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Customer Equity Accelerator

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Transforming Data-Rich Organizations into Customer-Centric Leaders The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

Transforming Data-Rich Organizations into Customer-Centric Leaders The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!
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Location:

Portland, OR

Genres:

Podcasts

Description:

Transforming Data-Rich Organizations into Customer-Centric Leaders The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

Language:

English

Contact:

5039614443


Episodes

Ep. 89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2)

9/19/2019
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This week Claudia Imhoff, President of Intelligent Solutions, Co-author of 5 books on business intelligence and analytics including Building the Customer-Centric Enterprise, and founder Boulder BI Brain Trust joins Allison Hartsoe in the Accelerator. Claudia explains a next generation data framework companies can use when thinking about how to create the underlying technology architecture which enables customer analytics and fast decision making. Please help us spread the word about...

Duration:00:24:55

Ep. 88 | Next Generation Data Warehouse (Part 1) with Claudia Imhoff

9/12/2019
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This week Claudia Imhoff, President of Intelligent Solutions, Co-author of 5 books on business intelligence and analytics including Building the Customer-Centric Enterprise, and founder Boulder BI Brain Trust joins Allison Hartsoe in the Accelerator. Claudia explains a next generation data framework companies can use when thinking about how to create the underlying technology architecture which enables customer analytics and fast decision making. Please help us spread the word about...

Duration:00:22:08

Ep. 87 | Customer Targeting Gone Wrong: The Big Fish News Story

9/5/2019
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This week host Allison Hartsoe covers timely customer-centric news in the Accelerator. When Big Fish casino was named in a class action suit, it raised eyebrows. The social casino running on the Facebook platform was using data to aggressively target it’s customers. After some digging, this story of targeting gone wrong aired on PBS. How did this customer-centric data science strategy get so misguided? Allison Hartsoe recaps the PBS story (and one more) and interprets what it means for data...

Duration:00:18:10

Ep. 86 | The Business Roundtable’s new Customer Focus

8/29/2019
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On August 19, 2019 the Business Roundtable announced it had redefined the purpose of a corporation. For as long as there have been business degrees, the purpose of a corporation has been to maximize shareholder value. But now, the Business Roundtable has shifted that emphasis to customers, employees, vendors, community as well as shareholders. This week we dive into the meaning behind the statement. Please help us spread the word about building your business’ customer equity through...

Duration:00:17:26

Ep. 85 | Hubspots Voice of Customer Journey with Amanda Whyte

8/22/2019
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This week Amanda Whyte who leads Hubspot’s global voice of customer program joins Allison Hartsoe in the Accelerator. One of the most important questions businesses are facing today is how do you collect customer feedback? What are you doing with that data? How are you taking action on it? How do you know what to prioritize? Amanda has wrestled with all of these questions. In this podcast she shares how she brought Hubspot through their voice of the customer journey to organize and...

Duration:00:50:10

Ep. 84 | Amazon as a Customer-Centric Sales Channel

8/15/2019
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This week Kiri Masters, founder of Bobsled Marketing joins Allison Hartsoe in the Accelerator to discuss ways Amazon can be used as a more customer-centric retail strategy. Amazon’s sales volume is highly attractive but how does the lack of customer data affect a retailer’s ability to grow? Are there strategies that can be employed to make use of this platform in a customer-centric way? There are, and Kiri Masters knows them. Hear her valuable Amazon insights on this week’s episode. Please...

Duration:00:40:49

Ep. 83 | Amazon Prime Day vs Alibaba Singles Day

8/8/2019
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This week Alessandra Bruni, web content editor at the Chinese publication CIF News joins Allison Hartsoe in the Accelerator. With a unique perspective, Alessandra has reported on the evolution of retail in both the Asian and US markets. She’s watched the technology evolve behind the platforms to support the creation of retail shopping innovations such as drone delivery and live streaming purchases. Join us to hear a refreshing perspective on global retailing. Please help us spread the word...

Duration:00:30:56

Ep. 82 | Quantifying the Customer Experience with Michael Allenson of Xpedition

8/1/2019
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This week Michael Allenson, co-founder of Xpedition joins Allison Hartsoe in the Accelerator to cover the quantification of customer experience. Michael began in the customer intelligence space years ago and has gradually watched the industry move from customer satisfaction to customer experience. Although the data behind customer experience continues to improve, many companies still struggle to improve. Michael believes collaboration and coordination across the enterprise is the root cause....

Duration:00:32:12

Ep. 81 | Customer Data as an Asset with Doug Laney

7/25/2019
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This week Doug Laney, former Gartner analyst, author of Infonomics and principal of data & analytics strategy at Caserta joins Allison Hartsoe in the Accelerator. When 9/11 happened it kicked off an unexpected crises as companies who lost all their data discovered that insurance firms believed it had no value. Although data meets the definition of an asset on many levels, traditional accounting and insurance firms do not see it this way. What can a corporation do to recognize and protect...

