no explanation. An SDR was told to do 100% ABM outreach, even though their previous high-volume outreach was successful. Examples of questionable LinkedIn posts and behaviors, like self-congratulatory comments and using personal tragedies for engagement. Watch Digital Marketing from the Trenches on YouTube https://www.youtube.com/watch?v=vMSzOrbpEb8 We're an Account Based Marketing Agency specializing in Sales and Marketing Alignment for Mid-Market businesses. Our Grow Programs are the perfect fit for business of any size looking to grow their B2B sales effectiveness with Lean ABM strategies and tactics. We're also Hubspot certified and have a team of expert marketers ready to launch you into the world of modern sales and marketing. If you enjoyed this, don't forget to subscribe to Digital Marketing from the Trenches using the handy links below, wherever you listen to your podcasts. Read the Complete Podcast Transcript Dan Nedelko 0:00And in 321, Hi Joseph DellaVecchia 0:05everyone. Welcome to sales Reddit stories. I'm Joe, he's Dan, and today we're going to be reading some of the most relatable sales and marketing stories from Reddit. This is a new segment, a part of live at the hive digital marketing from the trenches here at honeypot marketing. Dan, how are you today? I'm good. Joe, I'm good. I've been very excited for this episode ever since we talked about setting this up. Since Reddit is probably one of my favorite websites in the world to go visit on a regular basis. It's a true treasure trove. Anything you want to find on the internet, you'll find on Reddit, any interest, any genre it exists, Dan Nedelko 0:43it's true. It's true. And let's be honest,

In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we’ll summarize key points discussed in this insightful podcast and... The post Account Based Marketing for B2B Sales Teams – An Introduction first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.

In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we'll summarize key points discussed in this insightful podcast and explore how you can implement an effective ABM strategy to boost your B2B sales. Understanding Account Based Marketing (ABM) ABM is a focused growth strategy that uses marketing resources to engage a specific set of high-value accounts. Unlike traditional broad-spectrum marketing methods, ABM involves creating personalized campaigns tailored to individual accounts or small groups of accounts. This approach ensures that marketing efforts are directed towards the most promising leads, resulting in higher conversion rates and stronger customer relationships. Key Elements of Account Based Marketing 1. Aligning Sales and Marketing The success of ABM hinges on the seamless alignment of sales and marketing teams. Effective communication between these departments is crucial. Sales teams provide insights on successful deal closures and potential leads, while marketing creates content and campaigns based on this information. This collaboration ensures that messaging is consistent and targeted. 2. Defining Target Accounts Identify and prioritize high-value accounts that are most likely to benefit from your product or service. Focus on understanding their specific needs and pain points. This helps in creating tailored marketing strategies. Engaging with these target accounts can involve personalized emails, customized content, and strategic outreach activities. 3. Leveraging Technology Implementing the right technology is essential for an efficient ABM strategy. Use Customer Relationship Management (CRM) software and marketing automation tools to track engagement, manage workflows, and score leads. These tools help in moving prospects seamlessly through the sales funnel, from initial awareness to closing the deal. Strategies for Effective Account Based Marketing Create High-Quality Content Your content should provide value to your targeted accounts at every stage of the buyer's journey. Offer in-depth insights, industry-specific reports, and thought leadership pieces that address their unique challenges. Ensure that your content is not only informative but also engaging and easily accessible. Nurture Leads and Build Relationships Lead nurturing plays a crucial role in ABM. Use a combination of email marketing, social media engagement, and personalized messages to keep your prospects interested. Regularly update them with relevant information and demonstrate your expertise, helping to build trust and credibility over time. Utilize Traditional Sales Techniques Don’t overlook the effectiveness of traditional sales tactics such as cold calling, warm calling, and attending networking events or conferences. These methods help in building personal connections and can lead to valuable face-to-face interactions with potential clients. Getting Started with Account Based Marketing Implementing an effective ABM strategy can transform your sales and marketing efforts, leading to higher engagement and conversion rates. By aligning your teams, defining target accounts, and leveraging the right technology, you can ensure that your marketing efforts are focused on the most promising opportunities. Remember, successful ABM is about building meaningful relationships with your clients and providing them with personalized, high-quality content that addresses their specific needs. Stay tuned for more insights on ABM and other marketing strategies by following the Digital Marketing from the Trenches podcast, everywhere you listen to podcasts.

