Superfan Attraction: Personal Branding for Multi-Passionate Artists with Diane Foy

As an artist, you want to be recognized for your creativity and talent. But, building a successful career in the arts requires much more than skill and artistry. It’s about developing a strong brand identity that represents who you are as an artist and what you stand for. We will look at Lizzo as an example of a strong artist brand and I offer tips on cultivating your own. Key Topics: - The importance of personal branding for artists - Personal branding starts with personal development and identifying core values - Defining a clear purpose, developing a growth mindset, and embracing storytelling - Using Lizzo as an example of a strong personal brand - Reflecting on one's own values, motivations, and unique perspective as an artist - Incorporating these into brand identity - Recognizing successful artists' personal brands and finding inspiration to create an authentic brand - Building a strong personal brand takes time and effort - Essential for creating meaningful connections with fans For the video or written version visit dianefoy.com/208

We all have a unique story -- a story that is made up of our life experiences, the moments that have shaped us, and the decisions we have made. Telling your story is one of the most effective ways to authentically connect with an audience. In this episode, I offer various questions to spark your memory of key moments in your life. Our story is full of the joys and successes of our lives, but also the failures, mistakes, and pain. It is a story that is both powerful and vulnerable. It also gives your audience an insight into the real you, helping them to understand the values and beliefs that are important to you. Including why you do what you do. Be sure to sign up for the Free Superfan Attraction Playbook and Training at dianefoy.com/freebie I’m @dianefoyarts on all socials and there is a Superfan Attraction Group on Facebook at dianefoy.com/facebook To watch the video version or a transcript visit https://dianefoy.com/207

Michelle Simone Miller is a NYC based Actress, Podcast host, and Communications Coach. Her credits include Homeland, Blue Bloods, Winter's Tale, and a lead role in the MTV scripted show, One Bad Choice. Her podcast, Mentors on the Mic, features interviews with accomplished mentors in the entertainment industry including Showrunner Marta Kauffman (Friends), Actor Tony Goldwyn (Scandal), and more. As a Communications Coach, she uses her acting training and performance background to incorporate play to professional development. In our interview, we first start with hearing about her acting journey, which started as a young child, and then she gives us some great tips about public speaking or speaking on video and reducing filler words. Also, when storytelling, how to draw on the five senses to really draw people into your story. For video version, links and a transcript visit https://dianefoy.com/206

GET READY TO DREAM BIG! Clarifying your dreams is a key step towards achieving them. In this episode I will guide you as you imagine your life 10 years from now and gain clarity on what you really want and why you want it. FREE Superfan Attraction Playbook & Training for Artists & Creatives https://dianefoy.com/freebie Transcript & Video Podcast: https://dianefoy.com/205

Having an authentic personal brand and a highly engaged social media following is the key to launching a successful publicity campaign. With the right preparation, you can leverage your online presence to get featured in blogs, magazines, podcasts, radio, television, or your local newspaper. In this episode, I will walk you through gathering your PR assets, researching the media and preparing for interviews so that you make the most of every opportunity. For a detailed article or to watch on video visit https://dianefoy.com/204 Be sure to sign up for the Free Superfan Attraction Playbook and Training at dianefoy.com/freebie I want to involve you in the show too. I would love to invite you to get coaching from me on the show on any of the Superfan Attraction Method topics. To volunteer visit dianefoy.com/volunteer

Bonus: Sharing my Content Strategy. Companion to Purpose-Driven Content. I go live on social media on Thursdays on a topic connected to that weeks podcast so I will start to add the audio as bonuses here. If you want to catch these live follow on instagram @dianefoyarts and in the Superfan Attraction Group on facebook https://www.facebook.com/groups/superfanattraction

Welcome to the world of content creation! In this ever-evolving digital world, it is important to have an authentic personal brand that can be seen, heard, and felt. Once you have established yourself and clearly defined your brand, you can start to create purpose-driven content that is in line with your values, beliefs, and passions. The second stage of the Superfan Attraction Method is purpose driven content. In this episode I review the various steps that fall under content creation including identifying and engaging with your potential superfans, building your online homebase, creating a social media system, telling your stories, creating photos and videos. Through this content, you can develop a strong connection with your audience and establish yourself as a leader in your chosen field. So let's get started! To watch the video version or read more details on content creation visit dianefoy.com/203 Crystal Energy Recommendations for Courage, Positive Energy & Grounding Bloodstone is the stone of courage & tenacity. It motivates you to focus on your goals and helps to remove energy blocks Black Tourmaline repels negative energy. Rubbing the stone creates magnetic electricity that amplifies luck Carnelian is the stone of motivation & action. It increases courage to overcome anxieties and helps increase creativity Hematite is a grounding stone that increases mental focus & intuition. It activates creativity and manifestation

