Grow Your Law Firm

Welcome to episode 225 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jon Cumberworth. They discuss the vital role of a fractional COO in law firms, emphasizing the importance of clarity in vision and communication for team alignment. They delve into leveraging technology, AI, and offshore resources to optimize efficiency and profitability, highlighting the transformative impact on business growth and success. Jon Cumberworth's primary focus is on assisting service-based businesses in defining and implementing frameworks and systems that enable them to achieve their revenue, profit, and leadership development objectives. With over 19 years of experience in both international and domestic business operations and leadership, he appreciates the opportunities that have led to success in various roles across multiple industries. His achievements include progressing within a global sales team to become General Manager in Dubai for an 8-figure steel supply and manufacturing business and negotiating the successful acquisition of a bootstrapped company he co-founded. Having worked in both large corporations and bootstrapped startups, Jon has discovered the critical importance of intentional and sincere efforts in creating a positive company culture and investing in leadership development for long-term business success. He recognizes that achieving these goals demands consistent dedication and focus from the top down. Jon understands that a company's performance is largely influenced by its people. He prioritizes hiring individuals who align with the company's core values over those who merely fit the skillset and experience criteria. For Jon, it is essential to foster a culture where team members feel comfortable sharing ideas and concerns, as this openness is vital for their growth and development. What you’ll learn about in this episode: 1. Importance of Clarity in Vision: 2. Role of Fractional COO: 3. Execution is Key: 4. Strategic Growth in Stages: 5. Identifying Business Needs: Resources: https://www.linkedin.com/in/joncumberworth/ https://www.facebook.com/profile.php?id=100091565901209 https://twitter.com/ActingExecs Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 224 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Klein, Director of Business Development at ConsulTV. They discuss the benefits of Connected TV Advertising, offering a special deal for podcast listeners. David shares insights on tracking digital marketing campaigns and reflects on his experience with traditional TV advertising strategies. David works with law firms and their agencies across the country helping them maximize the effectiveness of their programmatic media buying. After 15 years of managing pay-per-click advertising, SEO, targeted display ads, social media marketing, and website building, he joined ConsulTV in October 2021 to help digital advertisers move toward programmatic ad buying, especially in the OTT and online video arena. What you’ll learn about in this episode: How toAllocate Sufficient BudgetFocus on Targeting and FrequencyUnderstand Cost DifferencesTechnological Advancements in TVStrategic Advertising for Lead Generation Resources: https://www.consult.tv/ https://www.facebook.com/Consult.tv https://twitter.com/ConsultvandOLV https://www.linkedin.com/in/davidkleinsalesleader/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 223 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development, and Matt Smyers, Senior Digital Advertising Advisor, at Consultwebs. They discuss essential strategies for optimizing Local Service Ads (LSAs) on Google, emphasizing the importance of quick response to calls and messages, consistent positive reviews, and effective use of the LSA dashboard. The discussion also touches on the significance of bid and budget management, lead nurturing and adapting marketing strategies to Google's evolving algorithms and AI influences. As Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and our clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how we may accomplish their digital marketing goals. Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies. He was originally drawn to Consultwebs because of how we have remained a leader in the niche of legal marketing. Tanner often quotes the Canadian hockey player, Wayne Gretzky, when he says, “Skate to where the puck is going, not where it has been.” For Tanner, Consultwebs strives to do just that. He says, “I’ve always been drawn to companies with an intentional focus because it often breeds stronger results, efficiencies, and scalability.” When it comes to what sets Consultwebs apart, Tanner’s first thought is the distinctiveness of our team. “We are proud to have built one of the strongest teams in the country, ranging from licensed attorney content writers, innovative social media consultants, and award-winning designers, to expert programmers, and highly experienced search marketing consultants. We know that we are only