Welcome back to Digital Marketing from the Trenches – Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and... The post Unlocking The Power of Google Business Profiles for Local Businesses first appeared on Digital Marketing for Growing Businesses by Honeypot Marketing.

Welcome back to Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and content posting features, making it easier for consumers to find and engage with businesses. We also discuss the benefits of NFC tags for gathering reviews and the significance of consistent updates. In this podcast, we're discussing the role Google Business Profile plays in lead generation and the importance of integrating local lead generation, SEO and reviews with your marketing strategies. The TLDR (Too Long Didn't Read) Version Live at the Hive - Google Business Profiles and Lead Generation Dan Nedelko introduces the podcast "Live at the Hive" and mentions the previous podcast that ran for four years. Dan welcomes Joseph DellaVecchia, who is a long-time listener and first-time guest co-host. Joseph DellaVecchia shares his background and mentions his involvement in various social media platforms. Dan and Joseph discuss the importance of refreshing content to avoid feeling stale and the constant changes in marketing trends. Discussion on Social Media Platforms and Algorithms Dan and Joseph talk about the evolution of social media platforms like TikTok, YouTube Shorts, and Instagram Reels. Joseph shares his observations on the differences in engagement and content performance across different platforms. They discuss the challenges of understanding and adapting to ever-changing algorithms, especially on TikTok. Dan emphasizes the importance of staying updated with platform changes to maintain relevance and engagement. Introduction to Google Business Profiles Dan introduces the main topic of the podcast: Google Business Profiles and their importance for local businesses. They highlight the significant number of local searches conducted by consumers in the last 30 days. Dan explains the broader context of digital marketing and its impact on businesses and consumers. Joseph and Dan discuss the evolution of business directories from traditional Yellow Pages to modern Google Business Profiles. Benefits and Features of Google Business Profiles Dan explains the ease of setting up a Google Business Profile and its benefits for businesses. They discuss the various features available, such as phone calls, directions, website links, and reviews. Joseph shares his experience with different platforms and the varying engagement metrics observed. Dan emphasizes the importance of businesses verifying their profiles and keeping them updated. Importance of Reviews and Consumer Behavior Dan and Joseph discuss the significance of reviews in influencing consumer decisions. They highlight the rise of review-based platforms like Amazon and how it has shaped consumer behavior. Joseph explains the role of Google Business Profiles in allowing businesses to interact with reviews and maintain a positive online presence. They discuss the importance of genuine, organic reviews and the impact of negative reviews on business reputation. Strategies for Obtaining Reviews Joseph suggests various strategies for businesses to obtain reviews, such as outreach campaigns and NFC tags. They discuss the benefits of NFC tags for making it easy for customers to leave reviews. Dan shares his experience with using NFC tags and their effectiveness in gathering reviews. They emphasize the importance of consistent updates and engagement with the Google Business Profile to maintain a strong online presence. Introduction to Win Local Program Dan introduces the Win Local program, which offers a setup checklist, Google Business Profile setup service, and a subscription program. He explains the benefits of the program for businesses, including ongoing support and content creation. Joseph highlights the importance of having a consistent audience and the role of Go...

