Grow Your Law Firm

Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney’s professional liability insurance carrier. In his tenure with the company, Mark has conducted over 1200 law firm risk management assessment visits, presented over 650 continuing legal education seminars throughout the United States, and written extensively on risk management, ethics, and technology. Mark is a member of the State Bar of Montana as well as the American Bar Association where he currently sits on the ABA Center for Professional Responsibility’s Conference Planning Committee. He received his J.D. from Drake University Law School. When he’s not helping lawyers mitigate risk, he’s enjoying all things Disney and lives in close proximity to the House of the Mouse What you’ll learn about in this episode: 1. Importance of Cyber Insurance: - Essential for all legal practices to protect against cyber threats. - Smaller firms are also targets for cyber breaches with severe financial consequences. 2. Underwriting Process for Standalone Cyber Coverage: - Thorough details about security measures are required. - Risks of misrepresentation can lead to denial of coverage. 3. Compliance with Security Measures: - Crucial to implement declared security measures for coverage. - Warning against complacency to avoid serious consequences. 4. Accessibility to Risk Management Support: - ALPS Insurance offers risk management services for legal professionals. - Support available regardless of insurance status. 5. Specialization in Legal Insurance: - ALPS Insurance provides tailored legal malpractice and cyber insurance. - Increasing cyber threats emphasize the need for robust security measures and comprehensive coverage. Resources: Website: www.alpsinsurance.com LinkedIn: https://www.linkedin.com/company/alps-corporation/ Facebook: https://www.facebook.com/alpscorporation/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms. As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory changes, and capital are transforming the industry. He helps law firm owners thrive through specialization and tech-enabled collaboration, rather than being disrupted by these changes. Gabriel’s background spans legal operations, technology development, and multi-state firm management, offering insights into both the business and practice of law. He is passionate about helping law firms adapt to technological change while maintaining core values of client advocacy and professional excellence. What you’ll learn about in this episode: 1. Focus on Relationship Marketing: - Building strong relationships sets you apart from big competitors who may struggle with this due to their size. - Clearly define why clients should choose your firm over larger competitors or alternative business structure firms. 2. Niche Specializations Are Valuable: - Consider specializing in a specific area of law to stand out and become a boutique firm. - Engaging with the community and leveraging past clients for referrals can lead to significant growth. 3. AI Disruption is Inevitable: - Embrace AI technology as it is expected to revolutionize law firm operations, potentially doubling firm capacity. - Intake departments may be replaced by AI voice agents within the next 12 to 18 months, highlighting the need to adapt to new technologies. 4. Brand Building is Essential: - Developing a strong brand can create a competitive advantage in a noisy marketplace. - Ensure your return on ad spend considers both internal and external case acquisition, emphasizing the importance of a robust referral strategy. 5. Law Firm Differentiation: - Differentiate your firm by focusing on niche practice areas, community engagement, and building a reputable brand. - Stay mindful of advertising ethics and the importance of ethics boards keeping pace with rapidly evolving marketing tactics in the legal industry. Resources: Website: Lexamica LinkedIn: Gabriel Stiritz | LinkedIn Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Advertising, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. Key Focus on Branding and Growth: - Maintaining brand continuity while revamping processes is crucial for consistent brand image. - Tailoring growth strategies to individual needs rather than imitating larger firms ensures successful growth. 2. Importance of Role Adaptation: - Embracing multiple roles as firms grow is essential for meeting evolving demands effectively. - Customizing marketing strategies to align with unique firm goals enhances client engagement and growth potential. 3. Emphasis on Expertise and Marketing: - Prioritizing expertise in legal services, as seen in John Morgan's litmus test, ensures high-quality client service. - Leveraging database marketing enables firms to engage existing clients and drive growth through personalized communication. 4. Enhancing Process Efficiency: - Improving intake processes continuously enhances efficiency and simplifies client onboarding. - Engaging in industry summits provides networking opportunities and insights into industry trends for firms seeking growth. 