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The Media Mindset

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Content isn’t everything; it’s the ONLY thing. In a world where brands, influencers, nonprofits, and politicians are reaching consumers on more platforms than ever, story and voice are more important than ever. With this next age of social media, the average person consumes and produces massive amounts of content everyday. It’s truly a cross-platform ecosystem, with giant audiences being built (and disengaging) almost overnight. How will your message stand out in a crowded marketplace? What’s the difference between truly getting noticed and barely registering as a blip? And what do consumers, readers, and thinkers really want in today’s content environment? The Media Mindset looks to examine these questions and more as we dive into the heart of content development and growth, particularly online. Whether you’re a business owner looking to build buzz or a content creator upping your game, this is the podcast that brings lessons from the best and brightest in media. Build upon their expertise, knowledge, and even mistakes as they recap what’s working in content today. Learn from the smartest minds in media as they discuss how businesses, brands, influencers, and media outlets are leveraging content to reach fans better than ever before. Presented by JAKK Media.

Content isn’t everything; it’s the ONLY thing. In a world where brands, influencers, nonprofits, and politicians are reaching consumers on more platforms than ever, story and voice are more important than ever. With this next age of social media, the average person consumes and produces massive amounts of content everyday. It’s truly a cross-platform ecosystem, with giant audiences being built (and disengaging) almost overnight. How will your message stand out in a crowded marketplace? What’s the difference between truly getting noticed and barely registering as a blip? And what do consumers, readers, and thinkers really want in today’s content environment? The Media Mindset looks to examine these questions and more as we dive into the heart of content development and growth, particularly online. Whether you’re a business owner looking to build buzz or a content creator upping your game, this is the podcast that brings lessons from the best and brightest in media. Build upon their expertise, knowledge, and even mistakes as they recap what’s working in content today. Learn from the smartest minds in media as they discuss how businesses, brands, influencers, and media outlets are leveraging content to reach fans better than ever before. Presented by JAKK Media.
More Information

Location:

United States

Description:

Content isn’t everything; it’s the ONLY thing. In a world where brands, influencers, nonprofits, and politicians are reaching consumers on more platforms than ever, story and voice are more important than ever. With this next age of social media, the average person consumes and produces massive amounts of content everyday. It’s truly a cross-platform ecosystem, with giant audiences being built (and disengaging) almost overnight. How will your message stand out in a crowded marketplace? What’s the difference between truly getting noticed and barely registering as a blip? And what do consumers, readers, and thinkers really want in today’s content environment? The Media Mindset looks to examine these questions and more as we dive into the heart of content development and growth, particularly online. Whether you’re a business owner looking to build buzz or a content creator upping your game, this is the podcast that brings lessons from the best and brightest in media. Build upon their expertise, knowledge, and even mistakes as they recap what’s working in content today. Learn from the smartest minds in media as they discuss how businesses, brands, influencers, and media outlets are leveraging content to reach fans better than ever before. Presented by JAKK Media.

Twitter:

@JAKKMedia

Language:

English

Contact:

8472040226


Episodes

How Artificial Intelligence Changes Marketing (And Everything) With Jon Chang

6/23/2019
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Artificial Intelligence is one of those buzzy phrases that people like to throw around without digging a level deeper. (We're all guilty of that!) So when you talk to someone on the front lines of AI's development and growth, a whole new world starts to emerge. It's at once exciting, intimidating, and a little confusing to start. Spend enough time grappling with the subjects, though, and you'll find the implications extend to just about every aspect of daily life. Thankfully, this episode of...

Duration:00:31:57

Hype and the Branding of Cool with Curvel Baptiste

6/7/2019
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What is cool? What does it mean to be authentic? In the broad space between those too questions, is there room for brands — and not just individual personalities — to exist? These are almost impossible questions, but if there’s a single person who can give great insight here, it’s Curvel Baptiste. Equal parts innovative artist and guiding light for culture-forward brands, Curvel has been a stalwart of New York City’s creative and artistic scene for two decades. He’s been witness to...

Duration:00:38:40

The World of Wellbeing with Serena Oppenheim of Good Zing

5/22/2019
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Sometimes, the most inspiring professional journeys include more twists and turns than a haunted house. Serena Oppenheim's path has even more than most. While she didn't initially set out to create a new model for health and wellbeing content, the company she founded — Good Zing — is doing just that. And for Serena, her personal story is as crucial to the company's growth as any partnership or strategic hire. Today, Good Zing is a site with over 200 experts and 2,500 health tips covering...

Duration:00:31:53

The Evolution of Knowledge through Digital Courses Guru Chris Castiglione

5/1/2019
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We've all heard the cliche: Learning is a lifelong pursuit. But that's traditionally only been true for the few with the time, resources, and connections to turn learning into a hobby. For centuries, continued education was a luxury. The digital age has turned that convention on its head, and Chris' work is at the forefront of that shift. Our conversation with Chris is one you won't want to miss. Learn how learning itself is evolving, and how the internet will continue changing the...

Duration:00:27:02

Content Superpowers and the People Behind Brands with Natalie Sportelli

4/5/2019
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Real people, real brands? With more and more companies injecting personality into their media presences, consumer loyalty can change with a single tweet. Will that help or hurt brands doubling down on establishing an online voice? And does it have the potential to go too far? Natalie Sportelli is a veteran of the digital content space. She got her start at Forbes, covering innovative new companies and contributing to the magazine's annual 30 Under 30 list. She's now Content & Brand Manager...

Duration:00:31:34

The Future (and Unknown) of Journalism with Alex Konrad

4/4/2019
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Unicorn valuations. Overnight billionaires. Forbes cover stories. When it comes to covering the world's most successful entrepreneurs and venture capitalists, that's just the beginning. Alex Konrad is one of the world's most accomplished and prolific business writers, but even his journalism career had humble beginnings. We sit down the Forbes Associate Editor to talk about his favorite scoops and most interesting lessons from a decade in journalism. How has the business evolved? How have...

Duration:00:34:57

What Brands and Politicians Teach Each Other with Ash Prashar

4/1/2019
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Scandal, intrigue, and the triumph of good storytelling: In today's rapid content cycle, business and politics share more than ever. And navigating a campaign's message isn't so far from the challenge brands face to differentiate themselves in a crowded market. And no one knows how to bridge politics and business quite like content and marketing pro Ash Prashar. Prashar cut his teeth in high-level British politics before making waves as a political consultant and campaign manager in the...

Duration:00:36:57