Is your content not performing as well as you'd hoped? Simply creating content and releasing it doesn't guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer's journey.In this episode, we are joined by our special guest, Ken Marshall, Chief Growth Officer at RevenueZen.Ken's agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger. For the last 5 years, Ken and his team have honed their superpowers to create Google-approved SEO, nurture content marketing conversions, and develop effective LinkedIn strategies.RevenueZen looks at demand and lead generation from a holistic approach that involves tailoring strategies to the specific needs of your business. Driven by a desire for long-term and sustainable business growth for all clients.It's all about using your platform to create a buyer's journey that engages with potential clients.Through proper analysis and discovery, you too can create direct solutions that will efficiently address client pain points.B2B Marketing Tips That Work In 2022: Content, SEO, Social, and Authenticity We'll discuss tips and strategies to help your business improve in the B2B space.What's on the agenda? Evolution of B2B generation. Creating roadmaps for potential clients. B2B content strategies. Process of discovery to identify and create content Building an engaging rapport with potential clients. Evolution of B2B Generation Whether it's a marketer in-house or an agency, a business should never think that their channel or anyone's channel is the right channel for them at that given time. As technology developed and became more accessible to consumers and businesses alike, digital marketing changed too. The B2B generation has evolved with this new idea of dark social and multiple touchpoints ad we are starting to give that the credit that it deserves when people have always made purchasing decisions that way. The major shift is people are spending more time choosing their own journey with multiple touchpoints. Creating Roadmaps for Potential Clients A roadmap is a communication document that outlines your product's direction, intention and problems you are interested in solving. Here are some best practices when building your roadmap: Define your audience as this will define the level of details Use a now, next, later column format to simplify the layout and make your roadmap easy to navigate If you are managing a larger portfolio or a complex product, you might want to highlight product areas Be transparent about what your goals are and how you aim to get there, both through the outcomes and value you want to provide them with B2 Strategies Planning a successful B2B marketing strategy takes time, but when done right, it will pay off immensely for your business. Segment your market, then focus on a target segment Create an Ideal Customer Profile (ICP) for each market segment Perform a competitor analysis Take your prospect's through the buyer's journey Identify channels and resources to use Process of discovery to identify and create content. How do you tap into your audience's context to find the content you need to create? Audience Research: The key to content discovery Use Content Discovery Tools Create a strategy Brainstorm Ideas Be Authentic Keep your audience in mind Building an Engaging Rapport With Potential Clients Building rapport involves finding common ground, establishing good communication, and building mutual respect. Connect over something you have in common Share the game plan Be empathetic to the problems they are facing Actively listen and respond Restate their problems in your own words Be genuine

When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you're heading in. Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand. In this episode, we are joined by our two special guests, Kim Tarlo from Mint and Josh Alvernia from Clue. Kim is the Executive Creative Director and Partner at Mint, an independent creative agency that builds brands to make a positive impact on culture and the future. She works with brands to take on the different business challenges that they face depending on their lifecycle. Kim also works with big companies who are trying to evolve to a new audience or launch new campaigns and products. Josh is the CEO and Co-Founder of Clue, a leading data and media partner for search, social, and programmatic advertising. At Clue, Josh helps marketers interpret and transform their data into growth. His team of strategists, traders, developers, data analysts, and engineers help right-size data and advertising technology to solve unique challenges and unlock businesses' boundless potential online. Overcoming challenges of a rebrand and finding inspiration through process and execution to deliver a clear message and service. Rebranding a company can help it thrive and become timeless to keep up with audiences of today and the future. The Anatomy of a Rebrand: Humanizing a Tech Brand We'll be discussing the inspiration, process, and execution that goes into the rebranding of a business. What's on the agenda? Introducing Kim Tarlo of Mint and Josh Alvernia of Clue. The business perspective on rebranding. The agency perspective on rebranding. What goes into a rebranding project? The common pitfalls or challenges when rebranding and ways to avoid them. How to measure if the rebrand was a success. Introducing Kim Tarlo of Mint Agency and Josh Alvernia of Clue Digital Meet Kim Tarlo. She is the Executive Director and Partner at the Mint Agency based in Toronto. Mint Agency works with brands that take on different business challenges such as rebranding. They work with different clients who are trying to evolve to a new audience or launch new campaigns or products. Meet Josh Alvernia from Clue Digital. Clue Digital is a data and media partner across search, social and programmatic advertising. The goal of Clue Digital is to help marketers interpret and transform their data into business growth, especially through expertly managed media campaigns. The mission of Clue Digital is to right-size data and advertising techniques so that they can solve unique challenges. The Business Perspective on Rebranding The internal perspective of the business can change when it starts growing. The changes occur when companies shift their products or services while growing. The primary reason to rebrand a business is to change the target audience and change the marketing strategy. Rebranding can be strategically a good idea when as a business you are crystal clear about the changes that you want to make. The Agency’s Perspective on Rebranding The first step of any rebrand, especially with a company where you have key stakeholders, is getting to know the vision for the business, where it is meant to go and aiming to go, where it's been and where the customers are today. It is important to understand what's going on with the business and all the roadblocks they are facing. It is also really crucial to get close with key stakeholders for a rebrand and be aligned on the goals and what the big idea is set to be for the business. What Goes Into a Rebranding Project? To rebrand a business is to take it in a new direction. It's about going to the core of what you stand for, consolidating your aims and vision and then modifying your image to reflect these changes.

