The Creative Influencer

Minisode Six of Season Six. In this minisode, Jon talks about how to cope with comments. This is the twin sister of our last minisode – minisode five – where we discussed what to do about negative product reviews. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Five of Season Six. We interview Niklas Hartmann. Niklas is the Head of Influencer Marketing for ReachOn and ReachOn works with businesses to retain and work with influencers. We flipped the script on Niklas. We had him tell us tips for Influencers to better position themselves when working with brands. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Five of Season Six. In this minisode, Jon talks about what to do about negative product reviews and how to deal with abusive comments. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Six. We interview Christy Faith. Christy is a TikTok creator with a unique niche: home schooling. Christy built her following from zero in July of last year to almost 200,000 followers. There is something every influencer can learn from Christy about how she built her following. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Four of Season Six. In this minisode, Jon takes a look at name, image and likeness collectives – or as it is commonly referred to – NIL collectives. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Three of Season Six. In this minisode, Jon takes a look at the NCAA’s interim policy relating to a student athlete’s exploitation of their name, image and likeness – or as it is commonly referred to – NIL. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Three of Season Six. We interview Joel Green. Joel is a former professional basketball player, the CEO of Pro Level Training,—through which he runs Nike Sports Camps,—and is also the author of the upcoming book Filtering: The Way to Extract Strength From the Struggle. Joel shares lessons learned from his transition from professional sports to business. This led him to develop a process he calls “filtering” to gain insight from your daily experiences and continually improve and grow...

Minisode Two of Season Six. In this minisode, Jon asks the question “Where are they now?” about the influencers turned court correspondents that gained notable followings through their coverage of the Depp/Heard trial. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Two of Season Six. We interview Phoebe Hines. Phoebe is a TikTok personality known for her dance moves and choreography with almost 1,000,000 followers and 35 million likes! Her online calling card is taking a familiar dance move popular in other videos and adding a sophisticated twist—"adding something to it,” in her own words, “so that, it's not exactly the same, but it's still familiar enough that people know how to do it.” Pheobe shares her thoughts on what makes viral content,...

Minisode One of Season Six. In this minisode, Jon discusses the lessons learned from lifestyle influencers turned court correspondents in the Depp/Heard trial. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Six. We interview Angela Engel. Angela is publisher and founder of the Collective Book Studio, which is a partnership publisher. Angela discusses the important role that print publishers play as distributors, marketers and salespeople in the digital age, and the impact of social media. We walk through the process of publishing and promoting a book and what makes the model of a partnership publisher different. A full transcript of this episode is available at Jon’s...

We are excited to announce the launch of Season Six of The Creative Influencer podcast. We are excited to announce the launch of Season Six of The Creative Influencer podcast. This is going to be a great season. Our guests this season are wide ranging—from TikTok stars, to publishers to student athletes. Stay tuned, this will be fun.

Minisode Eleven of Season Five. In this minisode, Jon talks about a new bill in California that will make social media companies responsible for the addictive design features of their apps as it relates to kids. If the companies don’t change these features, parents would be able to sue them for hurting their kids. This begs the question: which is the addiction—lawsuits or social media? A full transcript of this episode is available at Jon’s entertainment law blog at...

Episode Seven of Season Five. We interview Beth Rylaarsdam. Beth is a social media influencer, plus-size model, motivational speaker, a body acceptance advocate and Lipedema awareness spokesperson. Beth shares aspects of her “secret sauce” for how she went from a nonexistent social media following to a very impressive one in just a few years. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Ten of Season Five. In this minisode, Jon discusses the cautionary tale of disgraced influencer Brittany Dawn, who sold “customized” fitness plans that were the same for everyone, and when she apologized and said she would refund her customers, never did. She now faces over $1 million in fines. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Nine of Season Five. In the second minisode in our series about online accessibility and making sure your content is ADA compliant, Jon details best practices all influencers should implement on social media. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eight of Season Five. This is the first of two minisodes about online accessibility and making sure content is compliant with laws like the Americans with Disabilities Act and how it applies to influencers. In this minisode, Jon discusses the law’s background and outlines a few best practices for websites. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Seven of Season Five. In this minisode, Jon talks about a new copyright ‘small claims’ process that will help creators protect their work more economically. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Six of Season Five. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon responds to an email about fake social media accounts that steal the identity of real influencers. A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Six of Season Five. We interview Adrian Lurie. Adrian is co-founder of Dragonfruit Media, a video production and YouTube agency. Adrian discusses current YouTube engagement best-practices, with an eye to how the most engaging content bridges a curiosity gap for the audience through storytelling. This is a masterclass from a YouTube expert on how influencers—or really anybody—can make their YouTube page better and build an audience as a result. A full transcript of this episode is...