The Media Mindset
Media & Entertainment Podcasts
Content isn’t everything; it’s the ONLY thing. In a world where brands, influencers, nonprofits, and politicians are reaching consumers on more platforms than ever, story and voice are more important than ever. With this next age of social media, the average person consumes and produces massive amounts of content everyday. It’s truly a cross-platform ecosystem, with giant audiences being built (and disengaging) almost overnight. How will your message stand out in a crowded marketplace? What’s the difference between truly getting noticed and barely registering as a blip?And what do consumers, readers, and thinkers really want in today’s content environment?The Media Mindset looks to examine these questions and more as we dive into the heart of content development and growth, particularly online. Whether you’re a business owner looking to build buzz or a content creator upping your game, this is the podcast that brings lessons from the best and brightest in media. Build upon their expertise, knowledge, and even mistakes as they recap what’s working in content today.Learn from the smartest minds in media as they discuss how businesses, brands, influencers, and media outlets are leveraging content to reach fans better than ever before. Presented by JAKK Media.
Location:
United States
Description:
Content isn’t everything; it’s the ONLY thing. In a world where brands, influencers, nonprofits, and politicians are reaching consumers on more platforms than ever, story and voice are more important than ever. With this next age of social media, the average person consumes and produces massive amounts of content everyday. It’s truly a cross-platform ecosystem, with giant audiences being built (and disengaging) almost overnight. How will your message stand out in a crowded marketplace? What’s the difference between truly getting noticed and barely registering as a blip?And what do consumers, readers, and thinkers really want in today’s content environment?The Media Mindset looks to examine these questions and more as we dive into the heart of content development and growth, particularly online. Whether you’re a business owner looking to build buzz or a content creator upping your game, this is the podcast that brings lessons from the best and brightest in media. Build upon their expertise, knowledge, and even mistakes as they recap what’s working in content today.Learn from the smartest minds in media as they discuss how businesses, brands, influencers, and media outlets are leveraging content to reach fans better than ever before. Presented by JAKK Media.
Twitter:
@JAKKMedia
Language:
English
Contact:
8472040226
Website:
https://jakk.media/podcast/
Email:
kenny@jakk.media
Episodes
Making It in Showbiz with Kenrick Prince
12/19/2019
Kenrick Prince moved to the United States with perhaps the ultimate American dream: Make it in showbiz. And while the road to success is often anything but smooth, the talented director/writer is one of a new wave of creators building a following while sticking to their core principles. For Kenrick, that means telling diverse stories on screen, particularly when it comes to showcasing people of color and characters from the LGBTQ+ community.
Kenrick's most notable project so far is Gema, a...
Duration:00:36:37
Diversity in TV with Vishaal Reddy
10/29/2019
Vishaal Reddy is an actor, writer, singer, and producer passionate about diversity in storytelling. He's the creator and star of "Insomnia," a web series that tackles issues of mental health, sex work, ethnic identity, and sexuality. For his work, Vishaal was awarded a covered spot in the 2019 Tribeca Film Festival Creator N.O.W. creators program.
Born and raised in Tennessee, Vishaal has been a working actor in New York's stage and screen communities for years, but his experiences exposed...
Duration:00:32:06
Leveling Up Your Passion with Josh Perault
10/1/2019
When's the last time you dreamed of making your hobby a career? Do you ever fantasize about working with your heroes? What about building a community around the things you love? Josh Perault shows you how to make it happen, whether you're a seasoned gamer or just interested in growing your own creative projects.
A multimedia editor by day, Josh grew up with a passion for tabletop gaming, particularly Dungeons & Dragons. He channeled that passion into the Taking Initiative podcast, which...
Duration:00:32:37
What's Next in Media with Kim Patel
9/1/2019
Old brands, new brands, big brands, small brands: It turns out they're all making a lot of the same mistakes when it comes to producing digital content. Invest heavily in video, or double down on written articles with an actual voice? The choice isn't always so clear, but we found one guest who would know better than just about anyone else.
On this episode of The Media Mindset, VICE Global Director of Strategy and Forbes 30 Under 30 listmaker Kim Patel joins to chat on everything in digital...
Duration:00:29:37
The Future and Sustainable Food with Johnny Bowman
8/16/2019
What is the future of food? What will we be eating 10, 20, and 50 years from now? How (and where) will it be grown and produced? And how does public perception of food need to change? These are all questions Johnny Bowman, COO of Brooklyn-based Edenworks, wrestles with each and every day.
At Edenworks, Johnny helps lead teams dedicated to building the future of sustainable, urban farming. Edenworks grows greens and fish in their Brooklyn headquarters, constantly optimizing efficiency and...