5. Commitment to Continuous Learning: - Prioritizing continuous learning and improvement allows firms to adapt to market changes and enhance service quality. - Strategic adaptation and process adjustments aligned with the firm's growth phase are vital for sustained success and expansion in the legal industry. Resources: Facebook: https://www.facebook.com/cjAdvertising/ LinkedIn: https://www.linkedin.com/company/cj-advertising/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 279 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Birkey, owner of Level Up Law Firm Business Coaching, a consulting firm that helps law firms unlock hidden revenue, safeguard profits, and scale efficiently. With extensive experience in law firm operations, Brooke specializes in optimizing intake systems, streamlining workflows, and enhancing profitability. As a Law Firm Recruiter and Trainer, Brooke helps firms attract and develop top legal talent, building high-performing teams and strong workplace cultures. Her career spans from receptionist to marketing director, giving her a unique understanding of where firms lose money—and how to fix it. Brooke offers actionable strategies that boost conversions and eliminate profit leaks. Featured on top legal podcasts like Law Firm Blueprint and They Don’t Teach This in Law School, she shares success stories and practical insights that drive immediate financial results. Her dynamic, results-focused coaching makes her a trusted expert for firms ready to grow. What you’ll learn about in this episode: Resources: Website: https://leveluplawfirmcoaching.com/ YouTube: https://www.youtube.com/watch?v=bj6nxTrGgyc&list=PL-ypj0dMP6CRTcq4ctWzhMCPNrb20HQCx&index=11 Podcast: https://podcasts.apple.com/us/podcast/leveling-up-your-intake-with-brooke-birkey/id164055797 Facebook: https://www.facebook.com/share/14a9HA99LD/?mibextid=wwXIfr LinkedIn: www.linkedin.com/in/brookebirkey Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transforming the way personal injury law firms handle vehicle damage claims. With over 11 years of experience as a CTO and tech entrepreneur and 13 years as a business analyst, Jeff has led the design and development of more than 300 software solutions—16 of which he built entirely solo. A 23-year martial arts veteran and devoted family man, Jeff is married with two young children. His resilience and dedication are reflected in his work: TRUEclaims succeeded where 19 other software companies failed over a 15-year stretch. Under Jeff’s leadership, TRUEclaims has rapidly grown to serve over 100 personal injury firms, turning a frustrating and often-neglected part of the claims process into a streamlined, value-generating system. TRUEclaims empowers law firms by transforming vehicle damage claims into a seamless process and a powerful marketing asset, helping clients recover thousands—and even tens of thousands—of dollars more, faster. What you’ll learn about in this episode: 1. Streamlined Report Generation for Faster Case Resolution - TRUEclaims software enables law firms to quickly generate diminished value and fair market value reports, saving time and improving accuracy. - Reports that once took hours now take minutes, accelerating case resolution and client settlements. 2. Increased Client Compensation Through Accurate Valuations - Accurate valuations from TRUEclaims often raise client compensation by thousands of dollars. - Law firms gain stronger leverage in insurance negotiations, leading to higher settlements and client satisfaction. 3. Competitive Edge in Client Acquisition and Retention - Integrating TRUEclaims into intake processes positions law firms as leaders in property damage claims. - Offering the software as a standard service helps firms stand out and attract more clients. 4. Flexible and Cost-Effective Pricing Model - Reports cost between $220 and $300, with bulk discounts available for high-volume firms. - Law firms have flexible billing options, including passing costs to clients or offering it as a value-added service. 5. Proven Impact on Settlement Outcomes - TRUEclaims has helped secure major settlement increases, including $49,000 for a Rolls Royce and $9,100 for a Ford F250. - Firms using the software achieve faster and larger settlements, benefiting both clients and attorneys. Resources: https://trueclaims.io/attorneys?partner=PILMMA Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode _ of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence. Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling. With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor. What you’ll learn about in this episode: 1. Social Media & Confidence - Leverage social media for branding and building confidence. - Create consistent content to showcase expertise and personal interests. 2. Podcasting for Partnerships - Use podcasts as an effective tool for branding and forming valuable referral partnerships. - Personalize the approach to nurture connections with potential referral partners. 