as strong as our individual team members, and we hire accordingly.” Tanner is a native of Waynesville, North Carolina, where he lives with his wife, daughter, and son. Aside from spending time with his family, Tanner also enjoys camping, hiking, fishing, hunting, golfing, and playing “any other competitive sport available.” However, he admits that his goal for sports has gone from “win” to “don’t get injured.” Matt Smyers is a non-practicing attorney who brings more than 10 years of experience in the legal marketing industry to his role as a Senior Digital Advertising Advisor at Consultwebs. Matt helps law firms and clients connect through the strategic planning and execution of digital advertising campaigns, using Google Adwords, Facebook, Bing, Yahoo and other paid online advertising opportunities. “Law firm marketing requires a very specific set of skills and a deep understanding of the legal industry,” Matt says. “It is our commitment at Consultwebs to marketing exclusively for law firms that allows us to understand our clients so well and to deliver the results that we deliver.” What you’ll learn about in this episode: 1. Optimizing LSA Effectiveness: 2. Strategic Use of LSA Dashboard: 3. Enhancing Lead Engagement: 4. Budgeting and Bidding Strategies: 5. Prioritizing Responsive Communication: Resources: https://www.consultwebs.com/ Business Facebook: https://www.facebook.com/consultwebs/ Twitter/X: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 222 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken was interviewed by Lawrence LeBrocq on his podcast Victim to Victory: The Personal Injury Playbook. Ken shares his fascinating journey into personal injury law, including how he got involved in the personal injury law field. Hardison's personal experience with his mother's car accident led him to pursue a career in helping people who needed to be helped. Coming from humble beginnings, Lawrence A. LeBrocq, Esq. knew from an early age that he wanted to be an advocate for those who needed it most. This desire to help others motivated him to become the first person in his family to go to college. What you’ll learn about in this episode: 1. Client-Centered Communication: 2. Attention to Detail: 3. Client Referrals: 4. Compassion and Empathy: 5. Continual Learning and Growth: Resources: https://www.garcesgrabler.com https://www.facebook.com/GarcesGrablerLebrocq/ https://twitter.com/ggl_njlaw https://www.youtube.com/channel/UC1Y-uofxcHnnLPDVHzRGWgw Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 221 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tom Conlon, the founder and CEO of North Street. Tom Conlon, the founder of North Street, is a seasoned professional with over two decades of expertise spanning design, web programming, copywriting, operations, and team leadership. Tom's journey began in the consumer publishing sector, where he honed his skills as a web designer, developer, and later as a writer and editor for esteemed media platforms such as Wired, Men’s Journal, AOL, and Popular Science. A graduate in Communications with a minor in History from Fordham University, Tom is deeply involved in fostering entrepreneurship. He is a valued member of the New York City chapter of the Entrepreneurs’ Organization, where he contributed significantly as chair of the Accelerator program, supporting small businesses. Reflecting on his career trajectory, Tom's entrepreneurial spirit was ignited after experiencing a major setback in his twenties. Following the closure of a beloved magazine he worked for, he transitioned into freelancing as a writer and web designer, ultimately evolving into a business owner with a dedicated team. Today, as the CEO of North Street, Tom leads a dynamic team specializing in branding, strategy, and design solutions. Tom's passion for creativity, coupled with his hands-on experience and leadership, ensures that North Street delivers impactful and innovative solutions to their clients. What you’ll learn about in this episode: Clear Calls to Action are FundamentalGuiding Potential ClientsLead Generation and ConversionEstablishing Expertise Attracts Engaged AudiencesShowcasing Knowledge and ExperienceBuilding a Loyal Client BaseDifferentiation is Key in a Saturated MarketIdentifying Unique Value PropositionsEffective Communication StrategyPartnering with Specialized Agencies Elevates Brand IdentityAccess to Expertise and InsightStrategic Marketing ApproachesA Strategic Approach is Essential for GrowthComprehensive Branding and Marketing StrategyLong-term Success and Industry Leadership Resources: https://northstreetcreative.com/ Social Media https://x.com/NorthStCreative?s=20 https://www.linkedin.com/in/thomas-conlon/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 220 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks, a partner at Fasig Brooks in Tallahassee, Florida. Dana shared valuable tips on cash flow management and scaling a law firm while prioritizing client