Duration:00:33:56
The World of Stunts, Stars, and Superheroes with Mack Kuhr
7/29/2019
It might sound like a dream job with bumps and bruises along the way, but being a stunt performer is somehow even MORE difficult than it sounds. And Mack Kuhr is one of the best. From big-budget pictures to some of the world's most popular superhero shows, Mack has built a reputation as one of entertainment's go-to stunt performers and actors. While his career started with mostly voice work, Mack's livelihood today is built around balancing art, physicality, and performance in a way we can...
Duration:00:25:29
The Ultimate Guide to Influencers with Kamiu Lee
7/19/2019
What does it mean to be an influencer? How many followers do you need? Are "micro-influencers" real? And how, exactly, should brands work with individuals on social media? (Hint: There are definitely some WRONG ways to do it.)
If anyone can answer these questions, it's Kamiu Lee, CEO of ACTIVATE (previously known as Bloglovin’). ACTIVATE works with more influencers than almost any other company in the world, connecting them with brands to tell authentic and compelling stories via social...
Duration:00:29:15
How Social Media Changed Acting with Paul A. Schaefer
7/9/2019
Paul has been performing since his youth, and his professional resume includes over a decade as a cast member in "The Phantom of the Opera," Broadway's longest-running musical. In the show, Paul performs in a variety of roles, including The Phantom and Raoul, as well as a member of the ensemble.
Duration:00:30:42
How Artificial Intelligence Changes Marketing (And Everything) With Jon Chang
6/23/2019
Artificial Intelligence is one of those buzzy phrases that people like to throw around without digging a level deeper. (We're all guilty of that!) So when you talk to someone on the front lines of AI's development and growth, a whole new world starts to emerge. It's at once exciting, intimidating, and a little confusing to start. Spend enough time grappling with the subjects, though, and you'll find the implications extend to just about every aspect of daily life. Thankfully, this episode of...
Duration:00:31:57
Hype and the Branding of Cool with Curvel Baptiste
6/7/2019
What is cool? What does it mean to be authentic? In the broad space between those too questions, is there room for brands — and not just individual personalities — to exist? These are almost impossible questions, but if there’s a single person who can give great insight here, it’s Curvel Baptiste.
Equal parts innovative artist and guiding light for culture-forward brands, Curvel has been a stalwart of New York City’s creative and artistic scene for two decades. He’s been witness to...
Duration:00:38:40
The World of Wellbeing with Serena Oppenheim of Good Zing
5/22/2019
Sometimes, the most inspiring professional journeys include more twists and turns than a haunted house. Serena Oppenheim's path has even more than most. While she didn't initially set out to create a new model for health and wellbeing content, the company she founded — Good Zing — is doing just that. And for Serena, her personal story is as crucial to the company's growth as any partnership or strategic hire.
Today, Good Zing is a site with over 200 experts and 2,500 health tips covering...
Duration:00:31:53
The Evolution of Knowledge through Digital Courses Guru Chris Castiglione
5/1/2019
We've all heard the cliche: Learning is a lifelong pursuit. But that's traditionally only been true for the few with the time, resources, and connections to turn learning into a hobby. For centuries, continued education was a luxury. The digital age has turned that convention on its head, and Chris' work is at the forefront of that shift.
Our conversation with Chris is one you won't want to miss. Learn how learning itself is evolving, and how the internet will continue changing the...
Duration:00:27:02
Content Superpowers and the People Behind Brands with Natalie Sportelli
4/5/2019
Real people, real brands? With more and more companies injecting personality into their media presences, consumer loyalty can change with a single tweet. Will that help or hurt brands doubling down on establishing an online voice? And does it have the potential to go too far?
Natalie Sportelli is a veteran of the digital content space. She got her start at Forbes, covering innovative new companies and contributing to the magazine's annual 30 Under 30 list. She's now Content & Brand Manager...
Duration:00:31:34
The Future (and Unknown) of Journalism with Alex Konrad
4/4/2019
Unicorn valuations. Overnight billionaires. Forbes cover stories. When it comes to covering the world's most successful entrepreneurs and venture capitalists, that's just the beginning.
Alex Konrad is one of the world's most accomplished and prolific business writers, but even his journalism career had humble beginnings. We sit down the Forbes Associate Editor to talk about his favorite scoops and most interesting lessons from a decade in journalism. How has the business evolved? How have...
Duration:00:34:57
What Brands and Politicians Teach Each Other with Ash Prashar
4/1/2019
Scandal, intrigue, and the triumph of good storytelling: In today's rapid content cycle, business and politics share more than ever. And navigating a campaign's message isn't so far from the challenge brands face to differentiate themselves in a crowded market. And no one knows how to bridge politics and business quite like content and marketing pro Ash Prashar.
Prashar cut his teeth in high-level British politics before making waves as a political consultant and campaign manager in the...
Duration:00:36:57