3. Strategic Content Planning - Follow a strategic content creation process to maintain an engaging online presence. - Use a variety of content types—such as videos, podcasts, and Q&A sessions—to keep followers interested. 4. Engaging Diverse Audiences - Use actors in fun videos to appeal to different audience preferences. - Analyze organic response to focus on creating more of what works best. 5. Multi-Benefit Podcast Strategy - Leverage podcasting for branding, thought leadership, and referral partnerships. - Create a nurture sequence with touch points to enhance relationships with referral partners. Resources: Website: https://www.leducentertainment.com/ Facebook: https://www.facebook.com/leducentertainment Twitter: https://x.com/Armandoleduc LinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 276 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, founder of Law Practice AI. Hamid is an experienced entrepreneur with a diverse background in technology and law. He earned his engineering degree at 17 from Chico State University and was quickly recruited to Silicon Valley, working for prominent companies. By 21, he completed an MBA in business marketing, propelling his career in business and technology. Hamid was integral in developing the world’s first laptop at Grid Systems and later worked at SUN Microsystems, helping the company grow from 200 to 13,000 employees. He also held senior positions at Hitachi and Tandem Computers, directing business and technology development. In 1999, Hamid became Division President of Emblazed Technology, where he led the company to a 300% growth and a $1 billion valuation in just one year. In 2004, he co-founded CAPLUCK Inc., launching Cap60, a data management system provider recognized as the largest service provider for nonprofits in the U.S. In 2016, Hamid entered the legal field by founding Law Practice AI (formerly Legal Soft Inc.) offering practice management solutions for law firms. Under his leadership, Law Practice AI grew rapidly, helping firms expand across the U.S. Hamid’s expertise in law firm management has made him a sought-after speaker and author of three books, including How to Scale Your Stupid Law Firm. His practical approach has made him a respected figure in legal practice management. What you’ll learn about in this episode: 1. Client Follow-up and Communication: - Law Practice AI streamlines client follow-up processes through automated calls, texts, and emails, allowing for personalized sequences and efficient communication. - The AI technology collects and analyzes documents in real-time, providing immediate feedback and facilitating document collection during client interactions. 2. Document Summarization and Organization: - Law Practice AI offers document summarization and analysis, enabling the rapid processing of large volumes of documents, such as medical records, in under five minutes. - The platform allows for easy organization and filing of documents, enhancing client file management and workflow efficiency. 3. Centralized AI Solutions for Legal Operations: - Centralized AI solutions like Law Practice AI aim to simplify legal operations by integrating with CRMs to automate data management, calendaring, and client interactions. - Virtual staff integration alongside AI tools presents a strategic approach to scaling law firms efficiently and cost-effectively. 4. Simplified Tech Environment: - Law firms benefit from a centralized tech environment provided by platforms like Law Practice AI, avoiding the need to navigate multiple systems for different tasks. - Future versions of Law Practice AI feature API integrations with CRMs to automate matter opening, data storage, calendaring, and flag-setting processes. 5. Intake AI and Client Communication: - Intake AI technology addresses challenges in client communication by providing a seamless experience, including quick escalation to live agents for high-value cases. - Law Practice AI differentiates itself by offering personalized and efficient intake processes tailored to the legal industry's unique needs and complexities. Resources: Website http://www.mylawfirm.ai/ Facebook https://www.facebook.com/people/Law-Practice-AI/61556510846445/ Twitter https://x.com/LawPracticeAI LinkedIn https://www.linkedin.com/company/law-practice-ai/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation’s most powerful law firm websites. Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts. Additionally, Lindsey hosts the Personal Injury Marketing Minute podcast, where she dives into marketing, business development, and intriguing cases in the personal injury world. Lindsey is also a proud mom of two girls and will gladly talk your ear off about pickleball if given the chance. What listeners will learn in this episode: 1. Search Term Strategy and Tools - Importance of targeting specific search terms to attract potential clients. - Consider using long-tail keywords related to specific situations. - Utilize tools like Semrush to identify relevant search terms. - Explore "People also ask" on Google for frequently asked questions. 