Think about your favourite artists of all time. The ones that inspire you deep in your soul and maybe even motivated you to become an artist yourself. Why do you love them? You most likely appreciate them for more than their talent. It may be their personality, fashion sense, work ethic, values, or beliefs. When they share their vulnerability, struggles and triumphs you may see yourself in those stories. The most successful artists don’t stress about competition because there is no competition. No one else possesses their exact combination of skills, experience and personality. The same can be said for you, however, most of us don’t take the time to explore and embrace who we really are and figure out what makes us unique. During my sixteen years in arts and entertainment publicity, the media evolved significantly. An artist with a new project is no longer enough to garner press coverage. I began to witness too many artists and creatives wasting money on PR, radio and social media marketing campaigns before they were ready. Artists didn't take the time to do the deep inner work of personal branding so the lack of results left them frustrated and defeated. Personal branding is the key to success, and I realized that I could have a greater impact coaching artists through the process. I created the Superfan Attraction Method and the first stage is authentic personal branding. In this episode I will review the various steps to cultivate yours. For video version and a more detailed article visit https://dianefoy.com/202

Artists and creatives have the power to heal, transform and elevate lives. But too often, fear or a lack of knowledge holds us back from living our true purpose. As a personal branding and PR coach, I am going to be sharing strategies from my Superfan Attraction Method via the podcast, youtube, blog and social media. My mission to educate, motivate and empower you to embrace your story and purpose so that you can make your impact on the world. This show is me stepping into my purpose. Arts and entertainment has healed, transformed and elevated my life. My journey through photography, make up artistry, fashion, journalism, publicity and now coaching has all been to help artists and creatives succeed. In my 16 years as an arts and entertainment publicist, I was thrilled to represent talent such as Jane’s Addiction’s Perry Farrell, Big Sugar, Punk legends D.O.A., Canada’s Queen of Rock Sass Jordan, South Africa’s biggest selling rock bands The Parlotones, Mackenzie Phillips, Trailer Park Boys Robb Wells, The Walking Dead’s Alanna Masterson and Pretty Little Liars Tyler Blackburn. I really had the time of my life, however, my main focus was helping up and coming artists get known. PR and marketing strategies have evolved significantly. Today, you can no longer rely solely on your creative talents to have a thriving career. Sadly, I've seen too many creatives wasting money on PR, radio, and social media campaigns without taking the time to do the necessary inner work of personal branding. The lack of results left them feeling frustrated and defeated. But here's the truth: media attention alone won't attract superfans. It's first and foremost about finding and embracing your story and purpose, and then having the confidence to share it with your audience. My Superfan Attraction Method takes you on a journey through personal branding, purpose driven content and media spotlight. Solo episodes will cover all the topics that fall under those categories so that you can take what you learn and apply it to your own career. I have also created a FREE mini course to go with the Superfan Attraction Playbook. The training will guide you through the method, but it will also get you taking action. You will get to experience a taste of what I coach my clients on with 4 key lessons. This training is completely free and you can sign up at dianefoy.com/freebie For special guests I will invite experts from a variety of fields to talk about creativity, mindset and entrepreneurship. And because I’ve realized that in order to achieve our dreams we have to be healthy. So special guests may include experts from health and wellness. I want to involve you in the show too. I would love to invite you to get coaching from me on the show on any of the Superfan Attraction Method topics. To volunteer visit dianefoy.com/volunteer I’m @dianefoyarts on all socials and there is a Superfan Attraction Group on Facebook at dianefoy.com/facebook I’m excited to take you on this journey. https://dianefoy.com/201

Brian Patacca helps creatives get what they want without suffering. 20,000 creative people get Brian’s newsletter delivered to their inboxes every single week – and when they’re not reading along, they’re listening to his podcast, Brian Breaks Character. The podcast ranks among the top 1% of most listened to podcasts in the world with 5,000 downloads every month and 270+ 5-star reviews. Brian is the CEO of Team BKP and for the past two decades he’s been helping creatives get what they want without all the suffering. His sweet spot is helping people who proudly walk the path LEAST taken with down-&-dirty marketing and branding advice, all while spilling the tea on how to bring home the bacon (or seitan… He does live in LA after all). But his secret superpower is his spiritual and grounding approach to the bizniz rooted in his training as a non-denominational reverend (read: Universe, God, Buddha, et al). He proves that when you follow your purpose instead of playing by a tired set of industry rules (read: limiting beliefs), you can skip the drama, generate momentum, and build excitement around who you are and what you love to do the most-est. Not only does he promise the how-to’s, he has zero doubt that creativity is your divine birthright. For links and a transcript visit https://dianefoy.com/088

