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The Create Unknown

Media & Entertainment Podcasts

There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers. In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2, part of the Vsauce network, to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand. Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer. ‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast.

There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers. In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2, part of the Vsauce network, to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand. Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer. ‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast.

Location:

United States

Description:

There’s a new dream job out there and it’s Creator. The allure of flexing your creative muscles in the limelight for a living is enticing young and old to jump on YouTube and start recording. But a lot can happen on the way to millions of subscribers. In ‘The Create Unknown’ co-hosts Kevin Lieber and Matt Tabor take time off from getting millions of views on the education YouTube channel Vsauce2, part of the Vsauce network, to reveal how dozens of dynamic creators have successfully navigated the ever-changing, uncertain landscape of online media — and how others have been swallowed by digital quicksand. Through intensely personal conversations, listeners learn what it takes to not only survive but thrive as a creator and in life. Interviews cover everything from getting started as a YouTuber to how you land that first brand deal and the realities of being a digital influencer. ‘The Create Unknown’ is the ultimate behind-the-scenes YouTube podcast.

Language:

English


Episodes

Is Stealing Tweets Okay?

3/29/2020
After Kevin and Matt discuss a landmark scientific discovery, they talk about the Crime of the Century: a YouTuber stole one of Matt's Spice Girls tweets and brought it to the masses. It's insignificant, but it raises important questions about how creatives work online and what it really means to be original. When we're all influenced by our creative heroes, and we're all subject to our brain's amazing ability to combine (and forget), can we even make a truly original song? Write an...

Duration:01:13:38

Creatives Are Stressed. Let's Fix It.

3/20/2020
In our longest episode ever, we recap the Cereal Tier Ranking livestream and give an emergency quarantine announcement to the Dumpster Crew, INFANTry, and Baby Gang -- and then it's time for some real talk. It's really easy to get stressed creatively... and that's in normal times, let alone now. We're seeing a bunch of people we love announcing that they need to take a break, and we understand why. Kevin and Matt both offer suggestions that help alleviate the stress of grinding out a...

Duration:01:45:40

Is VidCon About to Get YEETED?

3/12/2020
It might happen. It'll PROBABLY happen. We'll know soon whether the year's biggest, most significant event for the YouTube world gets delayed... or canceled outright. SXSW is dead, some TwitchCons and ComicCons have been axed, and it looks like E3 is in trouble. What will fans and creators do without VidCon? Kevin and Matt talk about the climate of managing these events and the impact they have on YouTube. Will there be informal pop-up VidCons put together by individual channels? Why does...

Duration:01:14:06

Reflecting on Our Most HATED Episode Ever

3/6/2020
We discuss our most HATED episode ever -- the massive backlash against last week's interview with Justin Silverman. We theorize about why there are movements to criticize things so harshly when you used to love them, and Kevin speculates about the role of nostalgia in steering expectations for content. We go into why changes and evolutions are inevitable, and how that can morph into hate. Then we answer some *very* serious questions from the Baby Gang/INFANTry... which leads to one of the...

Duration:01:11:01

Producing Angry Video Game Nerd with Justin Silverman

2/28/2020
Justin Silverman produces one of the most successful YouTube shows of all time: James Rolfe's Angry Video Game Nerd. And Justin is a serious YouTube OG, stretching back to working with Vsauce at one of the earliest YouTube startups. We talk to Justin about his content creation and producing history that involves AVGN, Screenwave, the Too Many Games convention, and... a whole lot of other conventions (2 a month???). And the most important thing: he's got the world's largest Steven Seagal...

Duration:01:08:28

Is Jake Paul's School a Scam?

2/21/2020
So... you probably didn't know it, but YouTuber Jake Paul cured the world's anxiety IN A SINGLE TWEET (this went really badly). On top of that, he's now offering a 'Financial Freedom' course for $19.99 a month that appears to be targeted at kids. We talk about why everyone should have a "Tweet taster," and we even find some legitimate points in Jake Paul's pop-up scheme. But even so, we uncover a few big problems with his pay-to-play "movement" and go into how it's representative of a few...

Duration:01:18:33

The Create Unknown Is Dead (clickbait)

2/10/2020
We've recorded 34 episodes of The Create Unknown. We've interviewed YouTubers with a collective billions and billions of views, and we've pulled back the curtain to show what our own process is really like. At this point, we know who/what our favorite part of all this is. It's you. We had a pretty wild ride in 2019, and it culminated in some personnel changes. Now we're looking to double down on building the incredible community we've got even further. From new tiers like the $2 Tots (who...

Duration:01:11:22

Gus Johnson enters The Create Unknown

1/29/2020
Matt and Kevin talk to one of the most wondrous humans ever to come out of the Midwest: Gus Johnson (aka Gusbuckets), whose YouTube channel, Twitter/Instagram, Gus & Eddy podcast, and Comedy Central material are alllll must-watch. Gus has probably been the most-requested guest in the Discord since we started TCU, so it was awesome to talk to him about what it's like trying to develop comedy skills in a small town, how to navigate the bizarre world of live touring, and how to say funny...

Duration:01:28:07

Should Kids Be On YouTube?

1/21/2020
Kevin and Matt discuss a weird situation with a YouTube celebrity going through life drunk on ego and influence... and it's really, really not what you'd think. It brings up important issues about the consequences of being a young creative with a public persona. How young is too young for YouTube? And are there problems even when a channel isn't even that popular? Kevin draws on his immense research and thought surrounding how people function -- in their own minds, in their communities, in...

Duration:01:11:46

We Need to Talk About Cathy... and New Guy

1/10/2020
We wanted to start off 2020 with a bang, so... Matt somehow got reported to the British police because of something that happened on Twitter. And THAT is why we need to talk about the state of the Boomer on social media. In this special 90-minute kickoff, Twitter saga starts with a lighthearted quip, weaves in some other YouTubers like Whang!, JohnSwan and our very own Zalgaloo, and ends with Kevin having to fly to London to post bail. (Ok, that part didn't happen.) Then Kevin talks about...

Duration:01:33:53

Hot Dad enters The Create Unknown

12/23/2019
Erik Helwig, known online as Hot Dad, a musician and comedian fond of creating surreal/synth-heavy songs about a large variety of topics joins us today in The Create Unknown to discuss his creative process and ways suppression in the days of him being an erotic writer scarily mirror modern YouTube. ⭐️ Click here to unlock the full ad-free episode with bonus content HOT DAD "what means sex?"BandcampYoutubeTwitterPatreonJoin our Patreon to unlock the extended episode, which includes...

Duration:01:04:55

YouTube Deletes iDubbbz & Rewind Is Dead

12/13/2019
Kevin and Matt discuss this week's YouTube news such as the painfully boring YouTube Rewind and recent policy changes that aren't looking good for creators... THE CREATE UNKNOWN ⭐️ Join us on Patreon 📺 Watch this episode on YouTube ❤️ Rate & Review this episode on Podchaser 🎥 CREDITS: Kevin LieberMatt TaborZalgalooMega DriveMo LewitPaula Lieber💬 CONNECT WITH US: DiscordTwitterInstagramFacebookPodchaserwebsite

Duration:01:20:03

Pat the NES Punk enters The Create Unknown

12/6/2019
PatTheNESPunk, aka Patrick Contri, author of the 900-pound tome of video game knowledge "Ultimate Nintendo: Guide to the NES Library", and creator of game reviews for over a decade enters The Create Unknown to discuss what he thinks of internet arguments and being honest to himself and viewers. He also offers to fund a Jerry Bloop the remake we've all been hoping for. ⭐️ Click here to unlock the full ad-free episode with bonus content PAT THE NES PUNK Pat's New...

Duration:01:21:01

CrippDaddy enters The Create Unknown

11/27/2019
There might not be anyone growing faster on Twitter than Cripp Daddy, who has harnessed his irreverent style of comedy to build a rabid following of fans and stans. And who's his accomplice? His mom, with whom he has a... wonderfully complex relationship. We talk about what it's like to go from tweeting to actual standup comedy, developing an amazing podcast rapport with his co-host mother, and why flying with an electric mobility device is one of the biggest gambles in the world. Cripp...

Duration:01:13:29

How To Network Even If You Hate It

11/27/2019
Kevin and Matt discuss networking. ⭐️ Click here to unlock the full ad-free episode with bonus content Join our Patreon to unlock the extended episode, which includes additional, more personal content and answers to Patron questions. THE CREATE UNKNOWN ⭐️ Join us on Patreon 📺 Watch this episode on YouTube ❤️ Rate & Review this episode on Podchaser 🎥 CREDITS: Kevin LieberMatt TaborDave KeineZalgalooMega DriveMo LewitPaula Lieber💬 CONNECT WITH...

Duration:01:12:00

Jake Roper returns to The Create Unknown

11/7/2019
Jake Roper of Vsauce3 is BACK and taking us behind-the-scenes of the new season of his amazing YouTube Original series, Could You Survive the Movies? ⭐️ Click here to unlock the full 1:35 ad-free episode with bonus content Jake joins us to talk about the differences between creating you own YouTube videos and working on a big production with crews, budgets, legal overhead, and tons and tons of problem solving. Uniquely, Could You Survive the Movies (CYSTM) needs to reference major motion...

Duration:01:07:12

We Answer 30 of Your Questions

10/31/2019
We asked for questions from our fans and answered as many as we could in this Q&A / Ask Me Anything episode to celebrate the one-year anniversary of The Create Unknown. ⭐️ Click here to join The Create Unknown Patreon and ask us questions in future episodes 🤔 QUESTIONS: THE CREATE UNKNOWN ⭐️ Join us on Patreon 📺 Watch this episode on YouTube ❤️ Rate & Review this episode on Podchaser 🎥 CREDITS: Kevin LieberMatt TaborDave KeineZalgalooMega DriveMo LewitPaula Lieber💬 CONNECT WITH...

Duration:01:22:02

The Merch Making Paradox

10/24/2019
It's time to talk merch! But first, coming from Armenia, Matt talks about hearing Kim Kardashian reveal her dream of becoming a reality TV star at… 11 years old. ⭐️ Click here to unlock the full, ad-free episode with 27 minutes of bonus content We congratulate all the listeners of The Create Unknown on our 1st birthday! And speaking of birthdays, the Baby Gang’s Scoop McGoop has been born and sent to California -- and his origin story will be the first one to be posted publicly on...

Duration:01:04:35

How YouTube Brand Deals Work

10/17/2019
For the most part, everyone knows that YouTubers can make money when the platform plays ads before and during their video. For a long time, that was how things worked and it was good enough. However, recent events such as a demonetization have shown creators that the importance of diversifying their revenue, and they've been working with brands directly. ⭐️ Click here to unlock the full 1 hour 27 minute ad-free episode This episode has been in the works for almost a year now. We wanted to...

Duration:01:13:14

Making of "Can Pasta Hold Your Weight?"

10/10/2019
Given an opportunity to make almost any video, Kevin and Matt journeyed to Rome, Italy to build a chair out of pasta. On an incredibly tight timeline, the guys assembled a team from around the world and overcame a ton of obstacles to make it happen. In this episode, we talk about the making of "Can Pasta Hold Your Weight?" and how it was a microcosm for life as a creator. ⭐️ Click here to unlock the full 2 hour 15 minute ad-free episode In a span of only around two weeks, Matt and Kevin...

Duration:01:58:07