service. Dana Brooks, a resident of Tallahassee for over 30 years, hails from the Florida Panhandle. As the first in her family to achieve a college degree, Dana transitioned from a career as a clinical social worker and family law mediator to become a medical malpractice trial lawyer. Her fervor lies in advocating for and safeguarding the rights of women and girls, a cause she actively champions through her social media and professional platforms. In collaboration with her law partner, Dana has overseen the expansion of their personal injury law firm, growing from three to nine lawyers and employing fifty staff across three cities. This success has been achieved by placing a premium on fostering strong relationships with clients, staff, and referral sources. What you’ll learn about in this episode: Resources: http://www.fasigbrooks.com/ http://www.functionalfeminism.com/ Facebook: FasigBrooks Dana's Social Media: Facebook: dana.n.brooks1 Instagram: dana.n.brooks Twitter: @DanaNBrooks Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 219 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, the President/CEO of Roux Advertising in New Orleans. Eric discusses the importance of social media marketing for lawyers. They delve into strategies for building brand awareness, engaging with audiences, and utilizing platforms like YouTube to boost visibility and growth. The conversation highlights the significance of a solid content strategy, creative messaging, and community involvement for law firms looking to maximize their online presence. As the President/CEO of Roux Advertising, Eric takes a strategy-first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying, creative production, and analytics across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah’s Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge. Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 29 years of marketing, strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs’ Organization and the Tulane Association of Business Alumni. What you’ll learn about in this episode: Unlock the Personal Side of Legal Practice:Revamp Your Social Media Strategy through Experimentation:Utilizing YouTube Shorts:Navigating the Challenge of Multiple Social Media Profiles:Social Media Mastery for Legal Success: Resources: https://rouxadvertising.com/ Social Media: https://www.facebook.com/RouxAdvertising/ https://twitter.com/RouxAdvertising https://www.linkedin.com/in/eric-morgan-b6a6042/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 218 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Mullins, CEO of Mullins Media Group, LLC. Chris emphasizes treating intake teams like sales teams to improve conversion rates and revenue. They discuss strategies such as mystery calls, call scoring, and training new staff to enhance customer interactions and maximize success in converting calls to clients. Chris Mullins is a thought leader in the legal world of intake and attorneys. As the preeminent sales and communications consultant in te legal industry, Chris is the go-to for all things intake nd attorneys. For decades, Chris has been a "phone sales decree" focusing on better communication skills, empathy, sales, intimacy, conversion, retention, and Clint control in the legal industry. As the host of the acclaimed podcast Lawyers Tell All™, Chris takes you on a deep dive that shows you the reality of the profession through powerful conversations with innovators in the trenches. What you’ll learn about in this episode: Discover the Power of Effective Intake for Law Firms’ SuccessThe Impact of Promoting Without Proper TrainingTransform Your Intake Team with a Sales MindsetUnlock the Secrets of Mystery Calls and Call Scoring for Intake SuccessEmbrace Continuous Improvement and Professionalism Resources: http://www.intakeacademy.com/ http://www.lawyerstellall.com/ LinkedIn: @chrismullinsphonesalesdoctor Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action. With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business. As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys. What you’ll learn about in this episode: Elevating Team Performance with Kolbe®'s Personalized InsightsMaximizing Team Potential Through Operational StrengthsCrafting Efficient Teams Through Role AlignmentRevolutionizing Hiring Practices with a Strategic ApproachResolving Team Conflicts Through Kolbe®'s Power Resources: erica@thriveconcepts.org http://www.thriveconcepts.org/ https://www.linkedin.com/in/erica-c-935213171/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 216 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Frankie Fihn, a digital marketer with a strong background in SEO. With 16 years of experience, Fihn has developed a deep understanding of retargeting and its benefits. He emphasizes the importance of using multiple creatives and variations in retargeting ads to avoid overwhelming potential customers and make them feel like they are learning about the firm organically. Fihn's