2. Content Accessibility and Inclusivity - Tailor content to your target audience by writing at an accessible reading level. - Make content easier to understand, especially for non-native English speakers. - Provide translations in different languages, such as Spanish, to reach a broader audience. - Use inclusive language and strategies to improve accessibility for diverse readers. 3. Quality Content and Backlinking - Focus on creating human-centered content that provides valuable information. - Prioritize content that is informative, engaging, and relevant to users. - Build credibility through quality backlinks to your website. - Enhance SEO by obtaining backlinks from trusted and authoritative sources. 4. Monetization Trends and LSAs - Stay prepared for potential monetization of platforms like Google Maps for advertising. - Monitor trends in online marketing that could impact your revenue strategy. - Understand the challenges and opportunities that come with Local Service Ads (LSAs). - Continuously optimize LSAs to maximize their effectiveness and ROI. 5. Learning and Networking for Growth - Attend industry events, such as summits, to learn from peers and experts. - Participate in discussions to stay updated on industry changes and best practices. - Leverage networking opportunities to form valuable connections for growth. - Use networking as a way to gain insights and enhance your online marketing strategies. - This version includes four aligned bullet points for each numbered heading, ensuring consistency across all sections. Resources: Website www.optimizemyfirm.com/personal-injury, Podcast www.optimizemyfirm.com/podcasts, Facebook https://www.facebook.com/optimizemyfirm Twitter https://x.com/optimizemyfirm LinkedIn https://www.linkedin.com/in/lindsey-busfield/ LinkedIn www.linkedin.com/company/optimizemyfirm Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 274 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roger R. Foisy, co-founder of Private Footprint®, client social media discovery for plaintiff attorneys. Roger specializes in catastrophic injury and traumatic brain injury cases, advocating fiercely for seriously injured plaintiffs in complex litigation. In 2007, he founded his client-centered law firm to provide personalized, results-driven legal representation. Roger achieved a groundbreaking victory by securing the first-ever catastrophic impairment decision before the Ontario Licence Appeal Tribunal (LAT), successfully combining physical impairments under the AMA Guides, Fourth Edition, with mental and behavioral impairments under the AMA Guides, Sixth Edition. His firm has since secured more successful LAT decisions than any other personal injury law firm in Ontario. As a recognized thought leader and speaker, Roger frequently shares his expertise on law firm operations, efficient business practices, and technology integration. Aware of the growing influence of social media evidence—especially after a large settlement offer was lost due to a client’s posts—Roger co-founded Private Footprint®. This innovative tool provides plaintiff attorneys with an affordable and effective way to counteract defense tactics that attempt to dismiss cases based on clients’ social media activity. What you’ll learn about in this episode: 1. Impact of Your Client's Social Media on Their Case: * Importance of Social Media Monitoring * Influence on Client Behavior 2. Proactive Leveraging of Social Media Monitoring : * Utilizing Social Media Evidence for Case Evaluation * Modifying Client Behavior through Monitoring 3. Combat Insurance Company and Defense Tactics: * Impact on Insurance Exposure and Settlement Reserves * Leveraging Pre-Date of Loss Photos and Videos 4. Turning Social Media Posts Into an Asset: * Strategic Use of Social Media in Legal Proceedings * Turning Social Media into a Valuable Asset 5. Harnessing Social Media Timelines: * Accessing Social Media Content Chronologically * Enhancing Case Credibility through Social Media Evidence Resources: https://privatefootprint.com/ Twitter: @privfootprint LinkedIn: https://ca.linkedin.com/company/private-footprint Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast. Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms. Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky’s philosophy: “Skate to where the puck is going, not where it has been.” He values the company’s focused approach, believing it drives better results and scalability. Tanner credits Consultwebs’ success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers. A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries. Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo. Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs’ commitment to marketing exclusively for law firms allows it to deliver strong results. What you’ll learn about in this episode: 1. Content Personalization and Unique Value Propositions: - Personalization plays a crucial role in content creation - Unique value propositions, case results, and testimonials to differentiate content 2. Leveraging AI for Strategic Content Creation and SEO Optimization: - The increasing role of AI in content production is vital to understand - A strategic approach to content creation is necessary to stand out in search rankings 3. Applying Data for Effective Marketing Strategies and Decision-Making: - AI is utilized for data analysis to uncover valuable insights - Data guides marketing strategies and decision-making effectively 4. Effective Data Analysis and Application in Marketing: - Continuous monitoring and analysis of marketing metrics are essential - Informed decisions are made based on meaningful data, not short-term trends 5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach: - Comparing cumulative and digital case counts offers valuable insights - An agile marketing approach is embraced to adapt to evolving market dynamics Resources: https://www.consultwebs.com/ Facebook: https://www.facebook.com/consultwebs/ Twitter: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Podcast: https://www.consultwebs.com/podcast/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 272 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Italo Robinson, Content Producer with Repeak Media. Italo is a dynamic social media manager based in Hawaii, specializing in creating engaging video content for personal injury law firms with AI & Stock footage to avoid long production timelines. What you’ll learn about in this episode: 1. The Importance of Purpose in Social Media Content: 2. Utilizing Captions for Accessibility & AI Content Creation: 3. Time Commitment & Authenticity in Content Creation: 4. Avatars in Content Creation & Client Referral Strategies: 5. Specific Content Themes & Embracing the Ephemeral Nature of Social Media Resources: Facebook: https://www.facebook.com/italohimself LinkedIn: https://www.linkedin.com/in/italo-robinson/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to Episode 271 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Rafi Arbel, the founder of Market JD, to dive into the world of SEO strategies for law firms. Since 2000, Rafi Arbel has been helping hundreds of attorneys expand their visibility and build their practices. Working for the largest provider of online marketing and legal research, Rafi built a reputation as a leader in law-firm marketing, strategy and operations. As lawyers began to face increasing competition for clients, Rafi started Market JD to offer consumer law firms a new online marketing alternative, one that provides a greater return on investment, more flexibility, and personalized service. A former litigator who ran his own practice, Mr. Arbel uses his first-hand knowledge of the legal industry to help lawyers grow their client base, increase margins and improve their quality of life. In addition to his broad and diverse legal consulting experience, Rafi earned his MBA, with honors, from the University of Chicago Booth School of Business. He was inducted into the national business honors society, Beta Gamma Sigma, in 2009. If your firm is looking to meaningfully increase revenue and the size of your client base, give Rafi a call at 312.970.9353 or visit www.marketjd.com for more information. What you’ll learn about in this episode: 1. The Long-Term Approach - Rafi emphasizes the importance of a long-term commitment to SEO strategies for law firms. - Avoid chasing trends and focus on strategic, sustainable approaches. 2. Location Targeting - Learn how law firms in competitive cities can optimize their location by targeting less saturated markets. - Enhance visibility and reach by strategically positioning your firm. 3. Measuring Success - Rafi stresses the significance of measuring campaign success annually. - Understand the importance of tracking key metrics to evaluate SEO effectiveness. 4. Patience and Provider Selection - Maintain patience in the SEO process to avoid hasty decisions about switching providers. - Choose a provider carefully and give strategies time to yield results. 