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Design Domination

Podcasts

Design Domination helps freelance designers gain confidence, clarity and a competitive edge in a crowded marketplace. Adjust your mindset, become more business savvy and sharpen your creative skills, so you get more respect and command higher rates. If you're a logo designer, print designer or web designer looking to make a successful living freelancing, you will benefit from Colleen's real-world expertise in branding, publication design and layout, website design and design business. You'll also hear from other design dominators in the industry. Design Domination is hosted by award-winning designer Colleen Gratzer, principal of Gratzer Graphics LLC and creator of Creative Boost. Colleen provides her insights based on almost 25 years of graphic design expertise and almost 20 years of having a successful creative business. Website: https://creative-boost.com Music: https://www.bensound.com

Design Domination helps freelance designers gain confidence, clarity and a competitive edge in a crowded marketplace. Adjust your mindset, become more business savvy and sharpen your creative skills, so you get more respect and command higher rates. If you're a logo designer, print designer or web designer looking to make a successful living freelancing, you will benefit from Colleen's real-world expertise in branding, publication design and layout, website design and design business. You'll also hear from other design dominators in the industry. Design Domination is hosted by award-winning designer Colleen Gratzer, principal of Gratzer Graphics LLC and creator of Creative Boost. Colleen provides her insights based on almost 25 years of graphic design expertise and almost 20 years of having a successful creative business. Website: https://creative-boost.com Music: https://www.bensound.com

Location:

United States

Genres:

Podcasts

Description:

Design Domination helps freelance designers gain confidence, clarity and a competitive edge in a crowded marketplace. Adjust your mindset, become more business savvy and sharpen your creative skills, so you get more respect and command higher rates. If you're a logo designer, print designer or web designer looking to make a successful living freelancing, you will benefit from Colleen's real-world expertise in branding, publication design and layout, website design and design business. You'll also hear from other design dominators in the industry. Design Domination is hosted by award-winning designer Colleen Gratzer, principal of Gratzer Graphics LLC and creator of Creative Boost. Colleen provides her insights based on almost 25 years of graphic design expertise and almost 20 years of having a successful creative business. Website: https://creative-boost.com Music: https://www.bensound.com

Language:

English


Episodes

“Freelancer”—The Other F Word

1/20/2021
Many solopreneurs who are designers call themselves freelancers when they really aren't. They're doing much more than what a freelancer does. In many cases, the word can actually hold you back. Find out why I think “freelancer” is the other F word.

Duration:00:10:08

Which Fish Are You?

1/6/2021
#80 Are you a small fish in a big pond, or a big fish in a small pond? If you're a small fish in a big pond, you need clarity, so you can be a bigger fish in a smaller pond and get the right clients and the right design work.

Duration:00:17:55

Reflect, Refocus, Recharge

12/23/2020
#79 In this episode, I talk about reviewing our goals, celebrating our wins and refocusing ourselves and our businesses for the next year. Reflect, refocus, recharge.

Duration:00:11:39

Color Blind by Design

12/9/2020
#78 Hear how Jake Albion pursued his passion of a creative career despite being told it might not be possible because of his color blindness, how he became more driven by his disability and turned it into an advantage, and how he got into accessibility.

Duration:00:38:45

How Your Unsecure Website Is Costing You Business

11/25/2020
#77 If you use WordPress for your website but don't take security measures, potential clients may leave your site because of a warning, or they may not see your site at all. Find out how your unsecure website is costing you business and what to do about it.

Duration:00:11:30

Are Your Designs Solving or Causing Problems?

11/11/2020
#76 Graphic design is all about solving a problem and communicating. But those efforts fall short when you don’t consider accessibility and how potentially 20% of your client’s audience cannot access information because of design or file setup issues.

Duration:00:17:14

Squash Self-Doubt and Own Your Expertise

10/28/2020
#75 So many designers are afraid to call themselves an expert. They lack confidence, and that creates a snowball effect in their business: not charging enough, losing out on work and more. Find out how to squash self-doubt and own your expertise.

Duration:00:17:39

Man of Many Talents, Melvin Thambi

10/14/2020
#74 Graphic designer/fine artist Melvin Thambi joins me to talk about pursuing design and fine arts, how he got his work to be exhibited, how hearing “no” led to him achieving his dream and what advice he has for non-U.S. designers looking to get U.S clients.

Duration:00:35:10

Winning Color Strategies

9/30/2020
#73 Find out how color affects branding, how to use color strategically and what to consider when choosing colors to get winning color strategies. Also learn a bit about color theory, color accessibility and color meaning.

Duration:00:17:28

What Your Reply to Prospects Says About You

9/16/2020
#72 Do you respond to prospects right away? Do you send them a price or your hourly rate when they inquire? Do you lack confidence when dealing with prospects? Find out what your reply to prospects says about you and how to change their perceptions.

Duration:00:19:49

How to Manage Client Revisions to Design Proofs

9/2/2020
#71 Do clients often point out that you missed some of their edits in page proofs? I've got a bulletproof process to help you manage client revisions to design proofs that will help you save face and save time and will make for an easier revision process.

Duration:00:15:58

How to Deal With Late-Paying Clients (and How to Avoid Them in the Future)

8/19/2020
#70 Dealing with late-paying clients and collecting on late invoices is a huge pain. If clients often pay you late, it may be a symptom of a bigger issue. Find out how to deal with late-paying clients and how to avoid them in the future.

Duration:00:24:44

9 Myths About Accessibility

8/5/2020
#69 Most designers don’t know about accessibility or have misconceptions about it, such as thinking it will hinder their creativity or that it doesn't apply to their clients. Find out 9 myths about accessibility and why you and your clients should care.

Duration:00:19:38

8 Tips for a Good Business Name

7/22/2020
#68 Find out pros and cons of using your personal name versus a business name, 8 tips for a good business name and what to do after deciding on a creative business name. I share what went into naming my businesses and what I'd do differently with one.

Duration:00:18:09

How to Choose Paper for a Design Project

7/8/2020
#67 Find out the importance of paper choice in the design process, the different types of paper and finishes, how to choose paper for a print design project and some ways you can incorporate paper into the design process for added creativity.

Duration:00:23:41

How to Make Money on Upwork With Victor Ramirez

6/24/2020
#66 Victor Ramirez did so well on Upwork they featured him on a billboard in Times Square. Learn how to make money on Upwork as a freelancer, how he made $7700 part-time in less than 2 months, mistakes he made early on, what he learned, tons of tips.

Duration:00:48:41

23 Pro Page Layout Tips for Print and the Web

6/10/2020
#65 I share 23 pro page layout tips for print, digital documents and the web. Find out how to polish your page layout skills, so you have more professional-looking and reader-friendly pages. Also find out some accessibility and usability tips.

Duration:00:27:53

Brutally Honest Business Advice With Emily Cohen

5/27/2020
#64 Emily Cohen joins me to dish out brutally honest business advice, including things that hold creatives back in business, why the solopreneur model is unsustainable, misconceptions designers have about their websites, how to reach out to prospects and more

Duration:00:36:25

From Designer to Brand Strategist With Melinda Livsey

5/20/2020
#63 Hear the challenges that led Melinda Livsey, The Futur co-host, to go from designer to brand strategist, why she no longer does design work, how she builds trust with clients, questions she always asks during a consultation that position her as an expert.

Duration:00:37:24

Motivating Mural Design With Debbie Clapper

5/6/2020
#62 Find out why muralist Debbie Clapper transitioned her career from graphic design to fine art, how she pursued her passion and how it changed her life. If you’ve ever thought of pursuing fine art as a career choice, you definitely don’t want to miss this.

Duration:00:26:40