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Insider Interviews

Media & Entertainment Podcasts

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

Location:

United States

Description:

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

Language:

English


Episodes

KoAnn on Building Sustainable Brands – Epi 28

4/8/2021
KoAnn Skrzyniarz has been making a strong case for building Sustainable Brands in global conversations with some of the world’s biggest advertisers. It's all about the business value of environmental and social purpose. And the data is on her side. In time for Earth Month, or any time, in Epi 28 KoAnn (frequently known by just her first name) shares not just the "whys", but some recent “hows”: how sustainability has moved the needle for leading brands and how to be resilient in a “VUCA”...

Duration:00:20:05

Robyn Streisand, CEO, The Mixx: DEI as Key Marketing Ingredient

3/25/2021
When Robyn Streisand went from the client side to her own marketing agency, The Mixx, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. 25 years later, she has helped both brands as well as other agency owners to leverage DEI -- Diversity, Equity and Inclusion -- in media and marketing. Part of that help came about through her creation of Titanium Worldwide, billed as "the world’s first collective of certified-diverse independent agencies," to help make DEI...

Duration:00:41:35

Heidi Zak: Supporting Women with Brand Purpose

3/11/2021
Heidi Zak has been in finance, in retail and in tech. Like most women, she’s also been in plenty of dressing rooms trying to find the right bra, leading her to build ThirdLove, one of the largest online bra and underwear companies in America. Close encounters with the NOT ThirdLove kind of shopping experiences, meaning the universal ick-factor of cold hands and awkward measurement moments with in-store underwear salespeople, were part of Zak’s a-ha moment. So, putting all of her professional...

Duration:00:38:10

RAB’s Erica Farber: A Sound Strategy for Radio

2/25/2021
In interviewing the Radio Ad Bureau's CEO, Erica Farber, my worlds collided: it's a podcast, but about radio, the medium I grew up in and started my career in. Certainly radio IS about community, but it was still surprising to discover zero degrees of separation with Erica and two important people from my past: my dad and my first female boss, Joan Gerberding as well as a recent Insider Interviews guest and radio aficionado, Carl Fremont! Erica and I took the conversation from the evolution...

Duration:00:40:47

CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets

2/11/2021
Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim also opened the Latin America markets for two TBWA\Chiat\Day clients. If that sounds like the start of a good story, then that’s the point. Because for this...

Duration:00:35:32

RPA’s Joe Baratelli on Doing Good (Marketing) to Do Well

1/28/2021
Thanks to Los Angeles-based agency RPA, “We Are Farmers, buh bi dum dum dum dum dum” has become a bit of a jingle earworm. Great awareness and brand recognition for the insurance company. Joe Baratelli, EVP and Chief Creative Officer of the agency that’s been his home for almost 35 years, walked me through that and other creative concepts and their business results. It starts, he suggests, with the mantra of the organization: People, Relationships and Results. (Note: You can also read a...

Duration:00:26:10

Standing Up for Better Healthcare Marketing – with CMO Arra Yerganian

1/7/2021
Arra Yerganian thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. Ya think? But I misspeak - at least while speaking with Yerganian: he actually banned the word "patients" when he was CMO at both Sutter Health and One Medical. He explained that the word comes from Latin for "'a place of suffering' and that should be a temporary state at best." Instead, he said, "We used the person's name, so it wasn't a dehumanizing experience to...

Duration:00:29:26

JibJab’s CEO on Strong Brands and Floppy Jaws

12/17/2020
For Episode 21 I spoke with someone who's been an animated head more times than he can probably count: Paul Hanges is CEO of JibJab, which is famous for its personalized e-cards and satire animations that lets your head be the star! If you haven’t heard of JibJab you may have had YOUR head in the sand; they’re the OG of digital branded content. It was born in 1999 to brothers Evan and Gregg Spiridellis, perhaps best recalled from their 2004 glory days of being featured on everything from The...

Duration:00:32:08

Best-of from Palmer, Keswin and Silver: Creating Human and Brand Connections

11/26/2020
Shelly Palmer: It was fascinating to me to see the speed with which people were willing to adopt bad lighting, accept it, bad camera, angles, bad makeup hair, bad, bad, bad, bad, bad. Everybody's fine with it. And I think it's fantastic because the most important thing is that we all get together. Erica Keswin: From a brand perspective, how are you going to be remembered during this time in terms of what you did, what you said, what you supported and how you brought your human to work?...

Duration:00:18:08

IAB’s David Cohen with the Pulse of Digital Media & Marketing

10/22/2020
When David Cohen joined the IAB as President, the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the industry association is known for, it upped the focus on all things digital. Not long after, the ante was also upped for Cohen personally when he was named CEO following the 14 year run of Randall Rothenberg. Pressure? Not to hear Cohen, who has helmed major agency divisions and had $20B in media spending under his purview during his days at...