Think about your favourite artists of all time. The ones that inspire you deep in your soul and maybe even motivated you to become an artist yourself. Why do you love them? You most likely appreciate them for more than their talent. It may be their personality, fashion sense, work ethic, values, or beliefs. When they share their vulnerability, struggles and triumphs you may see yourself in those stories. Authentic personal branding is the key to success. In this episode Diane Foy shares phase 1 of her Fans, Media, & Industry Attraction Method. To volunteer to be coaching on the podcast visit dianefoy.com/volunteer Links & transcript visit dianefoy.com/087

In this episode, I share my multi-passionate creative journey from photography and makeup artistry to arts & entertainment PR and personal brand coaching. You will hear about the creativity killers and moments of uncertainty along the way and how I came to know that I am a multipotentialite. The show begins with how to know if you have multipotentiality and ends with celebrating your multipotentiality superpowers. For links and a transcript visit dianefoy.com/086

Marc T. Suess is a Creative Director, Brand Consultant, Abstract Painter, Musician, and host of the Sweetspot Podcast. We had a wonderful conversation about finding your sweetspot, and what it means to be an artist. For Links and a transcript visit dianefoy.com/085

My guest today is Aissa Thalia, a Happiness Coach + Actor + Meditation Facilitator + Chief Happiness Practitioner + Founder of Happy Mindsetter. She helps actors who have not booked in 90 days or more feel happy, confident, and free no matter what. Through her signature process, Aissa helps you discover how to spark your happiness, confidence, and motivation. She teaches you how to focus your thoughts and shift your emotions onto what matters most - your happiness! Aissa is passionate about happiness because it changed her life! She was once unaware that her thoughts & emotions were negatively affecting her health & creative success. When she finally found her happy, her well-being and artistic career improved! Now, Aissa wants to help actors with all the tools and strategies that helped her so that they too can thrive and be unstoppable. With a degree in Psychology from the University of Southern California, a background in the arts, and her love for happiness, she integrates her knowledge to customize a fun and light coaching experience for you. Think of her as your personal cheerleader! My guest today is Aissa Thalia, a Happiness Coach + Actor + Meditation Facilitator + Chief Happiness Practitioner + Founder of Happy Mindsetter. She helps actors who have not booked in 90 days or more feel happy, confident, and free no matter what. Through her signature process, Aissa helps you discover how to spark your happiness, confidence, and motivation. She teaches you how to focus your thoughts and shift your emotions onto what matters most - your happiness Do You Want To Be Coached on the Multi-Passionate Artists podcast? If you want to be coached on the show about managing your multiple passions or personal branding head to Diane Foy.com/volunteer and fill out the application. Be sure to download the Free Fans, Media, and Industry Attraction Playbook at dianefoy.com/freebie to see all that we can cover in your session but also because my guest today has a special offer that is only available to people on my list. Stay tuned to the end of the show to hear all about it. For links and a transcript visit dianefoy.com/084

Live Coaching is coming soon on the Multi-Passionate Artists podcast. First up, I have some of my current and previous clients that will volunteer to be coached on the show, but this is open to all of you. If you want to be coached on the show. You can head to https://dianefoy.com/volunteer and fill out the application. G. Brian Benson is an award-winning and #1 best-selling self-improvement and children’s book author, actor, filmmaker, project coach, spoken word artist, podcast host, and TEDx speaker. Talk about being multi-passionate. As a 4x Ironman triathlete and cross-country bicyclist, Brian knows the value of hard work and never giving up on his dreams, a message he shares with audiences through each of his creative expressions. Brian’s latest book “Habits for Success – Inspired Ideas to Help You Soar” was an Amazon #1 Best-Seller and was selected as a 2019 Book Excellence Award Grand Prize Winner. He is also the host of The Creative Spark podcast. For links & a transcript visit https://dianefoy.com/083