perspective is shaped by his successful experience in digital marketing, where he strategically retargeted ads across different platforms and showcased the best testimonials and information videos to increase conversion rates. What you’ll learn about in this episode: - Brand repetition is crucial for capturing potential clients' attention. - Bold marketing efforts, including retargeting, are key to success. - Retargeting targets individuals who have previously engaged with a website. - It uses tracking codes to show personalized ads based on browsing habits. - Use a variety of creatives and testimonials across different platforms. - Ensures potential clients see different aspects of the firm, building familiarity and trust. - Targets individuals already interested in the firm's services, making it cost-effective. - Increases brand authority and credibility, leading to higher conversion rates. - Avoid repetitive ads to prevent potential clients from feeling stalked. - Navigate platform restrictions and seek expert advice for successful campaigns. Resources: Business Facebook: Facebook.com/frankie.fihn/ X/Twitter Handle: @frankiefihn LinkedIn Profile: LinkedIn.com/in/frankfihn Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 215 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Andrea Belk Olson, a distinguished professional in customer experience improvement and founder of Pragmatic, a company committed to enhancing customer experience across various businesses. She shares her expertise through her Customer Mission podcast, Harvard Business Review, and other platforms. Olson's perspective on improving customer experience is shaped by her belief in the universality of a great customer experience, regardless of the industry. Trained as a behavioral scientist, differentiation strategist, and customer-centricity expert, she teaches executives the art and science of strategic differentiation through understanding customer and organizational behavior. Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications, including Harvard Business Review, Entrepreneur Magazine, INC., Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School and a Business Coach for the Tippie College of Business Startup Incubator. What you’ll learn about in this episode: Direct Interaction is Essential for Understanding Customer Needs: Improving Customer Experience in the Legal Industry Requires Innovation: A Client-Centric Culture is Crucial for a Positive Customer Experience: Overcoming Fear of Direct Customer Engagement is Necessary: Measuring Client Satisfaction Goes Beyond High-Level Metrics: Resources: https://www.andreabelkolson.com/ https://www.pragmadik.com/ Social Media: https://twitter.com/Pragmadik https://www.linkedin.com/in/olsonandrea1/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 214 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Moses DeWitt from Just Call Moe to discuss the importance of differentiation, originality, and providing value to the audience in successful social media branding for lawyers. Moe DeWitt is an experienced Florida personal injury attorney and has recovered millions for his clients. He’s fought against insurance companies and large corporations, advocating for the injured and getting the compensation his clients deserve. Moe regularly commentates for multiple media outlets throughout Florida. He appears weekly on The News Junkie on Real Radio 104.1, and on the DeWitt Law Review show airing on WDBO 580AM News Talk Radio in Orlando. He also appears weekly on The Cat Named Mo Show on Tampa 102.5 The Bone and Real Radio 92.1 in West Palm Beach. National media outlets, including Newsweek, have also utilized his sound legal advice. Beyond his services for Florida accident victims, Moe founded the non-profit Helmet Heads of Florida to provide helmets to children across the region. His organization’s mission is to help prevent minors from suffering traumatic brain injuries by wearing the proper safety gear. Helmet Heads of Florida has provided over 2,000 helmets to Florida children to date. Moe believes that injury attorneys have a duty to make the world safer. What you’ll learn about in this episode: Mastering Differentiation in Legal Social Media Branding: The Power of Authenticity: Content Creation Dynamics: Consistency and Quality in Content: Choosing the Right Platforms and Testing Strategies: Resources: http://www.justcallmoe.com/ Social Media: https://www.facebook.com/JustCallMoeInjuryandAccidentAttorneys https://twitter.com/DeWittLawFirm https://www.linkedin.com/in/moe-dewitt-6a927217/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 213 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Pratik Shah from EsquireTek to discuss the transformative role of artificial intelligence (AI) in the legal industry, focusing on streamlining tasks and enhancing efficiency. A Southern California native, Mr. Shah began his legal career as a Deputy District Attorney with the County of Sacramento where he worked on the trial team. He led numerous trials to verdict in Sacramento County before returning to Southern California to open a solo practice. Pratik H. Shah currently serves as the Associate Director of Litigation at Panish | Shea | Boyle |Ravipudi LLP, working alongside the firm’s Director of Litigation on trial strategies, as well as with referral lawyers to ensure a smooth transition of cases brought to the firm by outside counsel. Prior to joining Panish | Shea | Boyle | Ravipudi LLP, Mr. Shah served as Co-Founder and Partner at Shah D’Egidio APC Injury Lawyers, a civil litigation law firm in San Diego focused on personal injury. He also Co-Founded the legal technology platform, EsquireTek, and continues to serve as the Chief Executive Officer of the software company. Pratik is a past President of the South Asian Bar Association of San Diego, an active member of both the Consumer Attorneys of San Diego and the San Diego County Bar Association. What you’ll learn about in this episode: The Impact of AI on Legal Workflows: Enhancing Client Satisfaction with AI: AI as a Tool, Not a Replacement: Choosing the Right AI Solutions: The Evolutionary Perspective on AI in Law: Resources: Pratik Shah – Personal Links https://www.linkedin.com/in/pratik-shah-8916198/https://www.instagram.com/thecloseresq/https://www.facebook.com/pratik.shah.908 EsquireTek – Company Links https://www.esquiretek.com/https://www.facebook.com/EsquireTek/https://www.instagram.com/esquiretek/https://www.linkedin.com/company/esquiretekhttps://twitter.com/EsquireTekhttps://www.youtube.com/@esquiretek The Bootstrapped Solo Podcast https://podcasts.apple.com/us/podcast/bootstrapped-solo-podcast/id1619810185https://open.spotify.com/show/0QzxXyqFW5ZqhTQl3B0SSYhttps://www.youtube.com/playlist?list=PLQgKdxe3wrYtiEG_5EEG5l3-5PnPXK-1K Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Karl Seelbach, an experienced defense attorney from Austin, Texas, who founded his firm and specializes in personal injury defense. Leveraging his nearly 20 years of expertise, he developed Scribe AI, a software to enhance efficiency and reduce costs in depositions, reflecting his commitment to improving the plaintiff's side of legal proceedings. What You'll Learn from This Episode: 1. Embracing Legal Technology: Guest Resources: https://skribe.ai/ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Victoria Collier, founder of Quid Pro Quo. Victoria brings a unique perspective to law firm valuations and exit planning, drawing from her extensive background in elder law, estate planning, and asset protection. After successfully building and selling her seven-figure law firm, Victoria established quid pro quo to meet expert guidance in valuations and exit planning demand. Her perspective, shaped by her own experiences, emphasizes the importance of exploring various selling options and ensuring affordability for associates. She views quid pro quo as a valuable resource for lawyers navigating the complexities of business transfers. What You'll Learn from This Episode: Unlock the Secrets of Law Firm Valuation 2. Explore Innovative Payment Options for Law Firm Sales: 3. Net Profit: The True Indicator of Future Success: 4. Navigating the Challenges for Solo Practitioners: 5. Adopt a Business-Oriented Approach for Better Outcomes: Guest Resources: https://quidproquolaw.com https://www.linkedin.com/in/victoria-collier-292797103/ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this episode of #GrowYourLawFirm, host #KenHardison speaks with Mary Blackiston, a seasoned copywriter with a strong background in working with lawyers and a deep understanding of effective copywriting in the legal field. Copywriting plays a crucial role in the success of any law firm's marketing efforts. It is the art of crafting persuasive and compelling written content that engages potential clients and motivates them to take action. What You'll Learn from This Episode: Effective Copywriting for Lawyers - Copywriting in legal services is crucial for engaging potential clients. - Understanding client pain points and concerns is vital for impactful copywriting. The Role of a Copywriter - A copywriter can significantly improve the effectiveness of your content, inspiring action. - Outsourcing to a copywriter can bring new insights and help highlight unique differentiators. Choosing the Right Advertising Platform - Platform Selection: The choice depends on audience awareness, Google Ads for active solution seekers, and Facebook Ads for brand awareness. - Understanding your audience's level of awareness is key to choosing the most effective platform. Addressing Customer Questions - Addressing client concerns is crucial in building trust and credibility. - Businesses can establish a stronger connection by empathizing with clients’ worries. Strong Call to Action - A well-crafted call to action can significantly influence an advertisement’s effectiveness. - Focusing on the benefits and outcomes, like