Bits about Books

Todd Caponi, CSP®, fell into sales and fell in love with the decision science and history behind it. He’s held multiple sales leadership roles, helping build one company into Chicago’s fastest growing, another to an IPO and nearly $3B acquisition, and earning a Stevie Award as Worldwide VP of Sales. Todd is the author of The Transparency Sale, ranked by Book Authority among the best sales books of all time, and the award-winning The Transparent Sales Leader. His latest book, Four Levers Negotiating, was released on January 27th. He now speaks and teaches revenue teams worldwide and hosts The Sales History Podcast. Four Levers Negotiating Run time – 00:49:34 mins. Links for Subhanjan subhanjan@pitch.link https://www.linkedin.com/in/subhanjansarkar Todd Caponi’s links: LinkedIn – https://linkedin.com/in/toddcaponi Twitter – https://twitter.com/toddcaponi Todd Caponi’s Sales History Podcast – https://podcast.link

Fred Copestake is the founder of Brindis. Over the last 25 years, he has travelled around the world 14 times, visiting 38 countries, working with 10,000 salespeople. Using this to understand the challenges salespeople face, he has taken what makes a difference in modern selling and explored this in his book ‘Selling Through Partnering Skills’. These ideas form the basis of his work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact. Aware of the unprecedented speed of change in the world of sales in his second book, Hybrid Selling, he addressed how salespeople can adapt and evolve their approach to avoid becoming irrelevant. This quickly went to number one on Amazon after its launch. Fred’s third and latest book is ‘Ethical Selling’, which we are here to talk about today. He also hosts the popular “Sales Today” podcast. When Fred is not delivering training to UK or international clients, he can be found enjoying rugby, cricket and time with his wife and cats. Ethical Selling Run time – 00:45:29 mins. Links for Subhanjan subhanjan@pitch.link https://www.linkedin.com/in/subhanjansarkar

Donna McGeorge is a speaker, bestselling author and productivity provocateur who has spent her career helping people and organisations stop drowning in complexity and start focusing on what really matters. Donna’s journey is as eclectic as it is impactful. She began her career managing theatre and concert tours across the UK, where she learned the art of engaging audiences, telling compelling stories and keeping the show moving no matter what. From there, she shifted to the corporate stage, leading organisational development for global giants like Ford in Shanghai. It was here she saw first-hand how leaders and teams overload themselves with unnecessary effort, systems and processes that do little more than drain energy. Today, Donna works with organisations around the world, with a trademark blend of no-nonsense practicality and good humour. She has a knack for making complex ideas feel not only simple but also irresistibly doable. She is the author of more than a dozen books, including her acclaimed It’s About Time series, the bestselling ChatGPT Revolution, and her latest work, “Red Brick Thinking”. Donna’s insights have been featured on Channel 9’s Today show, Channel 7’s Sunrise, and in respected publications including Harvard Business Review, Forbes, Fast Company, Smart Company, The Age and Boss Magazine. Clients who trust Donna with their people include L’Oréal, Unilever, Jetstar, Ernst & Young, Seek, Xero, and the Australian Red Cross Lifeblood. Red Brick Thinking Run time – 00:51:02 mins. Links for Subhanjan subhanjan@pitch.link https://www.linkedin.com/in/subhanjansarkar Links for Donna McGeorge: d@donnamcgeorge.com www.donnamcgeorge.com Donna McGeorge – LinkedInRed Brick Thinking BookThe One-Day Refund Book Connect with Donna McGeorge LinkedIn

Marco Barozzi is the Founder of Expo Consulting, with experience of over three decades in the exhibitions and events industry. His journey began with key roles in prestigious companies like the Blenheim Group, Miller Freeman, and Reed Exhibitions. Later, he founded Expo Consulting, helping organisations succeed in the complex and dynamic world of trade shows and events. Over the years, he has collaborated with numerous public institutions, SMEs, and event planners, sharing his expertise in trade show promotion, marketing strategy, project management, and exhibitor training. As the Country Manager of Fira Barcelona for the Italian market until 2022 and a faculty member of ICE/ ITA, he mentored numerous businesses and individuals, helping them navigate the intricacies of the event marketing landscape. When not immersed in the world of events, Marco enjoys travelling, reading, listening to music, and spending quality time with family and friends. Macro says that these experiences inspire and fuel his curiosity for discovering new ideas and perspectives. Event Marketing At Your Fingertips Run time – 01:11:36 mins. Links for Subhanjan subhanjan@pitch.link https://www.linkedin.com/in/subhanjansarkar Links for Marco Barozzi: E-mail: mbarozzi@expoconsulting.it Company website: www.expoconsulting.eu X: @marco_mbarozzi IG: @event_marketer57 Linkedin: https://www.linkedin.com/in/marcobarozzi/ FB: https://www.facebook.com/marco.barozzi.39 Link to book – https://www.amazon.com/dp/B0F8VN4ZZQ?ref_=pe_93986420_774957520

Lynn Hidy, founder of UpYourTeleSales.com, helps inside sales leaders build confident, high-performing virtual teams without losing their minds (or their humour). Known for her clarity, candour, and results-driven style, her book Mastering Inside Sales Leadership delivers practical strategies that actually work in today’s inside sales world. Mastering Inside Sales Leadership Run time – 00:49:10 mins. Links for Subhanjan subhanjan@pitch.link https://www.linkedin.com/in/subhanjansarkar