I’m so excited to announce that I’m giving an intimate interview at Art&Heart’s Sacred Artistry Summit coming up on May 12th, 13th, and 14th And {{ contact.FIRSTNAME }} I’ve got a free ticket for you! Created with love by my friend, award-winning recording artist Honey Larochelle. She and I will be talking about why your authentic personal brand is the key to success. There's a killer lineup of artists, creatives, and leaders in the entertainment industry. You will receive actionable steps to increase your income, status, or creativity. Plus there will be MANY high-value giveaways. Sign up now and grab your spot right away so you don’t miss out. The intention of the Art&Heart’s Sacred Artistry Summit is to... There will be about 20 of us, showing up, sharing how we did it, how we do it, and what we are about to do. Consider this an exclusive invitation to a private party. A party where all the keys to your success are being passed around on hors d'oeuvres trays. I know the entire team is most definitely committed to helping you build a dope-ass life and career. You just gotta show up.❤️ Grab your free ticket here! Honey is my guest today. A veteran soul vocalist, Honey Larochelle has spent over a decade touring the world with, writing songs for, and singing backgrounds for legendary artists we all know and love, including Roberta Flack, Macy Gray, Joss Stone, Lorde, and many others. She’s the inventor of ‘The SeaSavers’ Singer Straw’, a uniquely designed vocal warm-up tool built to make voice exercise safer and more effective for singers and professional speakers. Honey uses Reiki, strategy, and leadership to transform the lives of the artists in her Sacred Artistry program. All in all, Honey Larochelle is a loving, trusting, vulnerable woman, committed to making a lasting impact on herself, her peers, her clients, her fans, and the world. Honey offers beautiful advice about artists and their money mindset.

It’s time to talk about what happens after the show. Listen as I tell you about the time I danced on stage with Jane's Addiction and Joe Perry at Lollapalooza and the post-performance depression that followed. Perry Knoppert is a mad multipotentialite misfit. He says "Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes ... the ones who see things differently…" So obviously, I had to invite him on the show. Creator of the Octopus Movement, dr. Octopus is a nonlinear thinker creating a global mycelium network of atypical thinkers. For links and a transcript visit dianefoy.com/081

You’ve heard me say that I help multi-passionate artists, musicians, and actors slide into the spotlight with the impact and income to match, but maybe you’ve wondered what exactly does that mean? Have you ever thought to yourself: “If I’m being honest, I fear putting myself out there, being judged or failing. I hold myself back.” “I know social media is important, but I get overwhelmed thinking about everything everyone tells you that you should be doing with it.” “If I could just get an agent or manager or hire a PR and marketing pro, my career would take off.” Gaining clarity on your goals, values, beliefs, and story is what personal branding is about and it is the foundation required before PR & marketing strategies will result in long-term success Ask yourself: Is embracing your authenticity, creativity, and purpose important to you? If you said YES, I’m so excited to launch the newly updated Fans, Media, and Industry Attraction Playbook! The 3 Phases of The Fans, Media, & Industry Attraction Method: Authentic Personal Branding Embrace your authenticity, creativity, and purpose by exploring your goals, values, beliefs, personality, strengths and experiences. Your unique story is the key to connecting with fans, media, and industry. Social Media Superfans Learn how to confidently show up consistently on social media by sharing your personal brand through photography, video and storytelling. Identify and connect with your ideal superfans. Media Spotlight Whether you want to be featured in blogs, magazines, podcasts, radio, television or your local newspaper it is important to prepare yourself to make the most of the opportunities. Melissa Harding is a multi-faceted singer/songwriter and a concierge Vocal Coach and Stylist based out of Los Angeles, CA. With a background of 20+ years of vocal training in theater, classical voice, pop techniques and major touring, Melissa helps touring vocalists harness their unique vocal power and learn to sing effortlessly so they can be reliable in the studio and on stage, night after night. Melissa works privately with a broad range of singers of all styles, providing focused coaching for vocalists working on an extended tour, recording in the studio, an actor preparing for a special performance, or at home developing a healthy vocal routine for long term maintenance. Melissa is also an active singer and creator, releasing her latest single "Paper Suit" in February 2022, now streaming everywhere! We talk about all your favorite pop and rock vocalists. Of course, I bring up my Janet and JLo, but we talk Celine Dion. We talk Pink, Steven Tyler, Dave Grohl, Mariah, of course, Michael Jackson, Billie Eilish, Adele. The list goes on. For links and a transcript visit https://dianefoy.com/080