5. Dedicated Intake Personnel - Explore the positive impact of investing in dedicated intake personnel for managing leads and increasing ROI. - Understand the crucial role of effective intake processes in client acquisition. Resources: https://marketjd.com/portfolio/ Facebook: https://www.facebook.com/MarketJd/ Twitter/X: https://x.com/marketjd LinkedIn: https://www.linkedin.com/in/rafiarbel/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 270 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Raquel Gomes, founder and CEO of Stafi, a virtual staffing company revolutionizing law firm operations. As a psychologist and seasoned professional with a background in corporate America and technology, Raquel brings a unique perspective to leadership and business growth. She understands the emotional and professional toll of trying to do it all and has dedicated her career to creating solutions that empower others to thrive. Stafi was born from Raquel’s personal journey—balancing a demanding career with the responsibilities of motherhood and the desire to lead a fulfilling life. Recognizing a gap in the legal industry, she set out to build a company that would give busy professionals access to the support they need to scale their businesses without sacrificing their well-being. Under Raquel’s leadership, Stafi has grown to support hundreds of law firms, connecting them with highly skilled virtual assistants and providing tools and training for long-term success. Her mission is deeply rooted in the belief that no one should have to choose between building a thriving business and living a meaningful life. Through Stafi, Raquel is redefining legal staffing and inspiring law firm owners to lead with confidence, clarity, and heart. What you’ll learn about in this episode: 1. Staffy's Methodology for Offshore Staffing: - Integrates virtual assistants (VAs) through coaching, training, and management. - Addresses challenges in finding and managing virtual talent, reducing owner burnout and costs. 2. Thorough Vetting Process: - Includes background checks and psychological assessments for well-suited virtual assistants. - Maintains client confidentiality and operational efficiency. 3. Empowerment of Women in Latin America: - Provides meaningful job opportunities, positively impacting women in the region. - Demonstrates a commitment to social impact and gender equality. 4. Tailored Call Service for Law Firms: - Enhances client communication and call handling for law firms. - Utilizes expertise in sales and telecommunications to improve service quality. 5. Focus on Supporting Law Firms: - Coaches work with VAs, and business coaches assist law firms in integrating virtual assistants. - Addresses mental health support and prioritizes helping female law firm owners manage work-life balance. Resources: www.stafi.cc Facebook: https://www.facebook.com/GetStafi LinkedIn: https://www.linkedin.com/in/raquel-gomesstafi/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 269 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Owner & Attorney at Parnall Law. Bert grew up mostly in Albuquerque, New Mexico, but also spent several years in Africa as a youth. While pursuing a major in history and French at Rice University, he spent a year studying at La Sorbonne in Paris and six months in Laos. After receiving his undergraduate degree from Rice in 1993, Bert attended the University of Mexico School of Law (J.D., 1997). Bert spent four years as a prosecutor in the most violent county in New Mexico, convicting murderers and rapists through trial by jury. In 2005, Bert began his personal injury practice to help victims of negligence and crime. He now leads a law firm of 15 lawyers and 105 team members, helping thousands of victims recover damages for serious injuries. Bert proposed to Marta Strzyzewski (Miss New Mexico 2001) two weeks after they met. Luckily, she accepted, and they made their home in Albuquerque, together with their four children. Bert is involved with the following community organizations: Rotary Club of Albuquerque (past president), Mothers Against Drunk Driving (board member), New Mexico Trial Lawyers (board member), and the National Crime Victim Bar Association. He and his law firm also sponsor trips for children through Make-A-Wish. After competing in judo for 15 years, Bert now enjoys teaching his kids judo, as well as taking them on hikes, camping, and other trips. What you’ll learn about in this episode: 1. Importance of Teamwork: - Focus on hiring the best people - Emphasize values like teamwork, talent, truth, and tenacity 2. Growth through Learning and Development: - Encourage continuous learning from failures and mistakes - Promote a culture of listening, learning, and sharing ideas 3. Mastermind Groups for Growth: - Leverage mastermind groups for idea sharing and collaboration - Invest in personal and professional development through mentorship 4. Strategic Decision-Making: - Prioritize working on the business rather than in it - Make strategic decisions to drive growth and success 5. Hiring for Success: - Evaluate candidates based on qualities like being humble, hungry, and smart - Seek individuals with a story of challenges, successes, and lessons learned Resources: FB: https://www.facebook.com/ParnallLawFirm Twitter: https://x.com/BertParnallLaw Linkedin: https://www.linkedin.com/company/parnall-law/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 268 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Micki Love, President & Chief Client Strategist at cj Advertising. Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Consulting, her insight on strategy and leadership helps guide firms to exceed their own expectations. What you’ll learn about in this episode: 1. How to optimize the intake process: - Focusing on first-call conversions - Using improved terminology 2. Ways to delegate responsibilities: - Crucial for efficiency - Allows for personal and professional growth 3. Reasons to engage in mastermind groups: - Provides valuable insights and support - Aids in personal and professional development 4. Discover how to network at events and conferences: - Allows for deeper discussions and learning from others' experiences - Can drive success in various fields 5. Learn about referral marketing: - Vital for business growth - Educating teams on asking for referrals and maintaining consistent marketing strategies Resources: Facebook: https://www.facebook.com/cjAdvertising/ LinkedIn: https://www.linkedin.com/company/cj-advertising/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 267 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jake Soffer, Founder and CEO of FirmPilot. Known for founding FirmPilot, the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics &generates high-quality content 10x faster to get more cases on auto-pilot. With a background in natural language processing and machine learning, Soffer leveraged his expertise to address the marketing challenges law firms face, inspired by his brother's work in personal injury law in Miami. He and his team developed advanced models based on large language models to offer legal professionals domain expertise and competitive intelligence. FirmPilot's innovative approach attracted investment from the Legal Tech Fund and previous investors, culminating in a successful Series A funding round. Thomson Reuters’ investment further bolstered the company's growth, granting access to extensive data for enhanced system development. What you’ll learn about in this episode: 1. The Importance of Data Accessibility & Understanding Data: - Ensure access to critical data sources like Google Analytics, Google search console, and Google Ads for informed decision-making. - Ask questions about data metrics and seek explanations to understand the implications for your marketing strategies. 2. Why to Request Guidance with Marketing Challenges: - Lawyers may lack marketing expertise and struggle with knowing the right questions to ask when evaluating marketing strategies. - Request for a cheat sheet outlining essential questions to ask about data and marketing strategies for better decision-making. 3. Learn About Firm Pilot: - Firm Pilot was developed by leveraging AI technology for competitive intelligence and domain expertise, focusing on creating Google-respected content tailored to legal niches. - Firm Pilot's implementation led to significant growth for a PI law firm in a hyper-competitive space, overcoming challenges faced with previous marketing agencies. 4. Role of AI in Workflows & Content Creation: - AI tools like Firm Pilot utilize AI models for generating rich, high-quality content that aligns with Google's standards and enhances online visibility. - Firm Pilot's AI workflows act as filters to refine content creation, ensuring top-quality output that can effectively compete in a crowded market. 5. Ways for Continuous Growth and Development: - Firm Pilot's success led to securing funding rounds, including investments from Thomson Reuters, enabling further data enrichment and system training. - As a Google AI research partner, Firm Pilot focuses on creating high-quality content that caters to Google's standards, emphasizing content value over production methods. Resources: Website: https://firmpilot.com/ LinkedIn: https://www.linkedin.com/in/jake-soffer-00797a62/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 266 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karl Truman, a seasoned attorney with over 25 years of experience advocating for clients in Kentucky and Indiana. A proud veteran of the United States Army, Karl served 28 years, retiring as a Lieutenant Colonel. His military service instilled in him a strong sense of discipline, leadership, and a commitment to serving those in need. After transitioning to law, Karl founded Karl Truman Law Office, where he has built a reputation for his client-first approach and unwavering dedication to justice. Karl specializes in personal injury cases, including car and motorcycle accidents, and workers' compensation claims. His experience and passion for helping people who have experienced life-altering events set him apart in the legal community. Known for his personalized, hands-on approach, Karl treats each case with the care and attention it deserves. Outside the courtroom, Karl is an active member of his community, supporting local charities, veterans’ causes, and various civic organizations. He believes in the importance of giving back and fostering strong relationships both professionally and personally. When he's not working, Karl enjoys spending time with his family, traveling, and reading. What you’ll learn about in this episode: 1. Importance of Preparation and Active Participation in Legal Organizations: - How to repare thoroughly for depositions and trials with written questions and exhibits. - Join state trial lawyers organizations and legal groups for networking and learning from others' experiences. 