It can undoubtedly be frustrating when your business or website comes up at the bottom of a search. That's exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients. In this episode, we'll be talking to Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years. Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate their business growth. Whether you are the leader of a small business, start-up, challenger brand, or enterprise, Vikas can answer your SEO questions. Knowing the importance of SEO and what it can do for your business will get you the result you need in the world of digital marketing. It's all about increasing your findability online and ranking at the top so people can find your business. SEO Fundamentals and the Future of Search for Business. We\'ll be discussing SEO 101 and what the future holds for potential SEO tactics as they continue to change and grow. What\'s On The Agenda? The importance of SEO and why businesses need to include it in their marketing strategy. Search fundamentals. How businesses can get started with an SEO program. The most common misconceptions about SEO. How SEO will evolve in the future. Top tips and advice for businesses looking to increase their findability online. The Importance Of SEO And Why Businesses Need To Include It In Their Marketing Strategy You\'ve probably heard a hundred times or more how important Search Engine Optimization (SEO) is as a digital marketing technique. But do you really understand the significance of SEO? Increasing visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial SEO duties. Your rating has a direct impact on your visibility. It\'s important to raise your organic page ranking since the higher you appear on a search engine result page (SERP), the more probable it is that potential customers will see you and click through to your website. One of the key objectives of SEO is to increase online traffic, and you can improve traffic by improving visibility and ranks. ## Search Fundamentals A website\'s rank in search engine results is influenced by a variety of factors, including SEO. Here are 3 essential elements of a successful SEO campaign. 1. Keywords: In order for the audience to find your website through a search engine, keywords must be included throughout the content of your website. Your search engine ranking can be made or broken by using relevant keywords. Links: Search engines can easily increase your rank by linking back to your website and using a variety of other factors. Although some people think that increasing the number of links is the greatest approach to boost their SEO, the quality of the links really has a higher ranking than the quantity. Content: The king is good content. Search engines can tell when a website\'s content is trustworthy, so stuffing your keywords all over the place won\'t improve your rating. Instead, produce material that is clear, insightful, condensed, and enticing. There are many different types of content, including blog posts, white papers, websites, case studies, and more. How Businesses Can Get Started With an SEO Program? Start-ups and small businesses can leverage SEO to attract qualified website traffic and prospects. - Use Google Ads Keywords Planner to identify trendy and relevant keywords Include Relevant Keywords in the Title Tag and Website Content Create a landing page for each product or service Include relevant text in the page URL Include alternative text for each image The Most Common Misconceptions About SEO Every digital marketing campaign should include SEO as a core component. The only issue is that it can be difficult to convince ...

It's no easy task connecting your brand to a targeted demographic without the right tools. That's where the power of target market research and data analytics comes in! In this episode, we'll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets, Angeley has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organizations into international markets. As a Marketing & Commercial Leader, Angeley's expertise spans both E-commerce & SaaS ( launching & growing business) leading Commercial Divisions including Marketing, Sales, Product, Customer Success, Sales, & Operations. She specializes in growing leaders and departments in addition to achieving commercial growth. Discovering the demographic for your brand is just the tip of the marketing iceberg. It's all about building the best relationship between your brand and your audience. Brand Tracking 101: Going Beyond Mentions with Angeley Mullins from Latana We'll be taking a look at why branding is so important for a company and the process of building the right brand strategy. What's on the agenda? Establishing and implementing a brand. What is brand tracking? What is the relationship between a brand and its audience? How can a brand take action to make better marketing solutions? How does Latana (and to a greater extent how does Brand Tracking) work? How does Latana differ from other Brand Tracking solutions? Establishing and Implementing a brand Developing and putting into practice a unified branding strategy is frequently done after the fact, or not at all, for many firms. You need to get the answers to a few important questions before investing any time in branding. Are consumers familiar with your brand? How do others view you in the marketplace? How do clients see your company in comparison to rivals? What traits do consumers connect your brand with? Latana, with a mobile optimized survey and machine learning process, can help you know your brand worth and which demographics you should target for the effectiveness of campaigns. What is Brand Tracking? Brand tracking is the process of continuously assessing the health of your brand over time. It gives you a way to discover what your target markets believe about your company and how they react to your brand messaging. But brand tracking offers more than just information on consumer reaction to your brand. It also enables you to track competing brands, compare your brand success across markets, find new markets or target audiences, and even identify ones that aren't performing. Brand performance has historically been difficult to precisely measure. However, it is possible (and highly recommended) to simply track your brand health and performance using the correct tools and KPIs that are now readily available. What is the relationship between a brand and its audience? Develop genuine connections with your audience by using emotional branding. Understanding your target market's problems or what your product or brand is doing for them will help you use emotional branding to connect with your audience. What value you are bringing to them and how, in some manner, do you improve their life? With this kind of marketing, you can tailor a brand to the interests and demands of your target market, giving your customers the chance to become familiar with your goods while also developing an emotional bond with your company. How can a brand take action to make better marketing solutions? To ensure your marketing solutions are effective and efficient, your brand can: Discover the purpose Determine target audience Outline the key qualities & benefits your brand offers Build a brand story and messaging.

