BBH Labs: A podcast about marketing

GDPR is set to have a gigantic impact on the relationship between brands and consumers, and yet it still seems to provoke more yawns than interest. We ask what it is, why it’s so scary and where the gilt-edged opportunities are for enterprising brands and agencies. IN THIS EPISODE ⇩ Richard Madden, Head of Strategy for CRM and Direct, and strategist Jacob Lovewell discuss: - The General Data Protection Regulation - a blessing and a curse. 1. The right to be informed (opting in to use of your...

The 'FacebookGate' data scandal poses huge and difficult questions about who has our data, what they use it for, and marketing's complicity. We ask what this crisis means for brands and consumers, and if, indeed, Facebook can change its ways even it it wants to. IN THIS EPISODE ⇩ Ben Shaw, Head of Strategy and data strategist Jack Colchester discuss: - What FacebookGate is and where it came from - What micro-targeting is - The difference between demographic and psychographic micro-targeting...

The first in an occasional series called Tom and John Go Outside, in which intrepid BBH London strategists Tom Roach and John Harrison go outside advertising to talk to experts from other fields and bring back fresh insights. IN THIS EPISODE ⇩ Tom and John meet Call Centre Workers - the undisputed experts in handling even the trickiest of customers - and learn 5 important lessons. From 1’45: 1. Confidence - the key to building instant rapport and trust - The power of expertise - The...

‘Voice’ is this year’s most hyped technology and a fresh front in the clash of the tech titans. But is the rise of the ‘virtual assistants’ an exciting new dawn for brands or a terminal threat? IN THIS EPISODE ⇩ From 1' 30: Henry Cooke, Head of Voice for BBC R&D - Interaction and interface design for Voice - Use cases and the BBC’s Voice interactive radio drama ‘The Inspection Chamber’ - Feeling out the creative space - What brands can learn about Voice from the BBC - How a brand talks and...

With interruptive marketing in decline, entertainment a.k.a. branded entertainment a.k.a. branded content has been much lauded as an alternative, but the relationship between brands and entertainment hasn’t always been an easy or successful one. We explore the who, what, when, where, how and why of brands moving into entertainment, with perspectives from BBH Global ECD Pelle Sjoenell, BBH London ECD Anthony Austin, BBH LA Head of Strategy Agathe Guerrier, Head of Entertainment William Swann...