Can I be honest? Growth is not always comfortable. In fact, it’s usually not. When I started out as a coach for artists, musicians and actors, I had a lot to learn. Yes, I had already been in the arts and entertainment industry for 25 years; however, coaching is its own special skill. It took time to develop my unique process in helping artists authentically attract fans, media, and industry so that they can make a greater impact and income. But as I continue to build my business into what I’ve dreamt it could be, I’ve learned it’s during my biggest challenges that I grow the most. I mean, I had a full-on growth spurt when I got clear on the personality trait of my favourite clients. Multipotentiality! I am a multi-passionate artist so it makes sense that I have a special bond with other multi-passionate artists. I love hearing that a singer-songwriter also paints and makes jewelry or an actor also writes and wants to produce their own projects. I love that I can celebrate my own multiple talents in my coaching when I can draw on my photography, makeup artistry, and fashion background one day and my publicity, journalism, and marketing experience the next. I tell you this story to get you thinking, what challenges are helping you grow? Every artist is different, but my most successful clients have the following things in common: • They are open to explore, share & overcome the fear, self-doubt & limiting beliefs that keep them in their comfort zone • They are highly motivated and willing to do whatever it takes to achieve their dreams • They know that there is no overnight success, slow and consistent progress is what prepares you for opportunities. If you can relate, but feel that you are missing the strategy on how to cultivate an authentic personal brand and attract an engaged audience of fans, media, and industry. I have great news for you. You can get started on your journey right now. I have given myself the challenge to give away 30 free introductory coaching sessions in 30 days. Book your session at dianefoy.com/booking and let’s explore your goals. You can do this! My guest today is Mara Girone, a hand embroidery artist, writer, podcast host, and proud owner of the fashion label Mara Girone Simple Sophistication. It is a fashion label of ‘powerful words you can wear’, specializing in sustainable, hand-embroidered, and hand-painted fashion. At the age of 8, Mara fell in love with hand-embroidery and regularly returned to this artform throughout her life. She could get lost in it for hours and although at the time she recognize it as such, she had discovered a powerful and effective form of meditation. From a young age, Mara never had just one answer to the ‘what do you want to be when you grow up’ question. She would say “I would like to be a writer and artist, traveling the world and meeting new and interesting people.” She was often met with comments like ‘she doesn’t know, she wants to be everything and nothing". But the real answer was that she was a multi-passionate artist. Today she can say that she has fulfilled and is living her dream. She has owned a publishing house, writes articles, and is working on a book. She is an artist creating for her own fashion brand and having exhibitions locally and internationally. Mara is also a podcast host for which she has the privilege to meet interesting and inspiring people every day. And by the way, she has lived in several countries and continents! I know that you will enjoy listening to our conversation. For links and a transcript visit dianefoy.com/079

Welcome to episode 78 of Multi-Passionate Artists. I have two incredible opportunities for all you fabulous artists out there. Whether you've been following me for a while or we're new to each other, I am here to help you get on an empowering path toward a thriving career in the arts. I've given myself the challenge to give away 30 free coaching sessions over the next 30 days for multi-passionate artists, musicians, and actors who want to make a greater impact and income. I want to educate, motivate and empower you to embrace your authenticity and purpose because as artists you have the power to change lives with your talent. If you are ready to stop letting fear and a lack of knowledge hold you back from achieving your dreams head to https://dianefoy.com/booking and snag yourself a free session. If you are listening to this later I expect the sessions to continue until about mid-March. I hope that you are listening now as my next opportunity for you is happening Feb 15, 17, and 19. **** Are you ready to discover what to say and how to say it to magnetically attract your dream clients or superfans? Then you need actor-turned-copywriter Marisa Corcoran in your corner... In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa is the creator of the wildly popular Copy Chat summit and helps coaches and creatives craft their uncopyable message inside her program, The Copy Confidence Society. I am a member and for all you multi-passionate artists, musicians and actors out there, The wonderful thing about having Marisa as your copy coach is that she uses her acting experience and lots of pop culture references in her work. I draw on a lot of storytelling tricks I have learned from her in my own coaching. I want to invite you to a free training she is hosting called The Leave ‘Em Wanting More Masterclass. This is the perfect class to attend if you feel like you sound like everyone else when working on your copy or you want to “write like you talk” but don’t know exactly how to do it. You’ll learn the 3-part framework to whip up irresistible words with creativity and chutzpah. Marisa’s skilled at helping you create personality-filled copy that dazzles. I’ve learned a TON from her and I know you’ll love this free class. Click the link HERE to grab your spot. For links and a transcript visit https://dianefoy.com/078