Podcast 5 - What The F*** Is GDPR And How Can It Possibly Be Good News?
GDPR is set to have a gigantic impact on the relationship between brands and consumers, and yet it still seems to provoke more yawns than interest. We ask what it is, why it’s so scary and where the gilt-edged opportunities are for enterprising brands and agencies. IN THIS EPISODE ⇩ Richard Madden, Head of Strategy for CRM and Direct, and strategist Jacob Lovewell discuss: - The General Data Protection Regulation - a blessing and a curse. 1. The right to be informed (opting in to use of...
Podcast 4 - Can Facebook Change Even If It Wants To?
'FacebookGate' data scandal poses huge and difficult questions about who has our data, what they use it for, and marketing's complicity. We ask what this crisis means for brands and consumers, and if, indeed, Facebook can change its ways even it it wants to. IN THIS EPISODE ⇩ Ben Shaw, Head of Strategy and data strategist Jack Colchester discuss: - What FacebookGate is and where it came from - What micro-targeting is - The difference between demographic and psychographic micro-targeting -...
Podcast 3 - Tom And John Go Outside, Ep 1: Call Centre Workers
The first in an occasional series called Tom and John Go Outside, in which intrepid BBH London strategists Tom Roach and John Harrison go outside advertising to talk to experts from other fields and bring back fresh insights. IN THIS EPISODE ⇩ Tom and John meet Call Centre Workers - the undisputed experts in handling even the trickiest of customers - and learn 5 important lessons. From 1’45: 1. Confidence - the key to building instant rapport and trust - The power of expertise - The...