Art Fromm is the Founder of Team Sales Development, helping client-facing teams, especially SEs and AMs, to focus on client success by being more consultative and strategic as a team. Art is a dynamic speaker and workshop facilitator who equips sales teams to boost revenue, win rates, margins, and client satisfaction. With a career spanning engineering, software, and sales leadership, he brings deep industry insight and proven strategies. As the founder of Team Sales Development, Art has helped B2B companies transform their sales results, in one case boasting a 22% increase in bookings and a 16-point increase in win rate. His engaging seminars and workshops are backed by real-world success and two decades of client trust. Art’s practical experience and results-driven approach make him an impactful speaker and facilitator for organisations looking to elevate their sales performance. He lives in Toronto, Canada, with his wife Joanna, their two-year-old toddler Zane and their 5-year-old dog – Ro. Making SEAMless Sales Run time – 00:56:11 mins. Links for Subhanjan subhanjan@pitch.link https://www.linkedin.com/in/subhanjansarkar Links for Art Fromm: Email: info@teamsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/artfromm Published Book: https://teamsalesdevelopment.com/making-seamless-sales-book/ Articles and Events: https://teamsalesdevelopment.com/articles-and-events/ Website: https://www.teamsalesdevelopment.com Facebook: https://www.facebook.com/TeamSalesDev Instagram: https://www.instagram.com/teamsalesdevelopment/ YouTube: https://www.youtube.com/@TeamSalesDevelopment Twitter: @teamsalesdev

Ramli “RJ” John is the founder of Delight Path and author of the bestselling book Product-Led Onboarding. With 40,000 copies sold worldwide, his book has become the go-to guide for thousands of B2B leaders looking to build an onboarding strategy that turns their users into lifelong customers. Ramli has worked with companies such as Zapier, Leadpages, Appcues, Vidyard, Bynder, and other fast-growing B2B companies to level up their onboarding experience. He lives in Toronto, Canada, with his wife Joanna, their two-year-old toddler Zane and their 5-year-old dog – Ro. Eureka Run time – 00:59:10 mins. Links for Subhanjan subhanjan@pitch.link https://www.linkedin.com/in/subhanjansarkar Links for Ramli John: Twitter: https://twitter.com/ramlijohn LinkedIn: https://www.linkedin.com/in/ramlijohn/ Appcues: https://appcues.com/ Book Links: Product-Led Onboarding Details: Released June 8, 2021 Book website: http://onboardingbook.com/ Amazon + Kindle: https://amzn.to/3csEb8h

Tahira Endean is the Author of Intentional Event Design, “Our Professional Opportunity” and Our KPI is Joy, Using Live Events to Catalyse, Happiness, Productivity and Trust. She is also the Co-founder of Strategy Table – helping companies Transform Team Dynamics Through Expert Meeting Facilitation. Tahira is a curious event designer and education curator for the MICE industry. She is passionate about global travel, intentional event design and the integration of technology into our lives and events to enhance the human experience. Tahira wore her “Association Hat” as Head of Events for SITE from 2019 through the pandemic and until we returned to events fully in 2023. Change is inevitable, and in 202,3 Tahira put her passion for life-long learning into practice to earn an MSc in Creativity and Change Leadership. Tahira continues to educate the next generation, teaching Event Strategy and Design at the British Columbia Institute of Technology. Deeply committed to the industry, Tahira has been recognised for a range of contributions, including 2022 Influencers with Northstar Meetings, SmartMeetings – Women in Meetings Visionary (2021), MeetingsToday Top 20 Trendsetter (2018), a MeetingsNet Changemaker (2016), the MPI BC Chapter Mentor of the Year (2018), among others. In 2015, Tahira was inducted into the Meetings Canada Hall of Fame in the Big Idea category. Driven by a fascination with what we are learning about neuroscience and the power of the five senses to enhance memory, knowledge retention, and improve connections, she is continually seeking appropriate ways to design the most relevant incentive, meeting and event environments. Tahira also loves travel, cooking, time with her family, and anything with bubbles! Our KPI is Joy Run time – 01:02:18 mins. Links for Subhanjan subhanjan@pitch.link https://www.linkedin.com/in/subhanjansarkar

Enrico Gallorini explores the transformative power of live events in his book, "In-Person: A Journey Through the Unstoppable Evolution of Events."

The Trusted Advisor — Insights from Charles H. Green in conversation with Subhanjan Sarkar

The Algebra of Sales and Persuasion— Insights from Brad David Ball in conversation with Subhanjan Sarkar

Stu Heinecke on his book, "How To Get A Meeting With Anyone", in conversation with Subhanjan Sarkar

Insights from Peter Cohan on his book, "Suspending Disbelief", while in conversation with Subhanjan Sarkar.

Insights from Ted McKenna on his book, "The Activator Advantage", in conversation with Subhanjan Sarkar.

Insights from Geoffrey Burch on his book, "Resistance is Useless", in conversation with Subhanjan Sarkar.

Alistair Croll shares insights from Just Evil Enough while in conversation with Subhanjan Sarkar in this episode.

Expert insights from Cold Call Algo, shared by authors Justin Michael and Charles Needham in dialogue with Subhanjan Sarkar.

Mark Schenkius shares insights from The Other Side of Sales on B2B buyer behaviour, modern negotiation, and creating true win-win sales outcomes.

Larry Kulchawick on his book, "The Invisible Industry - The Evolution of Trade Shows", in conversation with Subhanjan Sarkar

How to Minimize Business Failure— Insights from Ulhas Kamat on his latest book in this episode with Subhanjan Sarkar