It's true that everyone needs healthcare, so why would medical professionals consider marketing?With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business.In this episode, we'll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing.Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth.As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development.The right content strategy can help you compete with larger healthcare systems in your market.Get the best engagement from a marketing perspective to help your practice stand out among the rest.How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices What's on agenda? Defining a marketing strategy. Why is SEO so important when building a marketing strategy? Is paid advertising necessary to attract new clients? Specialty Marketing Strategies. What are the most important elements of tracking performance and ROI? Best practices. Let's dive in! Defining a marketing strategy A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers. Few things to keep in mind while developing a marketing strategy: Marketing is more than just advertising and promotion – it's all about connecting with the customer. A marketing strategy sets the direction for all your product and marketing-related activities. Having a marketing strategy helps keep all your activities on track. Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business. Without a defined strategy you won't know who your customers are, you won't develop the right products, and you'll waste money promoting them. Why is SEO so important when building a marketing strategy? SEO is the most viable and cost-effective way to understand and reach your customers at critical moments. The goal of experienced SEO is to lay a strong foundation for a beautiful website with a clean and effective user experience that is easy to find by searching, thanks to the reliability and reliability of the brand and its digital properties. SEO dates and formats provide a clear signal of intent and user behaviour. This happens in different ways. Search for query data. SERP analysis. Analytical data and AI insights. Local SEO aims to optimize digital properties for your specific environment, so people can find you quickly and easily and get one step closer to a transaction. Is paid advertising necessary to attract new clients? Paid advertising is one of the most important channels in Digital Arsenal. However, they are often abused because the results are immediate. Paid Ads are very affordable and measurable. The targeting of paid ads is so specific that you can reach relevant visitors who are interested in your brand, match the demographics of your sales persona, and are in the exact geographic location you want to target. With paid advertising, you can customize your brand and message the way you think it's appropriate, and test them regularly to see what's working and what's not. Specialty Marketing Strategies It is important to find the balance between client expectations and what we want to happen while creating specialty marketing strategies.