Duration:00:38:02

VAB CEO Sean Cunningham on Why Video “Simply” Works

10/8/2020
Sean Cunningham is the son of a radio personality and the husband of grammarian. That may be why he expresses himself so fluidly and works hard to offer clear explanations about the video landscape at the same time. Those personal aspects combined with deep professional experience in the ad industry and as a strategic media advisor help him helm the VAB, the source for insights-driven research and thought leadership about premium video. As its president and CEO, Sean is laser-focused on...

Duration:00:39:30

Andrea Palmer of PHM on Marketing Healthcare – with Innovation and a Conscience

9/24/2020
Andrea Palmer, now President of Publicis Health Media (PHM) has wanted to be in Healthcare Marketing since her college days despite the field not always getting credit for being dynamic or embracing creativity. With PHM's reputation for having their “finger on the pulse” (sorry), she’s proven those perceptions wrong and inspired many to follow or stick to the healthcare marketing path. In Episode 18 of Insider Interviews, in which I perhaps sing again (umm, twice, I’m just sayin’) Palmer...

Duration:00:34:10

Frito-Lay SVP Marissa Solis on Pivoting Big Brands

9/10/2020
Marissa Solis was about six months in to a big new role at one of the biggest snack companies in the world when one of the world's biggest crisis hit. That's not hyperbole. As the new head of all marketing initiatives, media, sports, and partnerships for the core brands of Frito-Lay North America, including Doritos, Cheetos, Tostitos, and dips, it was definitely not hyperbole. That was Marissa's new reality and she had to help smoothly and quickly do the equivalent of turning a battleship....

Duration:00:34:12

Tom Webster with the Insider Scoop on Audio Research

8/27/2020
Tom Webster, SVP of Edison Research, describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel trap mind for the insights Edison regularly uncovers about all things audio, and he shared quite a few in our ad hoc but fascinating conversation for Insider...

Duration:00:31:27

Marketing NPR – The Insider Scoop from CMO Michael Smith

8/13/2020
Michael Smith joined National Public Radio as chief marketing officer at a time when the nation -- and the world -- had just entered crisis mode. In addition to adapting to his new job he’s needed to shift the company’s marketing message, outreach and the very stance the brand has taken over the past years. Part of that shift was motivated by more digital audio listening given more at-home workers during our pandemic. The parallel motivation was to amplify more multicultural voices and drive...

Duration:00:35:40

Podcast Prognostications At and Around RAIN’s Global Summit – with Brad Hill: Epi 14

7/31/2020
This episode is made up of two discussions about podcasting: A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success... and a more formal discussion -- actually a few segments grabbed from RAIN's Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19's Lex Friedman and Targetspot's Dave Sosson -- and a few of their insights were captured...

Duration:00:21:09

Lawrence M. Kimmel: Direct (Marketing) from the Heart – Epi 13

7/16/2020
How do you circulate a message that even the Pope shares -- and ultimately get 2 billion impressions across hundreds of countries around the world? Ask Lawrence M. Kimmel. His Rung-UP team created the #WeRemember campaign for World Jewish Congress. What marketing advice would this former Chairman of the Direct Marketing Association give politicians to help them appeal more to the public? And, what does Larry think are standout marketing tactics these days? I asked Larry all of that - and he...

Duration:00:29:59

Lantigua-Williams with the Scoop on Launching a Podcast Company

7/2/2020
Get the "insider scoop" on how to dive in to creating a place in the podcasting world. The talented Juleyka Lantigua-Williams, Founder/CEO of Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio, walked us through her anxiety through her achievements. While she's humble enough to just describe herself as someone who builds teams that create podcasts, those teams have turned out hit after hit in three short years. But Lantigua-Williams has the chops, from 20...

Duration:00:33:37

Carl Fremont On Brand – and On Demand: Epi 11

6/18/2020
Back in January I had the good fortune to get seated next to someone I’ve long admired -- Carl Fremont -- on our return flight from CES. If you’ve been to CES you know it’s non-stop learning about what’s trending. And my non-stop flight next to Carl made for even more learning as we recapped what we’d each just experienced, and then he was kind enough to share his own projections for the future of the media and advertising industry. I immediately understood why Quigley-Simpson had made Carl...

Duration:00:37:05

New Schedule for Insider Interviews Podcast!

6/11/2020
Normally I come out with a new episode of "Insider Interviews" every Thursday, but did you know that I also have another podcast? It's sort of my personal passion project and it's called "It's Quite a Living", and it's with "my friends in high places". They're really casual conversations about some high profile people who happen to be my friends. Now, that one comes out every other Tuesday. So I've decided to make "Insider Interviews" -- the B2B one speaking with those in media marketing and...

Duration:00:01:34