We love memorable moments like the birth of a child, winning the lottery, and peanut butter in aisle 7. Now as consumers we are rewarding the companies that “get” their needs and desires. Message to retailers: Go past the focus on price and 1-day delivery to transform our same-old buying routine into disruptive, game-changing, memorable moments.
Fast-forward to 2019. The disruptive Mrs. Jones has tasted the digital grocery experience – order online, pick up in-store – and now she demands more from her storefront grocer. How to make her a loyal fan?
As retailers react to the market’s instant gratification expectations, the pressure to move closer to customers physically and digitally is straining their legacy supply chain processes that were built for mass efficiencies. How can retailers create a frictionless supply chain with outsourced providers and determine the right set of priorities amid evolving global economic, social, and consumer trends?
The barriers to entry for new fashion houses continue to drop. Digitally native fashion companies arrive with little to no legacy process or technology issues, able to scale fast to beat the big companies.
In the battle for the future food shopper, no grocery area is more important or relevant than fresh foods. Why? Anyone can sell Cheerios. It’s the produce, meat, seafood and service deli bakeries that make or break a good meal.
The buzz: “…everyone in the world of retail, large or small, needs to ensure that they can keep up. That's why we keep on hearing about the need for ‘agility’ and ‘flexibility’ in the sector” (jimcarroll.com).
The buzz: “Shoppers are dictating the future of retail” (Ray Hartjen). On January 9, 2007, Steve Jobs – perhaps history’s most radical thinker – uttered eight words in a keynote address: “Today Apple is going to reinvent the phone.”