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The G's Pod

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Are you a Fertility Specialist, a Gynaecologist or an Obstetrician? Tune in to the G's Pod and stay up to date with the latest in digital marketing for your sub-specialty. Medical digital marketing is about looking at your practice as a media brand, and media adviser Kris Borgraeve podcasts about useful digital skills you and your team can use to build a successful Gynae practice.

Are you a Fertility Specialist, a Gynaecologist or an Obstetrician? Tune in to the G's Pod and stay up to date with the latest in digital marketing for your sub-specialty. Medical digital marketing is about looking at your practice as a media brand, and media adviser Kris Borgraeve podcasts about useful digital skills you and your team can use to build a successful Gynae practice.
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Location:

Australia

Description:

Are you a Fertility Specialist, a Gynaecologist or an Obstetrician? Tune in to the G's Pod and stay up to date with the latest in digital marketing for your sub-specialty. Medical digital marketing is about looking at your practice as a media brand, and media adviser Kris Borgraeve podcasts about useful digital skills you and your team can use to build a successful Gynae practice.

Language:

English


Episodes

Why Do I Need A Marketing Plan For My Practice?

9/2/2019
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As a Fertility Specialist, Gynaecologist or Obstetrician, why do I need a Marketing Plan? Kris Borgraeve talks about his daily work with specialist doctors, and the need for a more strategic approach to digital marketing and your online presence. Why? Because patient behaviour, in the selection process of a specialist doctor, is getting more sophisticated. It means that your online content needs a more sophisticated approach too.

Duration:00:10:26

Your Gynaecology or Fertility Practice As A Business. Yes Or No?

8/23/2019
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As a Gynaecologist, a Fertility Specialist or an Obstetrician, do you fully embrace your private practice as a business? Or do you only focus on seeing patients? In this first episode of the podcast series, Media Consultant Kris Borgraeve explores the foundational steps to practice growth. We first nurture the right mindset to prepare for a contemporary approach to digital marketing: a strategy that tunes into patient behaviour, using smartphones and Google searches to read up on a...

Duration:00:07:16