offering free resources as lead magnets. Customer-Centric Copy - Customer quotes and testimonials enhance the copy’s authenticity. - Focusing on the reader's needs rather than self-promotion makes the copy more relatable and effective. Guest Resources: https://nomadcopywriting.io/ Ultimate landing page checklist for lawyers link https://nomadcopywriting.io/checklist-lawyers/ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Ken Hardison introduces Lawrence LeBrocq, a Pennsylvania attorney specializing in personal injury and workers' compensation.Lawrence shares his humble beginnings, growing up with limited resources, and his journey to becoming a successful lawyer.The challenges of growing a law firm, particularly in terms of recruiting quality personnel.Lawrence emphasizes the importance of treating clients like family and consistently following up with them.The value of having a strong litigation team and not settling cases for less than they are worth.The significance of marketing and how it helps build a firm's reputation and credibility.The role of mastermind groups in sharing ideas and learning from top lawyers across the country.Lawrence's advice for lawyers looking to grow their firms: Take on cases, try them, and know your cases better than anyone else.The unpredictability of jury verdicts and the importance of thorough preparation. Contact Information: Lawrence LeBrocq's law firm: Garces, Grabler & LeBrocqWebsite: www.ggllegal.comPhone: [908-436-0001] Disclaimer: The above show notes are a summary of the podcast episode and may not represent the entirety of the discussion. For the full conversation, listeners are encouraged to refer to the original podcast episode.

In this episode of #GrowYourLawFirm, with host #KenHardison speaks with Janelle Bailey, a personal injury attorney based in Seattle, WA. Janelle shares her remarkable journey of starting from scratch in a new city and achieving over 400% growth in her law practice within two years. This episode is a must-listen for any legal professional looking for real-world insights into building a successful law firm. What You'll Learn from This Episode: Janelle's Background and Move to Seattle:The Impact of PILMMA and Masterminds:Strategies for Rapid Growth:Overcoming Challenges and Leveraging Resources:The Power of Networking and Learning from Others:Looking Forward: Goals and Aspirations:Advice for Legal Professionals: Resources: Janelle Bailey | Washington Law Injury (washingtoninjurylaw.com) @WA_InjuryLaw Twittwe/X @washingtoninjurylaw IG Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In episode of #GrowYourLawFirm host #KenHardison welcomes Ben Leader, a distinguished attorney from Rock Hill, SC, and managing partner at Elrod Pope Law Firm. Ben shares his inspiring journey of significant progress and growth in the legal industry, especially in the challenging landscape of personal injury and workers' comp cases. Dive deep into the transformative strategies and insights that propelled Ben's firm to new heights. What You'll Learn from This Episode: Ben Leader's Professional Journey:The Power of Mastermind Groups:Revolutionizing Law Firm Marketing:Importance of Strategic Planning and Adaptation:Client Reviews and Their Impact:Enhancing Intake Processes and Internal Efficiency:Setting and Achieving Ambitious Goals:The Value of Peer Learning and Accountability:Future Aspirations and Continuous Improvement: Resources: @elrodpopelawfirm @attorneyleader Facebook - https://www.facebook.com/ElrodPope/ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this week's #growyourlawfirm podcast, Ken has the privilege of speaking with & being a guest on Victoria Collier's Podcast, " SMART LAWYERS Transition to position" They discuss #KenHardison remarkable journey from humble beginnings to becoming a highly successful #lawyer and business owner. Ken's narrative is a testament to the power of strategic marketing and business acumen, exemplified by his bold move of borrowing half a million dollars for advertising, resulting in a significant uptick in cases. Throughout the conversation, Ken delves into the challenges he faced, emphasizing the necessity of establishing robust infrastructure and systems to navigate rapid growth. As well as having a client-centric approach. Key Takeaways: 1. The Entrepreneurial Journey: Ken reflects on his personal journey, from founding a law firm to successfully navigating the complexities of entrepreneurship. 2. Building A High-Performing Team: Ken emphasizes the critical role of assembling a team of "A players" for sustained growth. 3. Marketing Strategies for Law Firms: A deep dive into the ever-evolving landscape of legal marketing. 4. PILMMA: Navigating Resources for Law Firm Owners: Introduction to PILMMA and its role in providing resources, coaching, and mastermind groups tailored for law firm owners. PILMMA mastermind program https://www.pilmma.org/mastermind/ https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/