While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience.It can feel robotic, scripted, or even disingenuous. So what's a good solution?In this episode, we'll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio.Podcasting can engage listeners by delivering value in the form of genuine and relatable content.You don't have to be a professional radio host to start a podcast. Be genuine, relatable, and engage in meaningful conversations.The Power of Podcasting for Building Your Brand. What's on tap? The origin story of JAR Audio. How they start from a small agency to one of the world's largest agencies? Podcasting; a new, powerful, and sometimes arguable underutilised channel. The rise of podcasting. Can anyone create a podcast? Identifying your personas. How a podcast fits in with a business's content strategy. Create themes and engaging stories around your personas. Repurposing your podcast. How to measure the success of your podcast. The origin story of JAR Audio Roger Nairn has spent more than 20 years in the advertising world and has worked with some of the world's biggest agencies. With the idea to create advertising materials for clients to reach audiences and engage with them, he got into the podcast space. What just started out as a hobby, gave Roger an opportunity to speak with incredible people including Seth Godin and Stefan Sagmeister. Roger with the thought of business in mind started combining podcasts with his love of advertising marketing and met some amazing people who had their own specialities. Soon enough, Roger and his partners Jen and Aaron started a little agency that helped brands get into the podcast space and made them successful at it. Since just being full-time 2 years ago, Jar Audio is one of the largest podcast production agencies in the world. Podcasting; a new, powerful, and sometimes arguable underutilised channel. A podcast is a sort of technology, an idea like an RSS feed, and is about 15 years old. Over time, it has evolved; however, the actual crux of it is all about engaging stories and conversations, topics that are interesting to the listener. A podcast is also an intimate medium as you develop a relationship with the host. Podcasting has higher effectiveness because podcase listeners are more engaged as they are often listening, whilst doing other activities which increases their focus. The Rise of podcasting Podcasts have influenced not just regular people but also corporations. With their rise in popularity, and often a need to monetize, some podcasts now employ ads and promote products or businesses. Indeed, they often do so better or more effective than other media platforms. First, podcast advertising chooses quality over quantity: User experience means listeners' trust in hosts or invisibly shifting from editorial work to commercials and back. Second, podcast audiences are already engaged in the topic. One of many things that creates such engagement is the intimate environment of a host-audience podcast. A third reason is the ability to target specific audiences. Because podcasts vary so widely, businesses can choose a show that is very related to the product they want to sell. Can anyone create a podcast? You are empowered to create your own station. But with the podcasting industry still evolving there are very few rules and regulations currently. There is very little barrier to entry and fewer rules. All you have to ensure you have decent audio quality and not be boring! If things go wrong, your audience understands as long as you're respecting them and you can explain kind of what happened. Be confident, creative and consistent! That's one of the biggest parts of creating your own podcast. Identifying your personas The significant aspect of podcasting is building a community and unders...

Is there anything worse than dry, boring, or stale content being pushed out to social media channels?Well...yeah of course there is, but it's still cringy. The key is: to blend video content and humour to spark engagement with your audience.And no.You don't have to be a comedian to use humour. What's on Tap? We'll look at ways marketers can break the ice with their audience using engaging video content and humour. What's on the agenda? A brief history of Vidyard Getting the right tools. The simple, powerful, and free Vidyard Video and Screen Recorder. Why video is so much more engaging than text. How to get started even if you're camera shy. Finding your own comfort zone with video A brief history of Vidyard Vidyard started when most firms were still using video minimally, even on websites and in marketing initiatives. And there was no such thing as video and sales at the time. And, of course, imagine a time when even video conferencing was unavailable. So video and business were still in their infancy. Of course, YouTube including several consumer companies were already huge. They believed that as video content became more accessible and less expensive to develop, more marketing teams in b2b businesses in the broader market would invest more in it. And as the world has become increasingly reliant on online interactions, and they begin to wonder what, if anything, is going to give, video is the finest method to share stories and educate people. When you can't be there in person, it's the finest method to interact with others. Vidyard took the opportunity to build that up as a category to establish ourselves as thought leaders and product leaders in the world of video in business. Getting the right tools. The simple, powerful, and free Vidyard Video and Screen Recorder. Vidyard has an opportunity to build a product that lent itself well to that kind of experience with their Chrome extension and a desktop app. With a Vidyard Personal account, somebody can click the button, record or upload, but typically, they're recording a video using their webcam or the screen share. And then as soon as it's recorded, it's ready to be shared, either via link via email or, you know, posted somewhere as need be. And it's something that they were able to create a really simple user experience around, that was also very approachable for a lot of different people. For Vidyard, their freemium model is the biggest driver of our enterprise deals today Why video is so much more engaging than text. Video is truly transforming the way organizations and business professionals are sharing information in the new world of remote business. Video is simply more efficient, more expressive, and therefore more effective than standard text You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. How to get started even if you're camera shy? If you’re just starting out with video, it can be a little scary. There are a ton of variables to consider and a lot of things to remember in order to make your shoot and production process go smoothly. How to set up your video production for success Make sure all your devices are charged the day before Bring backup batteries to the location During your location scout, do some filming to ensure everything looks good on camera Section off your filming areas with tape or traffic cones and let involved parties know the hours you’ll be shooting Choosing the right lighting for Video Production The importance of shit composition Capture audio for your video Capture more video than you need Finding your own comfort zone with video If you're camera shy, the idea of being on video can be downright terrifying. Here are a few simple tricks on how to be comfortable on video.

Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company's success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us on this week's Live is our special guest, Kate Went. Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to share the projects and results her team deliver for organizations around the world. With a decade spent working in marketing and communications for the healthcare, construction, and legal sectors, Kate has honed her experience across the full marketing mix, on and offline. Simple tips and tricks to improve hybrid and remote team building. Try to ask your employees what they want - in which environment they are comfortable? There are many ways to create online communication such as Linkedin and online forums. Create a lot of security to ensure all your data is protected online. How to make everyone comfortable in remote environments? A way to make your team comfortable is to ensure that they are connected even if they are working remotely. Ensure that you are able to notice signs of distress. Try to focus on outputs, not processes. What is the role of leadership? As a business, ensure you have authentic leadership visibility. Successful remote leaders understand they need to take a different approach to make things happen. Ensure you use collaborative, communicative approaches to improve accountability and transparency. Responsibilities of the team Try to delegate proper responsibilities to the team according to their skills and knowledge. Ensure you have a collaborative approach to work. It is important to have a rough framework for the year and then try to work around it by understanding the problems of the clients. Try to simplify that down into the content showcase really easily and quickly what problems we can solve. How culture is like an unspoken contract? Perhaps the most critical aspect of hybrid work is creating a digital workspace that enables all employees to work together from anywhere. Collaboration is a key cornerstone of hybrid work culture, and it’s a great place to start. Your digital workspace is essential to making sure remote workers don’t feel isolated from their team or that office workers aren’t getting more opportunities. All of this equates to happier employees, less turnover, and more productivity — critical foundations for a solid workplace culture. Thats' wrap! We'd like to thank Kate Went for ScarlettAbbott for joining us on this episode of Live at the Hive. We hope you enjoyed reading the blog. If you’re looking for more great content, check out some of our other reads below: How to Sell Complex B2B Solutions and Foster Relationships Unlocking the Power of Automation to Scale Content Creation Email Isn’t Dead, The Way We Think About It Is

Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week's Live is our special guest, Anka Wimbush.Anka is National Accounts Manager at Buckland Customs Brokers, and together we'll be talking about developing relationships in the Logistics space, how they use content to drive engagement, and how social selling can be much easier than you think.It's not only about getting the client, retaining the client relationship is just as important. Anka is going to be giving us her process on how she anticipates potential issues and meets the issues head-on with resolutions.How to Sell Complex B2B Solutions and Foster Relationships with Anka Wimbush of Buckland Logistics. Insights on Sales and Client Management As an account manager, sometimes the roles are split between two sides which are sales and client management. Because the growth of the company is necessary, it is important to ensure that the transition is nice and that the client is happy and will stay right. There are many things that hold people back is the complexity of subscribing to additional services. Building Your Network One of the very simple and subtle approaches to building a network over time, taking snackable pieces of content and continuously sharing them in a way that isn't too pushy or pressing. For example; when you require an online tool or a guide all you have to do is just put in your email address and it'll get emailed to you. But the marketing team has your email address so they can start email nurturing you by sending a thank you email and that if you have any questions you can reach out to the company. That's how businesses remove pain points and eventually build a connection with their audiences. How to Foster Relationships? To foster relationships with clients, businesses have to really stay in touch with them, answering the questions that the client has so businesses can understand where are the pain points. The key thing is to listen to the customer and then provide good solutions. Businesses have to ensure that they have the right team and that the customer feels that this makes sense and it is going to work right. How often to dip into the content library? As a business, it is important to have a content library and take a dip into it once in a while. This can be a conversation starter for new users and a helpful guide to your actual clients. Businesses can share this information for free which in return will have potential clients think how easily the business is sharing the content. How do resolve issues with clients? It's actually retaining a client is more difficult than actually getting the client. Here's how you can resolve conflicts with clients: Reassure frustrated customers that they are fully understood. Practice intent listening when interacting with customers. Practice optimism and positivity in communicating with customers. Reassure customers about necessary transfers. It is important to find out the core problem and fix that problem with a good solution. Ensure to build trust with your clients and try to provide them solutions fairly quickly, depending on the circumstance. That's A Wrap! We'd like to thank Anka Wimbus from Buckland Logistics for joining us on this episode of Live at the Hive. Buckland Logistics offers the services of customs brokerage is one of our main components. They provide services all across Canada, US and Mexico. And they also provide the freight piece of it as well. And it's any mode of transportation via air ocean truck rail.