2. Work Ethics and Business Building: - Emphasize the need for hard work and dedication in building a successful law practice. - Acknowledge that owning a business requires a significant time commitment and may not align with traditional work-life balance expectations. 3. Leveraging Unique Marketing Strategies and Finding Your Niche: - Highlight the value of creating a unique selling proposition like a memorable phone number to set yourself apart in a competitive market. - Identify and capitalize on personal passions or experiences to differentiate yourself in the legal field. 4. Networking and Building Connections: - Stress the importance of networking within legal organizations and young lawyer groups for professional growth and expanding your reach. - Encourage ongoing education to stay updated and enhance your skills as a lawyer. 5. Embracing Hard Work and Preparation: - Emphasize the necessity of hard work and thorough preparation to achieve success in litigation and business management. - Recognize that owning a business requires sacrifices in terms of time and effort but can lead to significant rewards in the long run. Resources: Website: https://trumanlaw.com/attorneys/attorney-karl-truman/ Facebook: https://bit.ly/3EmsfWB Twitter Handle: https://x.com/karltrumanlaw?s=11&t=8f1ZX-jcMuEQxpz40wLYKA LinkedIn Profile: https://www.linkedin.com/company/karl-truman-law-office/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 265 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Greg Crabtree, a speaker, author, entrepreneur, and financial expert who helps entrepreneurs build thriving businesses. Greg founded Crabtree, Rowe, and Berger, which was named to the INC 5000 list in 2019. Following this achievement, the firm merged with Carr, Riggs & Ingram CPA’s and Advisors, a top 20 U.S. accounting firm, where Greg now leads the Simple Numbers Consulting unit. Why Timely Billing Optimizes Cash Flow How Market Wages Impact Business Productivity Why Mid-Tier Restaurants Struggle with Labor Costs How Inflation Reshapes Market Competition Why Personal Injury Law Thrives in Recessionary Periods Resources: https://www.linkedin.com/company/simplenumberscri https://gregcrabtree.net/ Greg Crabtree - Huntsville, Alabama, United States | Professional Profile | LinkedIn Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 264 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Trey Harrell, a personal injury attorney and founder of The Trey Harrell Law Office in Charleston, South Carolina. Trey Harrell is currently focused on helping individuals rebuild their lives after car accidents and personal injuries. Before his role as a Federal Prosecutor, Attorney Trey Harrell gained valuable experience as an associate at a prominent law firm, handling a wide range of cases, including DUIs, wrongful death lawsuits, and estate planning matters such as drafting revocable trusts and last will and testaments. What you’ll learn about in this episode: How Listening and Adaptability Lead to Success Why Delegating and Investing in People Drive Growth How to Master Authentic Marketing for Your Law Firm How to Balance Growth and Client Service in Your Law Firm How to Implement Key Strategies into Your Law Firm Resources: https://attorneyharrell.com/ https://www.facebook.com/TreyHelps Twitter Handle: @TreyHelps https://www.linkedin.com/company/treyharrelllawoffice/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 263 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Steve Fretzin, a business development coach. Steve Fretzin is dedicated to helping lawyers grow their practices without the discomfort of traditional sales tactics. Through his coaching, books, and BE THAT LAWYER podcast, Steve focuses on empowering attorneys to develop sustainable client acquisition strategies and improve time management while maintaining strong client relationships. With over two decades of experience and a passion for teaching, Steve has become a trusted advisor for attorneys aiming to achieve greater success and fulfillment in their legal careers. What you’ll learn about in this episode: Why Building Lawyer Referral Networks Is Essential for GrowthHow Testing Referral Partners Maximizes SuccessWhy Helping Others Firsts Strengthens Professional Relationships How Consistent Follow-Up Secures Referral OpportunitiesWhy Diversifying Your Referral Team Is Crucial Resources: https://www.fretzin.com/ https://www.fretzin.com/letstalk/ https://www.fretzin.com/podcast/episodes/ https://www.facebook.com/fretzinsteve/ https://x.com/stevefretzin?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/stevefretzin/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind