The Creative Influencer

Episode Four of Season Nine. We interview Nicolas Toper. Nicolas is the co-founder of a company called Inbox Booster, which helps businesses test and optimize their email campaigns to improve deliverability and lower the chances that they are flagged as spam. This interview is a little off the beaten path for us, since we are talking about email marketing, rather than social media. But as Nicolas points out: email is the “last open social network” because it is not controlled by any single company and can be used by everyone. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Two of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most important—and often misunderstood—parts of negotiating these deals: how brands can use the content that influencers create. We’re talking about “usage rights” or “content licensing”—in other words, what can the brand actually do with your content after you’ve delivered it? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Kasper Sierslev. Kasper is a marketing expert with over 20 years of experience working in-house, including as the head of creative at a large logistics shipping company. He has also built in-house creative agencies at several FORTUNE 500 companies and recently co-founded his own agency, ZITE. Kasper discusses how creativity is increasingly moving in-house for brands and their marketing, with more companies bringing creative work in-house rather than relying solely on external agencies, because of their direct connections to their product and customers. He is the author of the book “Incredible: Under the Hood of In-House Creativity.” Kasper discusses the advantages of various platforms: effectiveness of LinkedIn for thought leadership, TikTok for certain products, and the potential for longer-form content on platforms like TikTok. And when the discussion turns to A.I., Kasper believes that artificial intelligence will help creativity by raising the “bottom” and inspiring new ideas, but that human curation and selection of the best ideas will remain crucial.

Episode Two of Season Nine. We interview Mark Laita. Mark is the creator and host of the Soft White Underbelly YouTube channel. Prior to starting the channel, he was a successful advertising photographer for over 40 years. Mark has a fascination with people living alternative lifestyles and decided to start interviewing and documenting their stories, which has led to the creation of his highly popular YouTube channel, which has 6 million subscribers. Mark has conducted nearly 9,000 interviews over the past 6 years, and has a unique ability to get people to open up and share deeply personal stories, even about topics like murder and addiction. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode One of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing Content Submission & Review. This step is where you submit your deliverables to the brand for approval before the campaign goes live. It’s essentially a quality check to make sure your content aligns with the brand’s vision, meets legal and creative guidelines, and delivers the right message. It is also often outlined in the Influencer Brand Agreement—specifically the exact steps and the number of rounds for revisions. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Nine. We interview Sloane Price. Sloane is a TikTok influencer with over 1,900,000 followers. She is also the youngest guest we have had on the podcast to date! Sloane shares how she uses AI to assist content creation, her strategic approach to building a successful TikTok channel, and her investment in other young influencers and their businesses. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

We are excited to announce the launch of Season Nine of The Creative Influencer podcast. We have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry. We also continue our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals. Stay tuned, this will be fun!

Minisode Five of Season Eight. In this minisode, Jon discusses what to do when cyber trolls attack your online reputation. There as an overall dearth of information or guides on how to handle trolls that leave negative comments or reviews. Some sources recommend fighting back, while others warn against “feeding the trolls.” So we decided to create this guide and to provide a collection of our thoughts and recent experiences in dealing with online trolls. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Eight. We interview Dylan Huey. Dylan began speaking about social media from a unique perspective in high school, when he gave a TED Talk on how social media "saved his life." Since then, Dylan has built a career as a social media creator and entrepreneur. He talks about getting his start on Musical.ly and about founding REACH, a rapidly-growing organization that supports college students interested in social media and the creator economy. This interview is packed with Dylan’s insights on the current state of social media platforms, strategies for successful content creation, and his own experience building a career in social media. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Two of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables (covered in the last minisode). A creative brief is essentially a blueprint written by the brand, laying out all the key elements of how they want their product or message represented. It’s like a roadmap for your content creation, making sure the brand’s voice, message, and visual identity remain consistent across all their marketing efforts—including your work as an influencer. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Two of Season Eight. We interview Molly Tracy. Molly is the founder and CEO of VRAI Digital, an agency focused on uplifting and amplifying female voices so they can share their truths. Molly has over a decade of experience in influencer marketing and has built a boutique roster of creators who are known for their strong points of view and ability to drive conversions. In this episode, we'll dive into Molly's journey, her approach to spotting and managing talent, and her insights on the evolving landscape of influencer marketing. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what you need to create and deliver to the brand—and getting them right is key to a successful partnership. We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Eight. We interview Chris Deaver. Chris is co-founder of BraveCore, a leadership and executive coaching consultancy. Chris is also the co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation—and he tells us exactly how to do that—how to lead and drive change—through collaboration. Chris shares insight from his journey through multiple proving grounds in corporate leadership and how to keep asking the right questions to move projects forward and empower team members. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

We are excited to announce the launch of Season Eight of The Creative Influencer podcast. This is going to be a great season. We pick up where we left off last season with our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals. We also have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry. Stay tuned, this will be fun!

Episode Ten of Season Seven. We interview Bob Bowdon. Bob is the CEO of VidaFair, a content monetization platform that allows creators to set their own fees for their content. Bob has experience as a television reporter, TV producer, talk show host, and documentary filmmaker. Bob talks about his experience as a recurring character on The Onion News Network and shares a story about a foreign news agency mistaking an Onion story for real news. Bob shares his vision for the future of VidaFair and gives advice to creators on how they can promote their content. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Twelve of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most crucial aspects of any influencer agreement—compensation. Understanding how and when you get paid underpins the entire influencer agreement and process. After all, isn’t getting paid the ultimate point? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eleven of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals with a discussion about making sure your brand deal identifies the correct legal parties, which is a more complicated and multi-faceted question than it might seem at first. In the minisodes to come, we continue to take a deep dive into each section of an influencer agreement. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Nine of Season Seven. We interview Dr. Rebekah Louisa Smith. Dr. Smith has a doctorate in film and audience research focused on—of all things!—Quentin Tarantino's fan base and their emotional responses to his films. Dr. Smith is passionate about mental health in the entertainment industry and has integrated it into her work with clients and staff. She aims to promote the importance of mental health and self-care in the high-pressure and competitive world of the creative industries. It’s hard to believe, but this interview is more fun than watching Pulp Fiction. Now don’t just take our word for it… A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Eight of Season Seven. We interview Ashley Cline. Ashley is a digital marketing strategist and co-founder of Ice Cream Social. Ashley shares her insights on working with influencers, including the importance of clear deliverables, creative guidelines, and usage rights in contracts. She advises influencers to make it easy for brands to contact them and to ask for higher rates. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Ten of Season Seven. In this minisode, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will continue to take a deep dive into each. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/