Duration:00:33:43

Ep. 80 | Building Customer Trust through Privacy with Aurelie Pols

7/18/2019
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This week Aurelie Pols, a DPO or data protection officer at customer data platform mParticle joins Allison Hartsoe in the Accelerator. Aurelie is based in Europe at the forefront of privacy law-making and interpretation. In this episode she connects privacy and trust, including how GDPR and the California Privacy Protection Act are raising new questions around data governance, corporate transparency and a consumer’s right to be forgotten. Please help us spread the word about building your...

Duration:00:48:22

Ep. 79 | Visual Data Disasters

7/11/2019
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Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to politics where some people really like what they see – it’s just not what the data is actually saying. How can you avoid this kind of data disaster? What should you do to avoid becoming a victim of it? This week learn the process Alberto Cairo uses...

Duration:00:50:16

Ep. 78 | Learning From Others with Rich Fox, Apex Parks

7/4/2019
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This week Rich Fox, VP of Analytics and Data Science at Apex Parks joins Allison Hartsoe in the Accelerator. Apex Parks Group, one of the largest entertainment center companies in the United States, operates amusement parks, water parks, and family entertainment centers. Like so many people who work in data science, Rich has varied background. In this episode he shared what he’s learned from the hospitality industry, ecommerce and more. Rich is a passionate advocate for customer lifetime...

Duration:00:36:51

Ep. 77 | Five Customer data analytics questions that Modern marketers should be able to answer.

6/27/2019
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This week Ambition Data, CEO Allison Hartsoe lists five questions modern marketers should be able to answer in the Accelerator. Although the digital sciences are new for marketers, modern marketers need to know how to think in customer data. From personally identifiable information to whether your agency should host your customer data, Allison fills in the gaps that many marketers have missed. In addition, to help companies trust their data and eventually do more for their customers, she...

Duration:00:18:19

Ep. 76 | Naked Statistics. A candid book review.

6/20/2019
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This week Allison Hartsoe summarizes and reviews the book, Naked Statistics by Charles Wheelan. At the end of this podcast you should either feel like you’ve read the book or you should feel that you want to read more detail, perhaps in a specific part of the book. Either way, time-wise, you win. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s...

Duration:00:24:30

Ep. 75 | Retail Reimagination with Forbes Contributor Steve Dennis

6/13/2019
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This week Forbes contributor and regular keynote speaker, Steve Dennis, joins Allison Hartsoe in the Accelerator. Steve has witnessed first-hand the reimagination of retail from his former senior executive roles at Sears and Nieman Marcus. Steve describes the combination of forces affecting modern retail from scarcity to the power of digital measurement to customer lifetime value. Steve breaks down what’s working for retailers who will success (and those who won’t). Steve believes, “Retail...

Duration:00:39:07

Ep. 74 | Teach Your Team to Communicate Insights w KeyBank’s Kathleen Maley

6/6/2019
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This week Kathleen Maley, Sr. Director of Consumer and Digital Analytics at Key Bank joins Allison Hartsoe in the Accelerator. Through first-hand experience Kathleen wrestled with the analyst’s “data pulling” problem but then she found a better way. Her process turns a typical analysis on its head by asking the right questions both up front and once the data is in-hand. A former teacher, Kathleen educated her team on this highly effective process and now she shares her discovery with you...

Duration:00:36:39

Ep. 73 | Marketing Analytics Evolution with Jim Sterne

5/30/2019
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This week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Practical Applications,joins Allison Hartsoe in the Accelerator. Jim discusses how todays marketing analytics evolved from web analytics and the implications that has for the introduction of Machine Learning. While the challenges remain the same: data is terrible, there are too many ad hoc questions, and it can be tough to get the message through, marketing analysis is...

Duration:00:37:31

Ep. 72 | The CAO Conference in a Nutshell

5/23/2019
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This week Allison Hartsoe summarizes the Chief Analytics Officer conference in the Accelerator. The conference is a microcosm of companies in the Learn and Lead stages of Customer-Centric maturity curve. But as much as this conference is about data and analytics, the issues these companies wrestle with are inherently human. Hear Allison’s insights from the most compelling presentations at the event. Please help us spread the word about building your business’ customer equity through...

Duration:00:39:04

Ep. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it)

5/16/2019
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This week Wharton Professor Peter Fader dives into customer loyalty in the Accelerator. Loyalty is an area riddled with multiple concepts colliding with each other but Professor Fader helps us sort it out. He cites a classic paper by Oliver which frames four flavors of loyalty: Affective loyalty (emotional love), action loyalty (things you do), cognitive loyalty (feature love) and conative loyalty (intent to buy). Our conversation then moves into the broader effect of satisfaction and...

Duration:00:23:29

Ep. 70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney

5/9/2019
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This week Mark Mahaney, Managing Director covering the Internet sector at RBC Capital Markets shared his thoughts on Amazon in the Accelerator. Mark opens the discussion with a brief overview of the four pillars of Amazon: First party retail marketplace, third party retail marketplace, AWS cloud, AMS advertising, and then he adds a fifth to cover the full spread of Amazon’s empire. Mark estimates about 25% of Amazon’s base are prime customers who shop more frequently, spend more and give...

Duration:00:21:50