You've probably heard the well-worn term "Time is money". With content marketing, a lot of time can be burned on simple or repetitive tasks.That's where the power of automation comes in...Content automation can help your team's workflow, allowing them to focus on vital sales and marketing strategies to bring in those new and returning customers. Good Marketers should be skeptical of automation Technology is a great enabler, but it's also a restrictive force as well. Good marketers should be skeptical of, automation and technology in general, because marketing in itself is a really basic fundamental thing that has existed for a long time. Automation is there to make things easier in the world of marketing. Automation on the communication side is significant as well. Few questions to ask before starting automation: What is your goal? Have you done this manually before? Have you been doing it manually consistently enough? What are the Pain Points of Content Marketing? Knowing what the pain points are is the important part. It is important to generate original and authentic content. Focus on creating a content strategy that ties everything together. Truly creating a social strategy based on what's happening Content Creation Strategy Content strategy means: What's your point of view? How are you creating content? How are you post-producing it? How are you distributing it? How are you gathering analytics? Marketers never make assumptions about their audience! Effective Examples of Automation There are many effective automation tools that we use every day for content creation: Google Drive to store your content Zapier for tracking systems Air Table to organize content Slack for communication The really important concept in the world of automation is that it's not about complexity. It’s about how you can automate things, which your team has done a dozen times a day. That's Wrap! We'd like to thank Stephen G. Pope for joining us on this episode of Live at the Hive. Stephen G. Pope is the Found & CEO of SGP Labs. He helps companies & brands efficiently repurpose and distribute content across multiple marketing channels daily. Using a mixture of business expertise, inbound content marketing, workflow, and tech/automation—He has developed the ONLY plug-and-play media company/system so that you can make more impact with your target audience. And that means you’ll grow fast.

You've probably heard that nasty rumour that email marketing is either dead or on the decline. Spoiler alert, it's not! Hundreds of thousands of small businesses harness the power of email marketing every day.Statistics prove that email marketing remains one of the best ways for businesses to engage with their audiences. Let's dive in and dispel the myths around the effectiveness of email marketing. No. Email is not dead. Not by a long shot. Why Email is Still One of Your Most Powerful...

Are your digital marketing campaigns missing that creative spark in driving engagement? There's a solution for that! With time being an important factor in everyone's lives, they are often too busy to hold attention for very long. That's where providing a hook comes in! By creating engaging graphics and videos, you have an opportunity to maintain retention and keep your audience engaged. What's Working? Sparking Your Creativity Whether creativity comes naturally to you or not, one can...

Over the past couple of years, all events have been virtual; now that things are opening up, many businesses are opting for Hybrid events. Why? There's an added flexibility for your customers and prospects who may not be able to attend in person. It also adds a new revenue stream for lower-cost virtual attendees if your events are paid. The challenge is, getting and keeping the attention of your audience. Especially in the noisy social media world we now live in. Today we'll be talking about...

How can social media help businesses grow their reach across multiple channels while maintaining an active presence? The vast majority of users on TikTok are in the United States, with almost half using it daily. A recent study found that people spend 8 out of 10 minutes playing around and engaging with content from other users within this app. Let's dive into how you can unleash the power of TikTok for your business. Generating Real Business on TikTok On TikTok, one of the things that made...

Looking for ways to increase your sales on your Shopify Store? We've got you covered! We'll show you many unknown features of eCommerce that will help boost your sales! Let's dive in! What's Working? Integrating Facebook with Shopify Steps to begin integrating your shop: Step 1: Install the Facebook Channel Step 2: Select Facebook Shop as the first feature that you want to set up Step 3: Connect the required Facebook assets Step 4: Select or skip your data sharing settings Step 5: Accept...